Analyst Reverses Course On Bully Sequel, Says "Sorry" to Take Two

Analyst Reverses Course On Bully Sequel, Says "Sorry" to Take Two

January 15, 2007
Say what you want, Michael Pachter is a stand-up guy.

In a recent, widely-quoted story, the Wedbush-Morgan analyst told GamePolitics that he did not expect sales numbers for Rockstar's Bully to merit a sequel. Newly-released figures from the NPD Group, however, now show strong Bully sales during the holiday season. Based on those numbers, Pachter has done a public 180 on his opinion of the controversial game:
(Bully) sold over double my expectations in December, and Take Two told me the game is selling slightly better in Europe. That means it's probably over one million units, with a few more to go.

Given the very high rating that the game received and its potential for expansion to other platforms, it is realistic to think a sequel could generate two million units in sales. That is generally suffucient to justify a sequel. I'm not competent to discuss whether it can be built using the GTA 4 engine, so it's premature to guess how much a sequel would cost, but if the company thinks it can sell two million units of Bully 2, it will probably produce a sequel.

Please make sure you print my apology to Take Two - I have been consistently wrong about this title. I thought it would be stupid, and it was fun; I thought it would get poor reviews, and it got solid 90s; and I thought it would bomb, while it now appears to be a million unit seller. As a result, I did not expect a sequel, while now I have to acknowledge that a sequel is a possibility. I never hesitate to take credit when I'm right, and I never hide from my mistakes.

GP: We originally ran this on Saturday, January 13th, but we're bumping it into the weekday coverage because we think it is an important story.

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OMG,somone has the balls to admit hes wrong!
I am wrong almsot all the time ,however I got over it and merely want to converse over the subject I am talking about.
[...] While Bully was a slight departure from the established GTA franchise that Take Two Interactive are known for, it was received very well. By critics, by consumers, even by analyst Michael Pachter. He will be the topic for this post. See, initially, he was quoted as saying that sales of Bully won’t merit a sequel. How would you like those words cooked, Pachter, before we force them back into your mouth? Nah, we won’t do that, because you apologized like a human being. [...]
[...] While Bully was a slight departure from the established GTA franchise that Take Two Interactive are known for, it was received very well. By critics, by consumers, even by analyst Michael Pachter. He will be the topic for this post. See, initially, he was quoted as saying that sales of Bully won’t merit a sequel. How would you like those words cooked, Pachter, before we force them back into your mouth? Nah, we won’t do that, because you apologized like a human being. [...]
It's always refreshing to see someone stand up and admit when they're wrong. Too many people either refuse to see evidence that contradicts their beliefs or do a complete 180 and pretend that was the view they held all along because they simply can't bear to admit they might have been wrong. I have to give Pachter credit here.
It's so good to see that my favourite videogame developer,Take-two,finally rising from the controversy last year and make a bundle.I also loved Bully,almost as much as any GTA series and I'm now really hoping to see a sequel.And last but not least,it's sure is nice to see a journalist actually making an effort to apologize for his boorish behaviour.
[...] » I’m growing to like Wedbush Morgan analyst Michael Pachter. He does love to comment on the games industry, and he doesn’t care if he’s wrong. A couple of weeks ago his thought that there wouldn’t be a sequel to Bully spread over the internet like something stupid. Then, last week, he took it back. “I have been consistently wrong about this title,” he told GamePolitics.com. He could also have said, “Analysts are a bit pointless,” but didn’t. [...]
I figured that wasn't the case.
I just wanted to point out that Pachter is NOT a columnist. He is a financial analyst for Wedbush Morgan who specializes in the video game industry

Technically a columnist for financial stuff. He *is* writing his opinion about Bully's future. Granted it's backed up by expertise and better knowledge than your average columnist, so more like an "expert columnist". ;)
Since a couple people mentioned Pachter as a "columnist," I just wanted to point out that Pachter is NOT a columnist. He is a financial analyst for Wedbush Morgan who specializes in the video game industry...
No, what would have been kind of Pachter was not to make a prediction out of nothing and speak as if it was fact. Perhaps he should do more research before condemning a product to failure. I admit that he apologized to Take-Two which is more than a lot of analysts would do, but what do you think is going to be seen by and remembered by more people? It'll be the initial prediction. An apology is good, but next time maybe he should think before he speaks. The people who work so hard on these games deserve at least that I think.
I thought that Bully would've been crappy, but then I played it at a friend's house and immediately wanted to own a copy of it.
It's nice of him to admit his mistakes, but that he is always this wrong to the point that even the CIA gets more things right than he does, doesn't bode well for his career as an analyst
Well, actually, to be honest, I, like Pachter, once thought Bully would be a lousy game too.

We've seen people bitch and moan about games because of their violent content... only to turn out to be total disappointments (NARC, 25 to Life, 50 Cent: Bulletproof... I'm looking at you guys!)

But then I find out Bully getting a great deal of respect. Who'da thunk it?

(Then again, I thought God Hand looked like a retarded game, but whatever...)
Well, he's talking about his statement about the sales, oy. No rant on the content, oy. No no.
Mmm pork wings.
That was nice. He admitted he was wrong, apologized to Rockstar, and in the end, was, in my eyes, very fair.

Why can't there be more columnists like this?
It's good to see columnists who can admit they're wrong. Now if only O'Reilly could get off his high horse... then again, I think pigs will be genetically merged with chickens long before that...
Jabr, O'Reilly getting a clue is as likely as JT supporting anything started by the gaming industry.
Well, that was awful kind of him. Can no one else imagine a Rockstar rep standing behind him while he says this, armed with a baseball bat?

But, yeah, I'll be surprised if Rockstar doesn't take advantage of the Bully series by busting out a sequel.
[...] While Bully was a slight departure from the established GTA franchise that Take Two Interactive are known for, it was received very well. By critics, by consumers, even by analyst Michael Pachter. He will be the topic for this post. See, initially, he was quoted as saying that sales of Bully won’t merit a sequel. How would you like those words cooked, Pachter, before we force them back into your mouth? Nah, we won’t do that, because you apologized like a human being. [...]
dude i had a brilliant idea they should have field trips in bully!!!!!
so r they going to make a bully 2? i want this yes or no thing over with!
they should have it for all playstations xbox has its games so make bully 2 for ps2 psp and ps3 because if you have it on ps3 it will be a very famous game because ps3 is famous you should make it on psp becauese it will be a portable game for once and ps2 bacause if psp and ps3 cost too much you should also make it on ps2 that way you will get a lot more money
if they do have a bully 2 i think they should allow you to go out for sports or somthing and let you pick watever classes you want to take.
one of the main reasons i liked bully is because the main charachter has my last name and i would like to see that on the back of jerseys. LOL
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Posted 03/18/10 at 12:07pm
JDKJ: No, I did you the favor and said it for you.
Posted 03/18/10 at 12:06pm
Valdearg: What I said was while I may have implied long term accuraccy, and that might have been incorrect, my greater point that the CBO report calculated reduced deficits, expanded coverage, and lower costs is still 100% accurate. :D
Posted 03/18/10 at 12:06pm
Valdearg: Like any good politician, I don't believe I said "I was incorrect." :P
Posted 03/18/10 at 12:02pm
JDKJ: If you'd said "I was incorrect" 10 shouts ago, I'd have quit twisting your arm to get you see the obvious 10 shouts ago.
Posted 03/18/10 at 12:00pm
JDKJ: You were they one assuming 100% accuracy. In all caps, no less.
Posted 03/18/10 at 11:59am
Valdearg: Yes, my implication that the long term estimates were facts was incorrect, but the short term calculations are absolutely facts, and even the long term estimates are still useful in attempting to determine exactly what will happen with the bill.
Posted 03/18/10 at 11:58am
Valdearg: I do. The Short term costs are actually calculated facts. The long term estimates aren't necessarily 100% accurate, but to assume that they can't possibly be accurate because someone said they might not be 100% accurate is also wrong.
Posted 03/18/10 at 11:57am
JDKJ: When someone says, "I could be wrong but, as best as I can tell, X," X ain't a fact.
Posted 03/18/10 at 11:53am
JDKJ: It's too early in the morning for you to be deaf, blind, and dumb drunk. A "my best guestimate" can't be a fact. Don't you understand the difference between the two?
Posted 03/18/10 at 11:41am
Valdearg: By how much depends on variables that can't necessarily be predicted at this point in time. And yes, those Facts are accurate only so far into the future, but those estimates can certainly be used to support this measure.
Posted 03/18/10 at 11:40am
Valdearg: And I'm saying, as far as the CBO report goes, the facts that it does put forward are deficit reduction, reducing costs, and expanding costs. Those ARE facts.
Posted 03/18/10 at 11:30am
JDKJ: You were the one championing a qualified estimate as an indisputable fact. I'm merely pointing out that it's far from indisputable. So says the estimator.
Posted 03/18/10 at 11:27am
Valdearg: Or are you only breaking that argument out because the CBO says that this bill is a good thing for our deficit?
Posted 03/18/10 at 11:27am
JDKJ: The CBO says that, to the extent it is possible to accurately predict defict reduction over the long term, it is likely to reduce the deficit. That's your idea of "a fact that don't lie?"
Posted 03/18/10 at 11:26am
Valdearg: Would you be singing the same tune if the CBO came back saying that the bill will likely double the deficit in 20 years??
Posted 03/18/10 at 11:26am
Valdearg: @JDKJ: Just because there is a margin of error doesn't mean that the numbers aren't at least psudo-accurate.
Posted 03/18/10 at 11:25am
Valdearg: The point is that the bill reduces costs, expands coverage, and reduces the deficit.
Posted 03/18/10 at 11:24am
JDKJ: So why are you off and running with "facts and numbers don't lie" when the very author of the facts and numbers is acknowledging that their facts and numbers could quite easily be wrong?
Posted 03/18/10 at 11:23am
Valdearg: @JDKJ: Indeed, but the 10 year is also showing a deficit reduction, and that's more accurate.
Posted 03/18/10 at 11:19am
JDKJ: Val': Isn't the CBO saying at the same time that predicting the long term deficit reduction effect isn't anywhere near an exact science? And that its prediction should be taken with that understanding?
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