GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

June 27, 2008

Did you catch Tobacco Free Florida's terrific Halo-like video? GamePolitics covered it earlier this week.

Now, GameCouch has the 411 on how it all came together in an interview with adman Jason Piroth, who wrote the script:

It started with a discussion of what’s relevant to the 11-17 demographic today... Given the explosion in the gaming market that has accompanied the recent release of games like Halo III, Bioshock, etc...  using a format similar... seemed appropriate...

 

Making the “game” a familiar form of first-person shooter was absolutely intentional, but we were careful from the outset not to make it look too much like any one game in particular...

 

We’ve had inquiries as to where people can buy the game... and ample evidence of people truly embracing the spot’s message and declaring that they will think twice about smoking as a result...

 

Buzz It

Comments

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got ...

Thanks good job;

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs. and dizi izle

YES.

Now I don't have to get off my ass for the important shit anymore!

Whats next, ordering pizza from Xbox live?

Wait... I think that sounds like a good idea.

But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God's Sake... least you can do is drive down there and punch out a card.

 

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Nintendo is indeed selling SOME of these on the Virtual Console but not even close to all of them. While i agree in part to his piracy he was filling a market that Nintendo failed to recognize. Maybe someone doesnt want to buy a Wii. maybe they just want a console with 50 - 100 NES games on them?? maybe just maybe?

but no Nintendo wants everyone araba kiralama to buy the Wii. thats their excuse but thats not what copyright is supposed to protect. i am real sure that the makers of 10 yard fight were losing sleep because they were missing out on their $0.00025 worth because they didnt get royalties from this player. *smirk*

my question is, should Super Mario Bros. be banned from public domain forever? isnt 23 years enough time for Nintendo to have made their profits?

If you have followed the Steamboat Willie case regarding Mickey Mouse you can rest in your bed well at night knowing that the MOUSE will still be under copyright law, away from public domain after your great grandchildren are in nursing homes. That is beyond ridiculous dont you think??

Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing ttnet vitamin or little and need to start saving costs.

YES.

Now I don't have to get off my ass for the important shit anymore!

Whats next, ordering pizza from Xbox live?

Wait... I think that sounds like a good idea.

But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God's Sake... least you can do is drive down there and punch out a card.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

That was well done imo 

 

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

what a horrible commercial...
and what a way to "try" and get kids off of smoking... No facts?

Okay so what this ad is trying to portray is One Smoke of a Ciggarette kills you?

Impossible no matter how you put it, same as those idiots from D.A.R.E. twisting Drug Facts.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I find it terribly ironic that in a video where a guy kills flying robots with a lazer gun and shoots a robot plane thing with an overly large rocket launcher he COULDN'T have physically fit in there, people choose to point out that it takes more than one cigarette to kill.

I don't think they were going for realism, guys. Frankly, I think the commercial was brilliant. Debate the semantics all you want, though..

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

They could have handled it better if they had him light up at the start and treated it like an infection or similar health-draining effect. Or maybe he goes through the fight without a hitch and then on the Level Complete screen, hacks out gigantic blackened lung-gibs.

The robot at the end going "wtf noob?" was the crowning moment.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

This is actually cute lol. I love this ad.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Maybe they should of used Metal Gear Solid.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

After re-watching the commercial it looks like the player is just distracted while smoking the cig, and gets shot by surprise by one of the enemy robots.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Can you point out where that is? I watched the dying part a good amount of times and found nothing there (moving, muzzle flashes, etc).

---- There is a limit for both politicians against video games, and video games against politicians. http://www.goteamretard.com

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I still can't stand that annoying 'Bleep' that sounds a couple times when "Level Complete" shows on the screen. Please, please, please, please do NOT use that ever... again.

---- There is a limit for both politicians against video games, and video games against politicians. http://www.goteamretard.com

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I live in Florida and I see this commercial all the time. Admittedly, it's a little goofy but I have to say, it is a hell of a lot less lame than the one where people dance in the middle of the street with cartoon animals singing about the evil tobacco companies. It just seems like they're trying to be hip, but they should probably just stick to the facts about the adverse health effects caused by smoking. Although at this point, I really can't imagine that there are still people out there who don't know that smoking is bad for you.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I'll believe readily enough that people have asked what game that was and where to buy it, but I call BS that that ad actually convinced anyone not to smoke.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I thought it was a good commercial, but I doubt it will steer many kids away from smoking. But at least they aren't using the "don't do it because you think it makes you look cool" angle, THAT one pisses me off

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Metal Gear Solid did it better ten years ago. Anti-smoking ads are made of the choicest cuts of unfunny steeped in the purest preachy juices, more finely distilled than the silliest Jack Chick tract.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Well, I liked the commercial, even though I'm not planning on being a smoker.

DannyLedonne: In the USA, they came first for the videogames, and I didn’t speak up because I wasn’t a gamer; And then they came for the pornography, And I didn’t speak up because I wasn’t a pornographer; And then they came for the web pages, And

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Personally, I think they focussed to much on the game and not enough on the unpleasant effects of smoking, the actual ciggarette only appears in the last few seconds and it's :cough: :cough: dead.

Deaths from smoking are nowhere near that fast or painless.

But that's just personal observation.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

You know, I'm all for the ads of this sort becoming less stuipd. But to an extent doesn't some personaly responciblity come into all this? If someone's going to smoke likely they'er going to regardless of some pretty ad. It's a stress release, maybe not the healthiest one around but it is.

Mind you I'm not condoning smoking. I don't like it, the second hand smoke makes me cough and such. But if you're polite about the when and where you do it so you're not effecting me, in all honesty I really don't care if someone's a smoker or not.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

considering the ad's target audience is minors, the idea is to get teens to not start smoking in the first place... smoking only becomes stress relief AFTER you start. The idea and hope is that teens will get the message that smoking is unhealthy and can possibly lead to an earlier than normal death and that teens will choose not use it despite hearing about the stress relief and peer pressure from others. 

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Eh, guess you're right there.  Ah well I guess I'm just a little annoyed with them overall. Some of the commercials they've done, especialy the public demonstrations and such have been in really poor taste. I can appreciate their point but there had to be a better way to get one's message across than having ice sculptures of pregnant mothers melting to nothingness in a park with a doll of a baby in the tummy being smacked into the ground when it collapses.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

What is with anti-smoking promotion in the form of video games lately? First that DS game and now this. At the very least it's proof to the critics that, despite their preconcived notions, games can be used to help people.

And, while I still think this is kind of lame, I'd play that game if it were real.

-"A fanatic is one who can't change his mind and won't change the subject." -Sir Winston Churchill

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Doh! Can't see it from work. Guess I'll have to wait until I get home.

Although considering it's being well received, it means it's infinitely better than the steaming pile of feces that is the Ontario government's "stop smoking" ads... Or thetruth.com... I swear if I meet any stupid.ca or whudafxup marketing geniuses, I'm going to lose it.

-- If your wiimote goes snicker-snack, check your wrist-strap...

-- If your wiimote goes snicker-snack, check your wrist-strap...
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
james_fudge$1.3 million02/10/2012 - 11:32am
Uncharted NESGermany Says It Won't Sign ACTA [Update: ... Yet]- http://tinyurl.com/7r2twrg02/10/2012 - 11:21am
Andrew EisenDamn. Double Fine's Kickstarter fund has already passed a million dollars.02/09/2012 - 8:16pm
Andrew EisenAudrey didn't quote the sassy parts. Here's IGN's article: http://wii.ign.com/articles/121/1218359p1.html And here's my original post: http://tinyurl.com/7y68a3902/09/2012 - 7:50pm
james_fudgeI hope you some said something sassy! Where's the link?02/09/2012 - 7:46pm
Andrew EisenHey, neat. IGN quoted a blog I had writen only two hours earlier. I certainly timed that one pretty well.02/09/2012 - 7:38pm
Andrew EisenToki Tori has been added to the Humble Bundle for Android.02/09/2012 - 5:11pm
james_fudgeThanks for the heads-up DorthLous02/09/2012 - 4:33pm
DorthLousWill do, my apologies.02/09/2012 - 4:14pm
Andrew EisenI appreciate the heads up but please keep typo alerts to the specific article's comments or PMs.02/09/2012 - 3:33pm
DorthLousThe title says 30, but in the article, the developer says it's like a 20% net tax http://www.gamepolitics.com/2012/02/09/developers-call-facebook-currency-transaction-fee-thirty-percent-tax02/09/2012 - 2:43pm
Uncharted NESIf they actually release Final Fantasy XI for PlayStation Vita, then I will consider buying one.02/09/2012 - 12:13pm
Uncharted NESCustomers Petition Apple to End Worker Abuse with 250,000 signatures- http://tinyurl.com/6vpuom202/09/2012 - 11:28am
Uncharted NESAnd in non-BREAKING news, Kotaku commentators can be real jerks.02/09/2012 - 11:22am
Andrew EisenHuh, saw that in the paper last Friday (or possibly over the weekend). Sad to say but people missing that long usually turn up dead. Sure hope that isn't the case.02/09/2012 - 2:12am
Andrew EisenI don't believe so. As I hear it, it's just a week-long promotion.02/09/2012 - 2:10am
Uncharted NESNintendo Employee Reported "Missing"- http://m.kotaku.com/5883562/nintendo-employee-reported-missing02/09/2012 - 1:50am
Uncharted NES@andrew Hopefully it's the permanent price, though I'm not planning to upgrade anytime soon.02/09/2012 - 1:44am
ddrfr33kWow, didn't realize it was that ambiguous. Internet terrorists sound like the next tinfoil hat conspiracy02/09/2012 - 1:09am
Andrew EisenNewegg has the same deal.02/09/2012 - 12:59am

Be Heard - Contact Your Politician