EA Hyped Dead Space Violence at E3

September 9, 2008 -

While mere gamer mortals wait to see whether the gaming gods at EA will deign to reveal whether or not the rumors that Dead Space has been banned in three countries are true, here's an interesting point.

Hyping the intense violence of Dead Space is clearly a large part of EA's marketing strategy for the game.

EA was upfront about the game's blood and gore factor at its E3 2008 press conference in Los Angeles. Very upfront. Check out G4TV's video feed of the event. Fast foward to 10:45. That's when Dead Space executive producer Glen Schofield walks onstage. Here's what he says about the violence:

For the past two-and-a-half years, my team and I have been creating a game that's a bit of a departure for EA. It's a very M-rated, sci-fi survival-horror game called Dead Space. [crowd cheers] That's what I like to hear...

 

Dead Space is the story of Isaac Clarke... we focused deeply on creating a rich story and pushed EXTREMELY hard on the horror elements. But we also innovated on our main gameplay features such as zero gravity...

 

And our core gameplay mechanic is - strategic dismemberment, which is a clinical term for you have to tear these creatures apart limb-by-limb in order to kill 'em...

Several minutes of game play follow... Schofield returns to the stage at 16:05:

[crowd cheers] ...Thank you. Dead Space will be available on the 360, the PS3 and the PC on October 21st. Now we just showed you some action in our live demo. I'd like to leave you with a gameplay trailer that really sets the mood and tone of Dead Space. This trailer is made with 100% gameplay footage. And I hope you're all over 17 for this one. Thank you... [trailer starts up]

GameStop's product page for Dead Space also hypes the violence. The first two bullet points are:

  • Strategic dismemberment—Shear off limbs with powerful weapons as you carve a bloody path through the alien hordes. Find ways to neutralize attacking enemies effectively or they’ll keep coming at you. When ammo runs low, use telekinesis to pick up objects—even the enemies’ own arms and legs!—and fire them at anything that stands in your way.
  • Terror in the far reaches of space—A blood-curdling interactive horror experience features state-of-the art graphics and effects, a panic-inducing audio system, and a truly frightening atmosphere of death and despair.

So... do rumors of a ban help fuel the marketing of Dead Space as a "bad boy" of EA's gaming stable?


Comments

Re: EA Hyped Dead Space Violence at E3

lol, JT probably gets his gaming information for his anti-gaming machinations from this site.  I bet he had never heard of Dead Space before checking out this site.  Isn't that right JT? 

I bet he started on the lawsuit after he read the Dead Space banning article.

 

Re: EA Hyped Dead Space Violence at E3

Andrew, do you actually think I would tell you about the details of the lawsuit before it is filed?  Are you kidding?  I do love it when one of the game industry's more stupid CEO's  puts this into the public square:

"And our core gameplay mechanic is - strategic dismemberment, which is a clinical term for you have to tear these creatures apart limb-by-limb in order to kill 'em..."

Thanks, EA!  You make my life interesting.  Jack Thompson

 

 

Re: EA Hyped Dead Space Violence at E3

Although I'm not particularly partial to this kind of game, your comments take away all of my attempts at restraint.

As a would-have-been-but-was-never-really-a-colleague-lawyer you should know that there is nothing legally wrong with video game violence, and any attempt of passing a bill to restrain violence on a form of graphical expression (yes, videogames are legally art you moron) will be ipso facto declared unconstitutional by any sane person.

Please check yourself or be the AVATAR OF FAIL

Oh wait, you already are

Sincerely;

James DuBois

 

Re: EA Hyped Dead Space Violence at E3

You utter moron, it does NOT mean anything in real life other than TAKING DOWN THE MONSTERS QUICKER... you stupid cunt.

When Life gives you lemons, you find a new god.

When Life gives you lemons, you find a new god.

Re: EA Hyped Dead Space Violence at E3

Thompson, you are aware of the existence of the "reply" button and what it's there for, correct?

No, I don't expect you to go into details but a summary would be nice, especially when there seems to be no grounds for a lawsuit here.

 

Andrew Eisen

Re: EA Hyped Dead Space Violence at E3

Very cool.  Looks like I'll be cranking up the lawsuit against EA later this week.  Jack Thompson

Re: EA Hyped Dead Space Violence at E3

Oh poor sad you

Re: EA Hyped Dead Space Violence at E3

What lawsuit?

If you meant "a" lawsuit, then what for?

 

Andrew Eisen

Re: EA Hyped Dead Space Violence at E3

What is wrong with this website at the moment? Seriosuly so what if they hype up a section of thier game, supprisingly nobody has picked up on any correlation between what you have pointed out and the ban...why? Because they have been hyping up thier dismemberment thing since day one, its part of the game.

Enemys are harder to take down unless you strategically make it so they cant attack you or escape etc..

Honestly this makes no differenance on sales. At the minute the market is flooded. As i am sure you are well aware they only people this kind of news reaches is to people who search for it. People who get influenced by bans are gonna be circulating in the mainstream, people who wait for it to pop up on bbc 1 ALA manhunt/2 and then go searching for it,

For gamers we have, regardless of system, a huge amount of games to choose from. If you like survuval horror then you would have been keeping up with this since day one so this makes no differance. To anyone who enjoys a survival horror or other types of games they will pick this up wen it drops in price at christmas...this wont effect sales and you guys are making something out of nothing. It honestly doesnt matter if this is or if this isnt banned.

So EA could be liers? Whats changed then> Nothing, they have been like this since the ps2.

Re: EA Hyped Dead Space Violence at E3

"So... do rumors of a ban help fuel the marketing of Dead Space as a "bad boy" of EA's gaming stable?"

 

Not sure if it does that or even if being a "bad boy" is attractive to most people.  I will say however that all the hoopla (it's too violent, ban the hell out of it!) has prompted me to take a closer look at the game.  I'm still not sold but I wouldn't have paid as much attention otherwise (ignoring additional advertising campaigns and whatnot).

 

Andrew Eisen

 
Forgot your password?
Username :
Password :

Poll

Will the FCC preempt state laws that limit municipal broadband services?:

Shout box

You're not permitted to post shouts.
PHX CorpI'm going to do a test stream later today, if anyone is intrested07/31/2014 - 2:40pm
Andrew EisenYes, I'm such a big Nintendo dork that I read Nintendo's quarterly financial reports.07/31/2014 - 2:09pm
Andrew EisenCool tidbit - Mario Kart 8 sales account for more than half of total Wii U software sales for the last quarter even though it was only available for the last third.07/31/2014 - 2:09pm
Andrew EisenStill a pretty cool promotion. Unfortunately for me, I'm not interested in purchasing Mario Kart 8 and I already owned or didn't want any of the free games on offer.07/31/2014 - 1:43pm
Andrew EisenInteresting that EU had 10 games to choose from while North America only had four.07/31/2014 - 1:41pm
MaskedPixelanteIt certainly worked, I probably would never have bought Mario Kart 8 if it didn't come with a free copy of Wind Waker HD.07/31/2014 - 1:14pm
Andrew EisenI imagine will see similar promotions like "Buy Mario Kart 8 get a download code for one of these specific games" but almost certainly not for all of its (however you would define) biggest releases.07/31/2014 - 11:24am
MaskedPixelanteI wonder if Nintendo is going to be doing "buy one get one free" promos for all their biggest releases going forward.07/31/2014 - 10:48am
MaskedPixelantehttp://www.mcvuk.com/news/read/special-report-retail-revolt-over-pc-code-strippers/013614007/31/2014 - 8:27am
ZippyDSMleeWouldn't they be able to afford and get done in a timely manner a general gba emluator for the 3DS? It seems to me if they want to make money off sales they need to do it.07/31/2014 - 7:25am
Sora-ChanAmbassador program, that's what I was looking for. Anyway the other games that have been made no longer exclusive to the early adopters got updates in their software. It'll only be a matter of time more than likely for the GBA to get the same treatment.07/31/2014 - 5:35am
Sora-ChanI might be naming it incorrectly when I say "founder" i mean the program for earlier adopters.07/31/2014 - 5:34am
Sora-Chanthe 3DS's GBA emulator was a rush job due to the founder program. No other GBA titles have been released on the 3DS yet. If/When they do get around to it, they'll more than likely update the emulation software.07/31/2014 - 5:32am
Zenemulator...it's not just a slap job that makes "some" work..they do it for each which is why they work so well. I would rather have the quality over just a slap job.07/30/2014 - 5:48pm
ZenMatthew there is a difference between "worked" and "accurate". You play the Nintendo VC titles they play as damn close to the original as possible. The PSP would just run them as best they could, issues and all. And Masked...EACH VC title has their own07/30/2014 - 5:48pm
MaskedPixelanteOnce again, the 3DS already HAS a GBA emulator, it just can't run at the same time as the 3DS OS.07/30/2014 - 4:54pm
Matthew Wilsonyou cant street pass in ds mode ether, and if moders can make a gba emulator that runs very well on the psp as I understand it. you are telling me that Nintendo devs are not as good as moders?07/30/2014 - 4:49pm
Zenperformance. Halo 1 and 2 worked great because they actually did custom work on each of them...just like Nintendo does now lol07/30/2014 - 4:08pm
Zenexisting hardware while the GBA has to be emulated completely. Same reason the 360 couldn't run most Original Xbox games correctly, or had issues because they just did "blanket approach" for their emulation which led to game killing bugs or horrible07/30/2014 - 4:07pm
ZenSora/Matthew: It's not just Miiverse, but the whole idea of streetpass and things like that would be affected if the OS is not running. And just because a 3DS game can be downloaded and run does not mean that GBA can as easily. Those 3DS games use the07/30/2014 - 4:06pm
 

Be Heard - Contact Your Politician