UK Group Stings Game Retailers

June 26, 2008 -

Earlier this week GamePolitics reported on complaints by UK watchdog groups that online auction sellers were selling 18+ games to underage buyers.

Now the Harrow Observer reports that some game retailers in that part of London have been caught selling mature-themed games in a sting conducted by Harrow Council Trading Standards and Which? Computing. The stores fingered in the report are Woolworths, Game and Maplin.

From the newspaper account:

All three shops have now launched internal investigations into the sales and will face legal action from the council if caught out again.

 

Woolworths sold Grand Theft Auto (GTA) - Vice City Stories.... to the [15-year-old] girl without question. In the Maplin store, the assistant asked the investigator's age, but did not refuse the sale of Hitman, even when she said she was 15.
 
The six other Harrow stores that were tested in the operation in May - Tesco, Argos, Debenhams, HMV, Currys Digital and Entertainment Exchange - all refused to sell the game to the teenager.

GP: While this smcall-scale study almost certainly wasn't conducted with the design rigor of the Federal Trade Commission's secret shopper survey in the US, its results (67% success rate in blocking the underage sale) aren't that far off from the 80% success rate that the FTC found here in the States.


Comments

Re: UK Group Stings Game Retailers

Dennis you made a typo

"While this smcall-scale study"

Re: UK Group Stings Game Retailers

 Y'know, the real kicker here is the fact that in the UK it actually IS illegal to sell such a game to a minor. This actually works as proof that gov't based video game regulation will NOT lead to 100% enforcement. It makes the game legislation that they are trying to push in the US not only unconstitutional, but meaningless as well as the results would only be about as good as the voluntary enforcement. (as if there was any doubt in my mind)

Re: UK Group Stings Game Retailers

Im not shocked at the numbers, I AM suprised at GAME. A videogame retailer should know better, and have its staff trained up to deal with these kinds of situations.

Re: UK Group Stings Game Retailers

I concur.  Game of all people should be carding people.

Re: UK Group Stings Game Retailers

Yeah, but if you sent in a 16 year old boy, they wouldn't have sold it. Imagine a teen working at these places confronted with another teen girl who is interested in video games.

I just feel this was less a sting and more entrapment.

Re: UK Group Stings Game Retailers

That's a piss-poor excuse and you know it. The person's gender should have no bearing on a sale, whether the 17 year-old clerk was trying to pick them up or not.

-- teh moominz --

-- teh moominz --

Re: UK Group Stings Game Retailers

Ohhhh, so THAT's where Woolworth's dissappeared to. I always wondered about that.

 

______________

You see, I believe in the noble, aristocratic art of doing absolutely nothing. And one day, I hope to be in a position to do even less!

______________ You see, I believe in the noble, aristocratic art of doing absolutely nothing. And one day, I hope to be in a position to do even less!

Re: UK Group Stings Game Retailers

Yeah, I'm surprised it's still around. When I was a little kid, Woolworths was the place to be for video games. Nothing like playing the Arkanoid machine or spending 30 minutes on Super Mario World at the SNES demo station...before I got the system anyways.

Re: UK Group Stings Game Retailers

Additionally, I note that in the FTC secret shopper survey, the only major games-only retailers had only 6% success rate of someone underage getting a copy of a Mature title.  All the others are places that sell multiple types of media, e.g. KMart, Target etc.  This somewhat flys in the face of Jack's theories of the industry not policing itself, no?  Maybe instead of introducing regulations those in favour of preventing children getting hold of Mature titles should encourage the likes of Hollywood Video and Circuit City to train their staff better?

Re: UK Group Stings Game Retailers

I'm with Chuma here, without comparative statistics, it's just numbers.

Re: UK Group Stings Game Retailers

Are ratings in the UK legally enforceable or is it like the ESRB in the U.S.?

In any case, I don't really have a problem with this necessarily.  Obviously for the ratings to be effective there needs to be SOME kind of enforcement and game retailers need to not sell mature games to unescorted, underage buyers.

The key being that the buyers, I presume, were unescorted.  If the gaming community fails to hold retailers accountable when they violate the ratings without cause then we have no credibility to complain when irrational people yell about violent games in the hands of kids.

I would hope, probably in futility, that the real focus of this "string" would be that out of 9 stores 6 actually did enforce the ratings while 3 did not.  But somehow I think the message that comes out of this will be "Stores Sell Murder Simulators to Innocent Doe-Eyed Babies!!!!!!!!!!"

Re: UK Group Stings Game Retailers

They are enforceable.  I think that if those who bought these were to report the shop in question they can be fined up to £1000 per offence (will have to check on that incase it has changed recently).  A Custodial sentence is rarely used but in theory you can get up to 6 months for it.

Re: UK Group Stings Game Retailers

Well at least there is some validity to this then.  Although IMO, there's probably much much worse things these groups could focus on.

Like I said, I don't find this particular aggregious, after all someone needs to check up.  I don't think it would the worst idea if the ESRB did similar things on this side of the Atlantic.  If the gaming industry really wants some respect it should do some serious enforcement.

If the ESRB had any real power I would argue for some kind of sanction.  Like if a store gets a more than 15% failure rate they lose the ability to sell M rated games for a month or something. I think if there was some actual enforcement ability on the part of the ESRB we might see the controversy diminish.  Ya know, if every so often the ESRB actually came out and said "We're actually punishing retailors who violate the ratings without good cause [like a parent giving permission]"

But ultimately, the ESRB simply doesn't have the power to do that.

Re: UK Group Stings Game Retailers

Ofcourse, unlike in the US, this is actually illegal so the principle of the sting is more valid.

I'd be interested to see if the same shops sold 18 films to 15 year olds as well.

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
Andrew EisenAgreed. It bugs me that I know the names, faces and personal histories of a bunch of mass shooters but I couldn't tell you the name of or recognize a photo of a single one of their victims.10/24/2014 - 11:51pm
AvalongodAgree with Quiknkold. @Mecha...if that worked we would have figured out how to prevent these long ago.10/24/2014 - 11:32pm
MechaCrashUnfortunately, you have to focus on the perpetrator to figure out the whys so you can try to prevent it from happening again.10/24/2014 - 10:55pm
quiknkoldpoor girl. poor victims. rather focus on them then the shooter. giving too much thought to the monster takes away from the victims.10/24/2014 - 10:15pm
Andrew EisenFor what it's worth, early reports are painting the motive as "he was pissed that a particular girl wouldn't date him."10/24/2014 - 10:12pm
quiknkoldwell then I suck as a man cause I ask for help when necessary :P10/24/2014 - 10:07pm
Technogeek(That said, mostly I was making the smartass evopsych comment because your post seemed like the kind of just-so story that has come to dominate 99% of its usage.)10/24/2014 - 10:04pm
TechnogeekHell, Liam Neeson built his modern career around it. Cultural factors likely play a far greater role than you appear willing to admit.10/24/2014 - 10:03pm
TechnogeekSeriously, though, the idea of "because women are protectors and that's why they never commit school shootings" is, at best, grossly overreductive. There's nothing inherently feminine about being willing to kill in order to protect one's offspring.10/24/2014 - 10:03pm
MechaCrashThe "toxic masculinity" thing refers to how you have to SUCK IT UP AND BE A MAN because seeking help is seen as weakness, which means you suck at manliness, so it builds and builds and builds until something finally snaps.10/24/2014 - 10:01pm
quiknkoldthere, I'm done. And thats what Christmas is all about, Charlie Brown10/24/2014 - 9:54pm
quiknkoldand I am not spouting Evopsych, technogeek. tbh I never heard the phrase till you said it. I'm going off my observations.10/24/2014 - 9:54pm
quiknkoldmoreover, the guy who did this isnt even white. He was native american according to the news report I read. Also that he went for a specific target. That's a much different picture than a certain Sandy Hook guy who will not be named10/24/2014 - 9:53pm
quiknkoldbut I am also certain nobody in their right mind is committing these shootings singing the Machoman song. these are sick individuals who have given up on life10/24/2014 - 9:51pm
Technogeekevopsych lol10/24/2014 - 9:49pm
quiknkoldWhen you suffer from mental illness, youre more likely to go by instinct. yes. I came off as sexist.10/24/2014 - 9:46pm
quiknkoldmore on somthing they are fixated on. Post Partum Depression is an example. This is why a woman is less likely to go off on a rampage.10/24/2014 - 9:44pm
 

Be Heard - Contact Your Politician