Over at Gamasutra, Leigh Alexander serves up a revealing interview with John Riccitiello.
The Electronic Arts CEO dishes on the Spore DRM controversy, EA's abortive merger attempt with Take-Two, and EA's reputation in the gaming community.
Most noteworthy are Riccitiello's comments on the furor whipped up by Spore's much-maligned copy protection scheme:
I personally hate DRM. I don’t like the whole concept; it can be a little bit cumbersome. But I don’t like locks on my door, and I don’t like to use keys in my car... I’d like to live in a world where there are no passports. Unfortunately, we don’t – and I think the vast majority of people voted with their wallets and went out and bought Spore...
Everyone gets that we need some level of protection, or we’re going to be in business for free... [But it was] a minority of [anti-DRM] people that orchestrated a great PR program. They picked the highest-profile game they could find. I respect them for the success of their movement.
I'm guessing that half of them were pirates, and the other half were people caught up in something that they didn’t understand. If I’d had a chance to have a conversation with them, they’d have gotten it... There are different ways to do DRM; the most successful is what WoW does. They just charge you by the month.