Google Confirms Ads for Online Games

October 8, 2008 -

Dean Takahashi reports in VentureBeat that Google will begin offering a service that will place ads into online games.

The search giant's beta launch of AdSense for Games will initially target Flash games. Takahashi cites figures showing that 200 million games of this type are played online each month. Sony Pictures, Sprint and eSurance are among advertisers participating in the rollout.

Game publisher Konami is on board and will reportedly publish Flash versions of Frogger, Track and Field and Dance Dance Revolution with Google ads included.

Where does Google go from here? Not surprisingly, Takahashi sees further expansion:

Google’s entry into Flash web games is likely just the first step. After this, you can expect to see the company move into PC downloadable games, console games, and then mobile games. Rivals in those markets include NeoEdge Networks, Microsoft’s Massive, Double Fusion, IGA Worldwide.

 

This is one more ad market where Google and Microsoft can duel... The Yankee Group predicts the market will be worth $971.3 million by 2011. Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments. You can, for instance, put an ad into a billboard inside a game. That ad can change every time the user passes by the billboard. Of course, it’s hard to do that in genres such as fantasy games.


Comments

Re: Google Confirms Ads for Online Games

Online gaming is very harmful for college and university students who have no time to write their academic papers.

Custom essays

Re: Google Confirms Ads for Online Games

If i'm paying to play a game i don't expect to see advertisements. Maybe with some free game downloads or something like that but not a game i pay to play.

Re: Google Confirms Ads for Online Games

I don't mind ads in video games, as long as it's not annoying and it fits the game.

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: Google Confirms Ads for Online Games

When ads get into my games and slow down the gameplay, I get pissed off.  So how about we keep the ads to the side and all around the flash games, and let me waste my time in peace, looking over at the ads during load times, and not being part of the load screen unless it is a game that all on its own is an ad for Coke/Pepsi, a tractor company, or something that puts a theme to the game.  Other than that, just leave it alone.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Google Confirms Ads for Online Games

yeah, I'm with you on that - the three most annoying things in Video games are: Slowness, DRM, and Dependancy on the Internet. Mix the three and you have major suckage.

Re: Google Confirms Ads for Online Games

Google Ads + Game = Would you like some gaming with the advertisement you are watching?

Slowness + DRM + Required Internet = Would you like some gaming with your peice of shit?

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Google Confirms Ads for Online Games

Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments.

I had a dream once. In this dream ingame advertising went too far. I was playing one of the latest Zelda games and I picked up the "Wikipedian Shield of Wisdom". That is the one that stood out, but basically every item in the game had a real world sponsor.

I would really hate to see the video game equivolent to product placement. But that is all in the past now, unfortunately.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Google Confirms Ads for Online Games

What bothers me is when an advertisment isn't affected by anything happening in the world around it, and it breaks the experience.

Re: Google Confirms Ads for Online Games

Fuck advertisments in video games.

 

Fuck advertisments of any kind.

Re: Google Confirms Ads for Online Games

Then how would know about great products with low low prices? /sarcasm

nah, if it would make the games cheaper, then maybe I'd tolerate it. But alas, they'll still charge full price (or overprice here in the uk) for the game.

 

But I don't want to picking up a packet of skittles in a high fantasy game. Or a "Sword of Cola +3 delicious-ness"

Re: Google Confirms Ads for Online Games

this is nothing new, Anarchy Online has in-game ads already. i remember seeing video commercials, billboards and such when i played it about two years ago.

Re: Google Confirms Ads for Online Games

True enough, it's always smirk-inducing to see a real-life ad in a videogame. But I'll be damned if I get a pop-up while saving the earth one day! :P

Re: Google Confirms Ads for Online Games

So essentially now that Google is doing it its earth shattering news?  

 
Forgot your password?
Username :
Password :

Poll

Poll: Is it censorship when a private retailer decides not to sell a particular video game?:

Shout box

You're not permitted to post shouts.
MattsworknameI think Ip needs to go watch some Team four star and laugh a bit, he seems to serious at times. I think he'd get a kick outta Hellsing ultimate abridged.05/30/2015 - 5:36pm
DocMelonheadPretty much05/30/2015 - 5:33pm
InfophileSo... he's sea-lioning? http://knowyourmeme.com/memes/sea-lioning05/30/2015 - 5:29pm
Goth_SkunkAnd those are examples just targeting me specifically. Nevermind targeting others like Mattsworkname or DocMelonhead or WonderKarp.05/30/2015 - 5:28pm
DocMelonheadWhich is why it's fitting to call him/her a troll; bait the GG sympathizer and attack them through guilt of supporting a hate movement05/30/2015 - 5:28pm
Goth_Skunk1. http://ow.ly/NEH62 | 2. http://ow.ly/NEHfW | 3. http://ow.ly/NEHPN | 4. http://ow.ly/NEHWM | 5. http://ow.ly/NEIcR05/30/2015 - 5:27pm
MattsworknameThe being said, Ip loves to demand you answer specific claims and when you do, he then immedately shifts to another tactic rather then address your repsonses05/30/2015 - 5:23pm
MattsworknameThe problem is that gamergate has no organization or leaders so no one can really claim direct libel unless they got directly named and attacked. The double edged sword of internet activism at work.05/30/2015 - 5:22pm
DocMelonhead@InfoPhile true, but it seems like Iron Patriot been shoving his/her opinion down the the throats of GG sympathizer.05/30/2015 - 5:19pm
InfophilePlus, it discusses a movement, not a person. Libel usually only applies to people in the US (though some countries, like the UK, will hear libel cases against organizations)05/30/2015 - 5:16pm
DocMelonheadBut don't have Iron Patriot get to you Goth_Skunk. He/she just wanted GamerGater to GTHO of GamePolitics and back into their basement.05/30/2015 - 5:16pm
InfophileTo be libel, it has to be a statement of fact, not a matter of opinion. That's easily construable as an opinion, as it reflects on the perceived goals of a movement05/30/2015 - 5:15pm
DocMelonheadI think that GamerGate is nothing but a Failed attempt to kick Women out of Gaming is libel enough.05/30/2015 - 5:13pm
Mattsworknamethat out in people.05/30/2015 - 5:13pm
MattsworknameWhile IM no fan of Ip, and think he acts exceddingly dicksh most of the time, I dont know if its gone far enough to be ,abusive, Uncivil yes, of that I have not doubt, but at the same time, there have been moments when Im also uncivil to ip. he brings05/30/2015 - 5:13pm
InfophileGoth_Skunk: Could you point to an example of libel? That is, a statement that's false, defamatory, and made in either the knowledge it's false or with reckless disregard for the truth (that's the definition in US law, at least)05/30/2015 - 5:12pm
Andrew EisenGP staff will take another look.05/30/2015 - 5:11pm
DocMelonheadBecause right now it seems that Iron Patriot doesn't want GG supporters to go on GamerPolitics and spreads lies about the Movement.05/30/2015 - 5:11pm
DocMelonheadPersonally, I suggest that we invite other GamerGaters to participate in the Comment section, and see were we go from here.05/30/2015 - 5:10pm
DocMelonheadHeck, they even allowed us to slander Anita Sarkeesian.05/30/2015 - 5:09pm
 

Be Heard - Contact Your Politician