Presidential Campaign Strategists Dismissive of Second Life

Presidential Campaign Strategists Dismissive of Second Life

September 27, 2007
How important is it for a candidate to maintain a presence in Second Life?

Not very, according to several presidential campaign strategists.

Website Politico spoke with senior officials from the campaigns of Republicans Mitt Romney, Fred Thompson and Rudy Giuliani at a recent forum on new media.

Also present were advisers to Democratic candidates Barack Obama and Joe Biden.

While acknowledging the importance of web-based campaigning and the emerging potential for text messaging to reach potential voters, the strategists were less sanguine about the political benefits of Second Life:
The panelists also doubted the usefulness, for now, of campaigning in the online universe Second Life, in which some candidates have virtual campaign offices.

They also wondered how the convertibility of online currency into real cash would translate into politics. How, Henke wondered, will campaign finance regulations handle a contribution in the form of imaginary gold doubloons?

Comments

@ Thomas

Except will ANYONE be swayed by that claim? Personally I'd find it ignorant and condescending if a candidate claimed to "understand" me because he has a presence in SL.

Honestly, my whole policy toward it pretty much just "lol Second Life". Try opposing unconstitutional gaming legislation or, even better, actively endorse the ESRB and parental responsibility and the tools needed to enable responsible parenting, and THEN you'd have me interested.
Think it all comes down to bang for your buck, if you get one of these set up, it doesn't cost anything, cept maybe a little bit of manpower, maybe it won't get but a few more votes, but until it goes through a couple cycles, we won't know for sure, but i have a suspicion that it won't be very decisive either.
Its cheap, like rdeegvainl said, and its a way they can say "hey, look, I understand the young kids and their cyber games today!"
I think that I just got spam filtered. :(
gold dubloons? I'm not a SLer, but I think "everyone" under 40 knows that you can exchange $Linden for $US
The only SL political campaign that I've seen have ANY success is the one associated with Front National, a French nationalist (read: not quite neonazi, but leaning pretty strongly in that direction) party. Their land gets a lot of traffic -- and exposure, via the protests of various communist and anti-fascist groups on SL -- but I don't know how much of that, if any, will translate into new votes. Many of the curious onlookers, including myself, aren't even French. They're nice guys, though, so I help drive up the traffic count a bit by hanging out there sometimes :)

As for other political sims... most remain empty except for the occasional griefing attack. I've visited a few of the US ones, and they were so damn boring (and empty) that I saw no reason to stick around. Hillary Clinton's barbie beachhouse campaign HQ particularly creeps me out -- the girly unicorn seems to have been removed, but the pretty leaping dolphins remain, and of course, there's never anyone there.

I believe that for a SL campaign to have any success whatsoever, the HQ NEEDS a staff. And I don't just mean a bored intern or two from the real life campaign, I mean hardcore SL players with no real affiliation to the candidate in question... people who can and will debate the candidate's merits for hours on obscure forums... people with *nothing better to do*. Yes, that's right, I'm talking about FANBOYS. With a dedicated staff of fanboys at your disposal, you will a) attract traffic to your sim, since people often check traffic counts and watch for dots on the map to see if anyone's there, b) grow your fanboy (and potential voter) army, since a fanboy is more likely to know how to appeal to others of his demographic, and c) save money, since you obviously won't have to pay them :D
i understand you young persons like to get some internets sent to you sometimes. look, i'm in them!
Wait I thought Mitt Romney called video games a cesspool of violence and pornography leading our children's morals in a downward spiral. Why is he campaigning in a video game? Especially on so many claim to be addicting as Second Life?
Who cares about Second Life? It's so over-hyped by the media.
After trying Second Life, I wasn't really impressed.
@Hannah

you are a fool!

You also need Fan-girls! sexy fan-girls!

Have the fanboys and fangirls do... things. Hey, sex sells right?
""gold dubloons? I’m not a SLer, but I think “everyone” under 40 knows that you can exchange $Linden for $US ""

It says in the Second Life Terms of Service that LD of no actual monetary value and that they should be in no way viewed as such. Linden Dollars are basically the same as gold from World of Warcraft, except in this game Linden encourages people to sell their in-game space money for actual money and vice versa because it makes them filthy rich.

This is also why a 15 year old "griefer" can cost someone the LD equivalent of tens of thousands of dollars in the course of a few hours, possibly bankrupting someone who makes a living off the game, but Linden has no obligation to give them more money (and won't) and the poor sap who lost out is screwed because the "griefer" did nothing legally worse then teamkilling on an FPS server.

So why does Linden insist their money is worth nothing when their advertisements act like it it? Because this way they don't have to pay taxes. Yeah.
As someone who doesn't use Second Life nor see why people think it is fun to do so, I can only agree. But as someone else said, it can't HURT to advertise on/in there.

GamePolitics ShoutBox

Posted 11/08/09 at 09:02am
DarkSaber: http://tinyurl.com/yez7jyo
Posted 11/08/09 at 09:01am
DarkSaber: Oh for gods sake, the Gearbox pres is gobbing off about Valve again
Posted 11/08/09 at 08:53am
JDKJ: But cheer up, Austin. If the unemployment rate continues to double-digit as predicted for the next few years, your half-dozen stands a better than likely chance of returning to power.
Posted 11/08/09 at 08:46am
JDKJ: @DS: If he had added the line about "or hiring illegals aliens under the table to work as nannies," it would have been a completely perfect descripition. And, yes, it's about the same difference between a six and a half-dozen.
Posted 11/08/09 at 08:31am
DarkSaber: My god, that description makes them sound almost Republican. Still what did you expect, Obama is only marginally more left than republicans.
Posted 11/08/09 at 01:07am
Austin_Lewis: Health insurance, brought to you by the same kind of bureacrats who couldn't, in timely fashion, investigate the comments of any of the men Obama appointed Czars. Or their past. Or their history of not paying taxes.
Posted 11/08/09 at 01:06am
Austin_Lewis: Yes, and what a piece of crap it was. Arresting and fining people just because they don't make a personal choice to buy healh insurance, creating over a hundred new bureacracies, and worse.
Posted 11/08/09 at 12:24am
ZippyDSMlee: JDKJ:the only trouble is a bunch of witless hacks wrote it....its going to be a train wreck....
Posted 11/07/09 at 11:33pm
JDKJ: BREAKING: In a photo-finish at the wire, House passes health care reform bill. Relatedly, in a fit of pique, Austin Lewis kicks innocent dog.
Posted 11/07/09 at 04:27pm
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
Posted 11/07/09 at 04:26pm
ZippyDSMlee: replaced :P
Posted 11/07/09 at 04:23pm
ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
Posted 11/07/09 at 04:18pm
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
Posted 11/07/09 at 03:34pm
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
Posted 11/07/09 at 10:58am
JDKJ: Which could be explained by both (a) and (b).
Posted 11/07/09 at 10:56am
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Posted 11/07/09 at 10:51am
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
Posted 11/07/09 at 10:48am
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
Posted 11/07/09 at 10:11am
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
Posted 11/07/09 at 10:07am
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
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