Obama Burnout Ads Running Only in Battleground States

Obama Burnout Ads Running Only in Battleground States

October 14, 2008

GameSpot's Brendan Sinclair is reporting that those now-famous Obama ads running in Burnout Paradise are visible only to gamers who are connecting to Xbox Live from 10 potential battleground states. From GameSpot's coverage:

The EA representative said the ads would only appear in 10 different states, most of them contested battleground states. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign...

The Obama campaign is only running on the Xbox 360 version of the game, as it was handled by Microsoft-owned in-game ad firm Massive Incorporated... As for the absence of Republican presidential candidate John McCain, the EA representative said Massive had approached the Arizona senator's campaign about Burnout advertising.

GamePolitics broke the news of the ads last Thursday.

UPDATE: The Seattle Times is now quoting EA PR rep Holly Rockwood to the effect that the Obama ads are running in eight additional games:

  • Madden 09
  • Nascar 09
  • NBA Live 08
  • Need for Speed Carbon
  • Need for Speed Pro Street
  • NFL on Tour
  • NHL 09
  • Skate

Comments

Re: Obama Burnout Ads Running Only in Battleground States

Thats pretty cool idea for the election.

Re: Obama Burnout Ads Running Only in Battleground States

>.>;;; Howabout running it in no states?

Re: Obama Burnout Ads Running Only in Battleground States

Actually, I would prefer it to be all or none. If I'm gonna fly through the air and smash things going a thousand miles an hour, I wanna be able to see the billboard in whatever state I'm playing in.

Game on, brothers and sisters.

Re: Obama Burnout Ads Running Only in Battleground States

As long as you could destroy the billboard when you crash into it, cause I wouldn't mind that since I don't like the guy, otherwise, I could do without.


Re: Obama Burnout Ads Running Only in Battleground States

I just keep seeing Gillette Fusion ads... but then I'm in Canada.

Re: Obama Burnout Ads Running Only in Battleground States

It makes sense, I suppose.

Why pay for advertising in states you know you're going to win (or lose)?  I imagine that saves them a couple bucks.

Re: Obama Burnout Ads Running Only in Battleground States

Whoa, Obama ads in NFSC? I'll have to keep an eye out. (Yeah it came out in 2006, but I only recently got into the game and have been playing it to death ever since. :P)

EDIT: my bad, battleground states only... I don't know if CA is or not.

-- "Jack and listen are two words that don't go together...just like Jack and sanity, Jack and truth, Jack and proof, Jack and win..." -- sortableturnip | http://www.orangeloungeradio.com/

Re: Obama Burnout Ads Running Only in Battleground States

I wouldn't bet on it.

GamePolitics ShoutBox

Posted 07/04/09 at 11:08pm
Andrew Eisen: LGJ - Not that I'm aware of. The Twitter feed was someone else's live blog of the debate.
Posted 07/04/09 at 11:04pm
Leet Gamer Jargon: @AE: Wait, wait, wait: JT has a Twitter account?! Are you serious?
Posted 07/04/09 at 09:24pm
PHX Corp: For those that want to know what i watching it's called man vs cartoon(a.k.a fixing Wile E. coyote's Mistakes one trap at a time by EMERTEC)
Posted 07/04/09 at 08:20pm
GoodRobotUs: Went out for my Mum's 65th Birthday, which is the only relevance 4/7 has in the UK for me ;)
Posted 07/04/09 at 08:18pm
Andrew Eisen: Beach + fireworks + root beer + strawberries, blackberries, raspberries, whipped topping, and pound cake = my Fourth of July!
Posted 07/04/09 at 07:58pm
GoodRobotUs: Which seems to be the only point Jack proved, that some people find some games offensive. i.e. Nothing.
Posted 07/04/09 at 07:57pm
GoodRobotUs: The discussion was supposed to be whether games were dangerous not 'Do you find some games offensive'...
Posted 07/04/09 at 07:55pm
GoodRobotUs: Some agreed, some didn't, but it was their choice to make, not the governments.
Posted 07/04/09 at 07:55pm
GoodRobotUs: By asking the audience their opinion, he more or less proved that it's a matter of personal choice
Posted 07/04/09 at 07:55pm
GoodRobotUs: Meh, he ended proving Mark's point for him
Posted 07/04/09 at 07:26pm
Erik: Jack if you are reading this you are a LIAR. There is no legal weight to the MPAA's ratings.
Posted 07/04/09 at 07:24pm
JDKJ: I still think my buddy the midget who rides a unicycle backwards while juggling four bowling pins would have been a much bigger hit with that crowd. And he can make up statistics and misinterpret studies, too.
Posted 07/04/09 at 06:33pm
Alyric: Of course, Mark falls into the common trap about Columbine, which had nothing to do with bullying, etc. See: http://slate.msn.com/id/2099203/?GT1=3256 for a more thorough explanation.
Posted 07/04/09 at 06:32pm
PHX Corp: Read this http://www.destructoid.com/sgc-09-liveblogging-the-jack-thompson-debate-138502.phtml#ext
Posted 07/04/09 at 05:54pm
PHX Corp: JT is afraid of such ban then advocates it That's what i call a total Hypocrite
Posted 07/04/09 at 05:50pm
PHX Corp: AE: JT is a -Bleeping- Jackass
Posted 07/04/09 at 05:07pm
Andrew Eisen: JT "knew it would be a good audience." Not what he said on Tuesday.
Posted 07/04/09 at 05:01pm
Andrew Eisen: VG cause violent behavior. VG companies influence behavior to get sales. Yeah, that makes sense. (To be fair, the Twitter feed makes deciphering JT's point pretty tough.)
Posted 07/04/09 at 04:52pm
Andrew Eisen: Yes, it's been proposed but as far as I know it has not been passed. Big difference.
Posted 07/04/09 at 04:50pm
Cheater87: http://www.gamezine.co.uk/news/formats/xbox360/all-violent-video-games-be-banned-in-germany-$1301757.htm
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