Google Confirms Ads for Online Games

October 8, 2008 -

Dean Takahashi reports in VentureBeat that Google will begin offering a service that will place ads into online games.

The search giant's beta launch of AdSense for Games will initially target Flash games. Takahashi cites figures showing that 200 million games of this type are played online each month. Sony Pictures, Sprint and eSurance are among advertisers participating in the rollout.

Game publisher Konami is on board and will reportedly publish Flash versions of Frogger, Track and Field and Dance Dance Revolution with Google ads included.

Where does Google go from here? Not surprisingly, Takahashi sees further expansion:

Google’s entry into Flash web games is likely just the first step. After this, you can expect to see the company move into PC downloadable games, console games, and then mobile games. Rivals in those markets include NeoEdge Networks, Microsoft’s Massive, Double Fusion, IGA Worldwide.

 

This is one more ad market where Google and Microsoft can duel... The Yankee Group predicts the market will be worth $971.3 million by 2011. Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments. You can, for instance, put an ad into a billboard inside a game. That ad can change every time the user passes by the billboard. Of course, it’s hard to do that in genres such as fantasy games.


Comments

Re: Google Confirms Ads for Online Games

Online gaming is very harmful for college and university students who have no time to write their academic papers.

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Re: Google Confirms Ads for Online Games

If i'm paying to play a game i don't expect to see advertisements. Maybe with some free game downloads or something like that but not a game i pay to play.

Re: Google Confirms Ads for Online Games

I don't mind ads in video games, as long as it's not annoying and it fits the game.

--- Official Protector of Videoland!

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Re: Google Confirms Ads for Online Games

When ads get into my games and slow down the gameplay, I get pissed off.  So how about we keep the ads to the side and all around the flash games, and let me waste my time in peace, looking over at the ads during load times, and not being part of the load screen unless it is a game that all on its own is an ad for Coke/Pepsi, a tractor company, or something that puts a theme to the game.  Other than that, just leave it alone.

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Re: Google Confirms Ads for Online Games

yeah, I'm with you on that - the three most annoying things in Video games are: Slowness, DRM, and Dependancy on the Internet. Mix the three and you have major suckage.

Re: Google Confirms Ads for Online Games

Google Ads + Game = Would you like some gaming with the advertisement you are watching?

Slowness + DRM + Required Internet = Would you like some gaming with your peice of shit?

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Re: Google Confirms Ads for Online Games

Proponents of in-game ads believe that gamers will embrace them because the ads can be integrated into storylines or environments.

I had a dream once. In this dream ingame advertising went too far. I was playing one of the latest Zelda games and I picked up the "Wikipedian Shield of Wisdom". That is the one that stood out, but basically every item in the game had a real world sponsor.

I would really hate to see the video game equivolent to product placement. But that is all in the past now, unfortunately.

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Re: Google Confirms Ads for Online Games

What bothers me is when an advertisment isn't affected by anything happening in the world around it, and it breaks the experience.

Re: Google Confirms Ads for Online Games

Fuck advertisments in video games.

 

Fuck advertisments of any kind.

Re: Google Confirms Ads for Online Games

Then how would know about great products with low low prices? /sarcasm

nah, if it would make the games cheaper, then maybe I'd tolerate it. But alas, they'll still charge full price (or overprice here in the uk) for the game.

 

But I don't want to picking up a packet of skittles in a high fantasy game. Or a "Sword of Cola +3 delicious-ness"

Re: Google Confirms Ads for Online Games

this is nothing new, Anarchy Online has in-game ads already. i remember seeing video commercials, billboards and such when i played it about two years ago.

Re: Google Confirms Ads for Online Games

True enough, it's always smirk-inducing to see a real-life ad in a videogame. But I'll be damned if I get a pop-up while saving the earth one day! :P

Re: Google Confirms Ads for Online Games

So essentially now that Google is doing it its earth shattering news?  

 
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james_fudgethere's some inside baseball stuff going on in this Andrew - likely some stuff we don't know10/20/2014 - 3:30pm
E. Zachary KnightGreat musical video about online trolling. https://www.youtube.com/watch?v=_nS-QeM2ne810/20/2014 - 2:46pm
Andrew EisenBut again, this whole thing is just too damn vague to form an opinion on.10/20/2014 - 2:40pm
Andrew EisenWithout the original communication, it's impossible to say if it could honestly be misconstrued as a friendly suggestion rather than an employer directive. However, it appears that subsequent emails should have cleared up any doubt.10/20/2014 - 2:40pm
Andrew EisenThose aren't the owner's words, they're Chris Dahlen's. For what it's worth, we do see an email from Gonzalez stating "you've already broken the only rule we set for you!!!!!!!"10/20/2014 - 2:38pm
Michael ChandraSo really the guy's own words strike me as "wah! How dare you disagree with me!" behaviour, which is the sort of childish attitude I am unfortunately not surprised by.10/20/2014 - 2:17pm
Michael ChandraCorrect AE, but then again the owner's own words are about "wishes", not about an order. No "we told him not to", but going against his wishes.10/20/2014 - 2:16pm
Matthew Wilsonyup. sadly that has been true for awhile.10/20/2014 - 2:10pm
james_fudgewelcome to 2014 politics. Increasingly fought online10/20/2014 - 1:54pm
E. Zachary KnightIt is honestly a shame that anyone has to publicly state they are against such vile behavior, but that is the sad life we live.10/20/2014 - 1:46pm
E. Zachary KnightDecided to publicly reiterate my opposition to harassment campaigns. http://randomtower.com/2014/10/just-stop-with-the-harassment-and-bullying-campaigns-already/10/20/2014 - 1:45pm
Andrew EisenMichael Chandra - Unless I overlooked it, we haven't seen how the directive to not talk about whatever he wasn't supposed to talk about was phrased so it’s hard to say if it could have been misconstrued as a suggestion or not.10/20/2014 - 12:35pm
Andrew EisenHey, the second to last link is the relevant one! He actually did say "let them suffer." Although, he didn't say it to the other person he was bickering with.10/20/2014 - 12:29pm
Neo_DrKefkahttps://archive.today/F14zZ https://archive.today/SxFas https://archive.today/1upoI https://archive.today/0hu7i https://archive.today/NsPUC https://archive.today/fLTQv https://archive.today/Wpz8S10/20/2014 - 11:21am
Andrew EisenNeo_DrKefka - "Attacking"? Interesting choice of words. Also interesting that you quoted something that wasn't actually said. Leaving out a relevant link, are you?10/20/2014 - 11:04am
quiknkoldugh. I want to know why the hell Mozerella Sticks are 4 dollars at my works cafeteria...are they cooked in Truffle Oil?10/20/2014 - 10:41am
Neo_DrKefkaAnti-Gamergate supporter Robert Caruso attacks female GamerGate supporter by also attacking another cause she support which is the situation happening in Syia “LET SYRIANS SUFFER” https://archive.today/F14zZ https://archive.today/Wpz8S10/20/2014 - 10:18am
Neo_DrKefkaThat is correct in an At-Will state you or the employer can part ways at any time. However Florida also has laws on the books about "Wrongful combinations against workers" http://www.flsenate.gov/Laws/Statutes/2012/448.04510/20/2014 - 10:07am
james_fudgehe'd die if he couldn't talk about Wii U :)10/20/2014 - 9:16am
Michael ChandraBy the way, I am not saying Andrew should stop talking about Wii-U. I find it quite nice. :)10/20/2014 - 8:53am
 

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