Persuasive Games: Fatworld Chews on Food, Health and Politics

Persuasive Games: Fatworld Chews on Food, Health and Politics

January 14, 2008
Good timing, Ian.

In recent weeks soft drink makers and even fast food giant McDonalds have tried to shift the blame for childhood obesity from their own high calorie products to video games.  Today, Ian Bogost’s Persuasive Games is set to release Fatworld, a new political game which examines that very issue. Of the project, Bogost writes:
Fatworld is a videogame about the politics of nutrition. It explores the relationships between obesity, nutrition, and socioeconomics in the contemporary U.S...

The game’s goal is not to tell people what to eat or how to exercise, but to demonstrate the complex, interwoven relationships between nutrition and factors like budgets, the physical world, subsidies, and regulations.”

In Fatworld, players create a character and run a restaurant in a perpetual virtual world.  What you eat, how active you are, and how you run your business all have an effect on you and your town’s health.
By choosing your character’s dietary and exercise habits, you can experiment with the constraints of nutrition and economics as they affect your character's general health. Will it be wheatgrass and soy? Or fried chicken at every meal?

How much can you afford to spend on food, and how does that affect your general health? Characters who eat poorly will get fat. Characters who don’t exercise will move around the world more laboriously. Disease and death will eventually ravage players with poor health, while those with good health will live to a ripe age.

Enterprising players can also influence public policy and merchandizing guidelines in Fatworld in an attempt to discourage the consumption of fatty foods.  You can even force the town down the vegan path by banning meat.

User-created content such as recipes and meal plans can be shared with other players online.

Fatworld is published by ITVS Interactive, and funded by the Corporation for Public Broadcasting.

Via: Water Cooler Games

-Reporting from San Diego, GP Correspondent Andrew Eisen wrote this story while eating a well-balanced lunch

Comments

very good, i do like this idea, i've always liked simulation games :)
Umm... if they ever ban meat... im killing the creator and eating them. As soon as they say they dont want anyone eating meat, they are below me on the food chain. Me carnivore, me demand meat! har!
I think I'm going to download this because I am curious if Professor Bogost and his team encourage a vegan lifestyle + exercise 100%, or if some sort of balance between exercise and regular eating habits is encouraged. We shall see.
Like many of the great edutainment games of yesteryear ("Jimmy's got dysentery."), I wouldn't be surprised if this started popping up in classrooms all over the country.
Quite a creative idea.
"Enterprising players can also influence public policy and merchandizing guidelines in Fatworld in an attempt to discourage the consumption of fatty foods. You can even force the town down the vegan path by banning meat."

My first reaction was that I don't like that they're rewarding "enterprising players" who "influence public policy" to change how people act. I don't think that legislation is the way to change how people consume and the idea of banning meat is, to me, patently absurd.
Love the idea, can't stand the implementation. Too much of the game is just plain old broken. After 10 minutes of play, my character "weighed" 32 lbs, because I hadn't eaten anything. I went to my house and customized my menu for what I wanted to eat. Go the the grocery store, turns out you can see what Meals you have on your list but not the ingredients you need for them?

Maybe I overlooked something, but it doesn't change a lot of the major errors, oversights, and otherwise silly things that ruin the idea.
Great idea!
Wow. This is even funded by the Corporation for Public Broadcasting, oy.
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GamePolitics ShoutBox

Posted 07/04/09 at 06:33pm
Alyric: Of course, Mark falls into the common trap about Columbine, which had nothing to do with bullying, etc. See: http://slate.msn.com/id/2099203/?GT1=3256 for a more thorough explanation.
Posted 07/04/09 at 06:32pm
PHX Corp: Read this http://www.destructoid.com/sgc-09-liveblogging-the-jack-thompson-debate-138502.phtml#ext
Posted 07/04/09 at 05:54pm
PHX Corp: JT is afraid of such ban then advocates it That's what i call a total Hypocrite
Posted 07/04/09 at 05:50pm
PHX Corp: AE: JT is a -Bleeping- Jackass
Posted 07/04/09 at 05:07pm
Andrew Eisen: JT "knew it would be a good audience." Not what he said on Tuesday.
Posted 07/04/09 at 05:01pm
Andrew Eisen: VG cause violent behavior. VG companies influence behavior to get sales. Yeah, that makes sense. (To be fair, the Twitter feed makes deciphering JT's point pretty tough.)
Posted 07/04/09 at 04:52pm
Andrew Eisen: Yes, it's been proposed but as far as I know it has not been passed. Big difference.
Posted 07/04/09 at 04:50pm
Cheater87: http://www.gamezine.co.uk/news/formats/xbox360/all-violent-video-games-be-banned-in-germany-$1301757.htm
Posted 07/04/09 at 04:49pm
Andrew Eisen: Far as I know, Germany has not banned all violent video games.
Posted 07/04/09 at 04:44pm
Cheater87: Jack wants the US to follow Germany's total video game ban.
Posted 07/04/09 at 04:42pm
Andrew Eisen: Note to JT, it is not illegal to sell kids a ticket to R-rated movies.
Posted 07/04/09 at 04:39pm
Cheater87: Jack said we would be better with no rating sytem.
Posted 07/04/09 at 04:35pm
Alareth: So what was the introduction used for Jack?
Posted 07/04/09 at 04:31pm
JDKJ: Heard one, you've heard 'em all. He repeats the same act, with the same half-truths, over and over.
Posted 07/04/09 at 04:31pm
Andrew Eisen: Using a credit card as age verification is not illegal. Hope Mark called him on that and his made up statistics.
Posted 07/04/09 at 04:30pm
Alareth: Jack is special, his mommy always told him so.
Posted 07/04/09 at 04:29pm
Andrew Eisen: JT lied about that APA causation thing again. Wonder if Mark called him on it.
Posted 07/04/09 at 04:04pm
Andrew Eisen: Follow the JT/Methenitis debate on Twitter: http://twitter.com/jtdebate
Posted 07/04/09 at 01:18pm
Andrew Eisen: Rodrigo - A fun idea but you might want to fix the typos.
Posted 07/04/09 at 12:57pm
GRIZZAM PRIME: Happy 4th of July!
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