I will be marginally happier when it becomes widely understood that "Levels" is no longer used in games (ie, when people actually understand the means by which they are aiming to reach people). I mean, seriously, did they really have to use "Level Complete" in order to get across that they are representing a videogame? Was it even necessary to make it clear that this is a game? Was the idea of a guy smoking and then immediately dying not enough?

On a happier note, I always said that they need to make an ad where a guy smokes a cigarette and then immediately dies.

Lame.

 -If shit and bricks were candy and tits, we'd all be livin' large. For information on games and psychology, look up: Jonathan Freedman(2002)Block and Crain(2007)Grand Theft Childhood, a book by Harvard Medical School researchers Larry Kutner and Cheryl

Im sorry but smoking .... and video games...

WHY? what have the two got in common? i have ABSOLUTELY no idea why ther are linked. besides isnt this sending out a stupid message? if cigarette illnesses were the same in RL as in a video game then it wouldnt matter because you an just retry. Not so in RL. so.. their message is... dont smoke... OK.. why not put up a screen saying 'dont smoke' would have been a lot quicker and easier.

All this is gonna generate is ridicule and hide the real message. LEVEL COMPLETE *FLASH* *FLASH* *FLASH* , god do they know nothing about video games atall?

I'm sorry but if premature babies dancing in a hoedown like manner won't get people to stop smoking then I'm sorry neither will this parody of Halo.

I sort of get the logic that kids might go "Oh no smokingz killed Master Chief!" but I doubt it will do anything. 

Wow um... That's pretty random.

OMG that game looks friggin' sah-WEET! Great GFX, tight gameplay and that gun looks really cool. Where can I buy it?

Oh, it's a an anti-smoking ad? Um.. can I still buy that game?

For an anti-smoking ad, they really put a lot of quality into the video.  Say what you want about the message, but how many commercials have you seen that use a "video game" which makes you cringe 10 times more?

Hell, even though the Coke commercial parodying GTA look fantastic, everyone knew it was pre-rendered.  At least a decent portion of this video makes it look like a real game.

Another interesting point, despite one very outspoken and outrageous citizen, for the most part Florida is a very game friendly state.  Too bad I'm leaving it soon :-/

Btw, possible lawsuit?

I wish it took one rocket just to take down a enemy ship...

Now come on, guys... is all this hate really needed? At least they used a more modern video game (unlike a certain senator's Facebook game...) to reference.

But still, as cool as the commercial was (well, I thought it was), the message did seem a little dubious. Run 'n' gun, run 'n' gun, then smoke a cigarette and drop dead? It could've used the game motif and be capable of getting a wholesome message across fully, although this commercial didn't quite cut it. Still, I thought it was moderately cool.

This should have had Big Boss and his cigar, that would be infinitely more awesome.

I thought it was a decent commercial. I'd have been a little upset to have watched that, because I almost thought it was based off a real game or something.

While I agree with all the above comments at least it's less annoying that those "Truth" ads. Seriously those ads almost make me want to smoke out of spite.

Well it wasn't all that bad. Except for the fact that it was another stupid, anti-smoking commercial; it was otherwise cool.

Those who are complaining about how the game isn't realistic or that it says level complete at the end are acting childish. How well do you expect a tobacco free campain to do a video game? I think the fact that they did graphics that good is very cool especially since they probably don't get that much money to do this stuff.

Plus it was hilarious when he suddenly died after smoking XD

that was honestly a better commercial than "bad happy art" truth ones

That said, it completely failed to deliver its message. I just found it funny

I think most anti-smoking campaigns are pretty retarded because people who smoke know it is going to kill them and don't care or just don't want to give it up. I had a ex-gf who smoked and of course she knew it was bad for her and all that jazz but she would always tell me its just too hard to quit, or that its relaxing.

Great another strike from health Nazis.  I'm tired of this stuff, we all know that smoking is bad you, your breathing in smoke what isnt unhealthy about that. In this day and age every one knows it and yet people still do it, why its a choice.   Peoples aurgument is that second hand smoke kills (no proof of that except in "studies" from non-reputable institutions). and that it causes cancer that maybr true but now adays everything causes cancer. An demonize anyone who does smoke as sickly evil people. I smoke and i'm not dead for just one. I don't cough all the time i don't have cancer, I don't smoke around kids

I wonder if Bungie can sue for likeness rights

--Nothing is True and Everything is permitted

That is not an anti-smoking ad.

IT IS A PRO-SMOKING AD, CLOAKED AS AN ANTI-SMOKING AD.

Any ad that shows actual smoking makes smokers want to have a smoke... one that is presented from the position of the smoker, actually shows the cig come up to the mouth, is clearly a cloaked pro-smoking ad.

WHO FUNDED THIS?!

IMO most gamers don't tend to be smokers, they're in completely different circles. I've spend plenty of time in both circles... what I think is going on here is that the advertisers are assuming that all young people play games which is not true. Someone mentioned targetting the causes like stress and social status... most gamers don't really care about their social appearence (in some cases its based on their frag ratio), and most actually dispise those that are caught up in it, so I really see this ad missing the point.

when the FUCK are you retards going to realise that the tobacco companies PAY for these "anti smoking" campaigns.... theres a reason theyre not just showing sick pictures of people dieing, nasty lungs, and people with half a face... its because that would actually WORK! i dont know a fucking person whose seen a "truth" commercial and said "hey, gee i never dun knowed that! imma just now quite me smoking huh gee" no, and every single one of u FUCKS who supports these adds and thinks they work are just as responsible for the deaths of tobacco users as the companies theirself. you are not helping, you are adding.

I've seen this about a million times now. It plays all the time in Florida, and it never gets old. lulz were had.

that was really hilarious....not.

this is such shit. no one immediately dies after smoking a cigarette

That was horrible. Worst anti-smoking ad I've ever seen.

Lol did any other smoker notice hes smoking a Marlborough Light? lol

Worst part is, I smoke and pretty much all my gamer friends smoke and there is no better time to light a fag than when youve just pwned a level.

Also, if the level was complete, why was there a robot?

And I really cant see this working, because it has been made so unrealistic by taking one puff and dying. Its a nice idea but personally i think it comes across as a typically anti smoking ad, will just make me and most people laugh.

I cannot think of anyone whoes mind would be changed about smoking by this, im sure what children are learning in school is far more likely.

Personally I am getting a little tired of smoking now being Public Enemy No 1, I live in the UK and now if we go out, so many people have to spend the majority of the night outdoors, this doesnt put me off, all that happens is everyone goes outside. I dont think smoking should be allowed in places that serve food, or around children, but in a nightclub or pub?

The animation is very very good though, lol