Analysts Skeptical of T2 Sale, Critical of "Topdown Party Attitude"

March 20, 2007
Can Take Two avoid a shareholder takeover by arranging a quick sale to a friendly buyer?

Not likely, according to several financial analysts.

A Reuters report mentions THQ and Ubisoft as potential suitors, adding that EA might be interested in the firm's 2K Sports subsidiary. GameSpot, meanwhile, interviewed Wedbush-Morgan analyst Michael Pachter, who said of a potential sale:
This is crazy... I can't see a sale happening, unless there is truly a 'greater fool' out there.

Nollenberger Capital Partners analyst Todd Greenwald told GameSpot:
Ubisoft might be able to pull it off. Other than that, Activision and Elevation Partners are the only other real possibilities I see. I don't see a News Corp. or Viacom going for it.

Greenwald saw any management change, whether by sale or shareholder revolt, as a plus:
Given their studios and franchises, Take-Two should be able to be a far more profitable company than it currently is.

Business Week weighs in with harsh criticism of T2's current management from Motley Fool co-founder David Gardner:
The stock surges when shareholders even hint that they'll replace the board - that's pretty damning. I'd like to see people who understand how to account transparently. I'd like to see a solid CFO and CEO of a financial mind, both of whom have high ethics backed up by people surrounding them on the board.

IDC analyst Billy Pidgeon was critical of Take Two's corporate culture:
There are people at the company - developers and marketers and other low-level executives - who are serious professionals. But the company's party atmosphere, the "Hot Coffee" thing, even the name Rockstar - it doesn't send off the appearance of sobriety. There's a topdown party attitude.
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@brokenscope:

Inside info says R* is not as laid back as you might think...

@Parallax Abstraction:

Well, there is the money...

...but there is also IP and they don't come any bigger than the GTA franchise.

For the price they could get that IP, they would make WAY more money over the long term. Assuming it was properly managed, of course.

Do they know that JT wants to crash the party (Meeting)?

I agree that most analysts (particularly Pachter) are hacks who pull random things out of the air and speak on them with authority but Ubisoft is definitely not smaller than Take-Two and regardless of how Activision "feels" about Take-Two, all they care about is money and Rockstar makes plenty of it. Ubisoft, THQ, Activision, EA and obviously Microsoft could all buy Take-Two if they wanted to (though it would require going into heavy debt for a couple of those.) I just hope no one buys them.

> according to him they are allowed to drink beer at work. That is the first I ever heard of such a practice in any business environment

Oh gosh, an anecdote from some random guy. Bob Woodward, eat your heart out. I seem to have woken up to the realization today that the trade press is full of people with barely the intellect to breathe.

Go ahead and add Sun Microsystems and Symantec to the list too. I guess this fella doesn't work in many actual business environments.

Yes, Rockstar games, probably the single most profitable property of T2, is really in need of a name change to something more sober. Perhaps a name like Naughty Dog, or Bungie, or Garage Games, or Insomniac?

Is this the sort of "analysis" that someone actually pays this nitwit actual money for?

These ANALysts are just clueless!

Michael Pachter has been more wrong than any other analyst in the industry...

Todd Greenwald needs to check out the history of T2 and Ubi, and BTW, Ubi is half the size of T2...Elevation Partners was a nothing but a rumor, Activision loathes T2 and Rockstar...

David Gardner is a generalist and doesn't understand the gaming industry...

Billy Pidgeon is just an idiot, someone should ask him if he ever stepped a foot into a Rockstar studio or talked to anyone associated with T2 or Rockstar...

Yeah, I didn't think that they were gettiing drunk, but the potential is there. But hey, staying awake for 20 hours has the same affect as being drunk, so technically most of the game industry is guilty of impaired employees.

Please note the "more likely" in my post. I didn't say they were laid back I said studios of their money making ability are more likely to be laid back.

[...] (Update) There was no link to the WSJ piece since they subscriber-firewall most of their content.  But you can sample the skepticism at Gamepolitics.com. [...]

I don't know about you but recently I read an article on GameCareerGuide written by a programmer from RockStar and according to him they are allowed to drink beer at work. That is the first I ever heard of such a practice in any business environment. But other than that They are probably like any other game studio working to put out a game.

I think these opinions are the result of of watching Collins College Game Design commercials.

@E. Zachary Knight

"I don’t know about you but recently I read an article on GameCareerGuide written by a programmer from RockStar and according to him they are allowed to drink beer at work. That is the first I ever heard of such a practice in any business environment."

It's a lot more common in the game development business, but it depends how big your company is. Some publishers do everything in their power to keep the developers happy.

I doubt they're getting drunk, it's probably just a cold one with lunch. ;)
-- If your wiimote goes snicker-snack, check your wrist-strap...

@ZippyDSMlee:

Since when are MS bad publishers? They're probably one of the best out there at the moment.

Remember that Microsofts games division != thier corporate/OS divison.

@GoodRobotUs:

Especially since he seems to conflate Take Two with Rockstar. For one thing, they aren't the same (although Rockstar is a subsidiary of Take Two), for another, I'm not even sure the current management of Take Two were the ones to name the company Rockstar. And anyway, changing the name at this point would be a rather dubious PR move, considering the level of name recognition Rockstar has achieved.

EA,VIacom,Edios,Activision,MS all bad publishers who are more interested in turning a quick buck than making a game,hell even Ubi soft dose pay attention anymore.

I hope they get this worked out if the corporate overlords get their claws in it it will be broken up and sold off. *shudders*

dose-dosen't

I think its a response to continual choices by the company to be deliberately controversial at a time when video games are under the spotlight. The mismanagement of the company is it's primary failing, but their version of Table Tennis on the XBox360 proved that not every game they do has to be in your face to be successful and what's more they have the talent to pull it off. And I should point out this is from someone who things GTA:SA is one of the singlemost expansive, free roaming and technically amazing games I've ever played.

I agree with most quotes except...

'There are people at the company - developers and marketers and other low-level executives - who are serious professionals. But the company’s party atmosphere, the “Hot Coffee” thing, even the name Rockstar - it doesn’t send off the appearance of sobriety. There’s a topdown party attitude.'

Does he have any reference to this or is this simply being pulled out of his rear end?

It depends on the Dev. The ones with name recognition like blizzard, R*, bungie epic ect ect are more likely to allow that, they are more likely to be laid back. Lesser devs that are more tied to corporate publishers are gonna be less laid back and more rigid.
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