McDonald's Claims that Video Games Super-size Kids

January 9, 2008

Last month it was the soda makers who blamed childhood obesity on video games.

This time around, Mickey D's is pointing its greasy finger at your console.

As reported by MCV, Steve Easterbrook, CEO of McDonald's U.K., admitted that Big Macs played a role in beefing up kids, but blamed video games as a major cause of the obesity epidemic:

The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that. But if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?

 

Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside.


GP: Thanks to GamePolitics European Correspondent Mark "Beemoh" Kelly...

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Comments

One word:
Genetics.

*sits back*

Sweet, sweet irony.

omg. I imagine that Mickey has never funded terrorism either. Can anyone spell 'IRA' for me?

"kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside."

The past, like three decades ago? If this were 1982, then that comment might carry some weight, but it's 2008 and kids have been playing video games for a heck of a long time now. And hey, before video games it was comics books, another sedentary activity, getting all the blame. Either way, McD's has had plenty of time to take stock of modern children's lifestyles.

That is easily the most rediculous claim I've ever seen. The only link between gaming and obesity I can see are POSSIBLY obessive MMOers who sit and snack on chocolate and fizzy drinks constantly. That's only a tiny populations of gamers however. McDs focuses advertising on kids, and its pathetic healthy eating stace was a flop seeing as their salads are packed full of fats, salts and sugars. As for kids sitting in and playing video games, that's because of social paranoia - parents not allowing their kids to go outside to play in fear of a host of stupid things. Oh dear god why are they making such stupid attempts to blame all of society's problems on Video Games?!

"Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside."

It's called a Wii.

I'm a Wendy's sort of guy anyway...

HAHAAHA FUNNY.

It's the parents who buy the happy meals and the 12-pack sodas.
It's the parents who buy the video games, too.

Ah... it's wonderful how big food corporations point the finger than blame their customers...

@ Twin-Skies

I'm a Jack-In-The-Box fellow, myself. Ciabatta sammiches. :3

lol, they can't get fat if they don't eat.... so who's more at fault? But of course everyone wants to downplay their involvement, if they didn't they would be fired.

McDonalds and pepsi? hmmmm...;)

Soccer players, soda makers, McDonalds....this is getting to be to much. What will they blame games on next?

"...there’s fewer green spaces ..."

So it's NOT video games fault. It's the fault of progress and growth. Cut down forests and parks and other green areas to build more malls and... McDonalds... and there are fewer places for kids to go and play and socialize. Ok Mr. CEO, sounds great...

MORATORIUM ON BUILDING NEW MALLS AND MCDONALDS FOR THE NEXT 50 YEARS!

Hey, ya wanna save the green spaces don't ya? Even better:

LIMIT THE NUMBER OF MCDONALDS PER CITY WITH A POPULATION OVER 50,000 TO 2. TEAR DOWN THE OTHERS AND BUILD A PARK.

Works for me.

Nightwng2000
NW2K Software
Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Video games, Hamburgers, Softdrinks...

1 of these 3 don't add calories to your diet causing obesity. Care to hazard a gues which Mcdonalds/Pepsi?

Eh, they're still butthurt that M.C. Kids flopped.

Honestly it's a combination of factors (and yes, that can include video gaming and tv watching.) For everyone trying to place the blame on ONE thing is silly.

Ultimately, it's up to people themselves to watch what they eat and get some exercise . Challenging though it may be.

@Lovely

I was thinking the same thing. Too much video game playing has as much to do with it as the fat-filled happy meals we feed our children. Everyone is to blame here, stop pointing the finger McDonalds.

LOL,

I wonder how much research went in to this ...

CEO: Hey Bill kids play video games right?
BILL (Marketing Head): Yeah boss.
CEO: Well there you go, those bastards are making our kids fat not our delicious well balanced meal of lard.

Damn, I'd love to have a cheeseburger while I go play Mass Effect.

Finding a scapegoat and blaming all the problems one causes on the scapegoat.....

Looks like McDonalds is trying to pull a Hitler by trying to throw video games in the incenerator of controversey.

"Video games make kids fat, we don't."

-McDonalds

That's what I get from this article.

@ Ben Yaka
Oh come on! Did you have to invoke Godwin's law this early into the discussion? Reallly?

I guess blaming video games for everything is the new "it" thing in England :/

@ Lovely

You win! It's a person's lifestyle that affects obesity or lack thereof. Personally, I'm trying to workout more and eat less to shave off a few pounds and build muscle. Video games, McDonald's, and even a book could potentially make a person fat if that's all they ever do. It's all about self-control.

Triple points for catching Godwin's law!

This story is almost identical to the one a week or so ago about soda makers pointing the blame stylus at video games. Both articles had a quote saying childhood obesity was a "complex" problem. "Complex" in this context means "I'm not a dietician and don't really know."

Truth of childhood obesity: Calories eaten > Calories worked off in exercise and daily routine.

McDonalds, or any, food: increases calories eaten
Sedentary activity (TV, Games, Movies): minimal calories worked off.

It isn't complex at all! Either eat less, exercise more, or do both!

I'd also like to say that obesity is all in the definition. Is a person that is 250 pounds of pure muscle obese? Is a person that is 3 pounds overweight obese? I always wonder how they determine if a person is obese when I hear of studies on the obesity rate.

" The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that. But if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?

Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside."

Is it just me, or did paragraph 2 do a complete 180 from paragraph 1's point that obesity is a complex, multi-faceted problem?

He makes it sound like you need large, green fields to have any sort of fun. What about fitness gyms or indoor sports centers?

So video games make kids fat and McDonalds is perfectly a-ok? Once again another company tries to place the blame on the scapegoat instead of where it belongs. The Parents. But then again when you have the same lazy parents coming in every day to buy their brat dinner are you really going to chance them getting pissed off and taking their money elsewhere?

@Gameboy:

I'm not sure exactly, but I think the clinical definition of "obese" is having a higher percentage of body fat higher than the recommended about.

Like, 8-14% is recommended for men, and 20-21% for women. 10% above either range is considered obese.

Fucking hilarious. Hypocrite assholes. So the videogames make kids fat, but McDonald's shitty artery-clogging, trans-fat-infested food is completely healthy and okay?

Dammit DDR, I thought you were my friend!

Back to McDonald's for me!

The funny thing is that many McDonalds here in the US offers a free wi-fi connection for Nintendo DS users.

Fucking. Hell.

Of course, we actually call them Maccy D's.. No, that's the Chavs and their preggies.

The Irony (and bullshit) is strong with Mickie Dee's.

I can understand that a company of that size to have spin doctors but to try to put across a lie that blantant is.... just impressive. So its the games? So if we gamers all boycotted Fast Food we could still be at risk of being super-sized? Lets try that.

The thing that gets me is they are dependant on people buying their heart-attack on a bun. So, hhmmm lets alienate gamers (there are ALOT of us) so we no longer eat there. Such sound wisdom. Better to try to walk against the current in a flood.

Too bad they don't know about the new auto shut off feature. So really they don't have a strong case against anything now.

Actually - lack of self control causes one to be overweight.
Maybe they didn't know this.... but...

There are *in fact* fat people who don't play video games or eat McDonalds.

I believe fat people existed before either and will continue to exist even if all video games and fast food is banned.

And so what? If someone wants to be fat - why isn't it their right to?

Ages ago, it was what the 'rich and trendy' did - was get fat. Now it's all about skinny people.

People, in general are such SUCKERS for fads and follow rich people around, trying to do what they do like lil' puppies. It's laughable. To those who feel they must 'follow the establishment' - I say: GET A LIFE.

God - if there's one thing I've ALWAYS hated it's a fad or a trend. I go against them just for the point of it.

In the 1970s through 1990s, the complaint was that kids were sitting in front of the TV for 10 hours per day. Now it's those darn video games and Internets.

"kids are sat home playing computer games on the TV"

WTF? Please to be knowing what you are talking about before you bash it.

Anyways, not to repeat what everyone else has said here, but parental responsibility and all that. Video games can't make you fat unless you're already eating high-fat foods, so don't buy them. If your kids aren't already exercising and you want (to force) them to, drag them to the playground or sign them up for a sports team. Otherwise, even if you take away the console, they'll still just sit around and...maybe watch TV! Or surf the Internet! But of course THOSE sedentary activities could never have anything to do with obesity!

I hate to tell McDonalds but Im pretty sure my Wii does more for getting me inshape than their burgers do, unless you count the fact that their burgers make me deathly sick and in the end I lose weight due to my body rejecting the stuff I just put into it.

McDonald's shouldn't be one to speak about the ills of video games and combined junk food diet, because they made a deal with Wayport and Nintendo to allow people to play their Nintendo DSes with wi-fi access. They will have to drop their wi-fi deal with Nintendo if their argument against sedentary gaming lifestyles would hold even a drop of water.

I hate McDonald's and this gives me more reason to do so.

@Overcast:

Stan: All right, so how do I join you?
Goth Kid: If you wanna be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do.

Have they ever thought that some people can't go outside and get exercise due to asthma and the smog in the air on extremely hot days? Plus with all those UV rays, that's your early trip to skin cancer.

If McDonald's were a legitimate food company then this would be your basic argument, but there's a few other factors involved that a lot of you have over-looked.

First of all, weight is set by genetics and life style. many of you pointed this out and it's correct to say that if you take in more than you work off you will gain weight.

Second of all, genetics is a bigger factor. A person's appetite is determined by their brain anatomy, therefore, desire to eat and the amount of weight gained is past the realm of just playing too many games. Likewise, each person has a physiological 'set point' which is the given range their weight will usually stay within given a proper diet. If a person is getting fat it's because all of these factors are working against them.

Third, is the kind of chemicals used in McDonald's food. The amount of preservatives, chemicals, and the use of MSG make them increasingly dangerous to your health just because the stuff is practically garbage on a bun. Garbage in garbage out. Not to mention the addictive properties of MS that makes McDonald's food more hazardous than they'd admit.

ChrowX

I fully agree with you :) .

Video games? The real culprit is books. All those kids sitting around reading Harry Potter are nothing but future fatties.

@ ChrowX:
'addictive properties of MS...'

??? not sure what MS is or how McDonald's can be considered addictive. I'm definitely in the willpower camp. if the kids don't care that they are fat, then they will continue to be fat. although it raises the cost of health insurance, i can't get too worked up about their (defacto) choice to be obese.

Mmmmmm kangaroo meat...

@smealgol23

I think he was talking about MSG but made a typo.

Kajex Says:

January 9th, 2008 at 7:28 am
One word:
Genetics.

*sits back*

lol
has any1 here seen the movie supersize me? Its about a fit and healthy guy who eats mc donalds for 1 month nothing else(cant remember if he makes it all the way through) but at the end his arteries are more clogged than the drain in your tube after giving your dog a bath
(you can find the whole thing on google vids if your interested)
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