A quartet of leading publishers have come out in favor of the Pan-European Game Information (PEGI) rating system for the UK market.
The game industry there, including publishers association ELSPA, does not look favorably upon the British Board of Film Classification, which itself hopes to claim a bigger piece of the UK's video game content rating pie. The BBFC is probably best known to gamers for its 2007 ban on Manhunt 2 which was later overturned on appeal.
As reported by Next Generation, ELSPA head Paul Jackson minced no words in remarks to British government officials at a media forum in Whitehall.
PEGI is the solution for today, and the solution for tomorrow.
Execs from Nintendo, EA, Ubisoft and Sega also weighed in, with Sega Europe CEO Mike Hayes adding:
If you look at the PEGI system against the film ratings board in the UK, you will see that PEGI is the only system that has the power to prevent games publishers distributing unsuitable content to children. It can ban a publisher’s entire output, rather than just a single title. This power is backed by the entire industry.