In UK, Bully: Scholarship Edition TV Ad Escapes Censure
In UK, Bully: Scholarship Edition TV Ad Escapes Censure
July 9, 2008
As reported by vnunet, the UK's Advertising Standards Authority (ASA) has declined to take action against a commercial for Rockstar's Bully: Scholarship Edition.
The ASA received 31 complaints about the ad:
The game's main character is seen in the ad destroying property, firing a catapult and shielding himself from a burning substance in a science classroom. Two other characters are shown lifting another student by his underpants...
Several viewers, some of whom had experienced bullying, described it as 'offensive and distasteful'.
Others said that it 'glorified, trivialised and encouraged bullying and violence', and that it was scheduled inappropriately because it could be seen by children.
Take Two argued that the ad was comedic in nature and that sensationalized media coverage of Bully: Scholarship Edition probably led to some of the complaints.
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Posted 08/27/08 at 04:05pm
SimonBob: HB: I actually voted for the old Green party, back before the treehuggers took over from the small-c conservatives.
SimonBob: HB: I actually voted for the old Green party, back before the treehuggers took over from the small-c conservatives.
Posted 08/27/08 at 02:57pm
ZippyDSMlee: So bascily the 2 aprty setup is soemthign that has not evolved any....
ZippyDSMlee: So bascily the 2 aprty setup is soemthign that has not evolved any....
Posted 08/27/08 at 02:04pm
Dark Sovereign: @Joel: Their entitled to their bull like the rest of us are.
Dark Sovereign: @Joel: Their entitled to their bull like the rest of us are.
Posted 08/27/08 at 02:02pm
HarmlessBunny: Awww Jack is calling the Florida Bar: "The Florida Gay Bar". How mature! :D
HarmlessBunny: Awww Jack is calling the Florida Bar: "The Florida Gay Bar". How mature! :D
Posted 08/27/08 at 01:54pm
JoelWhy: Wow, I am so tired of these Hillary-worshippers who can't get over the fact that she lost. Dems keep finding new ways to lose.'
JoelWhy: Wow, I am so tired of these Hillary-worshippers who can't get over the fact that she lost. Dems keep finding new ways to lose.'
Posted 08/27/08 at 01:41pm
Dark Sovereign: @Harmlessbunny: We in America have something like forty of those parties. We have 5 parties that actually produce prez candies
Dark Sovereign: @Harmlessbunny: We in America have something like forty of those parties. We have 5 parties that actually produce prez candies
Posted 08/27/08 at 12:53pm
sortableturnip: JT needs help from the ACLU here: http://jaablog.jaablaw.com/2008/08/27/the-name-game.aspx
sortableturnip: JT needs help from the ACLU here: http://jaablog.jaablaw.com/2008/08/27/the-name-game.aspx
Posted 08/27/08 at 12:51pm
GryphonOsiris: However this is limited to five years.
GryphonOsiris: However this is limited to five years.
Posted 08/27/08 at 12:50pm
GryphonOsiris: @Chuma, actually, sarin kept in a binary form for things like self mixing shells can extend the life of the chemical.
GryphonOsiris: @Chuma, actually, sarin kept in a binary form for things like self mixing shells can extend the life of the chemical.
Posted 08/27/08 at 12:45pm
DarkTetsuya: @questionmark1987 I'm guessing they're waiting till his licensectomy this September... should be fun to watch ^^;
DarkTetsuya: @questionmark1987 I'm guessing they're waiting till his licensectomy this September... should be fun to watch ^^;
Posted 08/27/08 at 12:35pm
questionmark1987: SO at what point can webmasters start filing suit against Thompson for harrassment?
questionmark1987: SO at what point can webmasters start filing suit against Thompson for harrassment?
Posted 08/27/08 at 12:23pm
HarmlessBunny: OH OH OH http://jaablog.jaablaw.com/2008/08/26/whos-backing-who.aspx?pg=2&view=linear#Comment Jack gets priceless in here!
HarmlessBunny: OH OH OH http://jaablog.jaablaw.com/2008/08/26/whos-backing-who.aspx?pg=2&view=linear#Comment Jack gets priceless in here!
Posted 08/27/08 at 12:18pm
HarmlessBunny: For EZK: http://jaablog.jaablaw.com/2008/08/26/whos-backing-who.aspx#comment-1316308
HarmlessBunny: For EZK: http://jaablog.jaablaw.com/2008/08/26/whos-backing-who.aspx#comment-1316308
Posted 08/27/08 at 12:10pm
E. Zachary Knight: link please
E. Zachary Knight: link please
Posted 08/27/08 at 12:03pm
sortableturnip: JT is threatening the webmaster at JAABlog, saying he changed a word in his post so that it was mispelled HA HA HA!
sortableturnip: JT is threatening the webmaster at JAABlog, saying he changed a word in his post so that it was mispelled HA HA HA!
Posted 08/27/08 at 11:35am
HarmlessBunny: Well we in Canada to have the joke parties, like Bloc Quebecois and NDP (New Democrat Party) OH and the new "Green Party" :)
HarmlessBunny: Well we in Canada to have the joke parties, like Bloc Quebecois and NDP (New Democrat Party) OH and the new "Green Party" :)
Posted 08/27/08 at 11:07am
Talouin: @Azhrarn: It's the same in Canada. Only two parties to form a federal gov't are Liberals and Conservatives.
Talouin: @Azhrarn: It's the same in Canada. Only two parties to form a federal gov't are Liberals and Conservatives.
Posted 08/27/08 at 10:42am
Zevorick: Yeah, but you can find a lot of things in Texas that don't count. I should know, i've lived here all my life.
Zevorick: Yeah, but you can find a lot of things in Texas that don't count. I should know, i've lived here all my life.
Posted 08/27/08 at 09:04am
sqlrob: wehrgeist - there have been more WMDs found in Tyler , Texas than Iraq
sqlrob: wehrgeist - there have been more WMDs found in Tyler , Texas than Iraq
Posted 08/27/08 at 08:16am
Azhrarn: So they have been effectively 2-party for a century now. (not counting coalitions of all parties)
Azhrarn: So they have been effectively 2-party for a century now. (not counting coalitions of all parties)
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Comments
So basically, people are still whining about Bully?
-Gray17
Does a crate count as property?
Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day? What a double standard.
I was often the victim of bullies when I was growing up, up until the time I fought back, then it was much better. Parents and teachers need to learn that walking the kid from class to class doesn't fix things, it makes things worse. They can't do anything to stop bullying, the only person that can is the person being bullied, usually by making it clear that either it is not worth bullying them, or by making it no longer "cool" to bully them. Parents and teachers really can't do anything for that.
> Wait, so this stuff is bad, but the horror movies can show much worse in their ads at all times of the day?
HUh? Last I checked horror movies are shown after the watershed (9pm).
Oh lord, people are /still/ complaning about Bully? Argh, well, good for the ASA for not taking any action. Ugh, I swear though, people are stupid.
...shielding himself from a burning substance in a science classroom.
apparently the UK has a screwy view about safety.
岩「…Ace beats Jack」
That was my thought as well. I certainly wouldn't put my face over a tank of water whilst dropping sodium into it during Chemistry, for example.
Damn strange thing to find offense at...
So... My question is "How can something glorify and trivialize something at the same time?" I mean, honestly, aren't the two kinda mutually exclusive?
Hmm, hasn't any of the complainers read the Beano before? Much worse things happen to the Bash Street Kids or Dennis the Menace.
It's just plain stupid, seeing as how one of the things you must do in the game is fight bullies.
31 complaints? People have too much time on their hands.
You know, I was bullied somewhat viciously throughout elementary and junior high school (moreso the former) and this is one of my favorite games ever. Because I can recognize the wit and satire, not to mention the gameplay is engrossing and fun.
I think I speak for everyone here when I say that if you got a wedgie in your life and were then disturbed when you saw one reinacted in a videogame to the point where you came out and made a public comment about it being "offensive and distastefull"...that you deserved it, and should probably get another wedgie in the near future, for good measure.
Well said. I agree.
I am a little confused by this story and the YouTube link.
I thought that technically, there was no such game as "Bully" released in the U.K. I thought the game in question was re-titled to the fictional school's motto (something like"Canus Canem Edit" -- "dog eat dog" in Latin maybe?), because back before the PS2 edition even launched there was already enough concern about hypersensitive, whiny Brits who would claim offense at even having to read the word "Bully." Or something like that.
In any case, I think the YouTube link is a North American ad, with the ESRB rating and all -- I can't believe it's exactly the same one this story is about.
"shielding himself from a burning substance in a science classroom."
....Wait. So does this mean that the UK is against chemistry?
how emotionally damaged are you when a cartoon of somebody giving you a wedgie causes you to write a letter to station?
perhaps these people should find some kind of artificial womb to cower inside for the rest of their lives.
I was in a car accident several years ago, and I always flinch and get dizzy every time I see a car accident occur in a movie, or on T.V.. I'm pretty sure I've yet to stand up and complain on how fictional car accidents make me feel uncomfortable.
Put short- grow some balls- THIS was the reason you were probably picked on.
Wait...this looks just like the commercial I could've swore I have seen in the past couple weeks on our US television airwaves...
...does that mean....?....*gasp*....
...ah nevermind, too tired, I'll leave you to fill in the gaps. Ciao
31 complaints to the ASA isn't that much. Ads get hundreds of complaints from people all the time, but the ASA are usually pretty good about upholding or dismissing them. I'm pretty sure there's people around who just spend their time complaining to the ASA about adverts they don't like ^^
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