
While those controversial ads for GTA Vice City Stories will remain on Boston subway cars through November, it may be the last GTA ad carried on Beantown mass transit - ever.
As reported by
GamePolitics, Massachusetts Bay Transportation Authority boss Daniel Grabauskas has refused to pull the current ads, citing contractual and First Amendment concerns.
But in a November 22nd letter to the Campaign For a Commercial-Free Childhood, Grabauskas wrote that he has begun the process of amending the MBTA's advertising guidelines with an eye toward banning future ads for M- and AO-rated games.
GamePolitics has obtained a copy of the letter (faxed in by Jack Thompson), in which Grabauskas quite acidly addresses the way the situation went down:
If you had a concern... a more open way to accomplish what you sought would have been to... engage in a constructive dialogue... We were given no opportunity to do that... the manner of your request... was cheap.
While violent video games may be a contributing factor, they are certainly not the only factor in the rise of violence among young people... By overplaying the importance of this not-most-important factor... you have not addressed the more important root causes. In fact, you have done a disservice.
Next Grabauskas writes about the GTA ads, which will stay on MBTA trains through the end of November:
The advertisements... will remain... Absent agreement by the advertiser to voluntarily pull the advertisements, we have no choice...
We have begun the process of amending our current guidelines in a manner that would result in the prohibition, in the future, of the advertisement of video games that have received either a rating of "M" ...or "AO"...
The worst of all results... would be to take knee-jerk action in a manner... that would be overturned by any possible legal challenge...
I expect that you will now be about the business of taking on the other challenges causing violence in our City and in our Commonwealth with equal zeal... I urge you not to be too smug with the result. There is no victory where there was never a battle.
Comments
"I urge you not to be too smug with the result. There is no victory where there was never a battle." Actually, I'd say the Campaign For a Commercial-Free Childhood loses in this case. They didn't get the ad pulled, and there's only a potential that the advertising guidelines will be changed in a manner that they approve of. IMO, score one for the vidiots.
I like that line. I'm going to have to steal it sometime.
Though more important, I thought, was this line:
"By overplaying the importance of this not-most-important factor… you have not addressed the more important root causes. In fact, you have done a disservice."
That's what so few people understand - by chasing after things that are not definitely the cause you do harm by squandering resources that could be spent elsewhere, and by letting yourself think the problem is solved when in fact it's as bad as ever.
That's all fine, but take a look at the actual ad (in the previous news post).
It's Rating Pending.
So would this even have stopped the current ad? Not unless they state they'll only advertise rated games.
Heck, what WAS the last AO-rated game? The ESRB only lists ~25 on their site from what I heard.
But advertisements for R-rated and NC-17-rated movies can stay? Why do these people continue on with such a blatant double standard? And don't bring out that tired old "interactivity" excuse. The ads themselves are no more interactive than those for movies, and from what I've heard, they are no more violent.
While I applaud Grabauskas for standing firm, I'm worried that eventually he'll either be forced to cave in or the politicians will replace him with someone that will. But when (it's obviously not an "if" anymore) they do, he will still be right. Even with all the influential figures shouting against him, he will still be right.
It's just like Harper Lee said: "The one thing that doesn't abide by majority rule is a person's conciensce." Obviously, this man's conciensce told him what we've all been saying for a long time: This GTA-scapegoating is total BS. And I'm proud of him for standing up for what he believes in.
Well, of course. They can't allow a pro-first amendment transit cheif, that would be harmful to society! ONE CENSORCRAT TRANSIT CHEIF, COMING RIGHT UP!!!
Dammit, the rest of the industry should have supported him while they still could.
Hey, that sounds like a line a hero from a video game would say. Grabauska for the NSA! :)
He alone has succeeded where so many others cannot.
A bus ad? Hell, when I was a kid it was the bus DRIVER that used to freak me out.
Evil killer doll Chucky staring at you= scary.
The Prince of Persia climbing a wall = not scary
Yeah, they couldn't even get the friggin' game right. The kid was scared by Hitman, NOT Prince of Persia (which was the one they filed the complaint over).