GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

June 27, 2008

Did you catch Tobacco Free Florida's terrific Halo-like video? GamePolitics covered it earlier this week.

Now, GameCouch has the 411 on how it all came together in an interview with adman Jason Piroth, who wrote the script:

It started with a discussion of what’s relevant to the 11-17 demographic today... Given the explosion in the gaming market that has accompanied the recent release of games like Halo III, Bioshock, etc...  using a format similar... seemed appropriate...

 

Making the “game” a familiar form of first-person shooter was absolutely intentional, but we were careful from the outset not to make it look too much like any one game in particular...

 

We’ve had inquiries as to where people can buy the game... and ample evidence of people truly embracing the spot’s message and declaring that they will think twice about smoking as a result...

 

Comments

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Doh! Can't see it from work. Guess I'll have to wait until I get home.

Although considering it's being well received, it means it's infinitely better than the steaming pile of feces that is the Ontario government's "stop smoking" ads... Or thetruth.com... I swear if I meet any stupid.ca or whudafxup marketing geniuses, I'm going to lose it.

-- If your wiimote goes snicker-snack, check your wrist-strap...

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

What is with anti-smoking promotion in the form of video games lately? First that DS game and now this. At the very least it's proof to the critics that, despite their preconcived notions, games can be used to help people.

And, while I still think this is kind of lame, I'd play that game if it were real.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

You know, I'm all for the ads of this sort becoming less stuipd. But to an extent doesn't some personaly responciblity come into all this? If someone's going to smoke likely they'er going to regardless of some pretty ad. It's a stress release, maybe not the healthiest one around but it is.

Mind you I'm not condoning smoking. I don't like it, the second hand smoke makes me cough and such. But if you're polite about the when and where you do it so you're not effecting me, in all honesty I really don't care if someone's a smoker or not.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

considering the ad's target audience is minors, the idea is to get teens to not start smoking in the first place... smoking only becomes stress relief AFTER you start. The idea and hope is that teens will get the message that smoking is unhealthy and can possibly lead to an earlier than normal death and that teens will choose not use it despite hearing about the stress relief and peer pressure from others. 

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Eh, guess you're right there.  Ah well I guess I'm just a little annoyed with them overall. Some of the commercials they've done, especialy the public demonstrations and such have been in really poor taste. I can appreciate their point but there had to be a better way to get one's message across than having ice sculptures of pregnant mothers melting to nothingness in a park with a doll of a baby in the tummy being smacked into the ground when it collapses.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Personally, I think they focussed to much on the game and not enough on the unpleasant effects of smoking, the actual ciggarette only appears in the last few seconds and it's :cough: :cough: dead.

Deaths from smoking are nowhere near that fast or painless.

But that's just personal observation.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Well, I liked the commercial, even though I'm not planning on being a smoker.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made
Metal Gear Solid did it better ten years ago. Anti-smoking ads are made of the choicest cuts of unfunny steeped in the purest preachy juices, more finely distilled than the silliest Jack Chick tract.
Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I thought it was a good commercial, but I doubt it will steer many kids away from smoking. But at least they aren't using the "don't do it because you think it makes you look cool" angle, THAT one pisses me off

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I'll believe readily enough that people have asked what game that was and where to buy it, but I call BS that that ad actually convinced anyone not to smoke.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I live in Florida and I see this commercial all the time. Admittedly, it's a little goofy but I have to say, it is a hell of a lot less lame than the one where people dance in the middle of the street with cartoon animals singing about the evil tobacco companies. It just seems like they're trying to be hip, but they should probably just stick to the facts about the adverse health effects caused by smoking. Although at this point, I really can't imagine that there are still people out there who don't know that smoking is bad for you.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I still can't stand that annoying 'Bleep' that sounds a couple times when "Level Complete" shows on the screen. Please, please, please, please do NOT use that ever... again.

---- There is a limit for both politicians against video games, and video games against politicians. http://www.goteamretard.com

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

After re-watching the commercial it looks like the player is just distracted while smoking the cig, and gets shot by surprise by one of the enemy robots.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Can you point out where that is? I watched the dying part a good amount of times and found nothing there (moving, muzzle flashes, etc).

---- There is a limit for both politicians against video games, and video games against politicians. http://www.goteamretard.com

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Maybe they should of used Metal Gear Solid.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

This is actually cute lol. I love this ad.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

They could have handled it better if they had him light up at the start and treated it like an infection or similar health-draining effect. Or maybe he goes through the fight without a hitch and then on the Level Complete screen, hacks out gigantic blackened lung-gibs.

The robot at the end going "wtf noob?" was the crowning moment.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

what a horrible commercial...
and what a way to "try" and get kids off of smoking... No facts?

Okay so what this ad is trying to portray is One Smoke of a Ciggarette kills you?

Impossible no matter how you put it, same as those idiots from D.A.R.E. twisting Drug Facts.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

I find it terribly ironic that in a video where a guy kills flying robots with a lazer gun and shoots a robot plane thing with an overly large rocket launcher he COULDN'T have physically fit in there, people choose to point out that it takes more than one cigarette to kill.

I don't think they were going for realism, guys. Frankly, I think the commercial was brilliant. Debate the semantics all you want, though..

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

That was well done imo 

 

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got Made

Nintendo is indeed selling SOME of these on the Virtual Console but not even close to all of them. While i agree in part to his piracy he was filling a market that Nintendo failed to recognize. Maybe someone doesnt want to buy a Wii. maybe they just want a console with 50 - 100 NES games on them?? maybe just maybe?

but no Nintendo wants everyone araba kiralama to buy the Wii. thats their excuse but thats not what copyright is supposed to protect. i am real sure that the makers of 10 yard fight were losing sleep because they were missing out on their $0.00025 worth because they didnt get royalties from this player. *smirk*

my question is, should Super Mario Bros. be banned from public domain forever? isnt 23 years enough time for Nintendo to have made their profits?

If you have followed the Steamboat Willie case regarding Mickey Mouse you can rest in your bed well at night knowing that the MOUSE will still be under copyright law, away from public domain after your great grandchildren are in nursing homes. That is beyond ridiculous dont you think??

Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing ttnet vitamin or little and need to start saving costs.

YES.

Now I don't have to get off my ass for the important shit anymore!

Whats next, ordering pizza from Xbox live?

Wait... I think that sounds like a good idea.

But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God's Sake... least you can do is drive down there and punch out a card.

Re: GameCouch Dishes on how Halo-esque Anti-smoking Vid Got ...

Thanks good job;

Btw, I think Atari and Midway will drop out too, but mostly travesti because  these guys have done nothing travesti or little and need to start saving costs. and dizi izle

YES.

Now I don't have to get off my ass for the important shit anymore!

Whats next, ordering pizza from Xbox live?

Wait... I think that sounds like a good idea.

But I think voting should MAKE you get off your ass, and see outside or a second while you go vote. I mean, your picking the president of the United States of America for God's Sake... least you can do is drive down there and punch out a card.

 

GamePolitics ShoutBox

Posted 11/07/09 at 04:27pm
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
Posted 11/07/09 at 04:26pm
ZippyDSMlee: replaced :P
Posted 11/07/09 at 04:23pm
ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
Posted 11/07/09 at 04:18pm
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
Posted 11/07/09 at 03:34pm
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
Posted 11/07/09 at 10:58am
JDKJ: Which could be explained by both (a) and (b).
Posted 11/07/09 at 10:56am
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Posted 11/07/09 at 10:51am
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
Posted 11/07/09 at 10:48am
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
Posted 11/07/09 at 10:11am
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
Posted 11/07/09 at 10:07am
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
Posted 11/07/09 at 10:05am
JDKJ: I'm no psychologist, but I'm told that crazy people have a tendency to do crazy things.
Posted 11/07/09 at 10:03am
chadachada321: Whoops, was out of the convo for awhile. I do wonder what type of ammo he used etc, but the real issue is WHY he did it, not HOW
Posted 11/07/09 at 09:56am
JDKJ: But if it turns out that they actually did, they'll have Hell to pay.
Posted 11/07/09 at 09:45am
JDKJ: And I'd tend to rule out the possibilty of FN Herstal supplying restricted ammunition to someone merely because they're ordering it from a military base.
Posted 11/07/09 at 09:37am
JDKJ: I know you don't leave your gated community and get around much in dark alleys, so you may be surprised to learn that there's this thing called "the black market" where, if you've got enough money, ain't too much of anything which can't be bought.
Posted 11/07/09 at 09:36am
Austin_Lewis: Or, maybe he or someone else at the base ordered the SS190 from FN Herstal.
Posted 11/07/09 at 09:32am
Austin_Lewis: the hands of private owners. They run about 300 dollars minimum for a box of 50, and boxes of AP 5.7 are extremely scarce, mainly residing in the hands of Class III stores or individuals who for one reason or another got a demo box of it.
Posted 11/07/09 at 09:30am
Austin_Lewis: There are other firearms that fire the 5.7. However, I too would like to know where he got the ammo and what kind was used. Maybe Hasan, planning not to live through this, went out and bought one the boxes of SS190 that are floating around in
Posted 11/07/09 at 08:44am
JDKJ: And it isn't yet clear what type of ammunition Hasan used. It's strange that he purchased a gun but didn't purchase ammunition for it at the same place and time. Especially because the calibre required is peculiar to the actual gun.
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