Presidential Campaign Strategists Dismissive of Second Life

September 27, 2007
How important is it for a candidate to maintain a presence in Second Life?

Not very, according to several presidential campaign strategists.

Website Politico spoke with senior officials from the campaigns of Republicans Mitt Romney, Fred Thompson and Rudy Giuliani at a recent forum on new media.

Also present were advisers to Democratic candidates Barack Obama and Joe Biden.

While acknowledging the importance of web-based campaigning and the emerging potential for text messaging to reach potential voters, the strategists were less sanguine about the political benefits of Second Life:
The panelists also doubted the usefulness, for now, of campaigning in the online universe Second Life, in which some candidates have virtual campaign offices.

They also wondered how the convertibility of online currency into real cash would translate into politics. How, Henke wondered, will campaign finance regulations handle a contribution in the form of imaginary gold doubloons?
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Comments

@ Thomas

Except will ANYONE be swayed by that claim? Personally I'd find it ignorant and condescending if a candidate claimed to "understand" me because he has a presence in SL.

Honestly, my whole policy toward it pretty much just "lol Second Life". Try opposing unconstitutional gaming legislation or, even better, actively endorse the ESRB and parental responsibility and the tools needed to enable responsible parenting, and THEN you'd have me interested.

Think it all comes down to bang for your buck, if you get one of these set up, it doesn't cost anything, cept maybe a little bit of manpower, maybe it won't get but a few more votes, but until it goes through a couple cycles, we won't know for sure, but i have a suspicion that it won't be very decisive either.

Its cheap, like rdeegvainl said, and its a way they can say "hey, look, I understand the young kids and their cyber games today!"

I think that I just got spam filtered. :(

gold dubloons? I'm not a SLer, but I think "everyone" under 40 knows that you can exchange $Linden for $US

The only SL political campaign that I've seen have ANY success is the one associated with Front National, a French nationalist (read: not quite neonazi, but leaning pretty strongly in that direction) party. Their land gets a lot of traffic -- and exposure, via the protests of various communist and anti-fascist groups on SL -- but I don't know how much of that, if any, will translate into new votes. Many of the curious onlookers, including myself, aren't even French. They're nice guys, though, so I help drive up the traffic count a bit by hanging out there sometimes :)

As for other political sims... most remain empty except for the occasional griefing attack. I've visited a few of the US ones, and they were so damn boring (and empty) that I saw no reason to stick around. Hillary Clinton's barbie beachhouse campaign HQ particularly creeps me out -- the girly unicorn seems to have been removed, but the pretty leaping dolphins remain, and of course, there's never anyone there.

I believe that for a SL campaign to have any success whatsoever, the HQ NEEDS a staff. And I don't just mean a bored intern or two from the real life campaign, I mean hardcore SL players with no real affiliation to the candidate in question... people who can and will debate the candidate's merits for hours on obscure forums... people with *nothing better to do*. Yes, that's right, I'm talking about FANBOYS. With a dedicated staff of fanboys at your disposal, you will a) attract traffic to your sim, since people often check traffic counts and watch for dots on the map to see if anyone's there, b) grow your fanboy (and potential voter) army, since a fanboy is more likely to know how to appeal to others of his demographic, and c) save money, since you obviously won't have to pay them :D

i understand you young persons like to get some internets sent to you sometimes. look, i'm in them!

Wait I thought Mitt Romney called video games a cesspool of violence and pornography leading our children's morals in a downward spiral. Why is he campaigning in a video game? Especially on so many claim to be addicting as Second Life?

Who cares about Second Life? It's so over-hyped by the media.

After trying Second Life, I wasn't really impressed.

@Hannah

you are a fool!

You also need Fan-girls! sexy fan-girls!

Have the fanboys and fangirls do... things. Hey, sex sells right?

""gold dubloons? I’m not a SLer, but I think “everyone” under 40 knows that you can exchange $Linden for $US ""

It says in the Second Life Terms of Service that LD of no actual monetary value and that they should be in no way viewed as such. Linden Dollars are basically the same as gold from World of Warcraft, except in this game Linden encourages people to sell their in-game space money for actual money and vice versa because it makes them filthy rich.

This is also why a 15 year old "griefer" can cost someone the LD equivalent of tens of thousands of dollars in the course of a few hours, possibly bankrupting someone who makes a living off the game, but Linden has no obligation to give them more money (and won't) and the poor sap who lost out is screwed because the "griefer" did nothing legally worse then teamkilling on an FPS server.

So why does Linden insist their money is worth nothing when their advertisements act like it it? Because this way they don't have to pay taxes. Yeah.

As someone who doesn't use Second Life nor see why people think it is fun to do so, I can only agree. But as someone else said, it can't HURT to advertise on/in there.
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