Take Two Fires Back at EA

February 24, 2008 -

It looks as if this fight could get ugly... 

GamePolitics has just received a press release from Take Two Interactive in response to Electronic Arts' hostile takeover bid.

In the release, the Take Two board confirms EA's offer and pronounces it "inadequate in multiple respects and not in the best interests of Take-Two’s stockholders." From the release:

After careful evaluation, the Board has determined that EA's proposal substantially undervalues Take-Two’s robust and enviable stable of game franchises, exceptional creative talent and strong consumer loyalty. 

We believe EA's unsolicited offer is highly opportunistic and is attempting to take advantage of our upcoming release of Grand Theft Auto IV, one of the most valuable and durable franchises in the industry.

Take Two Executive Chairman Strauss Zelnick is quoted:

Electronic Arts’ proposal provides insufficient value to our shareholders and comes at absolutely the wrong time... Thanks to the extraordinary efforts of our creative and business teams, Take-Two has made enormous strides in the past 10 months toward our common goal of being the most creative, innovative and efficient company in our industry...

Given the great importance of the Grand Theft Auto IV launch to the value of Take-Two, the Board has determined that the only prudent and responsible course for our Company and its stockholders is to defer these discussions until immediately after Grand Theft Auto IV is released. 

Therefore, we offered to initiate discussions with EA on April 30th, 2008 (the day after Grand Theft Auto IV is scheduled to release).  We believe this offer demonstrated our commitment to pursuing all avenues to maximize stockholder value, while we believe that EA’s refusal to entertain this path is evidence of their desire to acquire Take-Two at a significant discount, whereas we believe this value rightly belongs to our stockholders.

Take Two also sent GamePolitics the text of a series of letters between Zelnick and EA CEO John Riccitiello:

February 6, 2008

Dear Strauss:

Congratulations on your recent announcement about the release date for Grand Theft Auto IV.  I am sure it must feel great to have this important title locked and ready.

Further to our recent discussions, this letter is to formally express Electronic Arts Inc’s. (“EA”) interest in acquiring Take-Two Interactive Software, Inc. (“Take-Two”) and to propose a transaction in which EA would acquire all of the outstanding shares of Take-Two common stock for $25 per share payable in cash.  We are confident we can consummate a transaction quickly, confidentially and on the terms proposed.

The proposed combination will create significant value for your stockholders.  Our offer price provides a substantial premium of 58% over Take-Two’s most recent closing price and a 51% premium over Take-Two’s 30-day trailing average price.  The cash purchase price provides certainty of value to Take-Two’s stockholders in today’s uncertain economic environment.

We believe that moving quickly to negotiate and conclude our proposed merger is in the best interest of Take-Two and EA.  Waiting for a later date leaves open significant uncertainty regarding the timing, the probability and the value of a potential transaction and is not in the best interests of either company or Take-Two’s stockholders.

We also believe the proposed merger provides an attractive outcome for Take-Two’s employees and business partners.  We have a powerful product slate for 2008 and beyond with exciting releases planned for many of EA’s well-established franchises as well as important new franchises we are launching such as SPORE, Dead Space, Dragon Age and Mirror’s Edge.  We feel that Take-Two’s IP portfolio is well aligned against EA’s product footprint and its studios fit well with our decentralized divisional model.  Take-Two’s creative teams are an essential part of the Take-Two business, and we believe EA would offer a stable and supportive environment for your studios to focus on developing great new games with the backing of a global games industry leader.  We believe EA can and will represent the best home for these teams anywhere in the entertainment world. 

We have completed a thorough review of Take-Two’s public information and are prepared to move forward immediately to consummate a transaction with minimum disruption to Take-Two.  We believe that with adequate access to the necessary information we can complete all required due diligence in approximately 2 weeks.  We believe that our due diligence review would require limited access to a small number of senior executives of Take-Two and its legal, accounting and financial advisors.  Importantly, no interaction with any of the studio leaders will be required until our other due diligence is completed and the material terms of a transaction are agreed to. 

Considerable time and resources have been put forth in developing this offer, and our Board of Directors has approved its delivery to Take-Two.  Our offer is not conditioned on any financing requirement.  However, our offer is subject to the satisfactory completion of our due diligence review of Take-Two, the negotiation and execution of mutually acceptable definitive transaction agreements and the satisfaction of customary conditions to be set forth in such agreements.

We do not intend to make this letter public and our offer will automatically terminate and be withdrawn in its entirety if any portion of this letter, or the existence of discussions between EA and Take-Two relating to a possible business combination, are disclosed to any person other than the directors and officers of Take-Two and its legal and financial advisors.

We look forward to hearing back from you by the close of business on Friday, February 15, 2008, with a response to our proposal.

I am available to meet and discuss all aspects of this proposal with you and your Board.  If you have any questions, please do not hesitate to contact me.  I very much look forward to hearing from you and working with you and the Take-Two team to consummate a successful transaction.


John Riccitiello

February 15, 2008

Dear John:

Thank you for your letter of February 6, 2008.

The position of the Board of Directors (the “Board”) of Take-Two Interactive Software, Inc. (the “Company”) with respect to an acquisition of the Company by Electronic Arts Inc. (“EA”) has not changed from that which you and I have previously discussed. 

As part of the Board’s stated objective of maximizing shareholder value, we have been and remain open to considering a business combination with interested parties at the right time and the right price.  However, the Board has concluded that EA's proposal has not been delivered at a time nor does it contemplate a price which is consistent with this objective.

On a personal note, I want to thank you for the courtesy reflected in our prior discussions and also your letter.  I look forward to getting to know you better in the future.


Strauss Zelnick

February 19, 2008

Dear Strauss:

Thank you for your letter of February 15, 2008. While I appreciate its courteous tone and value our ongoing dialogue, I am disappointed that you have rejected Electronic Arts Inc.’s (“EA’s”) $25 per share cash offer to acquire Take-Two Interactive Software, Inc. (“Take-Two”) and declined to engage in the friendly negotiations we proposed. We continue to believe that an acquisition of Take-Two by EA is in the best interests of your shareholders, employees and other constituents, and we remain interested in acquiring Take-Two. So, to further demonstrate our seriousness and encourage you to move forward now, I am writing to increase EA’s offer to acquire all of the outstanding shares of Take-Two to $26 per share in cash. This offer is subject to Take-Two agreeing by February 22, 2008 to commence negotiation of a definitive merger agreement and to permit EA to commence a limited due diligence review of Take-Two.

Our revised all-cash offer represents a 64% premium over Take-Two’s most recent closing price and a 63% premium over Take-Two’s 30-day trailing average price (based on prices as of market close on Friday, February 15th). We believe our offer represents a unique and compelling opportunity for Take-Two shareholders to maximize the value of their investment in the company, with materially lower risk than if Take-Two proceeds on a stand-alone basis.
We also believe that the transaction we are proposing represents a uniquely attractive opportunity for Take-Two’s creative teams and key employees. EA is a diversified leader with well-established franchises and proven intellectual properties, global reach, and significant financial resources. I know we both agree that Take-Two’s talented creative teams deserve a permanent home within a stable and growing publisher that provides these teams an environment to do what they do best – create great games. EA is organized in a four-label model that provides our creative teams the autonomy they need to fully realize their creative ambitions, while also providing a stable and supportive corporate and publishing infrastructure which allows them to best address the global marketplace. We have the resources to make the significant investments in technology and infrastructure needed for the most creative and innovative games in the industry. In short, a combination with EA would provide Take-Two’s studios and employees a combination of the right resources for investment and global reach, and the right environment to do their best work.

We believe that Take-Two’s shareholders would not be well-served by any further delay in negotiating and completing the proposed merger. While the videogame industry remains an attractive, high-growth business, the challenges and risks in the business are escalating, and the need for scale is becoming more pronounced. Despite steps taken since March 2007, Take-Two remains dependent on a limited number of titles, and has limited capital resources. In addition, Take-Two faces ongoing financial, legal and operating issues and a very intense competitive environment. Given these factors, we believe it will be increasingly difficult for Take-Two to create sustainable shareholder value and that Take-Two remains exposed to considerable risk of value loss.

We also believe that any delay in this proposed transaction works against the interest of Take-Two’s shareholders, because:

• There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today. We place significant value on the ability to close the transaction relatively quickly so that EA’s strong publishing and distribution network, including our global packaged goods, online and wireless publishing organizations, can positively impact the catalogue sales of GTA IV and also the launch and sale of titles released later this year. We want to work with you and your team to complete the transaction in time to begin realizing its significant marketplace benefits in advance of this year’s holiday selling season.

• We believe Take-Two’s current share price already reflects investor expectations for a strong release of GTA IV as well as the longer-term issues that Take-Two faces. Once GTA IV ships, Take-Two will again be dependent on less-popular titles and face increasing challenges to compete with larger and better-capitalized competitors.

• With GTA IV shipping on April 29, development on this important title must now be essentially complete. We believe now is the right time to complete a transaction with minimal disruption for Take-Two.

We also believe the transaction we are proposing will create value for EA’s shareholders. In addition to the top-line benefits noted above, we can achieve bottom-line benefits by combining Take-Two’s and EA’s corporate and publishing infrastructures and by optimally supporting Take-Two’s creative teams and intellectual properties in EA’s decentralized label structure.
Considerable thought, time and resources have been put forth in developing this offer, and our Board of Directors unanimously supports it. Our offer is not conditioned on any financing requirement. It is subject to the satisfactory completion of a due diligence review of Take-Two, the negotiation and execution of mutually acceptable definitive transaction agreements, and the satisfaction of customary conditions to be set forth in such agreements. We are prepared to move forward immediately with formal due diligence and the negotiation and execution of a definitive merger agreement and believe that with adequate access to the necessary information and people, we can complete both in approximately two weeks. We believe that our due diligence review can be completed with minimal disruption, requiring only limited access to a small number of senior executives of Take-Two and its legal, accounting and financial advisors. We also have prepared a draft merger agreement that we can forward to you immediately.

Our strong preference is to conduct a private negotiation. If you are unwilling to proceed on that basis, however, we may pursue other means, including the public disclosure of this letter, to bring our offer and the compelling value it represents to the attention of Take-Two’s shareholders.

I am available to meet and discuss any and all aspects of this proposal with you and your Board. Again, we believe this proposal represents a unique opportunity to maximize value for Take-Two’s shareholders, and that the combined enterprise would be extraordinarily well positioned to build value for our respective customers, employees, developers and other business partners. We hope that you and your Board share our enthusiasm, and we look forward to hearing back from you by February 22.



John Riccitiello 

February 22, 2008

Dear John:

Thank you for your letter of February 19, 2008.  As you know, the Board of Directors (the “Board”) of Take-Two Interactive Software, Inc. (“Take-Two” or the “Company”) carefully considered Electronic Arts Inc.’s (“EA’s”) previous offer of $25 per share and concluded that neither the timing of the proposed acquisition nor the price was consistent with the Board’s objective of maximizing stockholder value.  The Board’s rationale for rejecting EA’s prior offer is not altered by your decision to increase that offer by four percent.

I would like to reiterate, in the clearest possible terms, the Board’s conviction that this is not the right time for Take-Two to enter into a negotiation to sell the Company.  Our organization is keenly focused on the scheduled April 29th launch of Grand Theft Auto IV, and on maximizing the value of the game to the Company and, in turn, our stockholders.  It is the Board’s strongly held view that beginning strategic discussions now would distract our Company and thereby threaten the value of this key franchise. 

While I understand that you may disagree with the Board’s reluctance to commence discussions immediately, the Board and I want to assure you that our concerns about timing are genuine.  Potential negative financial consequences to Take-Two are significant and we believe outweigh the benefits of commencing discussions at this time.  As you know, there is no certainty that EA will actually close on the proposed transaction on mutually agreeable terms, especially since you have proposed a price that we would not accept and have qualified your offer by a diligence request.  Moreover, as we have all seen time and again, the process surrounding acquiring a public company from start to finish is complex, uncertain, intrusive and distracting, and we believe it would be especially so to the creative artists at the core of our business and to all those who may be displaced by a transaction.

While the Board is convinced that discussions at this time would be imprudent, we also appreciate the potential benefit of a frank and private dialogue with EA.  To that end, the Board would be willing to commit to entering into a good-faith discussion with EA on April 30, 2008 to determine if we can reach common ground on the proper value of the Company and therefore an appropriate, mutually beneficial transaction.  This would, of course, be subject to both parties reaching a mutually acceptable confidentiality agreement on customary terms.  We are prepared to begin negotiating this confidentiality agreement immediately.

In order to alleviate any concerns you may have about the proposed starting date for these discussions, I would be pleased to meet with you privately as soon as possible to talk on a general basis. In addition our Board would confirm, subject to its fiduciary duties, that from now until April 30, 2008 (the “Quiet Period”), the Company will not pursue negotiations with any other potential strategic partner for a business combination unless we have first contacted you. Further, if the Company receives any bona fide offer to acquire the Company during the Quiet Period that the Board decides to explore, the Company will immediately inform EA and we understand that EA may then act as it sees fit.

I would like to note that if EA chooses to announce publicly the Board’s proposal or announce any offer by EA to acquire the Company during this Quiet Period or if the contents of this letter become publicly available in sum and substance, the Company will consider all of its alternatives, including discussions with other parties, and further we will reserve the right to refuse to provide EA access to information or diligence. 

John, I believe I know you well enough to rely on your considering this proposal in the same good faith we have in making it.  I look forward to your favorable response.


Strauss Zelnick


As a Take 2 Shareholder, I'm totally willing to sell at that price.


a) T2 has been mismanaged for a long time and just recently had to get a cash infusion to stay afloat

b) GTA IV might sell well, but that's one game with nothing else big in the pipeline.

c) They offer me 63% RoI right now and here vs. betting on the crooks who run T2 with all the financial inaccuracies over the last few years. Tough choice.

As for making sequels, it's not like T2 hasn't annonced they would create BioShock sequels by the year now, right?

I would like to point out that T2 didn't say they wouldn't do it, they said not for that price and not now. T2 plans on discussing this on the April 30th(the day after GTA 4 is released), this will insure a higher stock value thus increasing the company's net worth(driving up the costs of a merger). EA can wait them out, T2 will buckle under EA's summer(probably a good time to buy out a game company is when there are few games being released) siege on them.

I can think of a pro though, Faxis making a sequel to Alpha Centuri(EA currently owns the IP). The Bioshock team could make a System Shock 3(EA owns this IP as well), after they get done with the Bioshocks.

I expected EA to buyout Ubisoft this year, I mean they already own a quarter of it's stock. This did seem to come out of the blue, what with a lot of the analysts saying not touch T2 stock with a ten foot pole. One must wonder if EA will collapse upon itself in the near future.

@ BIlly

i agree. well, there goes another good developer


63% increase over stock price...I wonder what transaction fees, cash payout, taxes, brokerage fees, and splitting the bill amongst all the investors would actually pay out? I have a feeling a little under $20 a share...which is right about where it is now...surprise surprise.

After EA decided not to release Thrill Kill to give them a better image I hope that EA never takes over Take Two.

I do not want to see the same fate happen to possible GTA and Manhunt sequels like what happened to Thrill Kill because they want a more friendly image.

Maybe if EA releases a special edition Thrill Kill with online play then I will have a different view:).

I hope this deal never happens. Otherwise the episodic content for GTA4 will be EA ads of Madden 09 which is really the same old Madden with new paper. >_>

Actually, that may be a good idea for a mission, kill EA company (Evil Arses). It'd fit with the parody style of GTA.

GTA4 is sounding great with the new ideas and gameplay, so I'm interested in how it'll hold up when the actual product comes out.
EA is just a powerful publisher and sweatshops their developers they legally own.

[...] Here. Take-Two head Strauss Zelnick has hit back at EA’s hostile move of revealing public intentions to acquire his company by saying the offer of $26 per share “provides insufficient value” to shareholders and is designed to purely exploit the impending release of GTA IV. Electronic Arts’ proposal provides insufficient value to our shareholders and comes at absolutely the wrong time… Thanks to the extraordinary efforts of our creative and business teams, Take-Two has made enormous strides in the past 10 months toward our common goal of being the most creative, innovative and efficient company in our industry… [...]

As Mr. G.Schmitt (who is a shareholder) said... "Stocks will rise when the game have been available for a month or two".
This is by most analytics true, and in my opinion, Take-Two did only the right thing.

My personal opinion...
I would never have bought the game if EA had taken over. Why? Usually becase they allways tend to fu** up the game in some what matter.

For instance. The two first Need For Speed games, where alot of fun. When EA took over.. They became crap!

But. EA have allso done many good things. Save sertaint games from their doom, buy buing up the company and realeasing the game as their own.
But in this case, T2 can hold on a couple of months, and the shares will go up. Even an amateur stockbroker knows that :)

Hint: Anyone bought shares in Blizzard PRE World of Warcraft? :)

"I wish Bioware did this. - BIlly "

I do as well. Should have stayed independent.

Hell I can see it all now, one day in the not to distant future, EA, Acti and Ubi will merge thus creating a Borg like ultra dark side of the Force in the gaming world.


i gotta ask if you didnt trust the management why did you buy the stocks?

Maybe if EA wasn't to busy buying out companies and concentrating on the games they produce, they could eventually release a "good" game for a change instead of the usual shite they have been producing. Now please stop releasing the same game over and over again.. We've had enough of this lame rubbish.

Hopefully this merger will never take place. EA is just about making money not good games. They rush their releases to maximize profits. They have ruined every movie-game they released and countless others.

If I ever see the EA-logo outside the GTA-box I will not buy it.
Good job, Take2.

This is awesome ! This means that we will have many good games in the future, if Ea and take2 really starts to compete. Heavy!

Who wants to play EA's sports titles NE way!? Guys R crappy and move like jelly fish er sumthin and 2 B totally honest and I'M PRETTY SURE others agree I wanted get MIDEVIL on that *** when they bought NFL licence......BASTARD'S!!! GO 2 ***

[...] The story begins with a February 19th letter from EA CEO John Riccitiello to Take Two head Strauss Zelnick offering an all cash buyout of the company. EA offered 26$ a share for the company, which at the time amounted to a 60% premium over the trading price of Take Two stock. Take Two quickly responded, and soundly rejected the offer. Zelnick had this to say in an official statement. Electronic Arts’ proposal provides insufficient value to our shareholders and comes at absolutely the wrong time… Thanks to the extraordinary efforts of our creative and business teams, Take-Two has made enormous strides in the past 10 months toward our common goal of being the most creative, innovative and efficient company in our industry… [...]

[...] GamePolitics - Take Two Fires Back at EA It looks as if this fight could get ugly…  [...]

EA is just trying to get a profit off of GTA IV. I think take two should just stay on there own. They make some awesome games and don't really need to merge with anyone.

EA wants to make a MMORPG of GTA, they even have a team working on the idea as we write...
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