Obama Burnout Ads Running Only in Battleground States

October 14, 2008 -

GameSpot's Brendan Sinclair is reporting that those now-famous Obama ads running in Burnout Paradise are visible only to gamers who are connecting to Xbox Live from 10 potential battleground states. From GameSpot's coverage:

The EA representative said the ads would only appear in 10 different states, most of them contested battleground states. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign...

The Obama campaign is only running on the Xbox 360 version of the game, as it was handled by Microsoft-owned in-game ad firm Massive Incorporated... As for the absence of Republican presidential candidate John McCain, the EA representative said Massive had approached the Arizona senator's campaign about Burnout advertising.

GamePolitics broke the news of the ads last Thursday.

UPDATE: The Seattle Times is now quoting EA PR rep Holly Rockwood to the effect that the Obama ads are running in eight additional games:

  • Madden 09
  • Nascar 09
  • NBA Live 08
  • Need for Speed Carbon
  • Need for Speed Pro Street
  • NFL on Tour
  • NHL 09
  • Skate

Comments

Re: Obama Burnout Ads Running Only in Battleground States

Whoa, Obama ads in NFSC? I'll have to keep an eye out. (Yeah it came out in 2006, but I only recently got into the game and have been playing it to death ever since. :P)

EDIT: my bad, battleground states only... I don't know if CA is or not.

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Re: Obama Burnout Ads Running Only in Battleground States

I wouldn't bet on it.

Re: Obama Burnout Ads Running Only in Battleground States

It makes sense, I suppose.

Why pay for advertising in states you know you're going to win (or lose)?  I imagine that saves them a couple bucks.

Re: Obama Burnout Ads Running Only in Battleground States

I just keep seeing Gillette Fusion ads... but then I'm in Canada.

Re: Obama Burnout Ads Running Only in Battleground States

>.>;;; Howabout running it in no states?

Re: Obama Burnout Ads Running Only in Battleground States

Actually, I would prefer it to be all or none. If I'm gonna fly through the air and smash things going a thousand miles an hour, I wanna be able to see the billboard in whatever state I'm playing in.

Game on, brothers and sisters.

------------------------------------------------------------------------------ "Those who sacrifice liberty for security deserve neither." -- Ben Franklin Game on, brothers and sisters.

Re: Obama Burnout Ads Running Only in Battleground States

As long as you could destroy the billboard when you crash into it, cause I wouldn't mind that since I don't like the guy, otherwise, I could do without.


Re: Obama Burnout Ads Running Only in Battleground States

Thats pretty cool idea for the election.

 
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Papa MidnightIn case anyone is interested, there is a clause written into Section 10 of Windows 10's EULA that provides for a Class Action Waiver, and restricts the user to Binding Arbitration.07/29/2015 - 11:15am
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james_fudgeThat's the clean install, for anyone asking07/29/2015 - 9:23am
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TechnogeekAdmittedly there's more room to push for an advertiser boycott when you get into opinion content versus pure news, but keep in mind that reviews are opinion content as well.07/29/2015 - 8:46am
TechnogeekMatts: There's a difference between "this person regularly says extremely terrible stuff" and "I don't like the phrasing used in this one specific editorial".07/29/2015 - 8:45am
MattsworknameWait, is that for the upgrade or the clean install only? cause I was gonna do the upgrade07/29/2015 - 8:32am
james_fudgehttps://www.microsoft.com/en-us/software-download/windows1007/29/2015 - 8:30am
PHX Corp@Wilson, I'm still waiting for My upgrade notice aswell07/29/2015 - 7:57am
MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
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MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
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