The Entertainment Software Association announced yesterday that more than 90,000 units of its charity game pack (left) were sold since last November, raising better than $2.6 million for child-oriented programs.
The campaign is managed by the ESA Foundation, described in the press release as "the computer and video game industry’s philanthropic arm."
Remarking on the success of the charity pack, which included Xbox 360 titles donated by their publishers, ESA CEO Michael Gallagher said:
The entertainment software industry places a priority on giving back to our communities, with a special focus on helping our young people. I’m proud that together with our partners, the ESA Foundation raised a record amount for a variety of worthy causes. We also thank Microsoft Corporation, the main publisher, and the retailers who sold this tremendously successful game pack.
Comments
I've seen this pack in stores so many times and never realized it was a charity set from the ESA. I almost bought it a couple times as I've heard Cars turned out decent and I enjoyed the first Fuzion Frenzy.
Wow that's pretty cool!
The funny thing is, I believe Penny arcade raised more and PAX is more popular than ESAs E3.
Trust is the sound of death.
Yeah? Well... Jack Thompson donated $10,000 to charity... Oh wait, no, that was Penny Arcade. Then he called the cops on them for extortion.
....What a great guy...?
-"A fanatic is one who can't change his mind and won't change the subject." -Sir Winston Churchill