German Burger King Ad Campaign Has GTA-like Theme
German Burger King Ad Campaign Has GTA-like Theme
July 10, 2008
The Marblehead Blog reports on a German ad campaign which uses edgy, Grand Theft Auto-like themes to promote Burger King.
The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu.
From the article:
The first thing to remember is this would never work in America. While GTA: Vice City is still the best selling PS2 game of all time, it came with its share of backlash... However, the German culture is quite different than ours and one has to keep in mind the intended audience when evaluating a campaign...
The [Veg City] website opens with a Vegas city style sign and fades into a true GTA-style map. Like most interactive ad sites, there are downloads, games, and a backstory. Each part of Veg City has it’s own unique twist on the freshness and choice themes...
In the video, the player is portrayed as taking out an old (i.e., not fresh) onion...
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Posted 11/20/09 at 05:42pm
ZippyDSMlee: oh may the cute stab out your eyes, http://www.youtube.com/user/simonscat
ZippyDSMlee: oh may the cute stab out your eyes, http://www.youtube.com/user/simonscat
Posted 11/20/09 at 05:17pm
JDKJ: O.K. Suit yourself. But when you're wearing Ray-Bans, sitting on a curb with a white cane and a cup of pencils, and doing Stevie Wonder impersonations, don't say I didn't warn you.
JDKJ: O.K. Suit yourself. But when you're wearing Ray-Bans, sitting on a curb with a white cane and a cup of pencils, and doing Stevie Wonder impersonations, don't say I didn't warn you.
Posted 11/20/09 at 05:10pm
ZippyDSMlee: JD:No thank you I don;t want your cooties...or STDs...
ZippyDSMlee: JD:No thank you I don;t want your cooties...or STDs...
Posted 11/20/09 at 05:01pm
JDKJ: Me. I'm rehearsing the role just in case I do get dubbed Zippy The Soecnda.
JDKJ: Me. I'm rehearsing the role just in case I do get dubbed Zippy The Soecnda.
Posted 11/20/09 at 04:59pm
DarkSaber: Wait, is that meant to be Zippy, me or you?
DarkSaber: Wait, is that meant to be Zippy, me or you?
Posted 11/20/09 at 04:49pm
JDKJ: I cud caer lez. =^^= *wakes up in mid-afternoon after staying up until 3:00AM soldering resistors on to circuit boards, stumbles around in formerly white but now grey underwear, while simultaneously scratching groin with vigor and making coffee*
JDKJ: I cud caer lez. =^^= *wakes up in mid-afternoon after staying up until 3:00AM soldering resistors on to circuit boards, stumbles around in formerly white but now grey underwear, while simultaneously scratching groin with vigor and making coffee*
Posted 11/20/09 at 04:46pm
DarkSaber: knell? Don't you mean Neil? Anymore of tht and I'll dub thee Zippy The Soecnda
DarkSaber: knell? Don't you mean Neil? Anymore of tht and I'll dub thee Zippy The Soecnda
Posted 11/20/09 at 04:44pm
JDKJ: Now, now, Saber. Don't be salty. You weren't the first one to knell and bob and you ain't gonna be the last one, either.
JDKJ: Now, now, Saber. Don't be salty. You weren't the first one to knell and bob and you ain't gonna be the last one, either.
Posted 11/20/09 at 04:42pm
DarkSaber: JD's feeling rather desperate it seems.
DarkSaber: JD's feeling rather desperate it seems.
Posted 11/20/09 at 04:33pm
JDKJ: C'mon, Zip. You already touch yourself way too much. Spread the love. Before you go blind.
JDKJ: C'mon, Zip. You already touch yourself way too much. Spread the love. Before you go blind.
Posted 11/20/09 at 04:27pm
ZippyDSMlee: JD:No and I ain't touching any part of you or your friends!! :P
ZippyDSMlee: JD:No and I ain't touching any part of you or your friends!! :P
Posted 11/20/09 at 04:25pm
JDKJ: @Zip: You know Lik Mitaint?
JDKJ: @Zip: You know Lik Mitaint?
Posted 11/20/09 at 04:18pm
ZippyDSMlee: neill and bob,oldest giveing head joke and most lamest...
ZippyDSMlee: neill and bob,oldest giveing head joke and most lamest...
Posted 11/20/09 at 04:18pm
JDKJ: But thanks for the memory. MIB's a classic. *sings* "Here come the Men in Black. Galaxy defenders. Here come the Men in Black. They won't let you remember."
JDKJ: But thanks for the memory. MIB's a classic. *sings* "Here come the Men in Black. Galaxy defenders. Here come the Men in Black. They won't let you remember."
Posted 11/20/09 at 04:18pm
ZippyDSMlee: JD:for the record I told you you can suck your own dck.
ZippyDSMlee: JD:for the record I told you you can suck your own dck.
Posted 11/20/09 at 04:07pm
JDKJ: Naw, man. That's Mueedeegiaap and Bob. And you can stop bobbing. I got Zippy bobbing now, too.
JDKJ: Naw, man. That's Mueedeegiaap and Bob. And you can stop bobbing. I got Zippy bobbing now, too.
Posted 11/20/09 at 03:56pm
DarkSaber: OH I get it now! It's Men In Black quote! The twins that run the comm centre in HQ.
DarkSaber: OH I get it now! It's Men In Black quote! The twins that run the comm centre in HQ.
Posted 11/20/09 at 03:49pm
JDKJ: I'd like to introduce you to them. First, Neil. Then, Bob.
JDKJ: I'd like to introduce you to them. First, Neil. Then, Bob.
Posted 11/20/09 at 03:47pm
ZippyDSMlee: JD:I know they are intimate friends of yours...
ZippyDSMlee: JD:I know they are intimate friends of yours...
Posted 11/20/09 at 03:44pm
JDKJ: @Zip: You know Neil and Bob?
JDKJ: @Zip: You know Neil and Bob?
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Game Politics and Game Politics logo are trademarks of the ECA.
Comments
Only in Germany. xD
most disturbing burger ad ..... ever
better not show this to any little tikes. They may never look at VeggieTales the same way again,lol
Wouldn't that be funny though if someone did make a game like that?
"Grand Theft Veggietales"
Instead of stealing cars you go around stealing all the salad bowls in Veg City while running from the PETA cops. xD
I swear this does look more like an episode of Veggietales gone wrong than GTA.
- The most frightening thing a person can ever hear: "I'm from the government, and I'm here to help"
Actually I'm kinda surprised that this was allowed. Germany is a pretty uptight country. I can understand what they were going for but I think they could have gone about it better.
I love foreign commercials, because they're cracktastic!
THAT was trippy.
Expect protests to follow
Thanks for the link! The topless veggies made us all laugh. BK is definitely trying something new, but I'd never want my kids to see it.
Take care,
Jay
Oh.My.Gosh. For one thing, these ads are messed up. And also, what does that have to do with BK besides their ingredients? Ah, Burger King, spreading crappy ads to all ages. For the adults, "Veg City", and for the kids, Pokemon ads featuring the stupidest man on the face of the earth.
I thought it was clever. "Onions taken out on request..." But it does look like a twisted version of VeggieTales more than a GTA spoof.
Bummer, I didn't get to see it. The video seems to have been pulled.
Never mind it's back. WOW, BKs food may kill you but they got guts :)
Looks more like one of the Kennedy assassinations to me. I'm not sure if it's Robert or JFK.
People see that and think GTA... really?
i was thinking the same thing, nowadays people see a combination of human-ish figures, guns, and vehicles of some sort and all of a sudden "oh lord its GTA"... reminded me more of hitman than gta
I was thinking the cutscene before the second campaign mission for Act of War: Direct Action, with all the security and crouds around. Until the crosshairs came in. Then it got me to thinking Silent Scope :P
I actually thought the art of the tray liners and Veg City website were more like GTA than the YouTube video. The comic book style of the art on the cover of GTA and city scenes jammed packed with small details what what I remembered most about driving around Vice City. Vice City, Veg City
Nothing compared to the Coke Cola ad.
Old onions must die.
That was nowhere near a "GTA-like Theme". All I saw was an onion get shot?
That TVC is kinda funny. But there is nothing I found which is similar to GTA like theme. Anyways, thanks for the video.
The TVC was never shown on German TV...it's a viral
Why cant we have commercials like that....
Oh right, puritan, grand-standing, scape-goating, jack thompsons.
Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.
Btw, I think Atari and Midway will drop out too, but mostly travesti because these guys have done nothing ttnet vitamin or little and need to start saving costs.
Thanks; good job. I think Atari and Midway will drop out too, but mostly travesti because these guys have done nothing travesti or little and need to start saving costs.