Last week GamePolitics broke the news that campaign ads for Barack Obama were showing up in EA's Burnout: Paradise on Xbox Live.
Since that time the story has gone national, with coverage by among others, the Associated Press, New York Times, Washington Post, and USA Today. ABC News and CBS News have mentioned the Obama ads on their websites, although not on the air - so far.
With tonight's final Presidential Debate taking place at Hofstra Unoversity in New York, will the XBL ads come in for a mention? If they do, it will almost certainly come from McCain. There is speculation that McCain's debate strategy this evening will seek to raise questions about Obama's readiness for the White House.
Could McCain use the XBL ads in an effort to paint Obama as geeky or frivolous? If he does, will such charges resonate with voters? Or will McCain come off as out of touch and, well, old?
It's all speculative, of course. We'll find out tonight.