We funded research into the subject of age ratings... the findings that came out were this: the ratings are well known in Europe, less so in the UK and there’s more confusion In the UK than anywhere else in Europe...

They concluded also that retail is doing an excellent job at policing the ratings... But they also concluded that the ratings had no teeth whatsoever and that they believed PEGI should be given teeth, it should be made law... And we supported that... and we were hoping that the Byron report would recommend to Government that was the way to go.

And Dr. Byron, I don’t want to be controversial, but I think you’ve been too nice to us. We... were looking for something that was perhaps a little bit more direct... This debate goes on in every European country and in Switzerland it’s at the top of the agenda for every political party. It’s a major hot potato...

...One of my big things... was about the emotion that was happening – the paranoia that was around – and I have felt quite protective of the video game industry. I didn’t want to make a recommendation that would have huge implications for PEGI, but I also had to make a recommendation on the evidence presented to me and what I was hearing...

I’m disappointed you don’t think I’ve been clear, I don’t think I could have been clearer, but I think I’ve certainly been fair. Europe is full of different countries, different people. But the UK’s parents need to understand the context of a game and that’s very important...

I don’t think that [PEGI] recommendation would have done well for the industry at this point in time.