In UK, Bully: Scholarship Edition TV Ad Escapes Censure

July 9, 2008 -

As reported by vnunet, the UK's Advertising Standards Authority (ASA) has declined to take action against a commercial for Rockstar's Bully: Scholarship Edition.

The ASA received 31 complaints about the ad:

The game's main character is seen in the ad destroying property, firing a catapult and shielding himself from a burning substance in a science classroom. Two other characters are shown lifting another student by his underpants...

 

Several viewers, some of whom had experienced bullying, described it as 'offensive and distasteful'.

 

Others said that it 'glorified, trivialised and encouraged bullying and violence', and that it was scheduled inappropriately because it could be seen by children.

Take Two argued that the ad was comedic in nature and that sensationalized media coverage of Bully: Scholarship Edition probably led to some of the complaints. 


Comments

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

35 complaints? big deal, even this mention of the ad alone has 19 comments - and the entire united states only brought up 35 complaints?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

31 complaints to the ASA isn't that much. Ads get hundreds of complaints from people all the time, but the ASA are usually pretty good about upholding or dismissing them. I'm pretty sure there's people around who just spend their time complaining to the ASA about adverts they don't like ^^

 

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Wait...this looks just like the commercial I could've swore I have seen in the past couple weeks on our US television airwaves...

...does that mean....?....*gasp*....

...ah nevermind, too tired, I'll leave you to fill in the gaps. Ciao

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I was in a car accident several years ago, and I always flinch and get dizzy every time I see a car accident occur in a movie, or on T.V.. I'm pretty sure I've yet to stand up and complain on how fictional car accidents make me feel uncomfortable.

Put short- grow some balls- THIS was the reason you were probably picked on.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

how emotionally damaged are you when a cartoon of somebody giving you a wedgie causes you to write a letter to station?

 

 

perhaps these people should find some kind of artificial womb  to cower inside for the rest of their lives.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

"shielding himself from a burning substance in a science classroom."

 

....Wait.  So does this mean that the UK is against chemistry?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I am a little confused by this story and the YouTube link.

I thought that technically, there was no such game as "Bully" released in the U.K. I thought the game in question was re-titled to the fictional school's motto (something like"Canus Canem Edit" -- "dog eat dog" in  Latin maybe?), because back before the PS2 edition even launched there was already enough concern about hypersensitive, whiny Brits who would claim offense at even having to read the word "Bully." Or something like that.

In any case, I think the YouTube link is  a North American ad, with the ESRB rating and all -- I can't believe it's exactly the same one this story is about.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

I think I speak for everyone here when I say that if you got a wedgie in your life and were then disturbed when you saw one reinacted in a videogame to the point where you came out and made a public comment about it being "offensive and distastefull"...that you deserved it, and should probably get another wedgie in the near future, for good measure.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Well said. I agree.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

31 complaints? People have too much time on their hands.

You know, I was bullied somewhat viciously throughout elementary and junior high school (moreso the former) and this is one of my favorite games ever. Because I can recognize the wit and satire, not to mention the gameplay is engrossing and fun.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

It's just plain stupid, seeing as how one of the things you must do in the game is fight bullies.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

 Hmm, hasn't any of the complainers read the Beano before? Much worse things happen to the Bash Street Kids or Dennis the Menace.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

So... My question is "How can something glorify and trivialize something at the same time?" I mean, honestly, aren't the two kinda mutually exclusive?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

...shielding himself from a burning substance in a science classroom.

apparently the UK has a screwy view about safety.

岩「…Ace beats Jack」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

That was my thought as well. I certainly wouldn't put my face over a tank of water whilst dropping sodium into it during Chemistry, for example.

Damn strange thing to find offense at...

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Oh lord, people are /still/ complaning about Bully?  Argh, well, good for the ASA for not taking any action.  Ugh, I swear though, people are stupid.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day? What a double standard.

I was often the victim of bullies when I was growing up, up until the time I fought back, then it was much better. Parents and teachers need to learn that walking the kid from class to class doesn't fix things, it makes things worse. They can't do anything to stop bullying, the only person that can is the person being bullied, usually by making it clear that either it is not worth bullying them, or by making it no longer "cool" to bully them. Parents and teachers really can't do anything for that.

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

 > Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day?

HUh? Last I checked horror movies are shown after the watershed (9pm).  

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

Does a crate count as property?

Re: In UK, Bully: Scholarship Edition TV Ad Escapes Censure

So basically, people are still whining about Bully?

-Gray17

-Gray17
 
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MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
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MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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