Fallout 3 Ads Freak Out DC Metro Riders

October 8, 2008 -

With Fallout 3 launching later this month, Bethesda has placed ads for its post-apocalyptic adventure in the Metro Center station of Washington's D.C.'s subway system.

Some riders don't quite know what to make of the marketing campaign. digital metropolis reports:

In the four minutes I had to waste while waiting for the metro to come, I counted 37 people walk by, stop, and stare at this ad. For those who don’t know, Fallout 3 takes place in a post-apocalyptic DC, and word on the street is that you can play down in the metro tunnels in addition to roaming the streets...

 

Anyway, metro riders were transfixed by this ad. Unlike the “Fred, your ass is looking fat” hippo posters or the metro etiquette ads, the crumbling Washington Monument and mutated American flag caught a lot of eyes, and people STARED. Like, legit stared...

Meanwhile, Mike Musgrove of the Washington Post offers his own account:

Don't get too freaked out, commuters: It's just a video game.

 

Local game studio Bethesda Softworks has blanketed the advertising space in downtown's Metro Center Metrorail station with some dark and kinda disturbing images of DC landmarks, such as a bombed-out-looking Capitol building and Washington Monument, lifted from its upcoming game title Fallout 3.

Joystiq has more, including a photo gallery.


Comments

Re: Fallout 3 Ads Freak Out DC Metro Riders

I love it. I'm waiting for the first idiot to cite this as anti-American propaganda. 

Re: Fallout 3 Ads Freak Out DC Metro Riders

Agreed on that. It's quite a cunning marketing campaign. The fact that the Washington Post saw fit to mention it says something to how mainstream things are nowadays....

 

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Re: Fallout 3 Ads Freak Out DC Metro Riders

Hmmm.  Freaky subway ads.  Slow news day I guess.  Next GP will be saying that the new Super Mario game is provoking 'stares' in DC.  I realise that sometimes there's little to report, but surely we can handle a couple fewer news stories on the really slow days.

Re: Fallout 3 Ads Freak Out DC Metro Riders

Well to be fair if the Washington Post and the digital metropolis (whatever that is) took time away to cover these I think kinda qualifies it as being newsworthy here.

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Re: Fallout 3 Ads Freak Out DC Metro Riders

Yes, this is what your next stop now looks like.  Good luck, and watch out for the zombies.

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Re: Fallout 3 Ads Freak Out DC Metro Riders

Just like the London underground!

Good adverts.

Re: Fallout 3 Ads Freak Out DC Metro Riders

Well, their marketing campaign is a success.  Good on the newspapers for not freaking out.

"That's not ironic. That's justice."

Re: Fallout 3 Ads Freak Out DC Metro Riders

Oh hey, its that censored game.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Fallout 3 Ads Freak Out DC Metro Riders

Guess I will be taking a trip on the metro this weekend to check it out.

Re: Fallout 3 Ads Freak Out DC Metro Riders

I played the fist and second Fallout games in 2002, well after they were released, and I loved them. And I recently got my hands on Fallout Tactics, which maintains the spirit of the game (even if it's not canon).

As someone who has had his soul dominated by Oblivion and Fallout... I can't wait.

Re: Fallout 3 Ads Freak Out DC Metro Riders

Fukkin Awesome

Re: Fallout 3 Ads Freak Out DC Metro Riders

Meh..I am only interested in how it plays as I do not care for the direction they took Falblioin in...

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Re: Fallout 3 Ads Freak Out DC Metro Riders

Sounds like they are accomplishing exactly what they wanted to with these ads

Re: Fallout 3 Ads Freak Out DC Metro Riders

what no ones gonna call the cops like they did for a buncha light bright ads in boston when the aqua teen movie was on its way out?

dang, maybe people figured out that ads are just ads! wow...

honestly though wish i could see that thing in person...

Re: Fallout 3 Ads Freak Out DC Metro Riders

Well to be fair, unless you've actually seen ATHF, you'd have no idea what those things were.

These ads, however, clearly show that they're for a video game; the name of the game is plastered pretty largely on each ad.  So even if you don't know that Fallout 3 is a video game, since there's a release date on there, it would be easy to assume it was some sort of media and not something to be scared of.

Re: Fallout 3 Ads Freak Out DC Metro Riders

I know right. That was unbelievable that people would get so worked up about a bunch of ads. I could understand being confused and even considering terrorists for a millisecond, but then you'd actually think and realise that terrorists dont have a sense of humor! What, did snidely whiplash join al-qaeda?

Aherm sorry for the rant. That kind of stupidity just pisses me off. Anyway good to see the people in DC taking it all in stride.

Re: Fallout 3 Ads Freak Out DC Metro Riders

That's pretty cool.  Though with the sudden media attention I'm wondering how long it'll be before someone complains and makes a big stink over the whole thing.

 

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Re: Fallout 3 Ads Freak Out DC Metro Riders

That is freaking awesome. I so look forward to this game.

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Re: Fallout 3 Ads Freak Out DC Metro Riders

I'm looking forwards to '50s style metal lunchbox the collectors edition comes in.... no i've no idea why either other than it's shiny

Re: Fallout 3 Ads Freak Out DC Metro Riders

I had the 360 version preordered just for  that.

Before I had a 360.

 

Re: Fallout 3 Ads Freak Out DC Metro Riders

I'm glad nobody is getting offended and taking these ads down.

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Re: Fallout 3 Ads Freak Out DC Metro Riders

Just you wait.

Re: Fallout 3 Ads Freak Out DC Metro Riders

Very well done on Bethesda's marketing department. Very well done.

I'm really looking forward to this game, too.

 
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E. Zachary KnightTeachers unions are just as bad as police unions, except of course you are far less likely to be killed by a teacher on duty than you are a cop. But they also protect bad teachers from being fired.07/07/2015 - 6:29pm
E. Zachary KnightGoth, so you agree they are still union members. Thankfully we have a first ammendment that protects people from being forced to join groups they don't support (in most cases any way.)07/07/2015 - 6:27pm
E. Zachary KnightAh, police unions. The reason why cops can't get fired when they beat a defenseless mentally ill homeless person to death. Or when they throw a grenade into a baby's crib. Or when theykill people they were called in to help not hurt themselves.07/07/2015 - 6:26pm
Goth_SkunkeZeek: Non-union employees have no right to attend meetings or union convention/AGM, or influence policy. The only time they get to vote is whether or not to strike.07/07/2015 - 6:24pm
Infophile(cont'd) about non-union police officers being given hell until they joined the union.07/07/2015 - 4:58pm
InfophileParadoxically, the drive in the US to get rid of unions seems to have left only the most corrupt surviving. They seem to be the only ones that can find ways to browbeat employees into joining when paying dues isn't mandatory. I've heard some stories ...07/07/2015 - 4:57pm
Matthew WilsonI am old school on this. I believe its a conflict of interest to have public sector unions. that being said, I do not have a positive look on unions in general.07/07/2015 - 3:59pm
TechnogeekWhat's best for the employee tends to be good for the employer; other way around, not so much. So long as that's the case, there's going to be a far stronger incentive for management to behave in such a way that invites retalitation than for the union to.07/07/2015 - 3:10pm
TechnogeekTeachers' unions? State legislatures. UAW? Just look at GM's middle management.07/07/2015 - 3:05pm
TechnogeekIn many ways it seems that the worse a union tends to behave, the worse that the company's management has behaved in the past.07/07/2015 - 3:02pm
james_fudgeCharity starts at home ;)07/07/2015 - 2:49pm
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E. Zachary KnightGoth, if Union dues are automatically withdrawn, then there is no such thing as a non-union employee.07/07/2015 - 2:38pm
Goth_Skunka mutually agreed upon charity instead.07/07/2015 - 2:33pm
Goth_Skunkyou enjoy the benefits of working in a union environment. If working in a union is against your religious beliefs or just something you wholeheartedly object to, dues will still be deducted from your pay, but you can instruct that they be directed towards07/07/2015 - 2:33pm
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Goth_SkunkIt's something that has existed in Canada since 1946. You can read more on it here: http://ow.ly/PiHWR07/07/2015 - 2:27pm
Goth_SkunkSee, we have something similar in Canada, called a "Rand Employee." This is an employee who benefits from the collective bargaining efforts of a union, despite not wanting to be a part of it for whatever reason.07/07/2015 - 2:22pm
Matthew Wilson@info depends on the sector. for example, have you looked at how powerful unions are in the public sector? I will make the argument they have too much power in that sector.07/07/2015 - 12:39pm
InfophileIt's easy to worry about unions having too much power and causing harm. The odd thing is, why do people seem to worry about that more than the fact that business-owners can have too much power and do harm, particularly at a time when unions have no power?07/07/2015 - 12:31pm
 

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