Sega, publisher of the upcoming MadWorld, is working closely with the ESRB on the bloody game's content, according to a report on MTV Multiplayer.
Sega's goal, of course, is to avoid a sales-killing Adults Only rating. It's more or less a given that black-and-white (and red) MadWorld will be tagged with at least an M rating in the United States.
Of the cooperation, MTV Multiplayer's Patrick Klepek writes:
Sega is working closely with the Entertainment Software Ratings Board to ensure the game receives just an M rating, they told me. The ESRB receives new builds on a regular basis and Sega notes their feedback. Sega wants them to feel “part of the process” of developing “MadWorld” and isn’t looking to surprise them...
But don’t let the ESRB’s involvement make you nervous; “MadWorld” is plenty violent right now. It looks like “Sin City” was bathed in a bucket of blood.
As GamePolitics reported in August, Sega is similarly working with the BBFC on smoothing over MadWorld's path to a successful U.K. release. It's unclear, however, whether MadWorld will see release in other violence-sensitive markets, including Japan, Germany and Australia.
Although MadWorld is not scheduled for release until March, the game has already been the subject of at least one call for a ban.