Low Energy Level at Microsoft E3 Press Briefing

July 11, 2007
moore.jpgEven Peter Moore seemed subdued.

When, near the end of Microsoft's E3 press briefing the normally irrepressible pitchman uveiled a special-edition olive green Halo 3 Xbox 360, the crowd hardly reacted. Perhaps sensing this, Moore quickly stashed the console - for which no price was mentioned - and moved on to some Halo 3 video clips.

From where GP sat, it was like that all night long - a press conference overly long on details, short on new information and lacking the hoped-for price cuts on 360 hardware.

The night started strong in the outdoor ampitheatre at Santa Monica High, as a five-piece band described as Halo fans played some stirring music from the game series. The woman soloing on the violin was especially good.

But it was all downhill from there - nothing unexpected, nothing exciting. Perhaps it was the smaller, more professional media crowd which lacked the usual enthusiasm of past E3 events packed with fanboys. Maybe it was residual gloom over the 360's ongoing hardware troubles, which have the potential to move from problem to scandal status in the near future.

In any case, not a good showing by Microsoft.
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Re: Low Energy Level at Microsoft E3 Press Briefing

I think they are also way over extended instead on focusing on one product and making it into perfection they keep expanding example Zune I cna not beleive they are still shipping new Xbox 360 that have RROD issues.

Being unable to make it due to a general lack of travel funds, I was forced to watching by means of G4. Horrible showing. It all started with "We're going in deep [and] hard". From there on it was all downhill. Assassin's Creed gave him a slight recovery and RE5 was another thing on its own, but the second he moved to Halo 3 and pulled out that Forest Green Xbox 360, it was over.

Nintendo on the other hand, chose to stay their course and try to handle things in their own manner.

In contrast, Sony put on a more... humbled event, choosing to display Home in addition to trailers without any truthfully active gameplay demonstrations - unless one chooses to count the PSP to TV demonstration. The Chewbacca moment did pull out a tad-bit of a chuckle on my point, atleast. As for the showing in total, They had a decent one. Then again, certain information which has come to light about a certain announcement leaves me in doubt...

Dude the confrence sucked..dissapointed and g4 cut to commerical when halo 3 came out...G4=fail. man im dissapointed, wii had better announcments and well sony just won E3. Killzone 2 looks really great, and metal gear solid 4..omg..i changed my pants during the trailer..anywho microsoft..it was juts a big recap of what theyve done.

I watched the conference live and was so bored after 25 minutes that I turned it off. It was PR antics with no real enthusiasm and nothing even interesting to redeem it. Okay, confirming Gear of War for PC was good, but hardly show-stopping.

The gentleman who presented and played Madden was annoying. I felt like I was listening to a canned infomercial voiceover. It made me feel unclean.

I'd say there was some good stuff shown. There were a few surprises, but a few things left out (like a price-cut, mysterious grey SKU, etc.). Overall, I was satisfied with Microsoft's showing (especially after seeing Nintendo's E3 keynote... it left me unimpressed and kind of let-down. I was hoping for some changes to take place to the Wii online service).

A special edition of a console? How often does MS do that? With some big releases? How is that "banking"? its a limited release.

Microsoft Is A Great Company And I Do Enjoy the Games That They Come Up With But I Personal Believe That They Bank Far Too Much On The Spinoffs Of There Products. Such As The Halo 3 Zune And Xbox 360.

i watched the whole thing it was brutal.

I will say this, the halo3 trailer looked rather fun to me.

This conference was one of the most boring and disappointing things I've ever witnessed. C-

[...] Source GamePolitics Joystiq [...]

MS is getting its butt kicked not from competition but from itself the scratch disc lawsuit in on the heels of the fail rate issue,MS needs to do a price drop,expect to see 50-100 slashed from all the units before Xmas,they need to do damage to the PS3 and being 200 cheaper (premium anyway) will hurt sony enough for them to give up or lower their price to what it should have been to start with,sony was foolish to think a 500+ console would sale well.

go sony go :)

Hahahaha

He should have said something like giant enemy crab.

At least he didn't real some stupid "tattoo" this year...

It came across as more of a shareholder meeting. Also considering the different and smaller audience, it was kinda of expected.

Not to mention the fact that MS has never been about the big e3 reveal, at least not in my memory. They always seemed to be more about hyping up what they already have.

Definitely a disappointing show. Perhaps it was wrong of me since I'm only partially familiar with the nature of former presentations, but I was fully expecting some new game announcements to at least build hype for 2008 since the 2007 lineup is already looking sharp. But nothing of the sort. Basically no news whatsoever that I could possibly care about.

" ... it was residual gloom over the 360’s ongoing hardware troubles, ..."

This gets my vote. It's hard to drum up any excitement when your hardware keeps crapping out, and just in time for the game that will make/break your console line.

Problem is, E3 may be more professional without the Fanboys etc, but it's not going to have the energy it used to.

Resident Evil 5 was already revealed as in development for both Xbox 360 and PS3 before Microsoft E3 Press Briefing.
http://www.gametrailers.com/game/2036.html

where's the big gaming for vista window thing?

[...] Simply, no price cut was annouced for the Xbox 360.  Oh that, and a reported subdued audience and host?  For more check out Gamepolitics.com take on the event. [...]

I think that the press conference was pretty good. True, there weren't many real surprises, but it did focus attention on some of the games and services which are going to be released this year. Perhaps that was the issue, that they were only showing games which are going to be released this year and not other titles that won't be released till next year.

All in all, i think that they were focusing on the good points of the Xbox 360, and not trying to build hype stuff on the horizon, at least not yet. After all E3 isn't over yet, and there is still X07 to look forward to...

I more or less agree. It was a good showing, but nothing spectacular or especially surprising.

wow. they announced a halo 360? hold on while i change my pants [/sarcasm]

hope it picks up from there.

Well, there's always the Nintendo conference.

Yeah i agree.

Although i really was amazed when they said Resident Evil 5 for the 360? I really wasnt expecting that, was that even anounced before that event, was i living under a rock?

Anyways i wonder if it will launch for the Wii also

Moving back on topic, yes almost all of the people there were just sitting there, no exitement from anyone, although there was almost nothing to be exited at. E3 defenitly need some hardcore gamers and geeks to give it the greatness that it was before.
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