Peter Moore: Soulless, Fragmented E3 Can Be Fixed
Peter Moore: Soulless, Fragmented E3 Can Be Fixed
July 25, 2008
Calling this year's E3 "soulless" and "fragmented," EA exec Peter Moore (left), who has livened up a few E3 press conferences with wild game launch tatoos, maintains that show operator the ESA and its member game publishers can put things right.
gamesindustry.biz reports on Moore's remarks:
There was a palpable sense of frustration at the structure and logistics from all participants, from publishers like ourselves to the working press and financial analysts.
Soulless and lacking an epicentre, the fragmented layout gave no indication whatsoever that we are the fastest growing entertainment medium in the world. While I am not sure I want to revert back to the old days of excess and one-upmanship, I do know that this format isn’t working.
We're confident that we can work with the ESA to make this right. There are important meetings ahead that we think will be substantive and be productive in finding the right path forward.
As others, including ECA head Hal Halpin have suggested, Moore raises the possibility of inviting gamers to future expos:
FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics....Let's invite the community. With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost.
Whether it's E3, or whether it's in our forums, my belief is bringing in the fans helps us to create better games and bring new ideas to the market.
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Posted 01/06/09 at 12:24am
barra_sadei: There's a difference between "rightfully seizing land and "stealing land." The first deals with buying it, and the second with gaining it through war.
barra_sadei: There's a difference between "rightfully seizing land and "stealing land." The first deals with buying it, and the second with gaining it through war.
Posted 01/05/09 at 10:09pm
Neeneko: Heh. Trying to simplify the israely/palistinaint conflict into shout boxes.....
Neeneko: Heh. Trying to simplify the israely/palistinaint conflict into shout boxes.....
Posted 01/05/09 at 10:02pm
Derovius: How is Hamas a rebel faction? Its their government. The Israeli's laided claim to land thats not theirs, and shooting ensued. If Mexico marched its army across the border into the US, said "Nice land, I'll take it", how fast would the US start shooting?
Derovius: How is Hamas a rebel faction? Its their government. The Israeli's laided claim to land thats not theirs, and shooting ensued. If Mexico marched its army across the border into the US, said "Nice land, I'll take it", how fast would the US start shooting?
Posted 01/05/09 at 09:51pm
Austin_Lewis: Israel has been 'taking it' for 20 years, at least a rocket or mortar everyday.
Austin_Lewis: Israel has been 'taking it' for 20 years, at least a rocket or mortar everyday.
Posted 01/05/09 at 09:18pm
JustChris: Army of a sovereign nation versus smallish rebel groups, and people are complaining that the former is utterly destroying the latter? Don't bring it if you can't take it.
JustChris: Army of a sovereign nation versus smallish rebel groups, and people are complaining that the former is utterly destroying the latter? Don't bring it if you can't take it.
Posted 01/05/09 at 08:28pm
JDKJ: @SDD: Fair enough.
JDKJ: @SDD: Fair enough.
Posted 01/05/09 at 07:17pm
Austin_Lewis: @Zippy: 1) Way too many gundam shows. 2) I don't care about the rest, just Hamas in palestine.
Austin_Lewis: @Zippy: 1) Way too many gundam shows. 2) I don't care about the rest, just Hamas in palestine.
Posted 01/05/09 at 07:15pm
ZippyDSMlee: Austin_Lewis:You should enjoy Gundam00 themid east antions are getting wiped out one by one.
ZippyDSMlee: Austin_Lewis:You should enjoy Gundam00 themid east antions are getting wiped out one by one.
Posted 01/05/09 at 07:06pm
Shadow D. Darkman: @JDKJ: Sorry, but I'm not in this.
Shadow D. Darkman: @JDKJ: Sorry, but I'm not in this.
Posted 01/05/09 at 06:40pm
JDKJ: This is one of those weird cases where I'm actually hoping that Shadow will appear, face in palm.
JDKJ: This is one of those weird cases where I'm actually hoping that Shadow will appear, face in palm.
Posted 01/05/09 at 04:58pm
Austin_Lewis: Actually, I hate hamas. Mainly because, you know, they're dicks. Of course, if you want to hang out with terrorists, go for it
Austin_Lewis: Actually, I hate hamas. Mainly because, you know, they're dicks. Of course, if you want to hang out with terrorists, go for it
Posted 01/05/09 at 04:57pm
Derovius: Well, according to your response you only hate Muslims. So instead being an utter douchebag, you're only a complete douchebag.
Derovius: Well, according to your response you only hate Muslims. So instead being an utter douchebag, you're only a complete douchebag.
Posted 01/05/09 at 04:53pm
Austin_Lewis: Of course, I enjoy your suggestion that I hate Jews AND Muslims.
Austin_Lewis: Of course, I enjoy your suggestion that I hate Jews AND Muslims.
Posted 01/05/09 at 04:52pm
Austin_Lewis: Actually, I'm just glad to see the Palestinians getting a bit of pay back for 20 years of rockets into Israel everyday.
Austin_Lewis: Actually, I'm just glad to see the Palestinians getting a bit of pay back for 20 years of rockets into Israel everyday.
Posted 01/05/09 at 04:35pm
Derovius: You should be happy Lewis, the two groups of people you hate are killing each other.
Derovius: You should be happy Lewis, the two groups of people you hate are killing each other.
Posted 01/05/09 at 04:16pm
Austin_Lewis: Slow news day today, eh? Oh well, at least Palestine is getting pounded by Israel. Here's hoping for some real news tomorrow.
Austin_Lewis: Slow news day today, eh? Oh well, at least Palestine is getting pounded by Israel. Here's hoping for some real news tomorrow.
Posted 01/05/09 at 03:19pm
black manta: ...get on that one BTW. One of the characters is a naked blue man whose willy is very visible!
black manta: ...get on that one BTW. One of the characters is a naked blue man whose willy is very visible!
Posted 01/05/09 at 03:18pm
black manta: I said in one of my comments that Jack's lates filing has even less merit than Fox's dispute over The Watchmen. Jack should
black manta: I said in one of my comments that Jack's lates filing has even less merit than Fox's dispute over The Watchmen. Jack should
Posted 01/05/09 at 03:17pm
JDKJ: But at least it ain't like copyrighted material. It's 1000 times easier to rip off a copyright than it is a patent.
JDKJ: But at least it ain't like copyrighted material. It's 1000 times easier to rip off a copyright than it is a patent.
Posted 01/05/09 at 03:13pm
JDKJ: And the paper-pushers over at the USPO?
JDKJ: And the paper-pushers over at the USPO?
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Comments
Since never having been to E3, it's hard to tell what the problem is. I think that we can fix it, but I wouldn't put idiots like Moore in charge. It seems to me that the presentations went pretty well (except for our console trinity), it's just no one showed up.
Many journalists weren't happy with the way the first E3 was so crowded and disorganized, nothing could get done. It was a total fiasco.
Now, everything's so organized, it's a bore. There must be some common ground between the two we can find.
I remember that when I first heard about that game launch tattoo, it was one of the dumbest things I had ever heard.
And here we are, however many years later... and it's still one of the dumbest things I've ever heard.
Does he still have that tattoo?
The easiest and possibly most appropriate fix for E3 is not a turn towards PAX-land, but instead towards Las Vegas. It has been mentioned before by others as a good spot for the event, allowing the glitz and glam of the Strip to take over for the lack of it in the event itself.
From there... open bar. Because alcohol lubricates information from pursed lips.
The problem with going to Vegas is that anti game opportunists will latch onto it and noe how gaming has moved to the "sinner's capital of the world." The open bar may increase the virtriol.
THen again it likely won't matter since those nitpickers never let the industry have anything, no matter how well they do things already.
I always thought that most of the "one upsmanship" might be dissapated if you separated XBOX, PS, and Nintendo into different rooms. With the big three in one hall, they are directly competing with each other for flash, noise, and spectacle.
I think E3 needs a new venue with 3 separate halls for the big guys, a mezzanine of rooms for press announcements, and an upstairs for game publishers (each publisher getting their own room). This would be mostly doable at the San Diego Convention Center (which hosts the Comicon), except that that they only have the one hall and miserable parking (but what convention center doesn't?).
Its really quite sad that the only sites that report about the ECA are the ones Hal Halpin has a hand in. Its almost as if noone cares.
Possibly because the ECA isn't pumping millions into popularity-placement. ;)
Na, its because nobody cares :)
Actually, the ECA is covered quite a bit. You can catch all the ECA coverage on the forums, http://forums.theeca.com/forumdisplay.php?f=34
Brett Schenker
Online Advocacy Manager
the ECA
www.theeca.com
Like I said, if EA sees an industry problem, then you KNOW it's bad.
Do like Moore's optimism though.
Seriously, dude's a mind reader or something. The last couple E3's while I'm watching footage on the TV, I eventually decided to just turn it off. It's just not fun to see the video game representatives pitch some new toy to a bunch of reporters, who are too busy taking notes to whoop about it. Vague polite applause doesn't make good TV.
If they want to make E3 an event again, they need to bring in some folks who are excited about the medium for a change. "Regular folks" used to sneak into E3s, and they made it pretty easy back then, and that made it a lot more fun to watch.
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