Fallout 3 Ads Freak Out DC Metro Riders
Fallout 3 Ads Freak Out DC Metro Riders
October 8, 2008
With Fallout 3 launching later this month, Bethesda has placed ads for its post-apocalyptic adventure in the Metro Center station of Washington's D.C.'s subway system.
Some riders don't quite know what to make of the marketing campaign. digital metropolis reports:
In the four minutes I had to waste while waiting for the metro to come, I counted 37 people walk by, stop, and stare at this ad. For those who don’t know, Fallout 3 takes place in a post-apocalyptic DC, and word on the street is that you can play down in the metro tunnels in addition to roaming the streets...
Anyway, metro riders were transfixed by this ad. Unlike the “Fred, your ass is looking fat” hippo posters or the metro etiquette ads, the crumbling Washington Monument and mutated American flag caught a lot of eyes, and people STARED. Like, legit stared...
Meanwhile, Mike Musgrove of the Washington Post offers his own account:
Don't get too freaked out, commuters: It's just a video game.
Local game studio Bethesda Softworks has blanketed the advertising space in downtown's Metro Center Metrorail station with some dark and kinda disturbing images of DC landmarks, such as a bombed-out-looking Capitol building and Washington Monument, lifted from its upcoming game title Fallout 3.
Joystiq has more, including a photo gallery.
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Posted 11/08/09 at 01:07am
Austin_Lewis: Health insurance, brought to you by the same kind of bureacrats who couldn't, in timely fashion, investigate the comments of any of the men Obama appointed Czars. Or their past. Or their history of not paying taxes.
Austin_Lewis: Health insurance, brought to you by the same kind of bureacrats who couldn't, in timely fashion, investigate the comments of any of the men Obama appointed Czars. Or their past. Or their history of not paying taxes.
Posted 11/08/09 at 01:06am
Austin_Lewis: Yes, and what a piece of crap it was. Arresting and fining people just because they don't make a personal choice to buy healh insurance, creating over a hundred new bureacracies, and worse.
Austin_Lewis: Yes, and what a piece of crap it was. Arresting and fining people just because they don't make a personal choice to buy healh insurance, creating over a hundred new bureacracies, and worse.
Posted 11/08/09 at 12:24am
ZippyDSMlee: JDKJ:the only trouble is a bunch of witless hacks wrote it....its going to be a train wreck....
ZippyDSMlee: JDKJ:the only trouble is a bunch of witless hacks wrote it....its going to be a train wreck....
Posted 11/07/09 at 11:33pm
JDKJ: BREAKING: In a photo-finish at the wire, House passes health care reform bill. Relatedly, in a fit of pique, Austin Lewis kicks innocent dog.
JDKJ: BREAKING: In a photo-finish at the wire, House passes health care reform bill. Relatedly, in a fit of pique, Austin Lewis kicks innocent dog.
Posted 11/07/09 at 04:27pm
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
ZippyDSMlee: man I got alot of junk and dup files too >< god I need orginization...and no not the knee capping media mafia kind :P
Posted 11/07/09 at 04:26pm
ZippyDSMlee: replaced :P
ZippyDSMlee: replaced :P
Posted 11/07/09 at 04:23pm
ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
ZippyDSMlee: beemoh:hey its like 60GB porn,400GB anime 100GB games and crap I have took from all my DVDs, I hate waiting on dvds to install stuff..... oh and 40GB of my porn was in the found.000 folder...mostly corrupted.... least I got names of wut needs to be repa
Posted 11/07/09 at 04:18pm
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
beemoh: @Zip: ...and you'd have to spend all that time re-downloading that porn?
Posted 11/07/09 at 03:34pm
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
ZippyDSMlee: ggrrrrr......vista lost one of my hard drives and I had a heart attack thinking I lost 1TB of data....
Posted 11/07/09 at 10:58am
JDKJ: Which could be explained by both (a) and (b).
JDKJ: Which could be explained by both (a) and (b).
Posted 11/07/09 at 10:56am
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Austin_Lewis: JDKJ: You forgot C) the fact that, for some reason, every time he did something that would suggest he shouldn't be in the military, let alone an officer, higher ups ignored it or let it slide.
Posted 11/07/09 at 10:51am
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
JDKJ: Part of the problem is, I believe, that (a) the Army had a lot of time and money already invested in him and which they were unwilling to simply write-off and (b) an increasing need for the type of skills and services he provided.
Posted 11/07/09 at 10:48am
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
JDKJ: And that even if he was begging not to get cut loose, he was apparently a real good candidate for being cut loose, anyway.
Posted 11/07/09 at 10:11am
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
JDKJ: @chada: And while Kennedy once noted that there's usually more than enough blame for everyone to get a slice, the possibility that the Army was unwilling to cut loose someone who was asking to get cut loose could be a factor.
Posted 11/07/09 at 10:07am
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
ZippyDSMlee: *noms on his feet*..nomnomnomnom*droooll* ...wuuutttttt uuu looking at?
Posted 11/07/09 at 10:05am
JDKJ: I'm no psychologist, but I'm told that crazy people have a tendency to do crazy things.
JDKJ: I'm no psychologist, but I'm told that crazy people have a tendency to do crazy things.
Posted 11/07/09 at 10:03am
chadachada321: Whoops, was out of the convo for awhile. I do wonder what type of ammo he used etc, but the real issue is WHY he did it, not HOW
chadachada321: Whoops, was out of the convo for awhile. I do wonder what type of ammo he used etc, but the real issue is WHY he did it, not HOW
Posted 11/07/09 at 09:56am
JDKJ: But if it turns out that they actually did, they'll have Hell to pay.
JDKJ: But if it turns out that they actually did, they'll have Hell to pay.
Posted 11/07/09 at 09:45am
JDKJ: And I'd tend to rule out the possibilty of FN Herstal supplying restricted ammunition to someone merely because they're ordering it from a military base.
JDKJ: And I'd tend to rule out the possibilty of FN Herstal supplying restricted ammunition to someone merely because they're ordering it from a military base.
Posted 11/07/09 at 09:37am
JDKJ: I know you don't leave your gated community and get around much in dark alleys, so you may be surprised to learn that there's this thing called "the black market" where, if you've got enough money, ain't too much of anything which can't be bought.
JDKJ: I know you don't leave your gated community and get around much in dark alleys, so you may be surprised to learn that there's this thing called "the black market" where, if you've got enough money, ain't too much of anything which can't be bought.
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Comments
Very well done on Bethesda's marketing department. Very well done.
I'm really looking forward to this game, too.
I'm glad nobody is getting offended and taking these ads down.
--- Official Protector of Videoland!
Just you wait.
That is freaking awesome. I so look forward to this game.
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I'm looking forwards to '50s style metal lunchbox the collectors edition comes in.... no i've no idea why either other than it's shiny
I had the 360 version preordered just for that.
Before I had a 360.
That's pretty cool. Though with the sudden media attention I'm wondering how long it'll be before someone complains and makes a big stink over the whole thing.
Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!
what no ones gonna call the cops like they did for a buncha light bright ads in boston when the aqua teen movie was on its way out?
dang, maybe people figured out that ads are just ads! wow...
honestly though wish i could see that thing in person...
I know right. That was unbelievable that people would get so worked up about a bunch of ads. I could understand being confused and even considering terrorists for a millisecond, but then you'd actually think and realise that terrorists dont have a sense of humor! What, did snidely whiplash join al-qaeda?
Aherm sorry for the rant. That kind of stupidity just pisses me off. Anyway good to see the people in DC taking it all in stride.
Well to be fair, unless you've actually seen ATHF, you'd have no idea what those things were.
These ads, however, clearly show that they're for a video game; the name of the game is plastered pretty largely on each ad. So even if you don't know that Fallout 3 is a video game, since there's a release date on there, it would be easy to assume it was some sort of media and not something to be scared of.
Sounds like they are accomplishing exactly what they wanted to with these ads
Meh..I am only interested in how it plays as I do not care for the direction they took Falblioin in...
I is fuzzy brained mew =^^=
http://zippydsmlee.wordpress.com/
(in need of a bad overhaul)
Fukkin Awesome
I played the fist and second Fallout games in 2002, well after they were released, and I loved them. And I recently got my hands on Fallout Tactics, which maintains the spirit of the game (even if it's not canon).
As someone who has had his soul dominated by Oblivion and Fallout... I can't wait.
Guess I will be taking a trip on the metro this weekend to check it out.
Oh hey, its that censored game.
-Ultimately what will do in mankind is a person's fear of their own freedom-
Well, their marketing campaign is a success. Good on the newspapers for not freaking out.
Yes, this is what your next stop now looks like. Good luck, and watch out for the zombies.
Just like the London underground!
Good adverts.
Hmmm. Freaky subway ads. Slow news day I guess. Next GP will be saying that the new Super Mario game is provoking 'stares' in DC. I realise that sometimes there's little to report, but surely we can handle a couple fewer news stories on the really slow days.
Well to be fair if the Washington Post and the digital metropolis (whatever that is) took time away to cover these I think kinda qualifies it as being newsworthy here.
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God created alcohol so that the Scottish and the Irish could never take over the world. -Chris 'Jedi' Knight
Agreed on that. It's quite a cunning marketing campaign. The fact that the Washington Post saw fit to mention it says something to how mainstream things are nowadays....
Best keep your wits about you: The gears of life are always spinning, and ignorance eventually means you'll get caught in them.
I love it. I'm waiting for the first idiot to cite this as anti-American propaganda.