Variety: More Info on Why Activision Bailed from the ESA

July 10, 2008 -

Variety's Ben Fritz serves up some new info on Activision's recent departure from the ESA, although his interview with CEO Bobby Kotick raises as many questions as it answers.

While Kotick's comments to Fritz seem to indicate that Activision's departure from ESA is only temporary, actions always speak louder than words and the monolithic game publisher is apparently hiring its own exec to handle government relations. That would include things like lobbying and First Amendment issues. 

Here's what Kotick told Fritz:

I said don't view [pulling out of ESA] as anything but time off... With the combined companies [from the merger with Vivendi], the [ESA membership] dues went up enough that I said for it to make sense [to spend that money], we have to make a strategic plan. We don't have that because nobody owns it for us right now.

 

We have our own issues that are not the industry's issues. Our challenges are sufficiently different from other publishers' issues that we need our own point person. We'll have someone soon.

The Activision-specific issues reference by Kotick include Blizzard's enormous WoW subscriptions as well as substantial dealings in China. So, will Activision ever return to the ESA fold? Kotick said:

We'll consider it.

 


Comments

Re: Variety: More Info on Why Activision Bailed from the ESA

Again, ActiBlizz is part telco, IP owernship, MMO company with 10 million subsribers, and so on.  It stands to reason that they have need for their own lobbyist.

As for the ESA, perhaps if they budget for it, they will rejoin.  Mergers are typically cash-tight environments, so they have to trim fat where they can find it.

 

~~All Knowledge is Worth Having~~

~~All Knowledge is Worth Having~~

Re: Variety: More Info on Why Activision Bailed from the ESA

You know, the more I read about the groups leaving the ESA, and saying somewhere in the release or questions after (paraphrased from the general idea) "We hope this is temporary. We may come back." I cannot help but wonder if it has something to do with the new(relativly at least) head of the ESA and his handling of situations, and the temporary part is a reference to how long it is he stays. Course, may be reading to much into it.

Re: Variety: More Info on Why Activision Bailed from the ESA

Possible. More likely none of them want to burn bridges in case the ESA turns into something worth rejoining.

-Gray17

-Gray17
 
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MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
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MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
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Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
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ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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