In U.S. & Down Under, Military Uses Game Tech to Recruit

July 27, 2007 -
Military recruits are primarily young men, so it should be no surprise that the armed forces are using game tech to reach out to potential enlistees.

Kotaku reports that first-person shooter America's Army, hugely popular as a freebie on PC, is heading to coin-op:
America's Army for arcades will focus less on the shooting of terrorists or insurgents and will instead consist of a series of eight mini-games that emulate real-life Army training exercises... The game is assumed to be built on the PC version of America's Army which also runs on the Unreal Engine.

Console versions of AA also appeared in 2006.

Meanwhile, the Sydney Morning Herald reports Australian Defence Force recruitment has gone the gaming route as well with last week's launch of an online gaming portal and a podcast detailing what it's like to be a trainee:
Extreme Battleships, Supreme Air Combat, and Operation Tiger are just three of the online games developed by the ADF, where players can chalk up victories... and progress upward through the military ranks.

The ADF games, designed to appeal to casual gamers seeking a quick, arcade-type experience, have now been combined on a single portal where players can choose between five different games in both multiplayer and single player formats, and create their own avatar.

Since the recent launch, the ADF reported 25,000 visits. An earlier game, Extreme Battleships, received 1.03 million visitors since September while Supreme Air Combat has attracted attracted more than 300,000 since March.

Using games for military recruitment, of course, has been somewhat of a controversial topic, but it seems to be an effective tool for attracting young people to the armed forces.

Comments

I don't mind the 'Army Navy Air-force' (Aus.) campaign, it doesn't go much further than saturating the country with information about the military.
'Extreme Battleships' is pretty fun, the most high-tech' and entertaining (free) battleship clone I've seen to date. Haven't seen hide nor hair of the other's though.

The Army may use this, but the Coast Guard and Navy aren't doing video game-based idea planting...and it's not exactly on the table anytime soon either from DOD conferences I have been to in the last year.

If it is good enough for Star League, it's good enough for Uncle Sam.

Its another form of army advertising nothing more nothing less.

See, this is why I hate how the Army does their stuff. They are so far behind on quotas that they are trying to get anyone they can, regardless of whom.

I've been a Marine for 4 years, and I can tell you that the Marines I work with weren't just any average guy off the street that picked up a game, played it, and said "this looks like fun!". The Army keeps trying and trying by advertising these things that most people don't even get to do, sadly. I personally know 3 soldiers that joined the Army to go over to Iraq and fight after playing America's Army. One was sent to work with vehicles (motor transportation) and not even overseas, one is an admin clerk, and one works in a supplies warehouse. It isn't so much the propaganda as it is false hope, really...

As funny as it seems, AA really doesn't produce as many soldiers as some may lead you to believe.

It's honestly a waste of time. Though I might play AA at the arcades just to see how bad it can be.

But it's hopeless endeavor they are making.

And here's a thought. Notive how the actual government doesn't say anything about gaming and what not? Maybe its because of stuff like AA that hold them back so they are capable of producing more soldiers...

Will they ever stop with their propaganda??

What is it about extreme and video game titles?

I m really game freak.One of my friend told me about the site which got lots of arcade games .It brought back beyond memories.I really enjoyed specially playing action arcade games , so i thought to share it .I know gamelovers will love it .

http://www.fastarcade.com

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Mattsworknameof players, over and over for the last seveal years. Among non RPG games, which make up the vast majority of current games, I think that you still see a large scale disparity between male and female in the AAA industry.07/01/2015 - 1:36am
Mattsworknamewilson. Out of RPG players yes, thats true, and in pc ciricles im not suprised, but RPGS make a small fraction of Console games these days and while pc gaming is seeing a resurgance, MMOs are actually retracting in size , as shown by WOW losing millions07/01/2015 - 1:33am
Matthew Wilsonhere is the study to prove it. http://www.pcgamer.com/researchers-find-that-female-pc-gamers-outnumber-males/07/01/2015 - 1:17am
Matthew Wilson@matt wrong over half of rpg players, both singleplayer and mmos, are female.07/01/2015 - 1:15am
MechaCrashRight, women don't usually play AAA games because none are aimed at them because they don't play them because none are aimed at them because okay you see where I'm going with this.07/01/2015 - 1:11am
MattsworknameI think the better path is this, more games built to give you the Choice of playing as male or female, and give the females good voice actors07/01/2015 - 1:08am
Mattsworknameup more then a fraction of the AAA games industry, but they make up a much larger part of the moble market.07/01/2015 - 1:04am
Mattsworknameandrew is right, to a point, as you are seeing a slow increase of women in games, but the sales shows that the lions share of gaming money comes from a male demo, and while andrew is right that it is changing, it's gonna be a LONG time before women make07/01/2015 - 1:04am
Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
 

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