EA Calls Out Fox News Over Mass Effect Smear

January 24, 2008 -
Jeff Brown (left), VP of Communications for Electronic Arts, has requested that Fox News correct Monday's disgraceful trashing of Mass Effect.

As reported by Kotaku, Brown sent a letter to Teri Van Horn, producer of Fox News' Live Desk program on which the Mass Effect hatchet job was orchestrated. From Brown's letter:
As the parent company of BioWare... EA would like you to set the record straight on a number of errors and misstatements which incorrectly characterize the story and character interactions in Mass Effect.

Your headline above the televised story read: "New videogame shows full digital nudity and sex." Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots - a vantage frequently used in many prime-time television shows...

FNC voice-over reporter says: "You'll see full digital nudity and the ability for players to engage in graphic sex." Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

FNC reporter says: "Critics say Mass Effect is being marketed to kids and teenagers." Fact: That is flat out false...

Brown also named several of Fox's own programs for displaying a level of sexuality far beyond Mass Effect's single, rather tasteful love scene:
Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?


Re: EA Calls Out Fox News Over Mass Effect Smear

All is not gold that glitters. 


  A maiden with many wooers often chooses the worst.

What's really interesting is that the letter states that it's not a legal threat against FOX News. Probably because EA, as well as many others, knows that FOX News legally won the Right to lie to and deceive it's audience. (The link to that story was posted in the other article on the FOX News Mass Effect story.)

NW2K Software
Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Finally someone from EA does something right.

Sweet....i wish they would have hit a little harder though.....


lmao. You're right. XD Okay I concede. Go EA! Finally you do some more right in the hope we'll forget all the stuff you F*** up.


It doesn't matter if Fox cares or gets things wrong all the time or whatever. History will have on record that Fox got it wrong and was forced to correct itself. That is important even if some damage has been done. To in essence say "What's the point?" would be letting them go unchecked. Considering all that we have managed to do; now seems like the wrong time to be quiet.

As for Cooper's Amazon page, while some see it as childish, I believe they were simply illustrating to her what it is like to have your work attacked by someone who has never even seen it. Quite a few said as much.

Thankyou so much EA. Its about time someone hit back.

I honestly hope that Fox News is hit HARD by this.

If EA wanted to, they easily have the defamation of character suit given the obvious libel and slander. Though thats only a civil suit rather than criminal... Id like to see Fox make a forced broadcast apology where they say WHY they got it wrong. Lack of research. But, will probably never happen. Live in hope though

The sh*t hath hitteth the fan. I believe this means war. I will convene the council of Elrond. I expect to see you all there.

"Madness? THIS...IS...BIOWAREEEEE!!!!"

fox news is a joke of a news group, they will never be taken seriously by people who can actually think for themselves. its disgusting how much they get away with though.

Sorry for double post

Let's not forget that Dan Rather was fired for not checking his facts. If he gets fired for that, then Fox Noise should teminate some of their own as well.

Can you say "pwned?"

Pierre-Olivier said;

"I DO think that giving bad reviews on that book based on that experience makes us just as hypocritical as the others. Fighting libel with libel won’t go anywhere. On the other hand, I found some GENUINE reviews that shows their dislike of the book."

Right, and I agree... but there may be another consequence. If those reviews impact her sales it might well hit her where it hurts the most... her wallet.

This might accomplish two things. It might make her think twice about commenting on gaming, which I think we all agree is a good thing, and it might also at least make her consider doing her homework.

It also might demonstrate that the gaming community has enough clout to fight back against being bullied like this by the mainstream media. If we, as a community, can influence the sales of non-gaming media whor... *cough*, I mean figures then maybe we might raise some eyebrows.

I still don't think that posting those negative comments on her books is a mature thing to do, or a good idea, but it might not be such a bad thing at the end of the day.

You know, i say that EA should still sue fox and take it to the supreme court. Lets see what they think about fox lying and distorting the truth to the public.

On a side note, apparently fox doesn't wanna talk about the issue. http://kotaku.com/348692/ea-fighting-mad-about-fox-news-but-still-no-cor...

You GO EA!

Speaking of Faux, anyone hear about John Gibson's comments on his radio "program" shortly after it came out that Heath Ledger was dead?

Who still watches Fox News?


Go EA! At least someone with enough weight decided to join the fight with clueless morons.

Finally, someone with enough clout that the media actually has to respond to steps up to the plate and calls them on their B.S.

I don't like EA at all. There are many reasons for this, but this is another sotyr for another time.

However, I applaud them for this. Hopefully, someone higher up at Fox (presumably someone with brains, but you never know with Fox,) will hear about this and be more than a little pissed.

I can't wait for the response from Fox. Should be fun!!

Psh Facts cant stand in the way of the fox news crew
(they just scratch their heads with a blank stare if you use them)
Jeff Brown used so many facts(six or so) and made so much sense that the fox news crew could implode if they read it.

Even if they do air corrections the damage has been done and cant be repaired. Seeing as how not everyone who watched the old clip if going to see the new one ect.

But all in all a step in the correct direction i think.

There's no way that they won't respond in some way...

What I AM curious about is whether or not Martha Whatserface will actually respond to some of the emails that she got from gamers, myself included.

Double post, sorry.

Despite that Right to lie, were I in a position to do so at EA, I'd still sue, not only FOX but Cooper Lawrence, for fraud, at the very least. Moreover, I'd be questioning any form of license to practice that Ms. Lawrence might have. Even further, I'd be writing letters to the college(s) where she obtained her degrees questioning whether the type of "professional" she's proven to be (a bigot as shown through her gender bigoted comments, and lying and deceiving others regarding the issues of her (lack of) research on this game as well as the (mis)quoted study) is the type of students they put forth into society. Or if maybe it brings into question whether or not her degrees were actually honorably and ethically earned and perhaps, if poosbile, should be revoked.

NW2K software
Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

I'm surprised no one is wondering "why". Everyone knows that spots on Fox News are for sale to the highest bidder. So, who bought the hit job on Mass Effect?

Can they sue? You'd think they could easily demonstrate:
A. Harm.
B. Malice (they ignored Keighley and clearly didn't research the story)

EA's a big company and this would make news stations tread a bit lighter. I'm not a lawyer though. Just curious. Oh and, Hi everybody!

This is FOX, they're not going to care.

Too bad we'll never know what the reply, if any, is.


That would only confirm in their eyes that you are a part of the EVIL VIDEO GAME ESTABLISHMENT! Like, the establishment will knock you do.own if you go against them, man! It's a conspiracy. JT WUS RITE OH MAH GAAAAAWWD.

The rest of us would be laughing our asses off. :P

"As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment."

You know, I've never actually thought about that before...

The response if any will likely be that EA threatened legal action over a fair story.


Well, if you think about it, every "new entertainment" has been attacked for its corrupting influence. In the 50's it was Rock and Roll. In the 60's was TV and movies. The 70's ... well, the 70's were special and everyone was too hopped up on dope to care. Metal was hit in the 80's (music always seems to be a popular target because it's so dynamic). So, it's just video games "turn." It's like the Rush Week initiation procedure for new forms of entertainment. You have to be hazed by the media until all hell breaks loose.

"Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?"

This argument is valid. When I was younger, before I had my own television, I could be in the living room playing Mario, and my dad would come home from work, kick me off the TV, and turn on a World War 2 movie. Fox shows those, and guess what they hav,e and hint, it's not the Barny happy fun time hour.

For the Kotaku article called "Quack Gets Amazon Book Rating Spammed"

It seems that a lot of gamers took offense to Lawrence's comments so much that they decided to comment on her books the same way she commented on Mass Effect, with false accusations or no research at all.


movie sales go down whenever a big title game comes out, so yeah video games are taking people away from the movie and TV industry.


Better she knows how it feels to be falsely accused.

Great to see EA stick up for BioWare, and great to see FN get called out on their BS. TTYL and XD

A fine job. For those of you incapable of Corporation to Jerk Translation, EA just basically called Fox a group of lying Asshats who are making up stories because they are threatened by the Video Game's ability to pull viewers away from broadcasts.

(Yes. I realize that most of the posters figured that out. This is for everyone else. :P)

Go EA. Finally, you do something right.

I'm glad to see the gaming industry finally sticking up for itself. Same goes for the gaming community.

Thank you EA. Yeah, Fox really won't care, but at least there is one big name out there pushing back against this gamers are perverts crap. They may care a little bit more if Microsoft Game Studios had something to say to them.

PS, EA, if you are watching, thanks again....and get us Spore. Please.

Fox News is PWNED!

Yeah, It is about time. Well past time someone got up and socked it to them, as well as the fact their own shows show off more then the game does. I, myself cannot believe I forgot about Family Guy. It's animated too.

OMG! Its mass marketed to children and teenagers! IT'S A CARTOON!

Just kidding. But you get the point, no? Not EVERYTHING is for children.

- Warren Lewis

@ Hackangel That's really hilarious thanks for posting that!

And yea, I don't foresee Fox retracting any of their statements. They are not in the business of saying they are wrong, and the law will protect them. Fox will only bring it up if they can squeeze in the last laugh.

Oh, and Welcome back GamerDad! Hope you get better!

- Warren Lewis

Personally I think they should have taken it up with a competing news network who would be willing to air a story about all of Fox's misinformation with this story. It could have made for some interesting fireworks and definitely would have called more attention to the issue.
At this point I really feel like the biggest obstacle for the games industry is convincing the non-gaming public that most games are not being marketed to children anymore. This is not the 80's. Just like with any other entertainment media, there are different types of games marketed to different demographics, and Mass Effect is a prime example of a game that is being specifically marketed to an older crowd.


Hey now, EA does a lot right, they just do a hell of a lot more wrong.

I honestly think that EA should sue.

I saw part of the Fox-thing, and it really seems like they should be suing for slander.

And since when did The Daily Bugle become a news organization? If you just replace video games with Spider-Man you'd essentially have J. Jonah Jameson there.

Funny. I sent an e-mail yesterday to the Cooper woman saying most of the things EA said. Hopefully, more and more people will be made aware of these terrible generalizations being made by the press.

If you want to hurt a television show, do not attack them directly, that just gives them fodder for their show. No, if you REALLY wanna hurt them, attack their sponsors. Aaaaaand here's a list of Fox News' sponsors and their contact addresses:


Feel free to call, write and email them saying how we will not support a company or product that in turn supports a station full of sensationalist liars.

yea, go EA! im glad fox gets a well witten retaliation for their actions.

That was right along the same lines as my letter. Kudos EA!
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