Fallout 3 Ads Freak Out DC Metro Riders
Fallout 3 Ads Freak Out DC Metro Riders
October 8, 2008
With Fallout 3 launching later this month, Bethesda has placed ads for its post-apocalyptic adventure in the Metro Center station of Washington's D.C.'s subway system.
Some riders don't quite know what to make of the marketing campaign. digital metropolis reports:
In the four minutes I had to waste while waiting for the metro to come, I counted 37 people walk by, stop, and stare at this ad. For those who don’t know, Fallout 3 takes place in a post-apocalyptic DC, and word on the street is that you can play down in the metro tunnels in addition to roaming the streets...
Anyway, metro riders were transfixed by this ad. Unlike the “Fred, your ass is looking fat” hippo posters or the metro etiquette ads, the crumbling Washington Monument and mutated American flag caught a lot of eyes, and people STARED. Like, legit stared...
Meanwhile, Mike Musgrove of the Washington Post offers his own account:
Don't get too freaked out, commuters: It's just a video game.
Local game studio Bethesda Softworks has blanketed the advertising space in downtown's Metro Center Metrorail station with some dark and kinda disturbing images of DC landmarks, such as a bombed-out-looking Capitol building and Washington Monument, lifted from its upcoming game title Fallout 3.
Joystiq has more, including a photo gallery.
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Posted 03/21/10 at 10:12pm
Valdearg: They beat the parliamentary trick. The senate bill is officially law, pending the President's signature. Now they vote on the fixes to that bill, in the next 15 minutes or so.
Valdearg: They beat the parliamentary trick. The senate bill is officially law, pending the President's signature. Now they vote on the fixes to that bill, in the next 15 minutes or so.
Posted 03/21/10 at 10:04pm
gellymatos: Vald: No worries. I do it all the time. Trying to break the habit.
gellymatos: Vald: No worries. I do it all the time. Trying to break the habit.
Posted 03/21/10 at 10:01pm
Valdearg: @Gelly: Sorry for jumping to conclusions, LOL.. I guess I read your text in a depressed voice in my head. :D
Valdearg: @Gelly: Sorry for jumping to conclusions, LOL.. I guess I read your text in a depressed voice in my head. :D
Posted 03/21/10 at 10:00pm
Valdearg: I'm staying up late, watching CSPAN and MSNBC, and cheering each and every democrat victory.
Valdearg: I'm staying up late, watching CSPAN and MSNBC, and cheering each and every democrat victory.
Posted 03/21/10 at 10:00pm
Valdearg: Yes indeedy. Even Abortion rights got gutted. Obama's going to pass an EO ensuring no federal funds are used for abortions.
Valdearg: Yes indeedy. Even Abortion rights got gutted. Obama's going to pass an EO ensuring no federal funds are used for abortions.
Posted 03/21/10 at 09:59pm
gellymatos: Vald: Who said I didn't like it? I'd get a drink out if there wasn't anything where I am at.
gellymatos: Vald: Who said I didn't like it? I'd get a drink out if there wasn't anything where I am at.
Posted 03/21/10 at 09:59pm
gellymatos: Vald:Well, pretty good day, wouldn't you say?
gellymatos: Vald:Well, pretty good day, wouldn't you say?
Posted 03/21/10 at 09:58pm
Valdearg: Dont sound so depressed, Gelly. This bill will help people get healthcare, who can't now. It's a perfectly Christian idea.
Valdearg: Dont sound so depressed, Gelly. This bill will help people get healthcare, who can't now. It's a perfectly Christian idea.
Posted 03/21/10 at 09:57pm
gellymatos: Well, it's happened. The House Passed the Health Care Bill. Now things get interesting, to say the least.
gellymatos: Well, it's happened. The House Passed the Health Care Bill. Now things get interesting, to say the least.
Posted 03/21/10 at 09:56pm
Valdearg: YES WE CAN!!! YES WE CAN!!! MAJOR HCR Vote passed!! Assuming no idocy, we could see it as law TOMORROW!!!!!!
Valdearg: YES WE CAN!!! YES WE CAN!!! MAJOR HCR Vote passed!! Assuming no idocy, we could see it as law TOMORROW!!!!!!
Posted 03/21/10 at 06:23pm
Andrew Eisen: No, I think I'll stay safe and warm in my own little world where Provolone is king and that... other cheese... doesn't exist.
Andrew Eisen: No, I think I'll stay safe and warm in my own little world where Provolone is king and that... other cheese... doesn't exist.
Posted 03/21/10 at 06:22pm
JDKJ: I wish the Speaker would ask me for what purpose does the member rise.
JDKJ: I wish the Speaker would ask me for what purpose does the member rise.
Posted 03/21/10 at 06:18pm
JDKJ: Provolone?! Please! Try aged Blue Stilton. Also known as Zippy Ass-Crack Cheese.
JDKJ: Provolone?! Please! Try aged Blue Stilton. Also known as Zippy Ass-Crack Cheese.
Posted 03/21/10 at 06:13pm
Andrew Eisen: Nothing beats Provolone.
Andrew Eisen: Nothing beats Provolone.
Posted 03/21/10 at 06:11pm
JDKJ: Betcha my cheese beats your cheese.
JDKJ: Betcha my cheese beats your cheese.
Posted 03/21/10 at 06:09pm
Andrew Eisen: I don't know, I can count pretty high with my graphing calculator. It's a TI-86!
Andrew Eisen: I don't know, I can count pretty high with my graphing calculator. It's a TI-86!
Posted 03/21/10 at 06:07pm
JDKJ: There'll be more dead babies than you can count if the socialists succeed in passing that God-damned Obamacare!!
JDKJ: There'll be more dead babies than you can count if the socialists succeed in passing that God-damned Obamacare!!
Posted 03/21/10 at 06:04pm
Andrew Eisen: Hmm, top 10 child deaths in film. What a great blog post that would make! If I had a blog. And if that hadn't been done a million times before.
Andrew Eisen: Hmm, top 10 child deaths in film. What a great blog post that would make! If I had a blog. And if that hadn't been done a million times before.
Posted 03/21/10 at 06:03pm
JDKJ: Whoa! It's some rotten blue cheese, too.
JDKJ: Whoa! It's some rotten blue cheese, too.
Posted 03/21/10 at 06:00pm
JDKJ: *sighs and smiles* I just cut some cheese.
JDKJ: *sighs and smiles* I just cut some cheese.
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Comments
Very well done on Bethesda's marketing department. Very well done.
I'm really looking forward to this game, too.
I'm glad nobody is getting offended and taking these ads down.
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Just you wait.
That is freaking awesome. I so look forward to this game.
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I'm looking forwards to '50s style metal lunchbox the collectors edition comes in.... no i've no idea why either other than it's shiny
I had the 360 version preordered just for that.
Before I had a 360.
That's pretty cool. Though with the sudden media attention I'm wondering how long it'll be before someone complains and makes a big stink over the whole thing.
Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!
what no ones gonna call the cops like they did for a buncha light bright ads in boston when the aqua teen movie was on its way out?
dang, maybe people figured out that ads are just ads! wow...
honestly though wish i could see that thing in person...
I know right. That was unbelievable that people would get so worked up about a bunch of ads. I could understand being confused and even considering terrorists for a millisecond, but then you'd actually think and realise that terrorists dont have a sense of humor! What, did snidely whiplash join al-qaeda?
Aherm sorry for the rant. That kind of stupidity just pisses me off. Anyway good to see the people in DC taking it all in stride.
Well to be fair, unless you've actually seen ATHF, you'd have no idea what those things were.
These ads, however, clearly show that they're for a video game; the name of the game is plastered pretty largely on each ad. So even if you don't know that Fallout 3 is a video game, since there's a release date on there, it would be easy to assume it was some sort of media and not something to be scared of.
Sounds like they are accomplishing exactly what they wanted to with these ads
Meh..I am only interested in how it plays as I do not care for the direction they took Falblioin in...
I is fuzzy brained mew =^^=
http://zippydsmlee.wordpress.com/
(in need of a bad overhaul)
Fukkin Awesome
I played the fist and second Fallout games in 2002, well after they were released, and I loved them. And I recently got my hands on Fallout Tactics, which maintains the spirit of the game (even if it's not canon).
As someone who has had his soul dominated by Oblivion and Fallout... I can't wait.
Guess I will be taking a trip on the metro this weekend to check it out.
Oh hey, its that censored game.
-Ultimately what will do in mankind is a person's fear of their own freedom-
Well, their marketing campaign is a success. Good on the newspapers for not freaking out.
Yes, this is what your next stop now looks like. Good luck, and watch out for the zombies.
Just like the London underground!
Good adverts.
Hmmm. Freaky subway ads. Slow news day I guess. Next GP will be saying that the new Super Mario game is provoking 'stares' in DC. I realise that sometimes there's little to report, but surely we can handle a couple fewer news stories on the really slow days.
Well to be fair if the Washington Post and the digital metropolis (whatever that is) took time away to cover these I think kinda qualifies it as being newsworthy here.
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God created alcohol so that the Scottish and the Irish could never take over the world. -Chris 'Jedi' Knight
Agreed on that. It's quite a cunning marketing campaign. The fact that the Washington Post saw fit to mention it says something to how mainstream things are nowadays....
Best keep your wits about you: The gears of life are always spinning, and ignorance eventually means you'll get caught in them.
I love it. I'm waiting for the first idiot to cite this as anti-American propaganda.