ESRB Head Comments on Decision to Hire Full-time Game Content Raters

February 21, 2007
Yesterday, GamePolitics reported that the ESRB would break with tradition and hire full-time content reviewers to evaluate the games rated by the agency.

The first ad for this new class of reviewers appeared on the GamerDad website. Naturally, GP requested the ESRB's comment on the decision. President Patricia Vance sent us this:
After months of careful consideration, the ESRB will be switching from part-time to full-time raters in April 2007.

Having full-time raters will allow for each one to have greater experience actually reviewing content and recommending ratings, given the increased amount of time each one would spend doing it. This would provide each rater with a greater sense of historical parity for ratings, not to mention helping them to be more attuned to pertinent content and how it should be considered from a ratings standpoint.

The full-time raters would also be responsible for play-testing final versions of the game, time-permitting, which would allow for ESRB to play-test a greater number of games than it currently does. We'll have more information available about these changes at a later date.
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Comments

personally i'm kind of shocked. i had thought they were full timers from the start.

i would also hope that they flesh out some of thier definitions more. for some reason they find sexual scenes or innuendos more "mature" than highly violent acts and rate them higher for it....would kind of like to see that leveled out a bit

So now how much to get a game rated? 15k?

Either way this will not be enough for David Walsh and the PTC.

The last I heard they choose random people off the streets to rate games, this was in a Nintendo Power mag some years ago, they just pick random people to do it, because they said that people shouldn't really need experience to rate a game's content. This is a good thing, so maybe ratings will be more accurate now.

The ESRB already has a joint effort with EBgames and gamestop to inform the public about the ratings, just look at the new rules gamestop has put in place for employees who sell an M rated game to a child.

That would be a serious problem, if they couldn't get to an entire game because they didn't have the time. A solution there is that if a group of people each took a different section of the game to play. It might help, but we all know how Jack reacted when the judge made a ruling after only playing Bully for an hour or so. We'll be hearing a lot of "Well, you don't know what you were playing" if that happens. It's basically turning into a scenario where we're screwed, no matter what we do.

Glad to see Ms Vance taking to this so well. And I agree with everyone here about the potential problems and the ways this may help. I also noticed Ms Vance said "Time permitting" meaning larger games like MMOs and the more complex RPGS may not see the play testp hase, I can see the coming under fire for that since GTA is a big game and time may not permit for them to do the play test.

But we all know the people hell bent on banning games will not allow themselves to be satisfied. They'll find some sort of minute problem and bitch at the mto fix it whilesuggestign no solutions.

Then maybe the ESRB should start a mass-marketing campaign to educate the public? Kinda the same thing Thurbert Baker and Mark Shurtleff did with their PSAs, only with magazine, newspaper, T.V., and radio coverage.

while informing the parents seems like a good idea, I think the ESRB is trying to do that now, it takes one misplayed block to end a game of Jenga. What I mean, is that if one person claims ignorance of the ratings system, the WHOLE thing collapses under scrutiny of the performance of the ESRB, and we're back to where we started. It is a step in the right direction if they start informing people, though.

It's a step in the right direction for the ESRB, but by no means is it a total solution. Part of the problem with the ESRB stems from the fact that, well, people -don't pay attention to the ratings-. It doesn't matter how many people you have rating a game, biased or not, if some dolt wants to buy an M-Rated game for their 8-year-old kid, we're going to be hearing focus groups and anti-game lobbyists screaming about how kids are being "exposed" to violence, etc.

The best way to dissolve this whole dispute, in my opinion, would be a joint effort between the ESRB and retailers to actually -inform- all those buying these games what the ratings are, and what they mean. I could see something along the lines of a form that outlines the ratings, what the potential content would be, and the buyer would have to acknowledge that they know what the rating means -before- buying the game. That would probably let most of the steam out of these anti-game arguments, because people would no longer be able to claim ignorance.

sorry for the double post, I hit a few keys and uploaded the message. Please delete if you can.

Now, back to what I was saying:

I still have to say that this could wind up being a problem for the ESRB down the road. Hiring gamers to rate games, though the most qualified, would be seen as rating games too lightly, and we'll have you know who using that as ammo against the games industry. But then, there's concerned parents working for the ESRB, who might rate games too harshly, and force a backlash in the gaming community, who will be outraged over the new M-rated Pokemon, rated for intense violence, slave owning, devil worshiping, and use of creatures featured in religions other than Christianity.

There might even be a problem with getting objective, neutral parties to rate games, because they dont know what the standards are, and might get it wrong too.

I still have to say that this could wind up being a problem for the ESBR

Doesn't that mean it'll take longer now to rate games and get them on the shelves?

It does make sense to me, not only will full time raters make for more experience at rating, but also, by using people who actually play these things for leisure, they are going to be far more aware of what they are dealing with and looking at.

Last time I heard, the ESRB rates by video, so there will still be a large bridge of trust between them and the Industry itself, so that makes it all the more important that gamers do the ratings, that way both consumer AND producer are responsible for making sure the product gets a fair and acceptable rating and that all neccesary content has been seen.

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