Take-Two Nearing GTA IV Ad Settlement with Chicago Bus Company

September 30, 2008 -

A settlement has apparently been reached between Grand Theft Auto IV publisher Take-Two Interactive and the Chicago Transit Authority over the agency's removal of ads for the controversial game from its vehicles and facilities.

GamePolitics readers may recall that during GTA IV's launch week, the CTA yanked the ads following a Fox News report which sought to relate the popular crime game to a rash of local shootings.

Take-Two filed suit shortly thereafter, accusing the CTA and sales agent Titan Outdoor, LLC with breaching a $300,000 contract. A document filed by the defendants with the U.S. District Court in Manhattan last week indicates that a settlement is imminent, although no details are provided.

Take-Two declined to comment on the case.


Comments

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus ...

OMG. It's come to this? Actually, bad idea in the first place. I love GTA but advertising this game this way is asking for trouble. Actually, do they really need ads for GTA? Everyone knows about it already??

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

And thanks to the nature of the private settlement, both parties will decline to comment to the media, no doubt.  I guess that'll probably mean that Take Two had a clear-cut breach-of-contract case and the CTA opted to negotiate a settlement of some amount rather than go to court.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Exactly why did Take Two wait until now for this?

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Legal stuff takes a long time. I'd imagine this has been in the works for months.

-Gray17

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

It would not surprise me at all if the Transit authority agrees to allow the use of edited ads, Take Two submits the very same ads, and they get accepted

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

The good old tried-and-tested Hitchcock approach to editing 'controversial' content.


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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Could you enlighten me on what the Hitchcock approach is, I've never heard of it before.

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God created alcohol so that the Scottish and the Irish could never take over the world. -Chris 'Jedi' Knight

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

When he made Psycho, he was forced by the ratings body at the time in America to make edits to the shower murder. He said he made the cuts, resubmitted exactly the same film, and it got passed with no problems.


-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

It's actually a fair bit older than that, all the way to the 18th century. The first recorded event is by Alexander Pope who had done a translation of the Illiad. The Earl of Halifax suggested Pope rewrite several passages. Pope went away for a few months, came back and read the new passages, with the earl heartily approving them. The catch is there were no changes.

Odds are, the technique is even older.

 
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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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