Take-Two Nearing GTA IV Ad Settlement with Chicago Bus Company

Take-Two Nearing GTA IV Ad Settlement with Chicago Bus Company

September 30, 2008

A settlement has apparently been reached between Grand Theft Auto IV publisher Take-Two Interactive and the Chicago Transit Authority over the agency's removal of ads for the controversial game from its vehicles and facilities.

GamePolitics readers may recall that during GTA IV's launch week, the CTA yanked the ads following a Fox News report which sought to relate the popular crime game to a rash of local shootings.

Take-Two filed suit shortly thereafter, accusing the CTA and sales agent Titan Outdoor, LLC with breaching a $300,000 contract. A document filed by the defendants with the U.S. District Court in Manhattan last week indicates that a settlement is imminent, although no details are provided.

Take-Two declined to comment on the case.

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Comments

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by hellfire7885 - September 30, 2008 at 10:11 am -0500

It would not surprise me at all if the Transit authority agrees to allow the use of edited ads, Take Two submits the very same ads, and they get accepted

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by DarkSaber - September 30, 2008 at 10:36 am -0500

The good old tried-and-tested Hitchcock approach to editing 'controversial' content.


Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by Father Time - September 30, 2008 at 10:49 am -0500

Could you enlighten me on what the Hitchcock approach is, I've never heard of it before.

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by DarkSaber - September 30, 2008 at 11:06 am -0500

When he made Psycho, he was forced by the ratings body at the time in America to make edits to the shower murder. He said he made the cuts, resubmitted exactly the same film, and it got passed with no problems.


Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by lordlundar - September 30, 2008 at 12:14 pm -0500

It's actually a fair bit older than that, all the way to the 18th century. The first recorded event is by Alexander Pope who had done a translation of the Illiad. The Earl of Halifax suggested Pope rewrite several passages. Pope went away for a few months, came back and read the new passages, with the earl heartily approving them. The catch is there were no changes.

Odds are, the technique is even older.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by VideolandHero - September 30, 2008 at 1:15 pm -0500

Exactly why did Take Two wait until now for this?

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Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by Krono - September 30, 2008 at 2:06 pm -0500

Legal stuff takes a long time. I'd imagine this has been in the works for months.

-Gray17

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus
Submitted by Shih Tzu - September 30, 2008 at 2:03 pm -0500

And thanks to the nature of the private settlement, both parties will decline to comment to the media, no doubt.  I guess that'll probably mean that Take Two had a clear-cut breach-of-contract case and the CTA opted to negotiate a settlement of some amount rather than go to court.

Re: Take-Two Nearing GTA IV Ad Settlement with Chicago Bus ...
Submitted by shamrock - February 11, 2009 at 3:39 pm -0500

OMG. It's come to this? Actually, bad idea in the first place. I love GTA but advertising this game this way is asking for trouble. Actually, do they really need ads for GTA? Everyone knows about it already??

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