With Fallout 3 launching later this month, Bethesda has placed ads for its post-apocalyptic adventure in the Metro Center station of Washington's D.C.'s subway system.
Some riders don't quite know what to make of the marketing campaign. digital metropolis reports:
In the four minutes I had to waste while waiting for the metro to come, I counted 37 people walk by, stop, and stare at this ad. For those who don’t know, Fallout 3 takes place in a post-apocalyptic DC, and word on the street is that you can play down in the metro tunnels in addition to roaming the streets...
Anyway, metro riders were transfixed by this ad. Unlike the “Fred, your ass is looking fat” hippo posters or the metro etiquette ads, the crumbling Washington Monument and mutated American flag caught a lot of eyes, and people STARED. Like, legit stared...
Meanwhile, Mike Musgrove of the Washington Post offers his own account:
Don't get too freaked out, commuters: It's just a video game.
Local game studio Bethesda Softworks has blanketed the advertising space in downtown's Metro Center Metrorail station with some dark and kinda disturbing images of DC landmarks, such as a bombed-out-looking Capitol building and Washington Monument, lifted from its upcoming game title Fallout 3.
Joystiq has more, including a photo gallery.