Google Confirms Ads for Online Games

October 8, 2008 -

Dean Takahashi reports in VentureBeat that Google will begin offering a service that will place ads into online games.

The search giant's beta launch of AdSense for Games will initially target Flash games. Takahashi cites figures showing that 200 million games of this type are played online each month. Sony Pictures, Sprint and eSurance are among advertisers participating in the rollout.

Game publisher Konami is on board and will reportedly publish Flash versions of Frogger, Track and Field and Dance Dance Revolution with Google ads included.

Where does Google go from here? Not surprisingly, Takahashi sees further expansion:

Google’s entry into Flash web games is likely just the first step. After this, you can expect to see the company move into PC downloadable games, console games, and then mobile games. Rivals in those markets include NeoEdge Networks, Microsoft’s Massive, Double Fusion, IGA Worldwide.

 

This is one more ad market where Google and Microsoft can duel... The Yankee Group predicts the market will be worth $971.3 million by 2011. Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments. You can, for instance, put an ad into a billboard inside a game. That ad can change every time the user passes by the billboard. Of course, it’s hard to do that in genres such as fantasy games.


Comments

Re: Google Confirms Ads for Online Games

Online gaming is very harmful for college and university students who have no time to write their academic papers.

Custom essays

Re: Google Confirms Ads for Online Games

If i'm paying to play a game i don't expect to see advertisements. Maybe with some free game downloads or something like that but not a game i pay to play.

Re: Google Confirms Ads for Online Games

I don't mind ads in video games, as long as it's not annoying and it fits the game.

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: Google Confirms Ads for Online Games

When ads get into my games and slow down the gameplay, I get pissed off.  So how about we keep the ads to the side and all around the flash games, and let me waste my time in peace, looking over at the ads during load times, and not being part of the load screen unless it is a game that all on its own is an ad for Coke/Pepsi, a tractor company, or something that puts a theme to the game.  Other than that, just leave it alone.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Google Confirms Ads for Online Games

yeah, I'm with you on that - the three most annoying things in Video games are: Slowness, DRM, and Dependancy on the Internet. Mix the three and you have major suckage.

Re: Google Confirms Ads for Online Games

Google Ads + Game = Would you like some gaming with the advertisement you are watching?

Slowness + DRM + Required Internet = Would you like some gaming with your peice of shit?

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Google Confirms Ads for Online Games

Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments.

I had a dream once. In this dream ingame advertising went too far. I was playing one of the latest Zelda games and I picked up the "Wikipedian Shield of Wisdom". That is the one that stood out, but basically every item in the game had a real world sponsor.

I would really hate to see the video game equivolent to product placement. But that is all in the past now, unfortunately.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Google Confirms Ads for Online Games

What bothers me is when an advertisment isn't affected by anything happening in the world around it, and it breaks the experience.

Re: Google Confirms Ads for Online Games

Fuck advertisments in video games.

 

Fuck advertisments of any kind.

Re: Google Confirms Ads for Online Games

Then how would know about great products with low low prices? /sarcasm

nah, if it would make the games cheaper, then maybe I'd tolerate it. But alas, they'll still charge full price (or overprice here in the uk) for the game.

 

But I don't want to picking up a packet of skittles in a high fantasy game. Or a "Sword of Cola +3 delicious-ness"

Re: Google Confirms Ads for Online Games

this is nothing new, Anarchy Online has in-game ads already. i remember seeing video commercials, billboards and such when i played it about two years ago.

Re: Google Confirms Ads for Online Games

True enough, it's always smirk-inducing to see a real-life ad in a videogame. But I'll be damned if I get a pop-up while saving the earth one day! :P

Re: Google Confirms Ads for Online Games

So essentially now that Google is doing it its earth shattering news?  

 
Forgot your password?
Username :
Password :

Poll

How do you feel about Amazon buying Twitch?:

Shout box

You're not permitted to post shouts.
Andrew EisenOh, may as well. Zip, I challenge you to cite three specific examples from the TvW videos (use direct quotes and time stamps) and explain how/why they ring hollow or are over exaggerated.08/29/2014 - 11:56am
Andrew EisenZip - Bullies on both sides? What both sides? And of course bullies are worse than people who aren't bullies.08/29/2014 - 11:23am
Neeneko(2) yes, male tropes also have problems and gender studies looks at those too. But this highlights a privilage problem, the idea that if male issues are not brought up too female issues should not be discussed.08/29/2014 - 10:42am
Neeneko@ZippyDSMlee - jumping back (1) one can acknowledge systemic problems without requiring every male be a Neanderthal.08/29/2014 - 10:42am
MaskedPixelanteI don't like the new 3DS, mostly because it means there's a good chance future 3DS games won't be compatible with the current models.08/29/2014 - 9:30am
ConsterI don't get why Amazon decided to buy this "Twitch" fellow, really. It took him ages to beat Pokemon.08/29/2014 - 8:31am
ZippyDSMleeIt goes without saying that we need to et rid of the bullies on both sides that are far worse than Sarkeesian or Quin will ever be.08/29/2014 - 8:24am
ZippyDSMleeI'm talking more about the genreal movement and how silly it is, as for Sarkeesian half of what she is says rings hollw while the other half tend to be over exsagerated.08/29/2014 - 8:22am
Avalongod@Papa, agreed. I think people are reluctant to get involved if they're not the target. But I think we need to take responsibility as a community to confront harassing behavior, whether on gender or race.08/29/2014 - 7:23am
E. Zachary KnightSo Nintendo has given gamers what they want and have fractured the 3DS user base at the same time. http://www.gamasutra.com/view/news/224476/Nintendo_reveals_the_New_Nintendo_3DS.php08/29/2014 - 7:12am
Papa MidnightI could say the same about race. I certainly enjoyed being on the receiving end of this while playing StarCraft II this past week: http://i.imgur.com/mIZA1QB.png (and this is actually mild compared to what I usually see). Report players? What a joke...08/29/2014 - 12:29am
AvalongodWhether you approve of Sarkeesian's view or not, no woman deserves to be the target of that kind of harassment and it won't stop until men tell each other it's not appropriate under any circumstance.08/28/2014 - 8:44pm
AvalongodI'm guessing the twitter account was a troll, but come on, I'm sorry, it's just disgusting someone is saying those things to Sarkeesian whether serious or a joke.08/28/2014 - 8:43pm
ZippyDSMleesocial movement that is bringing most of these issue to the spot light to be nothing but trend mongering white knighting bullies who are not much better than the hateful moronic bullies on the other side.08/28/2014 - 5:20pm
ZippyDSMleereflects the world we live in while the rest is the worst stuff that should be focused on. Leaving whats reflected in the same boat as everything else that's exaggerated and skewed by media/fiction and happliy consumed by current society. I find the socia08/28/2014 - 5:20pm
ZippyDSMleemales live off the power fantasy but once you realize as a male you will never reach what fiction or media calls perfect it demoralizes you just the same. And I would not call female negative stereotypes rampant and out of control not when 70-80% of it re08/28/2014 - 5:19pm
ZippyDSMleeNot saying that there is not a difference in the treatment of males and females in media, but males are begin painted as near perfect superhumans with cliched flaws it dose as much damage to the psyche as how females are treated. Sure you could claim that08/28/2014 - 5:19pm
ZippyDSMleeNeeneko:As I said if you do not 100% belive it then you are a Neanderthal. Theres more gray to everything than black and white.08/28/2014 - 1:27pm
NeenekoMeh, the "PCism" is just trotted out when people do not know their place and dare to complain about things the speakers think are fine. How dare people complain about how they are treated/portrayed, it is not like it bother us, our feelings matter!08/28/2014 - 1:13pm
ZippyDSMleeNeeneko I do not think its against feminism but rather against PCisim’s and that most things are offensive since if you do not believe that you are a Neanderthal that beats women,ect..08/28/2014 - 12:48pm
 

Be Heard - Contact Your Politician