Everyone agrees that this year's E3 in Santa Monica didn't quite work out.
So the Entertainment Software Association is moving the show back to the Los Angeles Convention Center. The announcement comes this morning by way of an ESA press release. E3 '08 will run from July 15-17.
Despite the return to the LACC, the conspicuous consumption flavor of E3 circa 1998-2006 will likely remain a thing of the past. From the press release:
The event will continue to focus on the business of the computer and video game industry, with an emphasis on press events and small meetings with media, development, and other key sectors. While there will be opportunities for game demonstrations, the 2008 E3 Media & Business Summit will not feature the large trade show environment of
ESA head honcho Mike Gallagher commented:
We look forward to welcoming the media and top industry executives to a centralized, business focused and personalized experience. Our program of high-level meetings, networking and personal dialogue, and industry-shaping panel discussions will capture the explosive growth we have seen in 2007 and lay the foundation for the 2008 video game marketplace.