EU Gives European Game Biz Two Years to Improve Retail Controls

EU Gives European Game Biz Two Years to Improve Retail Controls

April 24, 2008
Concerned that children may be purchasing violent video games, the European Union has given the video game industry two years to develop a plan to keep such games away from younger players.

The news comes by way of a communique issued by the EU on Tuesday. MSNBC and Euractiv have comments from EU officials on the order. Information Society Commissioner Viviane Reding said:
[Video game] creators have to enjoy freedom of expression but at the same time it's an industry that impacts society... As it is not permitted to sell pornography to children, it should be so for violent video games.

EU Consumer Protection Commissioner Meglena Kuneva (left) added:
When children go out to play today they enter the world of joysticks. We are not quite sure where they go and there is real anxiety from parents... Our clear message today is that industry and national authorities must go further to ensure that all parents have the power to make the right decisions for themselves and their child.

While the EU has the authority to propose a legislative solution, it has elected to allow the industry an opportunity to develop a satisfactory fix during the two-year window. Currently, the Pan-European Games Information (PEGI) system is used on 20 of 27 EU member nations. However Commissioner Reding criticized its level of acceptance:
PEGI has proved to be a good system but it is not known enough.

Three countries use rating guidelines other than PEGI, whil Cyprus, Luxembourg, Romania and Slovenia have no guidelines in place.

Notably, the EU directive did not address online game sales. 

Comments

@Steven Furtado

BWAHAHAHAHAHAHAHA
"Our clear message today is that industry and national authorities must go further to ensure that all parents have the power to make the right decisions for themselves and their child."

Um, the only ones who can make sure the parents have the power to make the right decisions, are the PARENTS!!!!!! themselves.
@ NeW SpEcTrUM - Excellent point, v. well made.

@ Keith K: "Just stop the development and sale of games in Europe and import directly from North America. It will save time and money for consumers. It wont really hurt developers and it will fuck over the European economies to shove this stupidity in their faces"

Um... you do realise that a load of developers are based in Europe, right? Where do you think GTA comes from? So, not only would that hurt devs badly, but it'd hurt gamers around the globe, too.

@ Shoehorn O'Plenty - pure awesome post.

@ point09micron - oh fuck off, you little shit. What kind of contribution do you think your post made? Grow up FFS.
@ point09micron...

I couldn't have said it better myself.

The EU is slowly destroying Europe.
Oh God, I hope it stays with this and doesn't go all American (no offense).
At least, they give game industry a chance.

You may not be aware of this, but EU commission has some problems right now. There is a lack of legitimacy, and many of its commissioners plan to leave their jobs in order to enter their countries' governments. For example, Franco Frattini, the one who started it all, may be Minister for Berlusconi government in Italy.
I can't see how the EU would have the power to legislate in this area. It looks outside their competence to me.

The Communication doesn't suggest the EU are going to do much beyond encouraging the Member States to better coordinate their policies. They already financially support PEGI so it looks like more of the same.
I agree with GusTavToo, it's hard to see just what the EU thinks it can do regarding legislation. This kind of regulation is a matter for the national governments of member states.

Gift.
"When children go out to play today they enter the world of joysticks. We are not quite sure where they go and there is real anxiety from parents…"

There's the crux of the problem right there, they spell it out in very unambiguous and clear terms. THEY DO NOT UNDERSTAND VIDEO GAMES AND THEY HAVE NO KNOWLEDGE WHAT THEIR KIDS DO. This is very easily solved, by a simple technique called "Being a decent parent". You take an interest in their interests. Not only will it form a bond between you, it means you are knowledgable about what they are doing and are therefore capable of making some informed decisions.

"Our clear message today is that industry and national authorities must go further to ensure that all parents have the power to make the right decisions for themselves and their child."

Newsflash! Parents ALREADY have the power to make the right decisions, but guess what? The majority of them are too lazy, don't care enough, or are too goddamn stupid to make those right decisions. That's not the industry's fault, it's not the retailers fault, it the parents fault! But heaven forfend you insult the parents, no, no, it must be that evil industry that we don't understand!
"We are not quite sure where they go..."

So make a goddamn effort to find out. EDUCATE yourself, don't be a bunch of cunts and go on a censorship spree.
Just stop the development and sale of games in Europe and import directly from North America. It will save time and money for consumers. It wont really hurt developers and it will fuck over the European economies to shove this stupidity in their faces.

No wait! Better yet.. Just import directly from Canada. Screw the US' economy! :D
"We are not quite sure where they go and there is real anxiety from parents."

Perhaps is parents DID THEIR JOB and investigate the content of their children's media, this would not be a problem.
@ GusTavToo

I agree.

This seems like a threat from a toothless tiger. They already back PEGI, so to make a statement that it must go beyond PEGI is just as I think my bretheren on the other side of the pond put it... Rubbish.

If what Soldatlouis is correct (I dunno since I'm in the states) it definitely explains why such an uninformed statement was made. More of a, "Look we matter! SEE!! We're concerned for the childrens!"

Apparently the EU is getting bored messing with Microsoft so now they want to broaden their horizons. I'll be more concerned if they actually get some sort of legislation in place to put video game sales into law.
So why aren't they giving this ultimatum to retailers??? Videogame producers aren't the ones in the stores selling them. If the stores are doing their job then it's the parents. What do they want? VG Companies to have a rep at every store double checking everyone wanting to purchase a game??
I sure am glad to live in America, where the Constitution prevents the government from pulling shit like this.
You guys would be amazed a how far the great arm of the EU can stretch. Amazingly, the entire system is built around the legally enforced court ruling against the rights of member states to work for themselves, the last 20 years has seen an incredible amount of power move over to the corrupt bureacrats in Brussels.

The EU began as a trade organisation, now it's the new United States of Europe. And I for one, don't think our grandfathers would be too happy at having our immigration policy decided by some jumped-up little Frenchman in Paris.
"As it is not permitted to sell pornography to children, it should be so for violent video games."

So, violent movies should be OK.
From the Euractiv article:

"The increasing spread of violent games among children and teenagers has caused them to be blamed for aggressions and episodes of violence involving young people, such as the 2007 school shooting in Finland, when a 18-year-old killed nine people. However, the link between violence and videogames has not been scientifically proven. "

You could roll the date back several years and replace "violent games" with "rock and roll", "heavy metal", "dungeons and dragons", etc. and have a correct headline from back then.

It should be called something like "The New Bogeyman Complex". Every generation that has had it's time and is moving on while the next is beginning to find itself, feels threatened. There are more and more things they don't understand, technologically and culturally and this leads to an animosity or distrust toward them. This is why almost every single social trend or movement that was different to the norm at the time was subjected to shrill, uninformed criticism with no proof whatsoever.

Blaming Doom for Columbine is no different from that nutcase woman who claims her son killed himself because of a cult playing D&D, or the families who blamed Judas Priest/Ozzy Osbourne for other suicides, the people who demanded Elvis be shown from the waist up in case the youth of America took to having orgies in the streets...

It's a depressing and harmful trend that is of no benefit to anyone, save to soothe the minds of the fogies who feel they are doing something right by tilting at their windmills. One positive thing about it though, is that it always ends. The new trends and activites are accepted into society, they evolve and become more complex and are eventually the norm. Meanwhile, the complainers and alarmists and liars fade into the background and in years to come are remembered only as a source of humour.

In the future, when we tell our kids about the Jack Thompsons and Keith Vaz's of the world, they will shake their heads in disbelief and laugh along with us. I can't wait for those days to arrive.
As I said in my comment about the ESRB, The PTA and Gamedad (andrew bub) working together, I'm sort of envious of this and I wish that we had such a person such as gamerdad here in Europe - or even just in Denmark.

Maybe the EU-commission should ask the ESRB for some pointers as to how the PEGI ratings could be more widely known in Europe - also in the European countries that is not part of the European Union.

Of course, pornography should not be sold to children, but Meglena Cuvena is making the same assumption that a certain 'favor of hate-person' here on GP does: that violent video games can be likened to pornography and maybe also that all video games are violent?

Now, if she has said that she wanted children to not get their hand on say 18+ games (as rated by the PEGI) and encouraged the industry as well as the retail stores to card people before they bought such rated games (18+ games), I might be able to understood her position. Or if she did suggest that it were to be illegal to sell 18+ games to minors, then I might also be able to understand it. But what is a violent game?

No doubt, she is thinking that a violent video game must be something like GTA, Manhunt 2, Bioshock and similar games - all which have been rated 18+ by PEGI. Apparently, she does not know that even in RPGs there is violence. I wondered what she would have thought of the very disturbing game *blackstone chroincles - an adventure in terror' in which the -ehm- violence? is more psychological than it is physical.

As I commented in the other thread abot the ESRB, PTA and Gamerdad, the EU (commission) still seems to think that it is ONLY children who play video games. Maybe the BBFC should educate them. The average gamer is now about 35+ (or older). Gaming + videogaming does not go away, it seems. Learn to live with it.

As for the EU having legislative power. It has, but it sort of in a weird way. In order for EU to legislate in this area, all 27 of EU's secretaries (or ministers) of Justice must reach an agreement. And then I think it has to be passed by a majority in the EU-parliament. I could go on about how this works, but itr would probably bore you - suffice to say that EU's secretaries of Justice did decide that this was a matter for the national judicial systems (lawmaking) in the individual EU countries. And I suppose that this might be that outcome of such a debate - if they were to talk about tbis again.
@Shoehorn O'Plenty

I seriously hope that the days of trendy paranoia are ending. From what I've seen of the new generation, we're less likely to jump on fear bandwagons than previous generations, so I'm encouraged. Hopefully, when the Baby Boomers finally die off we'll see the last of this "D&D is the devil", "Comic books rot minds", "Violent videogames caused Columbine (Nevermind thats its as easy to get a gun in the US as a ham sandwich and a stick of gum)" scapegoating for good.

My god, the Baby boomers are like roaches that wont go away.
"PEGI has proved to be a good system but it is not known enough."

WHAT?!?!?

You can't be serious...
my proposed plan
"I propose a solution that will require work from those involved. What i propose will cost little to the government and will take 0 taxes. What i propose is that Parent be Parents and that they parent their own children and determine what is appropriate for them."
@Dark Sovereign

Agreed. :P
How hard is it to know what your kids are up to when you live in the same house? Really, how hard is it?
"You have two years to voluntarily do as we say or we're gonna bash you." I love the fact that Fascism is alive and well in the EU.

"When children go out to play today they enter the world of joysticks. We are not quite sure where they go..." ...so we better legislate it just in case.
I thought we took care of this already? Doesn't every current console let you block rated M games?
OH!OH!I just got a brilliant solution!
It's been around for quite a while,but it just might work.
It's called............BEING A PARENT!!!!!!!!!!!!!!!!!!!!!
It sounds so simple,but the government wants you to believe that only more government can solve the problem.What's the games industry gonna do to keep games outa the hands of young games,tell them every time they play GTA a puppy gets eaten by an Al Quadea member?I mean,seriously,kids were able to get their hands on Playboys' back in the 70's,Comics before that.I don't a 10-year old should be playing GTA,but honest to crap,they'll never learn.
@ Jes

I think it means, you ask any Non Gamer on a street what PEGI is and they will look at you blank.
[Insert highly-sarcastic and witty comment here stating that parents should pay attention to and regulate their children]
Maybe the EU should start caring about actual issues first, bad parents. Maybe it is about time that everyone who gets a child gets a few lessons in how to actually raise a child, instead of every doofus being allowed to be a parent. When you don't want to be a parent, you shouldn't get a child. There is no reason for a parent to not know how the PEGI system works because it is very straight forward. When you don't understand what 16+ means, you shouldn't be allowed to be a parent.
Maybe the European Union and the commission should do something useful.. like cease to exist and stop interfering in the government of sovereign nations.

I despise it, everything it does, and everything it stands for.. over the years hundreds of wars have been fought by European nations to maintain sovereignty, and yet now here so many are, giving it up for petty conveniences like same currencies and ease of travel.
Why aren't the retailers the ones getting hit with this kind of threat. The publishers and developers aren't the ones (usually) selling directly to the public, so the blame is being misplaced here.

Of course parents should be responsible for their kids, but I also see the retailers themselves as the gates. Retailers still keep their gates open for kids to buy this, and that is a part of the problem.
"As it is not permitted to sell pornography to children, it should be so for violent video games."

Not exactly correct, depending on what age range view view as a child

Austria

"Youth-imperiling" materials or those which violate human dignity may not be displayed or sold to persons under 16 years of age. Nudity is not assumed as such material.

Bulgaria

Hardcore pornographic material is "not recommended" for distribution to persons under the age of 18. Softcore material is rarely censored, even by the state TV stations. Magazines and pornographic papers have become increasingly available since the fall of communism in 1989, and local editions of many international magazines are published.

Denmark
Though the age of consent is lower at 15. It is, however, not illegal to possess images or videos of people above 15 if the person filmed or photographed has given consent.

Pornography may not be sold to persons under the age of 15. The TV-channel Kanal København broadcasts hardcore pornography free and uncoded at night.

Finland
It is allowed to sell pornography in every store, but magazines to buyers of 15 years or older and hardcore to buyers of 18 years or older.

Germany
The law defines pornography to be hardcore pornography, thus anything else is not restricted.

Ireland

No laws against pornography (other than child pornography) as such exist; however, there are censorship boards with the power to ban the import, the sale, or the distribution of individual publications and films. At one time the list of banned books ran into the thousands, though in recent years (particularly since the mid 1990's) very few publications or films have been banned.

Netherlands

Child pornography is illegal. Otherwise liberal laws. Magazines sold openly at normal newsstands. Pornographic movies are rated for viewers 16 or over including hardcore. Material involving animals declared illegal in 2006 due to new animal-welfare laws

Norway

After the Supreme Court on 7 December 2005 unanimously acquitted a former magazine editor for publishing unobscured hardcore pornography in 2002, however, it is understood that printed hardcore pornography is no longer illegal, and pornographic magazines and movies were introduced in general stores from 2006. Public TV as well as cable TV seems to stay with the old rules, and is not yet clear if the Supreme Court decision will affect TV. (NB: The depiction of illegal sexual activities, such as those involving children, animals, necrophilia, rape, violence or the use of force, remains illegal.)

Sweden

No age limits at all. Most shops follow a volountary 18 year limit. Illegal for persons below 18 to act in films or pose for photography made in Sweden. Video and stills are illegal if actor is below 18 even if legal in originating country. Material that may involve animals is de facto legal; however, it is subject to animal-welfare laws. BDSM is classified as "illegal depiction of violence," but the law is rarely used to ban any such materia

Greece

Softcore magazines, calendars, and decks of cards are sold openly at roadside kiosks and tourist shops. Extreme or graphic pornography is generally restricted to adults or X-rated. Apart from that, there are no other restrictions to pornography distribution and possession, while the law stating than hardcore pornography is to be supplied only to adults is frequently ignored and rarely enforced.

http://en.wikipedia.org/wiki/List_of_pornography_laws_by_country#Sweden

From the info that we have here, 20% of countries do not seem to think the same way as the European Union. 18% or nine of the countries are part of the European Union.
At risk of repeating ideas previously stated by others, I have to ask: why is this the responsibility of the developers? The producers of, for example, No Country For Old Men weren't held responsible for ensuring that no-one goes on a killing spree in small-town America. Surely the retailer should finally be held responsible? The medium is irrelevant, it is the chain starting with the regional censoring authorities and ending with the entities selling the media who should be involved in ensuring that any so-called "questionable" content doesn't fall into the wrong hands (i.e. children; who, as eny fule knoz are incapable of differentiating between Hans Christian Andersen and Barney the Dinosaur (that was a joke)). Before I was 12 years old I'd witnessed bodies killed by both violence and natural causes. In the years since then I have been politically active and have forgone politics, I have worked and gained a degree in the computing industry. I have read with interest the arguments for and against censorship of the internet, and the only conclusion I have reached is: we are approaching a boundary, maybe not a Kurtzweilian singularity, but something close. The current systemic organisations can bluster all they like, but sooner or later (and my money's on sooner) there will be a paradigm shift which will render current political structures obsolete. The socio-economic entities currently extant will retain their power for many generations, but eventually they too will fade. When we reach a truly post-scarcity state we'll see a time of turmoil, but it's inevitable that our society will be as humourously archaic to those who live then, as pre-hebraic hunter-gatherer societies seem to us today. And now I've forgotten what I was talking about.
Oh yeah, conclusion: it's the responsibility of the regional government to pass laws regarding "adult" content, and the retailers should be held accountable for their actions should they break those laws. The creator(s) of the content are providing a service. If that service is legal in the locale where it is produced, then they have, by definition, met their responsibilities. The legality of that content in other areas is irrelevant: if the creators wish for their creation to be available in a region where local laws prohibit any part of their creation then they can self-censor their creation ( a la GTAIV in Australia) or refuse to release it there. If it is released there against their express wish, the distributor is at fault.
Just to make a clarification about the pornography laws in Denmark:

I believe the legal for anyone to purchase pornography is 16 years of age, while the age of sexual consent is 15 years of age. Child pornography is also outlawed in Denmark, both the posesssion and the making of it. I also trink that pictures and even drawings/cartoons of say 18+ women and men posturing in such a way that one could mistake them for being under 18+ is illegal. Or at least the publication of such photos is. BDSM is not considered illegal in Denmark nor is animal sex consideres illegal, but as in Sweden, this is subject to animal-welfare laws.

Magazines with strong sexual content are sold at kiosks and news-stands openly. However, these magazines are to kept on the top shelf at the store - in order to children not to see them (which is OK, I think) To appear in a porno movie, you will need to be 18 or older.

As for the US, haven't you better be 18+ before you're allowed to buy porno or AO games? which is the same (or nearly the same) as 18+ games. As said above, I might be able to understand ms. kuneva's position om this, if she wanted children not being able to buy 18+ games.
But what in the world are 'violent games?'
'When children go out to play today they enter the world of joysticks.'

Strange... I haven't had to use a Joystick in a game for over 2 years, I might drag it out and dust it off for the odd blast of Freespace 2, but that's about it.
"As it is not permitted to sell pornography to children, it should be so for violent video games."

Here's the thing I don't understand. Nobody sells pornography to children, apart from perhaps a few unscrupulous retailers. With pornography, there are clear and well enforced laws regarding who it can be sold to (which varies a lot from one country to another) and how (e.g. in Spain I can pick up hardcore porn in my local newsagent, in the UK it can only be sold through specially licensed stores and even then is usually cut).

With video games, there are no laws. PEGI ratings are voluntary and have no specific legal backing. In some countries, there's an additional rating (e.g. BBFC in the UK) that carries legal weight but it's not mandatory everywhere. in other words, it's down to a retailer to judge who they're selling to and parents which games they let their kids play.

My question would be this - where the f**k does the video game industry have any control over this? A game producer does not have any direct control over the supply of a game once it enters the marketplace. They may be held accountable if their advertising is targeting an inappropriately young age (which I have never seen ANY evidence of happening), other wise exactly can the game producers control who the games are being sold to.

Meanwhile, nobody notices that Saw 4 and Inside are playground favourites and that the violent kids are being abused by their parents... Sadly, it's easier to point fingers and ignore the real problems. When I was a kid, the "video nasties" scare was all the rage. 20 years later, most of those movies look tame and are ignored, yet the underlying problems in society remain.

GamePolitics ShoutBox

Posted 11/08/09 at 08:31am
DarkSaber: My god, that description makes them sound almost Republican. Still what did you expect, Obama is only marginally more left than republicans.
Posted 11/08/09 at 01:07am
Austin_Lewis: Health insurance, brought to you by the same kind of bureacrats who couldn't, in timely fashion, investigate the comments of any of the men Obama appointed Czars. Or their past. Or their history of not paying taxes.
Posted 11/08/09 at 01:06am
Austin_Lewis: Yes, and what a piece of crap it was. Arresting and fining people just because they don't make a personal choice to buy healh insurance, creating over a hundred new bureacracies, and worse.
Posted 11/08/09 at 12:24am
ZippyDSMlee: JDKJ:the only trouble is a bunch of witless hacks wrote it....its going to be a train wreck....
Posted 11/07/09 at 11:33pm
JDKJ: BREAKING: In a photo-finish at the wire, House passes health care reform bill. Relatedly, in a fit of pique, Austin Lewis kicks innocent dog.
Posted 11/07/09 at 04:27pm
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
Posted 11/07/09 at 04:26pm
ZippyDSMlee: replaced :P
Posted 11/07/09 at 04:23pm
ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
Posted 11/07/09 at 04:18pm
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
Posted 11/07/09 at 03:34pm
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
Posted 11/07/09 at 10:58am
JDKJ: Which could be explained by both (a) and (b).
Posted 11/07/09 at 10:56am
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Posted 11/07/09 at 10:51am
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
Posted 11/07/09 at 10:48am
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
Posted 11/07/09 at 10:11am
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
Posted 11/07/09 at 10:07am
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
Posted 11/07/09 at 10:05am
JDKJ: I'm no psychologist, but I'm told that crazy people have a tendency to do crazy things.
Posted 11/07/09 at 10:03am
chadachada321: Whoops, was out of the convo for awhile. I do wonder what type of ammo he used etc, but the real issue is WHY he did it, not HOW
Posted 11/07/09 at 09:56am
JDKJ: But if it turns out that they actually did, they'll have Hell to pay.
Posted 11/07/09 at 09:45am
JDKJ: And I'd tend to rule out the possibilty of FN Herstal supplying restricted ammunition to someone merely because they're ordering it from a military base.
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