ESRB Releases Rating Breakdown for 2007

ESRB Releases Rating Breakdown for 2007

February 6, 2008
In its Winter newsletter, the ESRB has released the breakdown of ratings which it assigned to video games in 2007.

From the newsletter:
ESRB assigned 1,563 ratings in 2007, the largest amount in our 13-year history.

While a handful of M-rated titles tend to garner a majority of media attention, the E (Everyone 6+) rating category continues to dominate. The E category saw the largest increase over last year, accounting for nearly 60% of ratings assigned overall. The M (Mature 17+) category represented 6% of the overall ratings assigned, down from 8% in 2006 and 12% in 2005...

GP: Although it's not the ESRB's responsibility (they just assign the ratings), it would be interesting to know the sales breakdown by rating.

We'll probably see that info at E3, where the ESA typically includes it in a handout of "Essential Facts." Last year's edition reports that M-rated titles accounted for 15% of sales in 2006.

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The interesting thing for me is that most sportgames are rated E despite the fact that they include quite a lot of violence (I always wince whenever I watch those big bastards tackling each other in madden...not that I would ever play it though)

But it's still good to see that the evil violent M games are in a minority
Ok, "LEGO Starwars II" is rated E 10+. Not all E rated games are for kids. While this one, is for kids....I've had a ton of fun playing it. Heck, try playing this game as a beer game....
[...] Source: ESRB Releases Rating Breakdown for 2007 Bookmark it: [...]
@ Point09

Sales data from the NPD shows that M rated games only made up 15% of software sales.

So the ration is still fairly accurate.
@ Terrible Tom

In the same post you call me foolish and right. How is that possible?
But of course it's the violent games - marketed to children no less - that are responsible for the increase in crimes in the US.. err.. decrease.. err..
hahah yeah... that whole increase/decrease thing.

Id somebody wants to get popularity, its 'look how we have decreased crime!' then in the next sentence ' we will ban vidya games to stop rising crime rates!'

its utterly crazy too. I also hate how because the majority of games are E (suitable for everyone) people assume thats 60% = kids games.

No... think of a documentary on tv .. it may get a U rating, but i can show you a hell of a lot of documentarys that kids wouldnt have the slightest bit of interest in, as they are made for adults.

So of that 60% E, all it means is that 60% of all games are suitable for ages 4+ .. it doesnt mean say ages 4-10. there is no upper cap , and i wish naieve ppl would stop intepreting it that way!

For another example.. brain training... ages 3+.. does that mean that its for 3 year olds.... err no.. i know alot of adults that find it difficult!
Wow, 6%? Sorry for this statement, but it seemed like there was more violent games this year. Maybe there was just a lot more games in general.
@Chada

More of less correct Chadski. While M rated games got all the press, most games on the market, especially on the ds, were not M rated. and as a result, lots of games in the "not m rated" catagory sold, but didn't get alot reportage.

After the whole fox news thing, I suspect TV news will be a little smarter about it next time. Maybe.
@ Chada

You would think that there was a murder one every street of the US every hour if you watched the media coverage of them. That is how bad the sensationalizing has become.

I am glad to see that the evil M rated games have not completely over run the stores. Maybe some politicians and watch dogs will get off our backs for a while.
No AO rated games last year?

I know that the "adult industry" doesn't monitor games produced and sold online, and the overwhelming majority don't go through the ESRB, as many indie games don't. But it would still be interesting to know how many actual games were produced and sold that really would deserve and receive an AO rating.

After all, I don't object to games of that quality. I just object to the treatment such games receive, both in and out of the retail sector.

Nightwng2000
NW2K Software
I'm running a book on how long it'll take someone to spin this as "Games industry ratings body rating games too low", or something similar. Any takers?

/b
I would love to make an AO rated game,

But it is because of the political climate of games and the fact that an AO rating is a Dead Market means that I can't or ever should make an AO rated game if intended for market sales to earn that HARD WORK and EFFORT to make the game in the first place

Do these politicians who want Manhunt 2 to be rated back to an AO rating ever consider the Developers who worked so hard on a game for them to try their best to get a game out onto the commercial market???

No...

Perhaps these naysayers need to understand the ESRB and have a look at the Majority of the games that they rate before they decide to bash the ESRB or the Games Industry on FOXNews
Also M rated games are not really bad or evil, they just have allot of violence and medium sexual content or medium sexual activity that is NOT explicit that makes it avoid the AO rating.

Plus M rated games are NOT recommended for kids, but it does not stop a parent if the parent is there and says that they feel that it is ok if they play it with them...

My advice as a gamer is to play any game with your kids, whether it be an E rated game or even up to an M rated game if you think they are mature enough, that is why it is M, for Maturity and having the 17+ is the ESRB's recommendation of what age THEY think would be suitable

Also E is for Everyone, so from kids to their parents and even Grandparents or even the Adult Gamer can have fun with an E rated game,

Wii Sports anyone???

Or maybe even Super Smash Bros Brawl for the E10+

Also for those who think they will try to bash the ESRB on FOXNews for rating too many games too low, please mention the games...

Don't just use these figures and try to exaggerate them...

Sadly FOXNews never listens to us,

they think we are all little kids...
When you are on an agenda, facts don't matter. The PTC, Leland Yee, Fox News, and others, will continue their trolling no matter what.
No mention of AO, as nightwng said... But also no EC (Early Childhood).

Although whatever EC or AO games there were, there may not have been enough to be statistically significant.
I have emailed the ESRB about the AO and EC ratings not showing up on some of the charts. They informaed me that those two ratings do not make a significant enough contribution to the overall total to fit on the chart.

If you look at 2006's pie chart, both were included but both had less than 1% of the total.

I would not be surprised if there were no AO final ratings assigned last year. Nor would I be surprised to find that less than 10 games were rated EC.

AO games are not marketable and EC games are better served on LeapFrog and V-Smile consoles rather than the mainstream video game consoles.
"No AO rated games last year? "

None of the 3 major console owners will allow an AO rated game to be published for hardware.

This is why we have it worse than the movie industry. If a movie gets a NC-17 rating, it won't get a wide release, won't make money, BUT it can still be viewed, can still get it's message out.

If a Game is rated AO, it will never make it to a market shelf. EVER. The only way to get an AO game is to order it online, or download it and only if it runs on your PC. Meaning that if your game is rated AO, No One Will Ever See It.

The effect is that a rating of AO is as good as banning the game.
@ JBently

That is not an entirely accurate comparison.

Console Manufacturers = Theatre Chains.

PC = Art House Theatres (in general)

All three major consoles will not allow AO rated games. Most major theatre chains will not show NC-17 movies.

PC has not rating requirements. AO games are valid on this market. Most art house theatres will show NC-17 movies.

Retailers are the changing point. Most major retail chains will nto sell either NC-17 or AO. (the fact that they will sell NC_17 equivilant if it is "unrated" is another story.)

Some local or smaller chains will sell both ratings.

AO games are not limited to just digital distribution or online orders. Some stores will carry them. Just as NC-17 movies are not limited to digital distribution. There are retailers run by people who have a brain. They realize that since they sell the latest Playboy movie, there is no reason not to sell AO rated games.

I am sure we would see more NC-17 movies if more major theatre chains would give them screen time. We would see more AO rated games if console manufacturers would allow them.

If that were to happen, a lot of retail chains would all the sudden change their policies to allow the games as well.

Granted, your point about distribution being difficult is viable, just not the extent that you have said. The retail policy of no AO games, is not universal. Just not the majority.
Come to think of AO ratings, wasn't "Single's Flirt up You Life" the only game to get an AO rating and still hit shelves?
It's like how back in the 70's Deepthroat was at hundreds of movie theaters across the country with tons of people going to see it including celebrities. In the early 80's games were the same way with titles like Custer's Revenge, Beat 'em Up, Bachelor Party, and Leisure Suit Larry were sold for major consoles (Atari for the first 3, home computers for the last one). The next big controversy was a game for the mac that had a VGA graphic 'strip-tease' in the early 90's. Up to that point, with the exception of the continuing saga of Leisure Suit Larry 'adult' rated games had all but vanished from the map. Even still the only AO games that you can find are either Bishojo out of Japan, or download only games that are supposed to simulate porn like sex.

Personally, I couldn't care either way about AO or not AO, except I don't like the double standard that games must follow in comparisons to films. For example, Brokeback Mountain had a scene with Ann Hathaway topless on screen while having sex with one of the gay cowboys, and no one seemed to mind that at all. However, people got hysterical about there being a rather artsy montage of Cmdr. Shepard getting it on with an Asari (both for the scene the consort and the one with Liara) that including only the bare minimum of bare butt and could be easily shown on prime time television.

Either games should be treated equally with films, or films should be graded as harshly as games.
He who must not be named, would probably claim that the exact opposite is what the game ratings were like.
It's important to remember that every system has dozens, or even hundreds of E-rated shovelware titles every year. I'd be interested to see a ratings breakdown of "actual" A-class games from the major developers, without all the Barbie and Dora the Explorer "games" that nobody buys or plays.
I'd like to see the ESRB hold a survey that isn't based around parents but rather all adults. Then maybe I could take them seriously.

Funny that M rated games are going down. Too bad ESRB's M-AO ratings are complete rubbish and needs reform. It really is hard to put any confidence in them. What are the requirements again for working for the ESRB? Have they introduced any seriously legit qualifications?
At least this poor attempt at a regulation entity is actually better than any other. But just because it is a little bit better than the others doesn't mean we shouldn't change it for the better.

What does the Mature ratings drop say? Are they becoming more lax in terms of judgment or are game developers releasing less mature content?
EZK - Your comments regarding the AO rating is foolish.

Fact of the matter is many of the video game consumers I personally know think that AO rated titles should be available on consoles and in stores even though they don't necessarily desire to play them at all.

Because the CONSUMERS want AO titles that should be reason enough for the console manufacturers to allow them on their consoles and the merchants belonging to the EMA to allow them in stores. The consumer is always right. It is about the GAMERS.

While JBently is right when saying if your game is rated AO it is as good as banning it(really it is the same thing), EZK is also right by saying there are a few sources that will still carry it(PC and online distributors mainly). But regardless, the AO rating is terrible and really is censorship with a pretty hat. I don't see why the desire of gamers shouldn't represented by the console manufacturers and video game merchants. They seem to be completely ignoring them in terms of the AO rating.

That being said, censorship is always wrong. Be it government censorship or censorship from ESRB/Console Manufacturers/Retailers. It is wrong and always will be wrong... unless of course you don't enjoy living in a free society then I suppose the tyranny of the majority is implemented and everyone else just has to live to everyone else's standards.
It's a forum version of Zen ;)
I think the problem that some people have with violent games is that they don't want games to be a form of media like TV and Movies. They don't want another media to explore risky themes like violence and sex. Personally, I think they should suck it up since most games are still rated E.
@ Johan

You're turning into Pandralisk!
Come to think of AO ratings, wasn’t “Single’s Flirt up You Life” the only game to get an AO rating and still hit shelves?

No, it was mature (I checked Gamestop) but it doesn't count because it's a PC game. Otherwise, Phanstasmagoria would have made headlines. Instead, they went after Night Trap which was on two systems that almost nobody bought or played.
I didn't think there that many 10+ games, but maybe that's because my eyes naturally glaze right past them when I'm browsing for a new title.
"In the same post you call me foolish and right. How is that possible? "

He comments that your facts are correct, but your comments are foolish.

And while I might have been a little heavy handed, I still maintain that an AO rating is in effect a ban. Art house theaters are every where, in the US, but how many local stores do you know of that aren't a chain and are willing to carry an AO game? I've never been in a single one in 3 cities in the last 5 years...
[...] ESRB Releases Rating Breakdown for 2007 Statistics showing the actual distribution of game ratings over 2007. Note that games appropriate for all age levels still dominate the market, despite what gets the media attention. (tags: games ratings esrb statistics media) [...]

GamePolitics ShoutBox

Posted 02/09/10 at 01:18pm
Valdearg: I do agree that it shouldn't be legal. That's for sure.
Posted 02/09/10 at 01:16pm
Andrew Eisen: Shouldn't be. Spirit of anti-discrimination laws would seem to include sexual orientation (and eye color). Plus there's always equal protection and such. Never know until you try.
Posted 02/09/10 at 01:14pm
Valdearg: @AE: Doubtful. Again, it's perfectly legal.
Posted 02/09/10 at 01:10pm
Andrew Eisen: Should have sued (unless that wasn't an option given her financial situation or something). Might have won.
Posted 02/09/10 at 01:00pm
Valdearg: Story about a Male to Female TG who was expressly told she wouldn't be given a job because she was TG. Its not the main point of the story, but explicit, perfectly legal discrimination like this exists.
Posted 02/09/10 at 12:53pm
Valdearg: Lol, I don't know. It may very well be legal to do so. Though that might able to fall under the "race" restriction, depending on how that point is argued.
Posted 02/09/10 at 12:51pm
Valdearg: I don't think they do have any legal recourse. I'll have to dig around, but I seriously believe that if the law doesn't specifically mention Sexual Orientation or Gender Identity, they can still be discriminated against in those 29 states.
Posted 02/09/10 at 12:51pm
Andrew Eisen: Eye color isn't covered either but I doubt it would be considered legal to refuse to hire people with green eyes.
Posted 02/09/10 at 12:48pm
Andrew Eisen: My explanation is longer than the Shoutbox will allow. Suffice to say that while those who are discriminated against do have legal recourse, anti-discrimination law should specifically cite sexual orientation so that there’s no question about it.
Posted 02/09/10 at 12:42pm
Valdearg: "There is no federal law that consistently protects LGBT individuals from employment discrimination; it remains legal in 29 states, and in 38 states to do so based on gender identity or expression." From the Human Rights Campaign.
Posted 02/09/10 at 12:40pm
Valdearg: @AE: Why don't you think I'm correct? I know Wiki could be flawed, but as far as it says, its up to date as of June 2009.
Posted 02/09/10 at 12:39pm
Andrew Eisen: I don't think you're right but I really don't know and don't have the time to find out. However things actually are, it's very clear how they actually should be.
Posted 02/09/10 at 12:34pm
Valdearg: "just because there's no specific state level protection for it, doesn't make discrimination right or legal." I would disagree. If there's no laws against it, it makes it perfectly legal. It's definitely not right, but perfectly legal to do.
Posted 02/09/10 at 12:33pm
Valdearg: Meaning in 29 states, private sector discrimination against gays is perfectly legal.. Sickening.
Posted 02/09/10 at 12:33pm
Valdearg: 19 states have no protections, and another 10 only have protections for public sector jobs.
Posted 02/09/10 at 12:32pm
Andrew Eisen: Well, most businesses have equal rights policies in place and just because there's no specific state level protection for it, doesn't make discrimination right or legal. Still, no argument against adding such protections.
Posted 02/09/10 at 12:28pm
Valdearg: More information. Apparently, it's worse than I actually thought.
Posted 02/09/10 at 12:28pm
Valdearg: Check the link. Apparently, its more like 20 states that have no protections.
Posted 02/09/10 at 12:26pm
Andrew Eisen: In the US? Not that I'm aware of. Sad if true.
Posted 02/09/10 at 12:25pm
Valdearg: @AE: Actually, I think, at least for now, businesses can still discriminate against gays in a few states.. Something like 5 or 8. Its part of why Gay Rights Advocates are in support of the Employee Nondiscrimination Act, or ENDA.
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