Military Recruiters Snag Underage Players at Halo 3 Launch Bash

September 26, 2007 -

It appears that America's Army isn't the only link to the gamer generation being pursued by military recruiters.

The New Hampshire Union-Leader reports on a Halo 3 launch event in Manchester in which under-17's were turned away from a local GameStop's Halo 2 tournament, only to be ushered into a similar event set up by nearby Air Force recruiters:

More than 100 gamers... gathered at the GameStop for a "Halo 3" release party... There was only one glitch... a "Halo 2" tournament was delayed after the chain store's district manager, Suzan Shockley, announced that nobody under 18 could participate.

 

"I'm sorry, but it's a company rule. We take the game ratings seriously," she said. ...Fortunately, the Air Force was on hand to save the day.

 

As co-sponsor of the gaming event, local Air Force recruiters were manning party central outside... where underage gamers who had fled the store in despair flocked for pizza, Mountain Dew and a chance to play "Halo 2" on a split screen from the back of a pimped-out military SUV...


Air Force recruiter Staff Sgt. Christopher Johnson explained the military presence at the Halo 3 launch:

 

This is going to be huge. We expect a big showing. We have the same demographic as [GameStop]. Our target market is identical to that of video game stores...


Johnson told the newspaper that an Air Force/GameStop tailgating bash arranged for the August Madden 08 launch netted two new recruits. Johnson added that he had not heard any objections to using video games to attract young people to the military. But New Hampshire Iraq war veteran Joe Turcotte disgreed:

The whole idea of serving your country out of patriotism gets lost. It cheapens the honor and sacrifice when you turn it into a video game. We are proud of our service to our country, but there's something about this that just doesn't seem right.

 

I would like to know if there's a disclaimer, if they're warning kids that their actual combat experience may vary. War is not a game.


Additional reaction to the Union-Leader story is expected. Michael Moore's website picked up the story, as did the Campaign for a Commercial-Free Childhood (both without comment, so far).


Comments

[...] There have been more unsavoury goings on at the various launches however, with the U.S. Military using the events as a venue for recruitment. GamePolitics reports that in New Hampshire, under-17s turned away from a Gamestop Halo 2 tournament were swiftly ushered into a similar event being run nearby by the U.S. Air Force. What is even more disturbing is the terms used by Air Force recruiter, Staff Sgt. Christopher Johnson: “This is going to be huge. We expect a big showing. We have the same demographic as [GameStop]. Our target market is identical to that of video game stores…” [...]

[...] Alexander Sliwinski wrote an interesting article today about Here’s a quick quoteThe New Hampshire Union-Leader reports on a Halo 3 launch event in Manchester in which under-17’s were turned away from a local GameStop’s Halo 2 tournament, only to be ushered into a similar event set up by nearby Air Force recruiters: … [...]

@WD
true, the coast guard doesn't get much credit these days.

Somebody call Florida and sic Jack Thompson on the military.

Recruters dont lie (too much)... they just tend to not know what the hell is going on. [i]they[/i] dont deploy cause of it being a special duty.

If you join, you'll find who ever the hell trains you has no idea what they are doing, and it isnt till you start OJT that you really learn stuff. (at least in the comm field)

National Guard is in more than one branch, guys. There's an Air National Guard too.

Army, Air Force, Navy, Marines, Coast Guard are the 5. Yes, the Marines are technically derived from the Navy, but at this point, with the completely different rank structure they use, they're essentially considered a seperate unit.

"This is bullshit, and I’m surprised to see that everybody here doesn’t really think that. The military is using us. They see us gamers as target recruitments because of our fascination with violent video games. They think they can manipulate and coax us into joining through this shit."


You know you may be searching for a conspiracy when there is none. The military doesn't need to "brainwash" folk to fill out their ranks. If they truly wanted to be evil dickheads about it they wouldn't have to ask. An army recruiter would show up at your door and tell you to get the hell in the van. I'll take these recruitment techniques over a draft any day. Count your lucky stars that this is all they are doing.

Guess this means the military doesn't care how old you are. If it gets them a chance to recruit you :/

----
Papa Midnight

[...] = 'http://alinktothefuture.com/2007/09/27/the-veterans-of-halo-launch-night/'; digg_title = 'The Veterans Of Halo Launch Night'; digg_bodytext = 'Much like my response to America’s Army, I just can’t get upset atthe fact that military recruiters are throwing Halo parties.  I’m all for full disclosure - Halo isn’t, of course, remotely similar to actual war - but it’s not clear to me that anyone claimed that it was.  The military is just finding young people [...]'; ( function() { var ds=typeof digg_skin=='string'?digg_skin:''; var h=80; var w=52; if(ds=='compact') { h=18; w=120; } var u=typeof digg_url=='string'?digg_url:(typeof DIGG_URL=='string'?DIGG_URL:window.location.href); document.write(""); } )() Much like my response to America’s Army, I just can’t get upset at the fact that military recruiters are throwing Halo parties.  I’m all for full disclosure - Halo isn’t, of course, remotely similar to actual war - but it’s not clear to me that anyone claimed that it was.  The military is just finding young people who fit their demographic targets and trying to sell them on a military career.  Honestly, this is smart marketing, not manipulation. [...]

While this may sound nefarious, since Army recruiters are actively encouraged to visit your young impressionable chillin's at their SCHOOLS, I fail to see why this causes a ripple.

I mean, if you're the type of parent who hates when they do that, be aware they do it at the kid's SCHOOL even, you know? Why even mention a Halo 3 launch party the kid ran into somewhat randomly out in public?

I like the guy objecting to them using video games to try and get teenage boys interested in joining the military. They use absolutely every other means to do so, gramps, if you are unaware. I actually was at a VFW Hospital show where they had tanks and helicopters and such, and sure enough an Air Force recruiter was there--and even had free coin-operated little plane ride thingies for the kids. My relative made the comment to him jokingly that "you guys are recruiting younger and younger, eh?" and he laughed.

I find this really funny considering my high school has a video game club and has held Halo 2 tournaments in the past with no restriction on the age of the players. That restriction is absurd, they could have at least allowed them to participate with parental permission. They even had a Halo 3 launch party earlier this week. Well thank god the military was there to save the day.

[...] Nowadays, most Americans generally just do what we’re told to, lest the bad guys “win”… or something like that. [...]

[...] - Can’t play HALO - join the army http://gamepolitics.com/2007/09/26/military-… [...]

To Conejo, It is because of recruiters that you don't have to serve. You should go to your local recruiting office and apologize for your comment. The U.S does not have to draft anyone because recruiters are making it possible. They are making every branch of the Armed Forces all volunteer. Without them you may just get a letter in the mail with your number on it. Get a damn clue you idiot. You epitomize the word disgusting. The Air Force epitomizes the word honorable.

slightly OT, but i had to get this off my chest

@ All the active soldiers who posted

I'm amazed that any of you were brave enough to actually join the military. No matter what the games may tell me, that war is fun, I know that actual war can be comparable to hell. I salute you for volunteering to defend the freedom of our country. I doubt that many people here, especially the trolls, even consider how hard it must be to VOLUNTARILY put yourself through what might end up to be hell.

@ Trolls
Remember that this country doesn't draft men and women ages 18-45 into the military. It hasn't been done since 1975, and I doubt that it would be reinstated. That means that the armed forces decreases in size, and to keep up with the demands of manpower during the war, recruiters have to use ever more creative methods to lure in young people. That said, I seriously doubt that they actually expected anyone except for the kids who have trouble telling the diffrence of Halo and reality to join at that tourny. I think that they were trying to boost their image as a helper of society, not a blight on it. Then maybe people would join so they could also help. And if the Air Force didn't mean to boost their image, it was a good publicity stunt.



*note* the preceding was written at midnight while my body was running low on caffeine. so any confusion to my comments should be atributed to sleepiness.

Soul Says:
September 26th, 2007 at 8:41 am
Quote:
'"I agree, War is not a game, there are no respawns if you die and such"'

I disagree with you. There are no re-spawns yet.

1337 Monkey maybe the airforce was just being nice? And not jack-asses like the army. Anyways i don't care i'm Canadian.

what a debate of nothingness honestly i'm 19 love gaming halo 3 is what ever... that said if i went to a release party which i did and was allowed to go in because i'm 18 i would have still went out and got the free pizza and dew gamed then left and bought the game... just cause they was out there promoting the game along with the air force would have no barring on ones actions to join the game older people seem to think games have a massive effect on the younger genarations decisions, it's doesn't unless they are idiots that could possible believe that war is a game and if you die you'll return 15 secounds later to give it another go. That said some kids got free pizza and dew while waiting to buy a game and got harased by some recruiting officers which they can go to school and perform the same task minus the pizza and dew so stop over looking little shit and making them huge.

First off,
I want to thank all the Men and Women Serving in the Military for their service and diligence. I look forward to when you all can come home.

Second,
Those of you who see this as a horrible way to recruit young MEN and Young WOMEN. Get over your selfs. The Times change, recruitment tactics Change. Deal with it.

Also, If your saying that 17 and 18 year olds aren't competent enough to make their own decisions regarding their lives. Well, you all are no better than those foolish politicians.

BANE XXIII

Minneapolis, MN
 
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