EA May Auction Madden Cover for Charity, Says Peter Moore

October 28, 2008 -

Bloomberg reports that Electronic Arts is considering allowing the highest bidding player to become the cover athlete on its best-selling Madden NFL franchise.

All money received from the winning bidder would go to NFL charity partner the United Way.

The news comes by way of EA Sports president Peter Moore, who told Bloomberg:

I bet you can find 50 players that would say, `I'd pay good money [to be on the cover of Madden]. The league does a lot of work with them to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back...

 

Our research tells us we don't see a huge up-tick or down-tick depending on who's on the cover -- [gamers are] buying Madden.

 


Comments

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Wait... if I bid a billion dollars, can I show myself "sport blogging" or does it have to be football? I'd so find a way to bid if I could sit on my arse and be on the cover of Madden with a hot dog in one hand and a bud in the other wearing a wife beater. Classy... 

 

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I think it's kind of funny that they mentioned the choice of player does nothing to boost or lower sales.  That would make it feel a bit less prestigious to me.  Sort of like "Yeah, it doesn't matter who is on there, it doesn't make a difference anyway."  Bid on, players!  At least it's for charity.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Gonna see my picture on the cover

Gonna buy five copies for my mother

Gonna see my smilin' face

On the cover of the Madden Game.

"I'd far rather be happy than right any day."

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Nice. That is an awesome song.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

He should be IN a game, not responsible for them being made...

I like the idea, incredibly highly paid sports people giving something back is a great thing.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

 A large chunk of sports players especially football,for some reason, give money back to charities and other causes they support.  

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Peter Moore thinks he can find 50 players who would pay to ruin their careers by being on the cover of Madden?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Remember, he thinks EA is a great company that makes great top notch games, and not a single bad game.  He is in a fantasy world.

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Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I still find it odd that they've got Brett Favre in his Packer's jersey on the cover, but he doesn't play for the Packers anymore.

 

/Go Green Bay!

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

I thought they had a last minute change of covers before the game was released.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

technically they did. They sent out, along with the game, new slipcovers that could be inserted over the old cover. In other words, they gave people the game and the option of picking up a photoshopped image on a piece of photo paper. Kind of sloppy but eh, what can ya do?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

That would be an interesting idea.  I don't think you'd run into the problem of a substandard player winning since the players who could bid the highest are probably the top tier.

I wonder if some would hold off because of the so called "Madden Curse" but then again, its for charity so you'd look pretty cheap.  

Overall, not a bad way to raise charity money.  Good for EA.

I'm still not buying Spore though...

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA has to do something to try to recover their failing reputation because of Spore's DRM and many other events...  It would be funny if the Madden Curse got the highest bidder, haha.

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Re: EA May Auction Madden Cover for Charity, Says Peter Moore

EA already has, it's called releasing good games people like and supporting/publishing games to developers (Dead Space, Bad Company, Rock Band 2, Crysis, Burnout) and also bringing out games and hyping games people seem to want (Mirror's Edge, Dragon Age, ect.)  . You say Peter Moore is living in a fantasy world, I think you are living in the past where EA 2008 is EA 1998. Most hardcore gamers have moved on from that.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Explain Sim Animals then...

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Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Because Sim Animals really destroys everything right? I guess because of Sim Animals I can't enjoy the dozens of AAA games they put out. GG, i totally lose because of your arguement.

 
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Papa MidnightKyle Orland's response: http://arstechnica.com/gaming/2014/09/addressing-allegations-of-collusion-among-gaming-journalists/09/18/2014 - 12:41pm
Papa MidnightJames, I say this as a person who has managed a gaming press website before: This article is horrendous sensationalism: http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/18/2014 - 12:41pm
Krono@james I never said you did. I was responding to Andrew's statement that he'd seen a mere two articles suggesting that the term gamer was tainted, by pointing him to a list of the articles that were more or less the orgin of the idea.09/18/2014 - 12:09pm
E. Zachary KnightBut james, you replied to my tweet when I tweeted about one of those articles. That is basically the same thing as writing an editorial on GP in support of it. ;)09/18/2014 - 12:04pm
james_fudgeNot only did we not write one, we didn't cover any of them either.09/18/2014 - 11:46am
KronoThe underlying suggestion most of the articles had that gamers supporting the issue were just the young men stereotype pissed off a lot of people, and sparked the #NotYourShield tag09/18/2014 - 9:41am
Krono@andrew Just two? The whole reason #GamerGate gained real traction was that 9 op-eds including arguments to that effect dropped in 24 hours: http://markdownshare.com/view/a524affd-e679-40be-8aa1-72058065dc2a09/18/2014 - 9:38am
MaskedPixelantehttp://www.gog.com/forum/general/double_fine_abandoned_spacebase_df9_development ITT: People who don't know what Early Access is.09/18/2014 - 9:32am
ZippyDSMleeFF2/4 remake now on steam.09/18/2014 - 9:13am
james_fudgeThis what they really think of us: http://www.donotlink.com/framed?54192709/18/2014 - 9:10am
ConsterAh yes, nothing quite says "I take offense to being associated with an awful few" like siding with said awful few.09/18/2014 - 9:07am
Michael ChandraSo be smart, and if you want to be part of the good guys, separate yourself from the bad guys. Don't attack those upset you won't.09/18/2014 - 6:30am
Michael ChandraMeanwhile, Gamergate is tainted and wise people already use a different tag to defend decent arguments. Keeping it up is like going #KKK while arguing about PoC.09/18/2014 - 6:30am
Michael ChandraSo while claiming to be unfairly attacked for the actions of a selected few, you unfairly attack an entire crowd for the actions of a selected few? #notagamer #butahater09/18/2014 - 6:30am
james_fudgeQuiknkold: Let me ask you- how many of those 'gamers are dead' articles did you see here? Because apparently i'm part of some vast conspiracy.09/18/2014 - 5:18am
NeenekoAh, that old straw man. That is one of the ironies about the discussion, the whole point is showing how good people can still have problems with sexism and not realize it.09/17/2014 - 9:11pm
Andrew EisenYes, there have been a handful of op-eds suggesting that the term “gamer” has become tainted (two that I know of) but that’s the opinion of only a few. I've seen an equal number from those who disagree.09/17/2014 - 8:55pm
Andrew EisenExcept, you haven't provided a single example of a site that’s actually calling gamers a "collective of Sexist White Bigoted Basement Dwelling Manchildren."09/17/2014 - 8:55pm
TechnogeekIf you want to make the stereotype of gamers less painful, try calling people out when they do bad shit rather than handwave it away as "not all gamers". Even if it is a few bad apples, that'll still more than enough to spoil the barrel.09/17/2014 - 8:53pm
quiknkoldI'm not going to Sell Gamergate anymore. It can sell itself. But I will sell the integrity of the Gamer. That we are still good people, who create and donate to charitys, Who engage with those around us and just want to have a good time.09/17/2014 - 7:35pm
 

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