EA May Auction Madden Cover for Charity, Says Peter Moore

October 28, 2008 -

Bloomberg reports that Electronic Arts is considering allowing the highest bidding player to become the cover athlete on its best-selling Madden NFL franchise.

All money received from the winning bidder would go to NFL charity partner the United Way.

The news comes by way of EA Sports president Peter Moore, who told Bloomberg:

I bet you can find 50 players that would say, `I'd pay good money [to be on the cover of Madden]. The league does a lot of work with them to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back...

 

Our research tells us we don't see a huge up-tick or down-tick depending on who's on the cover -- [gamers are] buying Madden.

 


Comments

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Wait... if I bid a billion dollars, can I show myself "sport blogging" or does it have to be football? I'd so find a way to bid if I could sit on my arse and be on the cover of Madden with a hot dog in one hand and a bud in the other wearing a wife beater. Classy... 

 

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I think it's kind of funny that they mentioned the choice of player does nothing to boost or lower sales.  That would make it feel a bit less prestigious to me.  Sort of like "Yeah, it doesn't matter who is on there, it doesn't make a difference anyway."  Bid on, players!  At least it's for charity.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Gonna see my picture on the cover

Gonna buy five copies for my mother

Gonna see my smilin' face

On the cover of the Madden Game.

"I'd far rather be happy than right any day."

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Nice. That is an awesome song.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

He should be IN a game, not responsible for them being made...

I like the idea, incredibly highly paid sports people giving something back is a great thing.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

 A large chunk of sports players especially football,for some reason, give money back to charities and other causes they support.  

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Peter Moore thinks he can find 50 players who would pay to ruin their careers by being on the cover of Madden?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Remember, he thinks EA is a great company that makes great top notch games, and not a single bad game.  He is in a fantasy world.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I still find it odd that they've got Brett Favre in his Packer's jersey on the cover, but he doesn't play for the Packers anymore.

 

/Go Green Bay!

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I thought they had a last minute change of covers before the game was released.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

technically they did. They sent out, along with the game, new slipcovers that could be inserted over the old cover. In other words, they gave people the game and the option of picking up a photoshopped image on a piece of photo paper. Kind of sloppy but eh, what can ya do?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

That would be an interesting idea.  I don't think you'd run into the problem of a substandard player winning since the players who could bid the highest are probably the top tier.

I wonder if some would hold off because of the so called "Madden Curse" but then again, its for charity so you'd look pretty cheap.  

Overall, not a bad way to raise charity money.  Good for EA.

I'm still not buying Spore though...

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA has to do something to try to recover their failing reputation because of Spore's DRM and many other events...  It would be funny if the Madden Curse got the highest bidder, haha.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA already has, it's called releasing good games people like and supporting/publishing games to developers (Dead Space, Bad Company, Rock Band 2, Crysis, Burnout) and also bringing out games and hyping games people seem to want (Mirror's Edge, Dragon Age, ect.)  . You say Peter Moore is living in a fantasy world, I think you are living in the past where EA 2008 is EA 1998. Most hardcore gamers have moved on from that.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Explain Sim Animals then...

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Because Sim Animals really destroys everything right? I guess because of Sim Animals I can't enjoy the dozens of AAA games they put out. GG, i totally lose because of your arguement.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
ConsterTime for something completely different: #teamwhiteandgoldllama!02/27/2015 - 7:27pm
ZippyDSMleeAndrew Eisen: I'll try. ^^02/27/2015 - 5:40pm
 

Be Heard - Contact Your Politician