EA May Auction Madden Cover for Charity, Says Peter Moore

October 28, 2008 -

Bloomberg reports that Electronic Arts is considering allowing the highest bidding player to become the cover athlete on its best-selling Madden NFL franchise.

All money received from the winning bidder would go to NFL charity partner the United Way.

The news comes by way of EA Sports president Peter Moore, who told Bloomberg:

I bet you can find 50 players that would say, `I'd pay good money [to be on the cover of Madden]. The league does a lot of work with them to make them realize how lucky they are and a lot of them have come out of poor circumstances and they give back...

Our research tells us we don't see a huge up-tick or down-tick depending on who's on the cover -- [gamers are] buying Madden.

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Comments

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Zevorick on Tue, 10/28/2008 - 12:14.

Wait... if I bid a billion dollars, can I show myself "sport blogging" or does it have to be football? I'd so find a way to bid if I could sit on my arse and be on the cover of Madden with a hot dog in one hand and a bud in the other wearing a wife beater. Classy...

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Kris on Tue, 10/28/2008 - 11:33.

I think it's kind of funny that they mentioned the choice of player does nothing to boost or lower sales. That would make it feel a bit less prestigious to me. Sort of like "Yeah, it doesn't matter who is on there, it doesn't make a difference anyway." Bid on, players! At least it's for charity.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by JB on Tue, 10/28/2008 - 11:09.

Gonna see my picture on the cover

Gonna buy five copies for my mother

Gonna see my smilin' face

On the cover of the Madden Game.

"I'd far rather be happy than right any day."

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by E. Zachary Knight on Tue, 10/28/2008 - 11:32.

Nice. That is an awesome song.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

E. Zachary Knight
Divine Knight Gaming
OK Game Devs
Random Tower

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Aliasalpha on Tue, 10/28/2008 - 10:25.

He should be IN a game, not responsible for them being made...

I like the idea, incredibly highly paid sports people giving something back is a great thing.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Papa Shango on Tue, 10/28/2008 - 10:52.

A large chunk of sports players especially football,for some reason, give money back to charities and other causes they support.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Michael Brooks on Tue, 10/28/2008 - 07:37.

Peter Moore thinks he can find 50 players who would pay to ruin their careers by being on the cover of Madden?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by DeepThorn on Tue, 10/28/2008 - 07:53.

Remember, he thinks EA is a great company that makes great top notch games, and not a single bad game. He is in a fantasy world.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Mnementh2230 on Tue, 10/28/2008 - 07:00.

I still find it odd that they've got Brett Favre in his Packer's jersey on the cover, but he doesn't play for the Packers anymore.

/Go Green Bay!

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by E. Zachary Knight on Tue, 10/28/2008 - 07:16.

I thought they had a last minute change of covers before the game was released.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

E. Zachary Knight
Divine Knight Gaming
OK Game Devs
Random Tower

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by Zevorick on Tue, 10/28/2008 - 13:24.

technically they did. They sent out, along with the game, new slipcovers that could be inserted over the old cover. In other words, they gave people the game and the option of picking up a photoshopped image on a piece of photo paper. Kind of sloppy but eh, what can ya do?

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by nighstalker160 on Tue, 10/28/2008 - 06:43.

That would be an interesting idea. I don't think you'd run into the problem of a substandard player winning since the players who could bid the highest are probably the top tier.

I wonder if some would hold off because of the so called "Madden Curse" but then again, its for charity so you'd look pretty cheap.

Overall, not a bad way to raise charity money. Good for EA.

I'm still not buying Spore though...

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by DeepThorn on Tue, 10/28/2008 - 07:51.

EA has to do something to try to recover their failing reputation because of Spore's DRM and many other events... It would be funny if the Madden Curse got the highest bidder, haha.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by insanejedi on Tue, 10/28/2008 - 10:26.

EA already has, it's called releasing good games people like and supporting/publishing games to developers (Dead Space, Bad Company, Rock Band 2, Crysis, Burnout) and also bringing out games and hyping games people seem to want (Mirror's Edge, Dragon Age, ect.) . You say Peter Moore is living in a fantasy world, I think you are living in the past where EA 2008 is EA 1998. Most hardcore gamers have moved on from that.

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by DeepThorn on Tue, 10/28/2008 - 12:26.

Explain Sim Animals then...

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: EA May Auction Madden Cover for Charity, Says Peter Moore

Submitted by insanejedi on Tue, 10/28/2008 - 13:09.

Because Sim Animals really destroys everything right? I guess because of Sim Animals I can't enjoy the dozens of AAA games they put out. GG, i totally lose because of your arguement.

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prh99: Well they are probably doing it on Twitter and probably the GG hashtag so any voice reason gets drowned out by idiocy. Also it's far easier to broad brush a group.10/19/2014 - 10:41am

Wonderkarp: dont fool yourself, Technogeek. Remember Mass Effect 3? How about the ferver against Phil Fish?10/19/2014 - 10:18am

MechaTama31: None of which is the fault or responsibility of the people who are not trolling, harassing, threatening, doxxing, etc. So why is their opinion hostage to the people who are?10/19/2014 - 10:06am

Technogeek: If the developer were male there wouldn't have been a "conversation" in the first place.10/19/2014 - 2:27am

Monte: trolls are just at their absolute worst when it comes to women and feminist. You could bet good money that if the developer were male the trolls would be silent and the conversation would actually focus on the journalism.10/18/2014 - 9:18pm

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Papa Midnight: Monte: That's honestly rather short-sighted. As has been proven with other persons who have been targeted, if it wasn't Quinn, it would be someone else.10/18/2014 - 6:26pm

Avalongod: I think that's part of what gives an esoteric news story like this real life...it taps into a larger narrative about misogyny in society outside of games.10/18/2014 - 3:29pm

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Wonderkarp: Zippy : Havent tried the PS4 controller. might later.10/18/2014 - 2:37pm

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Monte: We have seen scandel's before but the trolling has never been as vile as what we see with GG. Trolls usually have such a tiny voice you can barely notice them, but its like moths to a flame whenever femistist are involved.10/18/2014 - 1:53pm

ZippyDSMlee: Wonderkarp: You might be able to if you had a PS4 controller.10/18/2014 - 1:00pm

MaskedPixelante: http://store.steampowered.com/app/327940/ Night Dive starts charging for freeware.10/18/2014 - 12:21pm

Matthew Wilson: the sad thing is there are trolls on both sides of this. people need to stop acting like their side is so pure.10/18/2014 - 12:19pm

MechaTama31: So, only speak out on a scandal that hasn't attracted trolls? I wouldn't hold my breath...10/18/2014 - 10:49am

Monte: I feel like GG just needs to die. The movement is FAR to tainted by hatred and BS for it to be useful for any conversation. Let GG die, and then rally behind the NEXT gaming journalism scandal, and start the conversation fresh.10/18/2014 - 10:33am

quiknkold: and we dont have a Dovakin to call a cease fire10/17/2014 - 7:37pm

quiknkold: The whole thing is Futile. Both sides are so buried deep in their trenchs that there isnt a conversation. Its just Finger Pointing, Name Calling, Doxxing, Threats. there needs to be a serious conversation, and GG isnt it.10/17/2014 - 7:37pm

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