Take-Two Nearing GTA IV Ad Settlement with Chicago Bus Company

September 30, 2008

A settlement has apparently been reached between Grand Theft Auto IV publisher Take-Two Interactive and the Chicago Transit Authority over the agency's removal of ads for the controversial game from its vehicles and facilities.

GamePolitics readers may recall that during GTA IV's launch week, the CTA yanked the ads following a Fox News report which sought to relate the popular crime game to a rash of local shootings.

Take-Two filed suit shortly thereafter, accusing the CTA and sales agent Titan Outdoor, LLC with breaching a $300,000 contract. A document filed by the defendants with the U.S. District Court in Manhattan last week indicates that a settlement is imminent, although no details are provided.

Take-Two declined to comment on the case.

Posted in Court Cases GTA IV Marketing Rockstar Take-Two Interactive

Comments

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus ...

Submitted by shamrock on Wed, 02/11/2009 - 16:39.

OMG. It's come to this? Actually, bad idea in the first place. I love GTA but advertising this game this way is asking for trouble. Actually, do they really need ads for GTA? Everyone knows about it already??

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by Shih Tzu on Tue, 09/30/2008 - 15:03.

And thanks to the nature of the private settlement, both parties will decline to comment to the media, no doubt. I guess that'll probably mean that Take Two had a clear-cut breach-of-contract case and the CTA opted to negotiate a settlement of some amount rather than go to court.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by VideolandHero on Tue, 09/30/2008 - 14:15.

Exactly why did Take Two wait until now for this?

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by Krono on Tue, 09/30/2008 - 15:06.

Legal stuff takes a long time. I'd imagine this has been in the works for months.

-Gray17

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by hellfire7885 on Tue, 09/30/2008 - 11:11.

It would not surprise me at all if the Transit authority agrees to allow the use of edited ads, Take Two submits the very same ads, and they get accepted

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by DarkSaber on Tue, 09/30/2008 - 11:36.

The good old tried-and-tested Hitchcock approach to editing 'controversial' content.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by Father Time on Tue, 09/30/2008 - 11:49.

Could you enlighten me on what the Hitchcock approach is, I've never heard of it before.

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by DarkSaber on Tue, 09/30/2008 - 12:06.

When he made Psycho, he was forced by the ratings body at the time in America to make edits to the shower murder. He said he made the cuts, resubmitted exactly the same film, and it got passed with no problems.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus

Submitted by lordlundar on Tue, 09/30/2008 - 13:14.

It's actually a fair bit older than that, all the way to the 18th century. The first recorded event is by Alexander Pope who had done a translation of the Illiad. The Earl of Halifax suggested Pope rewrite several passages. Pope went away for a few months, came back and read the new passages, with the earl heartily approving them. The catch is there were no changes.

Odds are, the technique is even older.

Shout box

Andrew Eisen: Newegg has the same deal.02/09/2012 - 12:59am

Uncharted NES: http://m.kotaku.com/5883236/get-a-3ds-for-just-150-at-gamestop02/08/2012 - 11:00pm

Andrew Eisen: Not that it matters, I am just needling you after all.02/08/2012 - 10:34pm

Andrew Eisen: To be fair, I don't think that's what he was facepalming and if he was, that would still be three. MP's would make it four, but that happened after the fact. The rest of the posts are about us commenting on his repeated misuse, not the misuse itself.02/08/2012 - 10:34pm

DorthLous: To be fair, I did count ddrfr33k post as well, and, well, this dead horse would now be at 7 posts ^^02/08/2012 - 10:10pm

MaskedPixelante: BREAKING: Valve is the best production team this side of Studio B. See, I can do it too.02/08/2012 - 9:45pm

Andrew Eisen: Four to five? Really? That doesn’t sound right. Wait a moment, let me count... Nope, it was just one. And if you meant four to five between us, there's still only two.02/08/2012 - 9:03pm

DorthLous: And, you guys, always take about 4-5 posts to explain it in the shoutbox each time. It's like people complaining about reposts or "First!" posters. Just ignore the annoying part, guys.02/08/2012 - 8:51pm

RedMage: I do want to point out how sad it is that Andrew has had to point this out to you at least three times by my knowledge, Uncharted.02/08/2012 - 7:31pm

Andrew Eisen: If you have to ask, maybe you should consider breaking your annoying habit of prefixing nearly every story you link to with an all caps "breaking" or "urgent." Especially when it's only ever been appropriate twice.02/08/2012 - 5:37pm

Uncharted NES: For the report or the breaking?02/08/2012 - 5:10pm

ddrfr33k: @Uncharted: that's just facepalm-worthy. ISHYGDDT...02/08/2012 - 2:02pm

Uncharted NES: BREAKING: UK Report Blames The Internet For Terrorism, Says ISPs Should Take Down Content- http://tinyurl.com/86syhe202/08/2012 - 10:59am

lomdr: Then again, no site and publisher wants a repeat of KaneandLynchGate02/08/2012 - 6:39am

ZippyDSMlee: oh dear....... then again US rags give the most medicore crap 8s and 9s like crazy....02/07/2012 - 11:18pm

Andrew Eisen: 40 is a perfect score and less than 20 games have ever received that distinction.02/07/2012 - 10:18pm

ZippyDSMlee: I hope thats a low score >>02/07/2012 - 10:11pm

Andrew Eisen: My God. Famitsu gave New Love Plus a 38.02/07/2012 - 10:02pm

ZippyDSMlee: Damn Dungeon sige 3 is pretty crappy....02/07/2012 - 8:19pm

Andrew Eisen: Far as I can tell, it's not really censored, it's just being released in two versions: explicit and less explicit.02/07/2012 - 6:31pm

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