German Burger King Ad Campaign Has GTA-like Theme
German Burger King Ad Campaign Has GTA-like Theme
July 10, 2008
The Marblehead Blog reports on a German ad campaign which uses edgy, Grand Theft Auto-like themes to promote Burger King.
The campaign's "Veg City" theme is centered around the idea of fresh ingredients and giving customers choices in ordering from Burger King's menu.
From the article:
The first thing to remember is this would never work in America. While GTA: Vice City is still the best selling PS2 game of all time, it came with its share of backlash... However, the German culture is quite different than ours and one has to keep in mind the intended audience when evaluating a campaign...
The [Veg City] website opens with a Vegas city style sign and fades into a true GTA-style map. Like most interactive ad sites, there are downloads, games, and a backstory. Each part of Veg City has it’s own unique twist on the freshness and choice themes...
In the video, the player is portrayed as taking out an old (i.e., not fresh) onion...
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Posted 02/09/10 at 03:51pm
DarkSaber: I think he just goes round the internet copy+pasting the same bollocks to get attention.
DarkSaber: I think he just goes round the internet copy+pasting the same bollocks to get attention.
Posted 02/09/10 at 03:41pm
Valdearg: @DS: I have to admit, I chuckled when I saw the 4 Feb 2010 on that post.. >.<
Valdearg: @DS: I have to admit, I chuckled when I saw the 4 Feb 2010 on that post.. >.<
Posted 02/09/10 at 03:31pm
DarkSaber: Hm, Bioshock. Not that Zippy likes to beat the dead horse by ranting about it for TWO $&%£ING YEARS!
DarkSaber: Hm, Bioshock. Not that Zippy likes to beat the dead horse by ranting about it for TWO $&%£ING YEARS!
Posted 02/09/10 at 03:30pm
DarkSaber: http://www.escapistmagazine.com/forums/read/9.173063-Bioshock-yet-another-zippy-rant
DarkSaber: http://www.escapistmagazine.com/forums/read/9.173063-Bioshock-yet-another-zippy-rant
Posted 02/09/10 at 03:20pm
DarkSaber: Although, unsurprisingly, he's just being called an idiot alot and criticised for being as illegible as always.
DarkSaber: Although, unsurprisingly, he's just being called an idiot alot and criticised for being as illegible as always.
Posted 02/09/10 at 03:18pm
DarkSaber: Oh good lord, I just found Zippy on The Escapist.
DarkSaber: Oh good lord, I just found Zippy on The Escapist.
Posted 02/09/10 at 03:14pm
Valdearg: IE: Male body/Female Mind or Female Body/Male Mind.
Valdearg: IE: Male body/Female Mind or Female Body/Male Mind.
Posted 02/09/10 at 03:13pm
Valdearg: @Zip: TG == Transgendered/Transsexual.
Valdearg: @Zip: TG == Transgendered/Transsexual.
Posted 02/09/10 at 03:09pm
DarkSaber: Forget it Zippy, it's an abbreviation of a big word and so would be wasted on you
DarkSaber: Forget it Zippy, it's an abbreviation of a big word and so would be wasted on you
Posted 02/09/10 at 03:07pm
ZippyDSMlee: Vlag:....TG?
ZippyDSMlee: Vlag:....TG?
Posted 02/09/10 at 03:02pm
Valdearg: @DS: Im sure that's what they'd do if it wasn't legal to just tell Gays/TG's to "Screw off," just because they're who they are.
Valdearg: @DS: Im sure that's what they'd do if it wasn't legal to just tell Gays/TG's to "Screw off," just because they're who they are.
Posted 02/09/10 at 02:50pm
DarkSaber: Whoever told him/her/it that is dumb. They should have done like most companies and made-up some bullshit, yet legal, reason for it not getting the job.
DarkSaber: Whoever told him/her/it that is dumb. They should have done like most companies and made-up some bullshit, yet legal, reason for it not getting the job.
Posted 02/09/10 at 01:16pm
Andrew Eisen: Shouldn't be. Spirit of anti-discrimination laws would seem to include sexual orientation (and eye color). Plus there's always equal protection and such. Never know until you try.
Andrew Eisen: Shouldn't be. Spirit of anti-discrimination laws would seem to include sexual orientation (and eye color). Plus there's always equal protection and such. Never know until you try.
Posted 02/09/10 at 01:10pm
Andrew Eisen: Should have sued (unless that wasn't an option given her financial situation or something). Might have won.
Andrew Eisen: Should have sued (unless that wasn't an option given her financial situation or something). Might have won.
Posted 02/09/10 at 01:00pm
Valdearg: Story about a Male to Female TG who was expressly told she wouldn't be given a job because she was TG. Its not the main point of the story, but explicit, perfectly legal discrimination like this exists.
Valdearg: Story about a Male to Female TG who was expressly told she wouldn't be given a job because she was TG. Its not the main point of the story, but explicit, perfectly legal discrimination like this exists.
Posted 02/09/10 at 12:53pm
Valdearg: Lol, I don't know. It may very well be legal to do so. Though that might able to fall under the "race" restriction, depending on how that point is argued.
Valdearg: Lol, I don't know. It may very well be legal to do so. Though that might able to fall under the "race" restriction, depending on how that point is argued.
Posted 02/09/10 at 12:51pm
Valdearg: I don't think they do have any legal recourse. I'll have to dig around, but I seriously believe that if the law doesn't specifically mention Sexual Orientation or Gender Identity, they can still be discriminated against in those 29 states.
Valdearg: I don't think they do have any legal recourse. I'll have to dig around, but I seriously believe that if the law doesn't specifically mention Sexual Orientation or Gender Identity, they can still be discriminated against in those 29 states.
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Comments
Only in Germany. xD
most disturbing burger ad ..... ever
better not show this to any little tikes. They may never look at VeggieTales the same way again,lol
Wouldn't that be funny though if someone did make a game like that?
"Grand Theft Veggietales"
Instead of stealing cars you go around stealing all the salad bowls in Veg City while running from the PETA cops. xD
I swear this does look more like an episode of Veggietales gone wrong than GTA.
- The most frightening thing a person can ever hear: "I'm from the government, and I'm here to help"
Actually I'm kinda surprised that this was allowed. Germany is a pretty uptight country. I can understand what they were going for but I think they could have gone about it better.
I love foreign commercials, because they're cracktastic!
THAT was trippy.
Expect protests to follow
Thanks for the link! The topless veggies made us all laugh. BK is definitely trying something new, but I'd never want my kids to see it.
Take care,
Jay
Oh.My.Gosh. For one thing, these ads are messed up. And also, what does that have to do with BK besides their ingredients? Ah, Burger King, spreading crappy ads to all ages. For the adults, "Veg City", and for the kids, Pokemon ads featuring the stupidest man on the face of the earth.
I thought it was clever. "Onions taken out on request..." But it does look like a twisted version of VeggieTales more than a GTA spoof.
Bummer, I didn't get to see it. The video seems to have been pulled.
Never mind it's back. WOW, BKs food may kill you but they got guts :)
Looks more like one of the Kennedy assassinations to me. I'm not sure if it's Robert or JFK.
People see that and think GTA... really?
i was thinking the same thing, nowadays people see a combination of human-ish figures, guns, and vehicles of some sort and all of a sudden "oh lord its GTA"... reminded me more of hitman than gta
I was thinking the cutscene before the second campaign mission for Act of War: Direct Action, with all the security and crouds around. Until the crosshairs came in. Then it got me to thinking Silent Scope :P
I actually thought the art of the tray liners and Veg City website were more like GTA than the YouTube video. The comic book style of the art on the cover of GTA and city scenes jammed packed with small details what what I remembered most about driving around Vice City. Vice City, Veg City
Nothing compared to the Coke Cola ad.
Old onions must die.
That was nowhere near a "GTA-like Theme". All I saw was an onion get shot?
That TVC is kinda funny. But there is nothing I found which is similar to GTA like theme. Anyways, thanks for the video.
The TVC was never shown on German TV...it's a viral
Why cant we have commercials like that....
Oh right, puritan, grand-standing, scape-goating, jack thompsons.
Gallagher can araç kiralama say all he wants, but I strongly rent a car believe it's due to his crappy leadership and E3 being a joke. ESA's Board of Directors need to find a way to get out rent a car of this horrid contract with this Bush cronie before there's no one left on the Board.
Btw, I think Atari and Midway will drop out too, but mostly travesti because these guys have done nothing ttnet vitamin or little and need to start saving costs.
Thanks; good job. I think Atari and Midway will drop out too, but mostly travesti because these guys have done nothing travesti or little and need to start saving costs.