EA Calls Out Fox News Over Mass Effect Smear

January 24, 2008 -
Jeff Brown (left), VP of Communications for Electronic Arts, has requested that Fox News correct Monday's disgraceful trashing of Mass Effect.

As reported by Kotaku, Brown sent a letter to Teri Van Horn, producer of Fox News' Live Desk program on which the Mass Effect hatchet job was orchestrated. From Brown's letter:
As the parent company of BioWare... EA would like you to set the record straight on a number of errors and misstatements which incorrectly characterize the story and character interactions in Mass Effect.

Your headline above the televised story read: "New videogame shows full digital nudity and sex." Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots - a vantage frequently used in many prime-time television shows...

FNC voice-over reporter says: "You'll see full digital nudity and the ability for players to engage in graphic sex." Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

FNC reporter says: "Critics say Mass Effect is being marketed to kids and teenagers." Fact: That is flat out false...

Brown also named several of Fox's own programs for displaying a level of sexuality far beyond Mass Effect's single, rather tasteful love scene:
Do you watch the Fox Network? Do you watch Family Guy? Have you ever seen The OC? Do you think the sexual situations in Mass Effect are any more graphic than scenes routinely aired on those shows? Do you honestly believe that young people have more exposure to Mass Effect than to those prime time shows?

Comments

I see the scene:

GP members: You actually do something good?
Jeff Brown (imitating Jack Sparrow): We do that alot, but you peoples are always surprised.

Jokes aside, it's a very good move from EA to seek a public apology.

NW2K, It's too bad they don't sue right now, but I do really think that it's a good move. Because if Fox doesn't apologize and that EA sues afterwards, Fox won't be able to play victim since EA can prove they asked them beforehand. And if they DO apologize (which I can doubt considering all you said about Fox), they'll lose a LOT of credibility among their viewers AND they'll probably understand that sensationalism doesn't pay on a news network. So in either way (except if I overlook something), it's a win-win scenario.

I DO think that giving bad reviews on that book based on that experience makes us just as hypocritical as the others. Fighting libel with libel won't go anywhere. On the other hand, I found some GENUINE reviews that shows their dislike of the book.

@Werrick
I think bookstorming is a just and legitimate tactic to use against her. You can't slander gamers and not hear our disaproval.

Spot on for EA, kudos.

Thanks for covering this GP

Go EA!

Glad to see gaming companies standing up and defending themselves from outright and blatant lies being spread on news sites. I hope the ESA and other companies step and lend their voices in support of EA.

GJ EA! Fox News has to realize that researching before blabbing is probably a better option

THE GODS OF GAMING HAVE SPOKEN!

TAKE HEED:
THOSE WHO WILL ABANDOD THEIR FAITH WILL BE EXILED!

WINTER-EEN MAS'08 IS COMING!!!!

GRAB YOU JOYSTICKS,
GEAR UP YOUR POWER SUPPLY,
TAKE NO PRISONERS!!!

THERE WILL BE PWNAGE!!

@Ethan

WOO!

im psyched!

According to gamedaily.com Fox news has given EA the "Brush Off" but Jeff Brown vows to fight.

anyway... back on subject

I still don't have much respect for EA because of how they buy good developers and turn them into shit. Or how they put ads in most of their games. Or how they're ripping off TF2 with Battlefield Heroes. Or how they're just greedy fucks.

"We're going to fight back. There's a lot of nonsense about gaming coming out of politics, government and media – John wants us to start calling them out on it."

Okay, okay. Imagine if every game developer company had this same idea / mindset. Gaming in politics might have an entire different change.

This is something that I can get behind. You have an award winning game, one which does not just cater to lowest denominator by having the blood and gears (Geth) flying all over the place. It has good characterization, nice plot, and a brief love scene that I have stated from day one could have made it on network TV without editing (however, if Fox ever aired the clip, you can bet your bottom dollar that 50% of the screen would be pixilated in order to make you think you were missing out on something hot).

I don't want to drag Family Guy into the mud because I really like that show, but I think a quick montage of contributing to the deliquency of minors (I am being nice about this one), incestual themes (pop up occasionally), sexual slave trade (Quagmire), and general perversity (too numerous to count) in what Fox would describe (if they didn't run it) as "a cartoon marketed to children." In reality it is a pretty funny animated show for adults.

I think the main thing is that a number of the news outlets are starting to find out gamers aren't the nerds they used to pick on in school. They are now much more then that. Things like "constituants," "voters," and "consumers." When you insult a political opponent, you generally insult some of your viewers, but a third will agree with you, a third is so stupid they will accept whatever you say, and a third will violently disagree with you but keep watching to see what esle you might say that they disagree with.

However, now, you enanger people who don't watch your show, you have made no advertising dollars from us. And in general, we can make things happen. We can logically argue you on points. We can submit evidense. We can discuss this with your advertisers. You start loosing viewers and advertising dollars by saying the stupid stuff, and hopfully you'll start learning from your mistakes and realize that more of the population is playing games then ever before.

I don´t support EA for anything, except for this one, and they must sue and the entire game industry can make a stand against this stupid campaing of lies from traditional media.

If they keep this up I might just have to like EA.

This is one of those times that EA didn't screw up. Stick it to the bitch guys!

Damn, Amazon already erased all "reviews" from Cooper´s book. I wanted to copy them, they were pure gold.

Screw the media and their anti-gaming campaign. Let's build our own society at the bottom of the ocean! Who's with me?

I have to congradulate EA on this one. It's about time sombody started sticking up for their game and fighting back against all this crap Fox News pulls.

-Auto

this is a network that has family guy and other shows that rely on sex jokes the whole way just to get viewers

note to FOX: stop bashing vieogames so that you can get ignorant dumbasses to watch your news

Wat EA is saying is. we know you are losing audience and are figting us to retain what you have but it we are watching you and we won't give ou an easy target so you might as well change your strategy.

Somebody asked before who owns Fox News and what else they owned. They're owned by News Corporation. They don't actually own any companies that make games, but they do own a few video game related websites, including Gamespy and IGN. They also own a few other interesting things, including Myspace.

In the words of Early Cuyler.....

Hot damn, baby! WHOO!

Well, in Fox's defense, no one believes anything they say anyway, so EA would have a hard time proving that they affected financial damages against EA.

Actually, considering the free press EA is getting, this may turn out to be a good thing for them.

Probably not so good for Cooper Lawrence, though.

Finally, someone in the industry who isn't afraid to stand up against this kind of crap. Usually they just tend to keep quiet.

"This is why I stick to either network news, CNN, or MSNBC. Fox News is garbage, plain and simple."

You do of course realize that those other networks are equally biased, right? I always get a huge laugh when people say stuff like this.

@Ren

actually, some people do and will believe whatever any news organization says,so letting them get away with it isn't a good idea

Who knew I would ever be happy with EA!

It is about time someone stood up for the game other than its passionate fan base.

@ folks decrying the negative-book-review-retaliation:

It's inevitable that some people are going to (have already) post inane, non-constructive drivel that will indeed reflect more poorly on our community than on the idiot we're trying to shine the light on.

However, there are definitely some "reviews" there that are open and honest. Mine own included, many specifically come out and say "I have not read this book, but I feel the need to point out this author's blatant hypocrisy in other media, such as {example}", which is really the most effective thing to do.

We're NOT stooping to her level, because we're not lying about the content of her book(s). We merely pointed out that she was willing and enthusiastic about offering a completely unqualified opinion, as an "expert" on a subject she knows nothing about, about a product she was unwilling or unable to even bother playing once, let alone devoting the proper research to before speaking about.

These are all facts, and ones worth passing along to others. Honestly, if she's willing to do this on television, what's to say she isn't doing the same sort of thing in her writing?

[...] no longer allow users to post reviews of the book.  Link to this | E-mail this | Digg this | Post to del.icio.us Published Wednesday, January 23, 2008 11:24 PM by tylertodd Filed under:Controversy [...]

@lumi
Amen.

Let's keep up the pressure on her. She recently set her MySpace account to private (It was not set that way eariler today). And get this, her Wikipedia page has been blocked by administaitors. There's got to be more netroot options to take.

Although I was a little annoyed by Fox's news broadcast (despite me living in Europe), I do have to say Mass Effect never really interested me.

@Ren:
Even though EA might benefit from the whole ordeal, I'd say it's still a good idea to sue, just to get more money to acquire more companies.

@Dog_Welder
You are correct about CNN and MSNBC. Our gripes about Fox, or at least my gripe, is how Fox News did not even bother to check the facts about the game and completely sensationalized the story.

MSNBC and CNN do have a liberal slant (I once called CNN a complete political opposite of Fox). At least MSNBC and CNN, however, are more cautious about their reporting and do check their facts. When they are incorrect, they apologize on-air.

In 2006, Bill O'Reilly, in an interview on his show with retired 4-star General Wesley Clark, got his facts on the Malmedy massacre during World War 2 insanely incorrect (topic of interview was about the Haditha incident). He said that American troops killed Nazi forces that surrendered to them. It was the other way around. Nazi troops killed the American soldiers that were surrendering. Bill O'Reilly got his facts on the Malmedy massacre sompletely opposite. He never apologized for it.

"Demontestament Says:

January 24th, 2008 at 11:21 am
As well written as this piece is I can is it either being…..

A) Ignored and never read

B) Talked about for five seconds before opening up with Cooper again talking about how men are evil and video games enforces their male ideals

C) Given to Fox’s resident Troll Bill O’Riley who will do nothing but insult EA and Gamers in general. "

A) Most likely

B)Don't even get me started on Cooper(5 min at amazon later) pheew anger relived

C)Bill is just sad, isnt he? Gotta give the Colbert Report credit for making fun of him...time and time again.
Remember when he went after that open forum website? Calling them all Nazis and what not.

I remember a make out, almost love scene in scrubs...that was pretty intense. It's good to hear that the industry is fighting back against these claims. I was worried there for a while that they wouldn't do anything.

Fox News is not going to apologize. At best, they'll say something like "we were misinformed, and so now that we've dug out the truth, here's the real story, brought to you by Fox News.

"Bill is just sad, isnt he? Gotta give the Colbert Report credit for making fun of him…time and time again.
Remember when he went after that open forum website? Calling them all Nazis and what not."

Could you show me how tall a Great Dane is?

Lol that cracked me up.

EA should send this directly to the Faux News host who presented the story.

Nail it to her front door, maybe.

i really like how the EA guy brought up the Prime time fox shows that show the same things as in mass effect

Mean while on Fox Network, you can see Jack Bauer bite out a guy's neck, torture people, watch people explode, and watch a man get his arm cut off!

That Mass Effect though..

I found a new place to write a review, at walmart.com. Here's the link
http://www.walmart.com/catalog/product.do?9999999997&product_id5706112&s...

Oops, broken link. Sorry about that. I guess you have to use the search function on http://www.walmart.com

thelink@xradionetworks.com

Let the Link Radio Network (host of Miss Cooper's radio show) know what you think of their "expert".

You can contact her through her radio show's website at
http://cooperlawenceshow.1079thelink.com/contact/email.cfm?ID=42

To contact the show through snail-mail
1 Julian Price Place
Charlotte, NC 28208
704-374-3500

Or call her show weekdays (7PM to 10PM eastern time)
at 1-877-6-COOPER

Sorry, another broken link :(
But the phone numbers should work.

Fox is ridiculous, anyone see the clips a daily show picked up of them blaiming the recession in America on the possibility of a democrat becoming president, it's gotten to the point where I can't see how any even moderately unintelligent person would believe what they say.

GP seems to be lagging a bit n the news lately.. this happened yesterday afternoon and was all over other sites, now there is an update with Fox blowing off EA with a rather short 1 line text message.

The Cooper Lawrence wikipedia page has been blocked, but her radio station wikipedia page is not blocked. It is http://en.wikipedia.org/wiki/WLNK

Feel free to edit :)

@Gamer Dad

Good to see you! Welcome back ^_^

@ Everyone

It's good to see this community coming together like this. Fox is dead wrong and finally EA, one of the largest players in the industry, is taking them to task.

To all those berating individuals who made comments about this $(#*@$ woman's books, drop it. If Fox will not come out and admit their rediculousness and falsehoods written off as "fact" then by all means she should be shown up as the charlotten she is. Why? Simple. No one learns until they find out there is a cost for stupidity. Darwinism at it's finest. However, I agree that the comments should be listed and noted as a protest against the offer and her "expert" opinion.

We as a community should be her shadow now as we have against JT should we not? Why should we inform those who have JT as an "expert" and not every media she uses? Let's keep our focus and make certain that all who claim falsehoods against gaming are held accountable.

*puts away soapbox*

@Hackangel

amazon recent her reviews...
 
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