Obama Burnout Ads Running Only in Battleground States

October 14, 2008 -

GameSpot's Brendan Sinclair is reporting that those now-famous Obama ads running in Burnout Paradise are visible only to gamers who are connecting to Xbox Live from 10 potential battleground states. From GameSpot's coverage:

The EA representative said the ads would only appear in 10 different states, most of them contested battleground states. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign...

The Obama campaign is only running on the Xbox 360 version of the game, as it was handled by Microsoft-owned in-game ad firm Massive Incorporated... As for the absence of Republican presidential candidate John McCain, the EA representative said Massive had approached the Arizona senator's campaign about Burnout advertising.

GamePolitics broke the news of the ads last Thursday.

UPDATE: The Seattle Times is now quoting EA PR rep Holly Rockwood to the effect that the Obama ads are running in eight additional games:

  • Madden 09
  • Nascar 09
  • NBA Live 08
  • Need for Speed Carbon
  • Need for Speed Pro Street
  • NFL on Tour
  • NHL 09
  • Skate

Comments

Re: Obama Burnout Ads Running Only in Battleground States

Whoa, Obama ads in NFSC? I'll have to keep an eye out. (Yeah it came out in 2006, but I only recently got into the game and have been playing it to death ever since. :P)

EDIT: my bad, battleground states only... I don't know if CA is or not.

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Re: Obama Burnout Ads Running Only in Battleground States

I wouldn't bet on it.

Re: Obama Burnout Ads Running Only in Battleground States

It makes sense, I suppose.

Why pay for advertising in states you know you're going to win (or lose)?  I imagine that saves them a couple bucks.

Re: Obama Burnout Ads Running Only in Battleground States

I just keep seeing Gillette Fusion ads... but then I'm in Canada.

Re: Obama Burnout Ads Running Only in Battleground States

>.>;;; Howabout running it in no states?

Re: Obama Burnout Ads Running Only in Battleground States

Actually, I would prefer it to be all or none. If I'm gonna fly through the air and smash things going a thousand miles an hour, I wanna be able to see the billboard in whatever state I'm playing in.

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Obama Burnout Ads Running Only in Battleground States

As long as you could destroy the billboard when you crash into it, cause I wouldn't mind that since I don't like the guy, otherwise, I could do without.


Re: Obama Burnout Ads Running Only in Battleground States

Thats pretty cool idea for the election.

 
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MaskedPixelantehttp://www.joystiq.com/2014/04/18/playstation-99-cent-sale-discounts-tokyo-jungle-super-stardust/ Weekend long PSN flash sale. So much stuff is 99 cents for the rest of the weekend.04/18/2014 - 5:59pm
Adam802http://www.polygon.com/2014/4/18/5627928/newtown-video-game-addiction-forum04/18/2014 - 4:14pm
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MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
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