Google Confirms Ads for Online Games

October 8, 2008 -

Dean Takahashi reports in VentureBeat that Google will begin offering a service that will place ads into online games.

The search giant's beta launch of AdSense for Games will initially target Flash games. Takahashi cites figures showing that 200 million games of this type are played online each month. Sony Pictures, Sprint and eSurance are among advertisers participating in the rollout.

Game publisher Konami is on board and will reportedly publish Flash versions of Frogger, Track and Field and Dance Dance Revolution with Google ads included.

Where does Google go from here? Not surprisingly, Takahashi sees further expansion:

Google’s entry into Flash web games is likely just the first step. After this, you can expect to see the company move into PC downloadable games, console games, and then mobile games. Rivals in those markets include NeoEdge Networks, Microsoft’s Massive, Double Fusion, IGA Worldwide.

 

This is one more ad market where Google and Microsoft can duel... The Yankee Group predicts the market will be worth $971.3 million by 2011. Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments. You can, for instance, put an ad into a billboard inside a game. That ad can change every time the user passes by the billboard. Of course, it’s hard to do that in genres such as fantasy games.


Comments

Re: Google Confirms Ads for Online Games

Online gaming is very harmful for college and university students who have no time to write their academic papers.

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Re: Google Confirms Ads for Online Games

If i'm paying to play a game i don't expect to see advertisements. Maybe with some free game downloads or something like that but not a game i pay to play.

Re: Google Confirms Ads for Online Games

I don't mind ads in video games, as long as it's not annoying and it fits the game.

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Re: Google Confirms Ads for Online Games

When ads get into my games and slow down the gameplay, I get pissed off.  So how about we keep the ads to the side and all around the flash games, and let me waste my time in peace, looking over at the ads during load times, and not being part of the load screen unless it is a game that all on its own is an ad for Coke/Pepsi, a tractor company, or something that puts a theme to the game.  Other than that, just leave it alone.

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Re: Google Confirms Ads for Online Games

yeah, I'm with you on that - the three most annoying things in Video games are: Slowness, DRM, and Dependancy on the Internet. Mix the three and you have major suckage.

Re: Google Confirms Ads for Online Games

Google Ads + Game = Would you like some gaming with the advertisement you are watching?

Slowness + DRM + Required Internet = Would you like some gaming with your peice of shit?

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Re: Google Confirms Ads for Online Games

Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments.

I had a dream once. In this dream ingame advertising went too far. I was playing one of the latest Zelda games and I picked up the "Wikipedian Shield of Wisdom". That is the one that stood out, but basically every item in the game had a real world sponsor.

I would really hate to see the video game equivolent to product placement. But that is all in the past now, unfortunately.

E. Zachary Knight
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Re: Google Confirms Ads for Online Games

What bothers me is when an advertisment isn't affected by anything happening in the world around it, and it breaks the experience.

Re: Google Confirms Ads for Online Games

Fuck advertisments in video games.

 

Fuck advertisments of any kind.

Re: Google Confirms Ads for Online Games

Then how would know about great products with low low prices? /sarcasm

nah, if it would make the games cheaper, then maybe I'd tolerate it. But alas, they'll still charge full price (or overprice here in the uk) for the game.

 

But I don't want to picking up a packet of skittles in a high fantasy game. Or a "Sword of Cola +3 delicious-ness"

Re: Google Confirms Ads for Online Games

this is nothing new, Anarchy Online has in-game ads already. i remember seeing video commercials, billboards and such when i played it about two years ago.

Re: Google Confirms Ads for Online Games

True enough, it's always smirk-inducing to see a real-life ad in a videogame. But I'll be damned if I get a pop-up while saving the earth one day! :P

Re: Google Confirms Ads for Online Games

So essentially now that Google is doing it its earth shattering news?  

 
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ZippyDSMleeEh still rather subjective… the haters would be better off going after teen and beauty rags and magazines than fiction, fiction follows reality and going after fiction tends to turn into a bullying fest’s… plus its fiction its unrealistic to start with….02/27/2015 - 1:10am
MechaTama31That's a pretty difficult anatomy to break.02/26/2015 - 11:09pm
MechaTama31"the way her animations repeatedly break her anatomy" <-- I'm sorry, but we are talking here about the woman who can roll up into a little ball and live to tell the tale, yes? ;)02/26/2015 - 11:09pm
Andrew EisenAs far as examples that could be culled from female game characters though, that one's pretty mild.02/26/2015 - 9:11pm
Andrew EisenNot as much the heels or the suit in and of themselves but certainly the way her animations repeatedly break her anatomy to show off her lady bits.02/26/2015 - 9:10pm
E. Zachary KnightWell, Samus's heels are certainly impracticable, but I wouldn't really call her Zero suit objectified. I don't really feel that the new Lara Croft is objectified either, but that is my subjective opinion.02/26/2015 - 9:08pm
Andrew EisenTomb Raider: No but we haven't seen much of anything yet. Samus: Yes.02/26/2015 - 9:07pm
ZippyDSMleeWould you call the new tomb raider objectified? WOuld Samus Aran from the new Smash bros be objectified?02/26/2015 - 9:02pm
WonderkarpI'm hoping they put the rest of the comic book ghostbusters in there. Ortiz and Rookie(From GB the game)02/26/2015 - 8:38pm
Wonderkarpghostbusters board game is doing great. getting close too a 3rd extra playable Character. Ron Alexander.02/26/2015 - 8:37pm
Andrew EisenSmurfette is not subjective. If there's more than one female character, it's not Smurfette. Anyway, as with everything on the list, Smurfette is, in and of itself, not necessarily a bad thing.02/26/2015 - 8:32pm
Andrew EisenI think there's 5 women (out of 15, I think) but other than one being a bit more "hippy" than the others, they pretty much all have the same body type. Especially when compaired to the huge variety of male body types.02/26/2015 - 8:31pm
Wonderkarpso I dont see Smurfette as a bad thing. Unless like all your female characters are Smurfette. remember the Smurfs also had Sassette02/26/2015 - 8:29pm
E. Zachary KnightOne good example of the larger issues is one Anita used in the presentation, Blizzard's Overwatch game. There are a dozen men in the game with a dozen body types. But there are only 4 women with 2 body types, but 3 of them have the same one.02/26/2015 - 8:28pm
Wonderkarpthe smurfette thing is subjective to how many female characters you have. Take Sonic for example. You have Amy, who is obvious smurfette, but there's several other female characters now without that. Including the original animated seriescomics with Sally02/26/2015 - 8:28pm
E. Zachary KnightAE. Very true. I think that is where I was going, but it didn't come out right. Jack Harkness is sexy but not objectified. Whereas, a women would have to be objectified in order to be "sexy" in most games.02/26/2015 - 8:26pm
E. Zachary KnightAnd as Andrew pointed out, there is a big difference between a sexualized man, and an idealized man. But for some reason, there is no distinction between women in games. For the most part.02/26/2015 - 8:25pm
Andrew EisenI think one of the issues we run into repeatedly with these conversations is the confusion over "sexy" and "sexually objectified."02/26/2015 - 8:24pm
E. Zachary KnightYet, for some reason, in orde rto have a sexualized women, she must be wearing lingerie or a bikini. Can't women be sexual and still dress for the job at hand?02/26/2015 - 8:24pm
E. Zachary KnightThe problem I have with complaints of "sexualized men" is that men don't have to wear speedos to be sexualized. Captain Jack Harkness from Torchwood/Doctor Who, was one sexy man, but he spent 99% of his time in a WW2 soldier's trenchcoat.02/26/2015 - 8:23pm
 

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