EA May Auction Madden Cover for Charity, Says Peter Moore

October 28, 2008 -

Bloomberg reports that Electronic Arts is considering allowing the highest bidding player to become the cover athlete on its best-selling Madden NFL franchise.

All money received from the winning bidder would go to NFL charity partner the United Way.

The news comes by way of EA Sports president Peter Moore, who told Bloomberg:

I bet you can find 50 players that would say, `I'd pay good money [to be on the cover of Madden]. The league does a lot of work with them to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back...

 

Our research tells us we don't see a huge up-tick or down-tick depending on who's on the cover -- [gamers are] buying Madden.

 


Comments

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Wait... if I bid a billion dollars, can I show myself "sport blogging" or does it have to be football? I'd so find a way to bid if I could sit on my arse and be on the cover of Madden with a hot dog in one hand and a bud in the other wearing a wife beater. Classy... 

 

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I think it's kind of funny that they mentioned the choice of player does nothing to boost or lower sales.  That would make it feel a bit less prestigious to me.  Sort of like "Yeah, it doesn't matter who is on there, it doesn't make a difference anyway."  Bid on, players!  At least it's for charity.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Gonna see my picture on the cover

Gonna buy five copies for my mother

Gonna see my smilin' face

On the cover of the Madden Game.

"I'd far rather be happy than right any day."

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Nice. That is an awesome song.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

He should be IN a game, not responsible for them being made...

I like the idea, incredibly highly paid sports people giving something back is a great thing.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

 A large chunk of sports players especially football,for some reason, give money back to charities and other causes they support.  

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Peter Moore thinks he can find 50 players who would pay to ruin their careers by being on the cover of Madden?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Remember, he thinks EA is a great company that makes great top notch games, and not a single bad game.  He is in a fantasy world.

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Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I still find it odd that they've got Brett Favre in his Packer's jersey on the cover, but he doesn't play for the Packers anymore.

 

/Go Green Bay!

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I thought they had a last minute change of covers before the game was released.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

technically they did. They sent out, along with the game, new slipcovers that could be inserted over the old cover. In other words, they gave people the game and the option of picking up a photoshopped image on a piece of photo paper. Kind of sloppy but eh, what can ya do?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

That would be an interesting idea.  I don't think you'd run into the problem of a substandard player winning since the players who could bid the highest are probably the top tier.

I wonder if some would hold off because of the so called "Madden Curse" but then again, its for charity so you'd look pretty cheap.  

Overall, not a bad way to raise charity money.  Good for EA.

I'm still not buying Spore though...

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA has to do something to try to recover their failing reputation because of Spore's DRM and many other events...  It would be funny if the Madden Curse got the highest bidder, haha.

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Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA already has, it's called releasing good games people like and supporting/publishing games to developers (Dead Space, Bad Company, Rock Band 2, Crysis, Burnout) and also bringing out games and hyping games people seem to want (Mirror's Edge, Dragon Age, ect.)  . You say Peter Moore is living in a fantasy world, I think you are living in the past where EA 2008 is EA 1998. Most hardcore gamers have moved on from that.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Explain Sim Animals then...

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Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Because Sim Animals really destroys everything right? I guess because of Sim Animals I can't enjoy the dozens of AAA games they put out. GG, i totally lose because of your arguement.

 
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Matthew Wilson@AE I do not think he should be forced ou though. he has his right to his opinion and shouldnt be forced out because people disagree with it.04/27/2015 - 8:07pm
ZippyDSMleeJim suggjested a pay what you want setup like humble bundel.04/27/2015 - 7:49pm
MontePerhaps they should just add a donation system for creators like the monthly pateron model. Only those who regularly make quality content can get compensated while those who would abuse the system are ignored04/27/2015 - 7:46pm
MontePaid mods is not a bad idea; i mean its only fair that makers be compensated and even better if they can do it full time. UNfortunatly there is too much that can go wrong and room for abuse04/27/2015 - 7:44pm
Andrew EisenYeah, working on that story now. Or rather, I'm working on finding time to write up that story.04/27/2015 - 7:40pm
Matthew Wilsonhttps://www.youtube.com/watch?v=Dll8eMJnTEE this crap is why sports fans and gamers dont get along. for love of god did I get sent back to 1995.04/27/2015 - 7:37pm
Matthew WilsonI do not think it will be the last time we see this. btw I am ok with paid mods.04/27/2015 - 7:10pm
ZippyDSMleehttp://www.pcgamer.com/valve-has-removed-paid-mods-functionality-from-steam-workshop/ 0_o04/27/2015 - 6:37pm
ZippyDSMleeMatthew Wilson:Humor and sarcasm sir.04/27/2015 - 6:36pm
Matthew Wilson@zippy there is no way they are going to merge with capcom becouse both companies are not in good shape. sony, Nintendo, and square are the only companies with enough money to pull it off in japan.04/27/2015 - 4:27pm
ZippyDSMleeCutesy name for motherboard. My 300$ mobo fried itself one night...04/27/2015 - 4:23pm
Andrew EisenNo problem. No idea what a mobo is but it's easy to overlook stuff in the Shout box.04/27/2015 - 4:18pm
ZippyDSMleeAndrew Eisen:Ah sorry, last 2-4 days I been dealing with a dead mobo then my new laptop came in trying to get it up to date and stuff transferred over....blag04/27/2015 - 4:16pm
Andrew EisenAlready linked about 10 shouts ago.04/27/2015 - 4:00pm
ZippyDSMleehttp://www.polygon.com/2015/4/27/8503893/konami-delists-itself-from-new-york-stock-exchange This just in Konami and Capcom merge so they can ignore more IP's.04/27/2015 - 3:50pm
E. Zachary KnightNot really. I think people are overly critical of other game projects. Delays should be expected and shouldn't be considered a major failing and worthy of the crap they get.04/27/2015 - 3:09pm
Matthew WilsonI agree that Double Fine gets off way too easy compared to others.04/27/2015 - 2:40pm
PHX Corphttps://twitter.com/Nibellion/status/592762131264733185/photo/1 a Transcript reguarding the Situation at Konami has been found(CEO Went Nuts over mobile and wanted kojima removed from the company)04/27/2015 - 2:25pm
E. Zachary KnightMatthew, delaying games has been amassive point of contention for games that raised a fraction of what Double Fine did.04/27/2015 - 2:14pm
Matthew Wilsonand yes they went way way over budget from what I read.04/27/2015 - 12:33pm
 

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