ESRB Hiring Full-time Content Reviewers Via Ad at GamerDad

ESRB Hiring Full-time Content Reviewers Via Ad at GamerDad

February 20, 2007
With the video game rating system facing increased public and congressional scrutiny, the ESRB appears to be taking some outreach steps to improve the process.

GamerDad editor Andrew Bub report on discussions with the ESRB that have resulted in the ratings board placing an ad (left) for full-time reviewers on the GamerDad site. Says Bub:
The way I see it, the ESRB does a fantastic job... Flash forward to Fall 2006. I was contacted by the ESRB because they want to serve GamerParents better. We've been advising each other for a few months now, we're finding a lot of common ground, and I've unsuccessfully tried to convince them to help fund GamerDad or even acquire it. This site could do so much more with funding.

That's not in the cards ... yet ... but we did come to an agreement of sorts, one that benefits GamerDad, the ESRB, and gamers everywhere:

The result is on your left. Click that box and, if you live in the New York area, YOU... could become one of the ESRB raters. I'm really excited about this, we're getting the opportunity to "stack the deck" and guarantee that gamers and GamerParents will be better represented by the rating you find on the box.

GP: No word from the ESRB yet, but we have a request in for comment.

Comments

[...] I don’t know who rates the video games we play but I think they do a fine job. I mean I know it’s the ESRB but who are the “actual” raters? Well it could be you. The ESRB is looking to add to its rating team, but you aren’t going to see them advertise the position here at FileFront. Where you will see it is over at GamerDad.com. The website is a resource for parents that rates games beyond what is done by the ESRB. As game ratings strive to protect kidos, I guess I’m not too upset that GamerDad wants to “stack the [ESRB] deck” with parents. [...]
I have a question. Would this job be open to commuters who live maybe an hour away from New York?
Sounds like a good idea, hire a few gamers to play and rate the games. Instead of handing over the rating to people who dont have a clue how to play games, give it to the gamers. I dont agree however that "adult gamers with kids" would be perfect. Rather a group of people, comming from multiple backgrounds. Thats not to say that "gamer parents" would make bad raters, just there needs to be a diverse group.
While I agree with considering "stacking the deck" a little, um, transparent, I'd have to disagree with the notion that it would be somehow negative to have gamers rate games.

You absolutely need some sort of familiarity with the product to make accurate judgment on it. At the very least anyone rating games for ESRB should be media savvy and not some unabomber clone who just caught up on that whole color TV thing last year.

I think intelligent, adult gamers with kids would be perfect for rating games.
I agree Pixelantes.
Come on over and see me sometime.
"They assume it’s nightmarish when it’s, I think, really just Cops n’ Robbers with graphics."

Thank you GamerDad!
Given the current hubbub about wanting to examine games more thoroughly before rating them, only game players themselves are qualified for that task. It does make a lot of sense to recruit gaming parents. Being an adult gamer probably means less-permissive, meaning better qualified to judge for their own children.
Hmph! Dang Yankees!
They get the snow and all the cool jobs.

:: Stomps off and sulks about living on the coast of NC. ::

nightwng2000
NW2K Software
I personally think this is a bad idea on the ESRB. Anyone they hire is going to have their own opinion on what's violent and what isn't. For instance, a gamer might overlook certain violent parts of the games because they're used to it, thus garnering a lower rating and creating backlash amongst parents. However, on the other side of the coin, a concerned parent who rates games will more than likely rate a game too harshly, so that their kids wont be exposed to such vile filth that would cause them to grow up as something other than law abiding, God fearing Republicans.

Also, am I the only one who thinks Jack Thompson is gonna move to New York so he can apply for this job?
I dont understand what would be so hard about having a representative inside the dev company. An employee basically who's sole responsibility is
rating the game or keeping track of the requirements for the game's targeted rating. Basically an inhouse employee that works with the ESRB to maintain a rating.

If the game is released and found to have content outside the original ESRB rating. The dev company is hit with a huge fine. Multiple occurances would have heavier penalties.

Would this be too hard to implement or what?
While there is nothing wrong with openly hiring gamers to rate games, doing so at a time where anti-videogame sentiment it high is foolish. All you will be doing is adding fuel to their fire and giving them more ammuntion to use against you.

How would you feel if this move was the tipping point that got the federal government to finally rewrite the laws against games? It's just not worth it right now.
Why doesn't the ESRB open a few satellite offices for raters? All you really need is a cubicle or two to watch the video in, right? It can't be that expensive.

One in the Bible Belt, one out west, and a mid-west. That's a fairly good cross section.
@ Aniki21

I've given a lot of thought to the "Stack the Deck" comment and I think you're right. It's inaccurate for my meaning and needlessly hyperbolic. I've rewritten that sentence in the article and added an editor's note explaining why. Thanks for bringing it up.
Maybe not Jabrwock. Aren't most of the anti-gaming legislators Democrats? Given the liberal nature of NYC, wouldn't raters there be more of the "protect the children", "war is bad" stripe? This isn't a red state/blue state issue. It's an ignorance issue. People who don't play games don't understand what goes through the mind of a gamer when playing. They assume it's nightmarish when it's, I think, really just Cops n' Robbers with graphics.

That's the real problem, as I see it. But I agree that having raters in different parts of the country would give the ESRB a better footing when attacked on cultural issues.
The only problem I can see now is that people will just claim that NY is trying to force it's morals on the rest of the US, or that NY's morals are looser than Indiana, so they'll still clamor for their own laws...

I like the idea of hiring some full time raters though. How do you keep ratings consistent across the range if you're only hired to rate 1 or 2...
I agree Tollwutig, but they need the raters onsite for the way they rate games. It apparently can't be done at home. But you've brought up a good point given how the South and Midwesterners feel about the Coasts and NYC. I'm surprised more hay hasn't been made over this fact when the ESRB has been attacked. A safer position would be to locate the raters in a more conservative "family values" place but then again, it's harder to find a number of child experts there.

(As I understand it the raters currently are a mix of experts and actual parents. What they lack is gamerparents.)

I grew up in LA and operate out of Milwaukee. Believe it or not, it really helps, because there are cultural differences at play and I'm more aware of them than most in the industry (it seems sometimes).
I just wish the ESRB would get some of it's raters outside of New York. Sorry but using 1 city in the United States just screams biased. Would ratings change? I don't think too much but just for PR reasons, they should get a cross section of the country, not a city.
These are the things that make me glad to be a gamer. Responsible gaming should really be more visible, and this article makes it even more known throughout different communities.

Heck, we're spreading the word on our blog too. Thanks for informing people about it. :)
GamerDad is a reasonable site. We don't moralize and I've had a lot of success with anti-gaming folks by using that message. My message is not "Games are good for kids!" and it isn't "Games are bad for kids" it's: Some games are good for kids and some are bad.

So, if anyone wants to make hay over me saying "stacking the deck" that's fine with me. GamerDad has a JV security guard, two school teachers, and the rest of us are simply parents and frankly it's absurd to have nongamers rating games. The MPAA keeps their judges secret but guess what? They're movie fans. I guarantee it.

As for a media storm, we'll see. I'm a fully armed culture warrior folks... and I'm on the opposite side of the other culture warriors. So, to quote my least favorite politician:

"Bring it on!"

PS: Speaking less flippantly to the other good point above, this isn't going to make any difference. Having GamerParents rate games isn't going to change the ratings at all (except perhaps in the cases I illustrated in my column). So why is it a worthy goal? Because the demographics are changing and people who don't understand the hobby have no business rating games. I'll defend that point through any coming storm.
aww, I don't live in the new York area, I'm in Michigan.

And yeah, I agree with you two, Jack Thompson specifically will get int oa tantrum over this. I think I can hear the press release generator warming up.
Awww, I don't live in New York either. Down in Florida here. Oh well, I'm sure the ESRB will hire folks to be objective and document potential rating items in detail so a final rating of what playable content is in the game is listed. Hope a few GP folks get a chance to work there, and let us know how it is to work there.
While I think there's potential for a backlash with gamers rating games, I don't see how having people educated in what's common in games (and people familiar with the reward structures used in games) can hurt; presumably the ESRB is going to be careful about who it hires for these positions.

Still, it seems a little reckless of GamerDad to call this "stacking the deck" - if this does turn into a media storm, then that quote could be taken wildly out of context.
While I like the idea of rating games for a living, I'm worried about observer bias. The standards of some gamers on what -is- and -is not- mature content may conflict greatly with those of a lot of parents. And you KNOW that the anti-gamers will use this as ammunition, saying "Now the evil video game industry is having it's own mind-warped byproducts rating games! That means the next GTA will be rated E!" or something like that.
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