EA Confirms Obama Ads in Burnout: Paradise

October 14, 2008 -

Last week GamePolitics broke the news that in-game ads for Barack Obama were apparently running inside Burnout: Paradise on Xbox Live. Although we sought comment several times from publisher Electronic Arts before running that story, no confirmation was forthcoming.

GigaOm, however, managed to get the official word from Holly Rockwood, EA's director of corporate communications, late yesterday:

I can confirm that the Obama campaign has paid for in-game advertising in Burnout. Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.

In the meantime, we've got an exclusive follow-up with Dragunov765, the gamer who took those great photos which originally brought the ads to our attention:

The photos were taken Oct. 6th, 2008 in my living room with an Olympus 550UZ... I imported them directly from the camera into Photoshop because Photobucket won't handle any images over 1Mb and I generally shoot in super HQ...  Beyond reducing the file size for posting to the internet, no other adjustments were made to the images.  The files I sent you were the images that came off the camera.  I would have taken more, but I didn't even have the memory stick in there because I'd just completed downloading some other photos and hadn't put it back in.

The funny thing is that I had already played through 97% of the game months ago and it was collecting dust on the shelf.  I had only tossed it in because we just bought the new TV and one of my daughter's friends wanted to see the motorcycles in action.  We'd been buzzing around the city in various vehicles at high speed for about half an hour before I happened to crash right in front of one of the billboards (Burnout's in-game camera induces vertigo if you try to manipulate it so you normally have to get a car airborne before you can actually read any of the signs close up).  It was a genuine "WTF?" moment.


Comments

Re: EA Confirms Obama Ads in Burnout: Paradise

 How about this, if we're going to be subjected to ads in games and the developers are going to make big money off of those ads, why not make the games free?

Re: EA Confirms Obama Ads in Burnout: Paradise

 

"you normally have to get a car airborne before you can actually read any of the signs close up"

What I find funnier than political advertising in games is that no one noticed it because players can't even see the ads. Guess those ad firms still haven't quite figured out games.

-Christopher J. Rock

http://blog.sokay.net/

-Christopher J. Rock http://blog.sokay.net/

Re: EA Confirms Obama Ads in Burnout: Paradise

Point for discussion:

Does the FCC play a role in in-game advertising, and if so, does the "equal time" rule apply?  If not, should they become involved in order appy television advertising rules to in-game ads?

Re: EA Confirms Obama Ads in Burnout: Paradise

I'm sure EA wouldn't refuse to let the McCain camp buy their own ads if they wanted to.

 

Re: EA Confirms Obama Ads in Burnout: Paradise

Gah, sad thing is, The Sims 3 is going to follow suit since I've seen pictures of ads in that as well.  Though that won't bother me since I won't be playing it.  But honestly, I don't want Obama in my video games.  I don't like him, but tbh, I don't want any political ads, or any ads period in my game.

 
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Andrew EisenSupergirl TV costume. http://www.ign.com/articles/2015/03/06/first-photos-of-supergirl-revealed?abthid=54fa17dd7a0cd8244800003503/06/2015 - 4:49pm
prh99I think it probably far easier to add a character than strip a feature from game engine that was baked in from the start.03/06/2015 - 4:45pm
Andrew EisenAs I've said twice already, yes, strides in one area do not absolve anyone from criticism over where else they're falling short.03/06/2015 - 3:04pm
ZippyDSMleeI know I know one thing is not the other. Still worth nagging about.I still do not see why they do not put in body sliders and elt people make thier own body types....I'd do fat/pudgy or chibi befor I do ultra generic prefect body......03/06/2015 - 2:59pm
Andrew EisenAgain, yes, it's dumb that there's no offline mode and that's certainly something worthy of criticism but that does not make any positive moves Blizzard makes any less positive. A bummer that the issue that's more important to you wasn't addressed? Sure.03/06/2015 - 2:46pm
ZippyDSMleeBut...but... but my butthurt!!111 LOL :P03/06/2015 - 2:45pm
Andrew EisenLike everyone else, Blizzard isn't perfect but that's no reason not to give it a thumbs up when it does something cool. It also, of course, does not mean it gets a free pass on everything else.03/06/2015 - 2:36pm
ZippyDSMleeAndrew Eisen: More poeple wanted offline mode for D3 on the PC tho.......03/06/2015 - 2:32pm
Andrew EisenBlizzard listens to feedback and adds a female character to Overwatch with a different body type. Good on ya, Blizzard! http://www.gamespot.com/articles/new-overwatch-characters-revealed-beta-starts-this/1100-6425737/03/06/2015 - 2:19pm
PHX Corphttp://kotaku.com/something-is-wrong-with-resident-evil-revelation-2s-se-1689843368 Something's Wrong With Resident Evil's Season Pass On PS403/06/2015 - 12:31pm
Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
 

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