GameSpot's Brendan Sinclair is reporting that those now-famous Obama ads running in Burnout Paradise are visible only to gamers who are connecting to Xbox Live from 10 potential battleground states. From GameSpot's coverage:
The EA representative said the ads would only appear in 10 different states, most of them contested battleground states. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign...
The Obama campaign is only running on the Xbox 360 version of the game, as it was handled by Microsoft-owned in-game ad firm Massive Incorporated... As for the absence of Republican presidential candidate John McCain, the EA representative said Massive had approached the Arizona senator's campaign about Burnout advertising.
GamePolitics broke the news of the ads last Thursday.
UPDATE: The Seattle Times is now quoting EA PR rep Holly Rockwood to the effect that the Obama ads are running in eight additional games:
- Madden 09
- Nascar 09
- NBA Live 08
- Need for Speed Carbon
- Need for Speed Pro Street
- NFL on Tour
- NHL 09