First Look at New ESA TV Spots: Game Stop

December 8, 2006
Here's the ESRB's new Game Stop PSA...

Buzz It

Comments

I just want to go on record and say that I felt that both of the commercials are really well done. They aren't pointless, but they weren't overdone or over-acted. I hate using kids in commercials, but this has to be one of the first that didn't have me angry.

Well, we've been asking for this kind of support of our hobby, looks like it's finally filtering in.

Gotta say, I like both commercials, but the head of the ESRB looks obvious that he is reading lines off a teleprompter.

I'mm gonna have to disagree with you Blitz. I thought the ads were a) corny, and b) inaccurate. The kid says a game is "T", meaning that he can't play it without talking to his mom. That's not true, it just means parents are cautioned to check its content, just like pg-13. Anybody can purchase a T game, so this ad is counterproductive in the effort to educate parents, giving them a false sense of store enforcement. And c) another false sense of store enforcement is the endorsement from Gamestop, who got an F from a public interest group scorecard for sales compliance with the rating system.
I think it really shows how stupid and political this whole ratings thing is, considering lieberman and clinton ignorantly endorsed these ads. It truly is just a "Win the family-first constituency without alienating anyone that matters" issue.

Both PSA's were done pretty well, but the Gamestop one needs another pass. While the Best Buy CEO has a kind face and seems to speak with sincerity, the Gamestop CEO looks like a corporate asshole, who is so stiff and emotionless that you can tell he is being forced to say this.

Of course, my opinion is that these PSA's should have never come to pass in the first place.

Want to see more? Check 'em out:

http://www.esrb.org/about/media_library.jsp


Andrew Eisen

I want to play both games featured in this ad...

[...] You can also check out the GameStop ad available at GamePolitics. [...]

Eh, it wasn't nearly as good as the second Gamestop ad (the one with the family) on the site AE linked. Even though it also makes the Gamestop CEO look like a fucking toolbox.

ohmygodthesecommercialsaresocool

I think this is great. If nothing else, it's a step in the right direction. I like the commercials with the Attorney Generals and the radio ads that say "video games are no different than TV or movies." Zing!

Nico, as a Gamestop employee, I should let you know we've received orders not too long ago to start checking IDs for T rated games as well. Now we can't sell them to kids who are under 13, in addition to being unable to sell M rated games to minors at all.

@Me

I don't think"Enlisted" is an actual game, lol.

Yup, it seems that now that a truce has been signed between the ESRB and the watchdogs, and now the failed legislators are starting to reimburse legal fees.....

...this whole argument over videogames is probably going to start to wind to close.

But what to report on this site afterwards?

I work at gamestop, and we don't have enlisted, its fake. But what the CEO said about not selling Rated M games is true. If any of us fail to card someone under 18, or mention to an parent that the game is Rated M, we are fired on the spot. But what the kid said about rating Teen is true, his parents have to look it over and say if its ok or not, which means that any child 12 and under can play if the parents deem it fit enough.

Oh, trust me the fight will never be over. This site is going to have alot to report on as things like serious games get going more. GP isn't gonna be out of a job for a while to come.

Technically there is nothing to stop the parent buying for the kid if it is an M rated game too, but I understand why the advert is keen to sidestep that.

Overall it's not a bad idea. I'm sure I remember seeing ads of a similar nature on TV ages ago for the rating system here in the UK, though much more "this is PG, it means parents must accompany the child blah blah". They still exist, but mainly shown before films at the cinema.

At least if this sort of Ad reaches parents, noone can say they are not aware of the rating system. Will be interesting to see just what effect this has on those reports of kids being able to buy games underage. Sadly we all know that the violence in schools won't be impacted as unlike politicians and those that require a scapegoat, we know gaming isnt the cause.

Now they just need to make one where the guy talking about the game is a real gamer (around 25) saying that, HEY! there are mature games out there.

I find those ads "good" but not good. They just seem mega corny and misrepresenting.

I don't understand why there are people saying that Gamestop dosen't care about the ratings. When i try to get an M rated game there, they said that i can't get it. They also said that i could'nt get a Red vs. Blue DVD there, despite the fact that the movie was'nt given an MPAA rating. So can someone clarify me on why Gamestop is being blamed for not focusing on the ratings. I think it's because since Gamestop (as well, as EB) are known for being a big market branch for video games, they (politicians, Jack Thompson etc.) tell people that they don't care about ratings in their defense for a video game bill.

I believe this is the right thing to do. Mainly because I hate playing with kids in video games haha. Not all kids, some are cool but theres alot that definitely cause problems in games. If it could be brought to more attention, or even enforced a little further, online gaming may benefit from it. But most likely not unfortunately. Its just when I play a rated M game for instance, I for the most part want to be playing with Mature players. Older players. Not a bunch of kids that type worse english than some european that isn't very good at english. Also this does NOT help violence in schools and such, violence happens because the person has mental issues. And it is never obtained from a video game. Video games have nothing to do with violence in people, its the way some people are unfortunately.

But I do support ESRB going to the next level, mainly for the sake of keeping some of the kiddies out of games where there should be a older crowd. Theres nothing worse than a 14 year old admin that likes to abuse power on game servers. Thats the worst experence. But thats the two cents you'll get from me as a PC Gamer.

I thought that the ads were well done and will hopefully lead to more parents being educated about the ratings system. Not only could it do these, but the ads will, hopefully, get politicians off the back of the video game industry.

@Chuma

Technically there is nothing to stop the parent buying for the kid if it is an M rated game too, but I understand why the advert is keen to sidestep that.

It's because they're emphasising that it's the parent's choice. Granted they don't mention it directly, but it's implied, that because the mother checked the ratings, SHE made the decision of what's right.
-- If your wiimote goes snicker-snack, check your wrist-strap...

gamestop/EB no longer sales used PC games gamestop/EB can fry.



Nico
while it sounds silly they are focusing on making parents aware theres teen games and mature games while they don't need to have a parents help in getting it its good that parents know what world we are living in.

[...] GamePolitics.com ? Blog Archive ? First Look at New ESA TV Spots …You can also check out the GameStop ad available at GamePolitics. [? … Eh, it wasn?t nearly as good as the second Gamestop ad (the one with the family) on … [...]

book review...

Yep, looking over there I could notice that you are right with this....
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