Speaking at GCDC in Leipzig, EA exec Peter Moore said he did not favor the heavy-handed approach to file sharing embraced by five U.K. game publishers this week.
As GamePolitics reported yesterday, Atari, Codemasters and three smaller firms said they would demand £300 from 25,000 people alleged to be file-sharers. Those who fail to pay will be sued in court. A U.K. woman found guilty of sharing a PC pinball game recently was ordered to pay publisher Topware Interactive £16,086.
gamesindustry.biz reports on Moore's comments:
[Suing consumers] didn't work for the music industry. I'm not a huge fan of trying to punish your consumer. Albeit these people have clearly stolen intellectual property, I think there are better ways of resolving this within our power as developers and publishers.
Yes, we've got to find solutions. We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing.
But at the same time I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games.
If we learned anything from the music business, they just don't win any friends by suing their consumers. Speaking personally, I think our industry does not want to fall foul of what happened with music.
GP: Kudos to Peter Moore for having the brass to take a stand against the consumer-hatin' tactics of Atari, Codemasters, Topware, Reality Pump and Techland.
Let's hope that Ken Doroshow is paying attention.