Sega of America president Simon Jeffery (left) has become the latest industry heavyweight to opine on E3, offering support for the Entertainment Software Association, which operates the show, but at the same time calling for changes in future editions of the expo:

As reported by MCVUK, Jeffery said:

E3 was a strange beast this year. We had an extremely strong product showing, had some great meetings, and got our messaging over pretty strongly – all at an event that had all the atmosphere of a large hospital corridor.

 

We [at Sega] are big supporters of the ESA, and believe in an efficient need to communicate with the trade at all levels, but we’d like to see something that represents the fun, dynamic nature of the industry a little better without going back to the insanity that was E3 of old.

Jeffery also took a shot at Activision and other publishers which left the ESA this year:

I’m not at all happy with the principal of coat tailing. It’s like not paying your taxes but still expecting all the government services. I know that the ESA will work hard to bring those publishers back on board, and we believe in them.