Obama Campaign Paid $44K for In-game Ads

October 29, 2008 -

GameSpot has learned that Barack Obama's in-game ads on Xbox Live set the Democratic nominee's campaign back $44,465.78.

That amounts to pretty good bang for the buck, especially when factoring in the widespread mainstream publicity generated by the ads after GamePolitics broke the news of their existence on October 9th.

The Obama XBL ads were covered by, among others, the New York Times and Associated Press as well as most of the major news networks.


 


Comments

Re: Obama Campaign Paid $44K for In-game Ads

I am very suprised it cost only $44K.  That's way cheaper than a mass-market adwords campaign over a similar period. Is there any indication about how many unique players saw the ads?

Re: Obama Campaign Paid $44K for In-game Ads

They're rotating ads I think. So pricing them might be less than a solid garunteed spot on a network. Besides, the medium has only recently begun to be exploited for advertisements.

Re: Obama Campaign Paid $44K for In-game Ads

I don't get it. Seems to me like the Obama campaign's polliing should have told them that these voters were already rooting for him.

Re: Obama Campaign Paid $44K for In-game Ads

While I'm not a big fan of either major candidate in this election, I will say that I have to commend Obama's camp for actually having some clue of how to reach young voters. (I still don't trust him or McCain to run the country though.)

 

 

"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety" - Benjamin Franklin

"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety" - Benjamin Franklin

Re: Obama Campaign Paid $44K for In-game Ads

Ok, how about we say that he wants you to vote for him INSTEAD of playing games?

Re: Obama Campaign Paid $44K for In-game Ads

you say that not him. He said games do not make History. So he's saying that you can play 'till your hands are sore and you'll become blind and this maybe could change your history but not The History, the World history. And considering you live in such a powerful country, maybe he's right. Think about it.

Re: Obama Campaign Paid $44K for In-game Ads

The power of our contry is irrelevant. And given the leftward shift in our politicians in recent years (not our populace, just the politicians), we aren't going to be powerful or rich much longer.

Re: Obama Campaign Paid $44K for In-game Ads

I don't wanna contrddict you tout-court, but seeing things from outside gives you a different view.
Your country have never been so poor and down in world politic agreement from 1920's, let me tell you.

And if causing a big economic world crisis, tens thousands of deaths around the world for only God knows what isn't enough for you to call it a powerful country, well, I don't know what powerful is.

Re: Obama Campaign Paid $44K for In-game Ads

"Obama Campaign Paid $44K for In-game Ads" . so stop saying "Obama suggest don't play videogames". :)

Re: Obama Campaign Paid $44K for In-game Ads

Yeah.

 

I should have kept my mouth shut...

Re: Obama Campaign Paid $44K for In-game Ads

*does the Obama is gonna win the White House happy dance*

#Nevada went blue, Nevada went blue, Nevada went blue, Nevada went blue...

http://www.pollster.com/

Re: Obama Campaign Paid $44K for In-game Ads

Oh, great.  We have a lovely renewal of the assault weapons ban to look forward to, and a ban on most rifle ammunition, a 500% tax markup on firearms (55% tax on rifles, 50% on handguns), probably a law saying that no gun store can be within five miles of a large portion of bulidngs/areas (government buildings, school buildings, public parks, etc.), laws saying that you cannot have a Concealed Carry License, and of course, some Supreme Court Justices who'll do their best to fuck you out of your 2nd amendment rights.

On top of that, we'll have a quick 'fix' to the economy leading into a depression, a rise in oil prices, money wasted on going green (yes, going green is bullshit too), a great tax rate increase for everyone, more government programs to help the people too lazy to work like the rest of us do, and we'll LOSE two wars, which the 3 year old of children of today will have to die for in 15 years. 

Oh man, Obama, what a great president.  Maybe you should do some research into his Illinois Senate and Joyce Foundation time.

Re: Obama Campaign Paid $44K for In-game Ads

money wasted on going green (yes, going green is bullshit too)

You do know that McCain is supporting clean renewable energy too, right? Neither platform is neither completely for or against fossil fuels- they are mostly concerned on greatly reducing the US's dependence on foreign oil because it's seen as a national security issue.

Re: Obama Campaign Paid $44K for In-game Ads

Oh, great.  We have a lovely renewal of the assault weapons ban to look forward to, and a ban on most rifle ammunition, a 500% tax markup on firearms (55% tax on rifles, 50% on handguns), probably a law saying that no gun store can be within five miles of a large portion of bulidngs/areas (government buildings, school buildings, public parks, etc.), laws saying that you cannot have a Concealed Carry License, and of course, some Supreme Court Justices who'll do their best to fuck you out of your 2nd amendment rights.

Riiiiight.

Got any backing for your claims aside from "Research his record and you'll see that I'm right."?

-Gray17

-Gray17

Re: Obama Campaign Paid $44K for In-game Ads

Are you serious? I've posted these links repeatedly, and if you've researched a damn thing about Obama, nothing I've said up there will be new to you.

Gunbanobama.com is an NRA run site that shows Obama's stance on the 2nd amendment from his time with the Joyce foundation to today.

You can look at his debates for the Illinois state senate position he used to fill, as well as his debates for Senator, as well as his voting record in the Illinois State Senate.

Of course, you could just follow him because he promises Change and Hope, like so many others, and not do any research.

By the way, the tax imposed on firearms is the only tax levied against a group with that group's approval.  That 10 to 11 percent tax on firearms and ammunition builds shooting ranges and funds programs for marksmanship, safety, and hunting.  Raising it to a 55% tax means that for a 1000 dollar rifle, you'll pay 550 dollars in taxes, and that money will never go to what it was originally intended for.

Re: Obama Campaign Paid $44K for In-game Ads

"Are you serious? I've posted these links repeatedly"

I've been busy with other things lately and haven't been reading the comments as much. So no I haven't seen whatever links you've posted before.

"Gunbanobama.com is an NRA run site"

Although if that's the only one you've posted, then autofail right there. I know the NRA's stance on Obama's plans. I also know that stance is largely a gross exageration from the fence sitting Obama's been actually doing. Got any sources that aren't blatantly and heavily biased?

"Of course, you could just follow him because he promises Change and Hope, like so many others, and not do any research."

You know, I'm also certain this chunk of your post falls under some logical fallacy of debate or another. Unforunately I can't remember which, and don't have the time to look it up.

"By the way, the tax imposed on firearms is the only tax levied against a group with that group's approval.  That 10 to 11 percent tax on firearms and ammunition builds shooting ranges and funds programs for marksmanship, safety, and hunting.  Raising it to a 55% tax means that for a 1000 dollar rifle, you'll pay 550 dollars in taxes, and that money will never go to what it was originally intended for."

Riiiiiight. Where's this on his website? What bills has he introduced in the legislature to accomplish this?

-Gray17

-Gray17

Re: Obama Campaign Paid $44K for In-game Ads

http://www.gunbanobama.com/default.aspx?NavGuid=6e4eb1bf-3a37-475b-8f00-0da81a24c06d

That has quite a few of Obama's idiotic stances.  For more, visit the Joyce foundation website at joycefdn.org.  He was on the board of directors from 1998 to 2001.

As for why Obama doesn't have that on his website, probably because he realizes that admitting to the things he's said on his site would be political suicide.

Re: Obama Campaign Paid $44K for In-game Ads

So it seems that you do autofail for only being able to link to an NRA run website. Well, I suppose I should give you partial credit in that the specific page you just linked to does hold at least a couple links to websites that aren't blatantly biased. And for pointing at the Joyce Ffoundation's website, which appears to be a general charity for do gooding, as opposed to something like say, the Brady Campaign.

Also, you've kinda missed the point. If those were current goals of his, they'd be on his website. Things that have been goals of his in the past, or that he approved of at the state level isn't automatically a goal at higher levels.

In any case, why don't you try linking people to something rather less biased than the NRA? Like say, some of the debunkings of the NRA's exageration and blatant lies. Like say, these:

http://www.politifact.com/truth-o-meter/personalities/national-rifle-association/

http://www.factcheck.org/elections-2008/nra_targets_obama.html

http://www.factcheck.org/elections-2008/the_rifle_associations_true_story.html

The bottom line is that while Obama's no great friend of guns, nor is he the dedicated enemy you want to make him out to be. He's pretty much a fence sitter.

-Gray17

-Gray17

Re: Obama Campaign Paid $44K for In-game Ads

Are you serious? I've posted these links repeatedly, and if you've researched a damn thing about Obama, nothing I've said up there will be new to you.

Gunbanobama.com is an NRA run site that shows Obama's stance on the 2nd amendment from his time with the Joyce foundation to today.

You can look at his debates for the Illinois state senate position he used to fill, as well as his debates for Senator, as well as his voting record in the Illinois State Senate.

Of course, you could just follow him because he promises Change and Hope, like so many others, and not do any research.

By the way, the tax imposed on firearms is the only tax levied against a group with that group's approval.  That 10 to 11 percent tax on firearms and ammunition builds shooting ranges and funds programs for marksmanship, safety, and hunting.  Raising it to a 55% tax means that for a 1000 dollar rifle, you'll pay 550 dollars in taxes, and that money will never go to what it was originally intended for.

Re: Obama Campaign Paid $44K for In-game Ads

But why do you need assault weapons? They are made purely for... well... assault. Unless you are in the police force, or the army, you would not use assault weapons as protection.

Re: Obama Campaign Paid $44K for In-game Ads

Absolutely ill-informed.

What is the difference between a semi-automatic rifle and an 'assault rifle'?  There is none.  The only difference is magazine size, and you can get semi-automatic 'hunting rifles' in more powerful calibers than you can get 'assault rifles'.  By the way, assault rifle is a misnomer.  All it describes is a semi-automatic rifle with a detachable box magazine.  Of course, when you say that, it sounds a lot less scary to the average jackass than ASSAULT RIFLE.

No mention is made of the non-home protection uses of these rifles in the media.  For example, semi-automatic rifles are popular among ranchers, hunters, and varminters.  They're used in competition (3 gun competitions especially), and as a great learning rifle for younger marksmen.

They're also very effective as a home defense weapon. 

There is no real reason why any law-abiding citizen should not have an 'assault rifle'.

Also, I am far more accurate with a rifle or pistol than anyone in the local police force.  Most police forces are poorly trained with their firearms or barely trained, with only the occasional few who strive for exceptional marksmanship.  In many areas where police are getting Ar-15's, they probably shouldn't have them, because they barely know how to use them.

Re: Obama Campaign Paid $44K for In-game Ads

Thank you, Mr. Lewis. I agree with everything you have said.

As an American, I'd rather see this country move forward, not backwards. I just wish more people were able to see through all that "change" nonsense Obama babbles on about.

--- I do more than just play games. I draw, too: http://www.silvermelee.deviantart.com

--- I do more than just play games. I draw, too: http://www.silvermelee.deviantart.com

Re: Obama Campaign Paid $44K for In-game Ads

You speak as if it would be presumptuous to be very open about bringing change.

Re: Obama Campaign Paid $44K for In-game Ads

Whats the problem with banning assault rifles? Does a civilian really NEED anything stronger than a handgun or hunting shotgun? Sure assault rifles are probably next to irrelevant as far as gun crimes go but it seems sensible to try and restrict them.

 

<JOKE>No matter what the Ammunation ads in GTA Vice City said, Red Dawn was a movie, not a documentary</JOKE>

 

I've never gotten the whole gun thing with americans, suppose it's just a cultural thing though.

Re: Obama Campaign Paid $44K for In-game Ads

An assault rifle and an assault weapon are two different things.  The former refers to select-fire (i.e. capable of automatic fire) military-style battle rifles -- most notably the M16 and AK-47.  The latter is a made-up term to refer to semi-automatic versions of assault rifles.

The thing about assault weapons is that they use the same rounds as their military counterparts.  That means that they tend to be weaker than traditional hunting rifles.  Both an M16 and its semi-auto equivalent, the AR-15, fire 5.56 NATO.  That's a weak enough round that the AR-15 would be underpowered for something like deer hunting.  I seem to recall Ted Nugent mentioning using it for hunting gophers.

The Assault Weapons Ban, at its core, is an attempt to ban certain weapons because they're essentially "scary looking".  It plays on fear, ignorance, and confusion with fully automatic weapons (which are already heavily restricted by law and weren't further affected by the '94 Assault Weapons Ban.  The '94 ban was allowed to sunset 10 years later because Congress couldn't find any positive effect on crime from it.  It's crazy enough that Obama's advocating making the AWB permanent on his website, but it's downright dishonest that it's there at the same time that he's claiming in person that he doesn't want to take away people's guns.

Re: Obama Campaign Paid $44K for In-game Ads

Obama also wants to ban your right to handguns, most hunting rifles, and shotguns that hold more than 5 rounds.

Re: Obama Campaign Paid $44K for In-game Ads

Why did you wait to drop that bombshell news tidbit instead of saying it before?

Re: Obama Campaign Paid $44K for In-game Ads

A well regulated militia being necessary to the security of a free State, the right of the People to keep and bear arms shall not be infringed.

Why should I not be allowed to own an M14 or an AR-15 or any other 'assault rifle' that I wish to own?  Why should I not be able to legally own something that is in the same caliber as what certain groups of thugs get illegally from across the border to the south?  Why should I not be able to use a semi-auto rifle as a varminting rifle, instead of using a bolt-action rifle in the same caliber?  Why shouldn't I be able to own handguns?  

There is no good answer to any of these questions.

 

Re: Obama Campaign Paid $44K for In-game Ads

Yes there is. Guns are a last resort to supress tyranny from the Government. If citizens are armed, government stays in check. See - guns aren't the only way to kill. Give a man an AR-15 - now give another man 10 Molotov Cocktails - who has the potential to kill more? No answer to that - it's situational. In a dense crowd, they can both deliver massive amounts of damage.

A guy in a Four-Wheel drive or a Hybrid two door - up against that same crowd can do just as much damage - and in many cases, even more, because that tank of gas will last a lot longer than a clip of ammunition and a stack of Molotov's.

Give a guy a box-cutter and put him on a jet - what's his potential for causing death? Refer to 9-11-2001 for information on that.

Give a government worker access to deadly biologicals and he mails out letters laced with Anthreax - again, what's the potential for death in that scenario?

Give a Goverment complete control over a population, add an insane leader - and what's the potential for death? That particular exmaple has killed more people that guns in the hands of citizens could even come CLOSE to. Add all the people 'citizens' have killed with any device, and it doesn't even come close to the numbers 'governments' have slaughtered. The most dangerous device to a human - *statistically* is a government out of control.

It's the HUMAN that has the potential to do distruction. Not the tool. If human hands never touch the gun, it will do *nothing*. If someone's intent on killing, what laws are in effect won't really matter. Sadly, lunatics hell-bent on killing others can be quite inventive.

Re: Obama Campaign Paid $44K for In-game Ads

Honestly... an assault weapon ban is a bad thing. Now I'm sure you have the thought in your head that this sort of ban would prevent pre-schoolers from carrying M60s to Chucky Cheese... but the ban would lead to many standard fire arms being made illegal too.

The last time this ban was imposed, gun violence and gun related crime rose greatly... thats why it was lifted. Laws like this do nothing but endanger average people, as criminals (or people who plan on using these weapons for "evil") do not obtain them legally anyway. You also have to remember that the "Assault Weapons" that are legally purchased already have to meet legal standards (i.e.- No burst fire or fully automatic weapons).

If you really wanna see reasons not to ban these weapons, look up the LA riots.

 

"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety" - Benjamin Franklin

Re: Obama Campaign Paid $44K for In-game Ads

Criminals have assault rifles. They will continue to buy assault rifles, legality doesn't matter to them. So any 'law' banning any kind of gun only applies to people who follow said law.

Those who are not following the laws - it doesn't matter to them. You think the drug dealers and bank robbers care at all about a gun law? Seriously, lol

Re: Obama Campaign Paid $44K for In-game Ads

And you'll be regretting it when he does something stupid, well, stupider since his ads are in the game and he's saying video games make ya lazy.

Re: Obama Campaign Paid $44K for In-game Ads

Historic voter turnout, and yet videogames are for underachievers. Facepalm.

 

-Remember kids, personal responsibility is for losers! -The Buck Stops Here. -Thou Shall Not Teamkill, Asshole.

Reality/////////////////////////////////////Fantasy. Seems like a pretty thick line to me...

Re: Obama Campaign Paid $44K for In-game Ads

44k is dirt cheap.

Re: Obama Campaign Paid $44K for In-game Ads

Imagine what the Republican party can do with $44k. They can buy Sarah Palin some shirts!

Re: Obama Campaign Paid $44K for In-game Ads

44K is a nice chunk of change which keeps the cost of XBL down, and keeps PSN free.

Personally i still prefer free, but that's an opinion.

Re: Obama Campaign Paid $44K for In-game Ads

i prefer free too, but the PSN is so slow it takes me an hour to download say a demo or video for a game. whereas the 360 Live it only takes minutes, if that to download fully, and best yet, no hassle to install it later, its download and play.

so the $53 a year subscription is well worth the quality of service. it has its down time, but thats because unlike PSN that gets an update once in a while and barely worth a mention as it only gets slower, the Live network gets better, and has seen at least 2 overhauls so far, and another on the way to make it all even better yet again.

no differant than an MMO getting a new patch, after the patch theres a bit down time and even a nasty server load, but once its settled things go smooth once more. PSN just lags :/

i like my PS3 and Socom rocks on it... when its not locking up :p, but  the network sux.

Re: Obama Campaign Paid $44K for In-game Ads

Yup, Live is a real case of 'you get what you pay for'. Enterprise level reliability & support at a comparatively low cost, hell my internet banking portal is offline more than Live is...

Re: Obama Campaign Paid $44K for In-game Ads

My one complaint, and I'm sure you'll agree: there's no searching the Live market.

Re: Obama Campaign Paid $44K for In-game Ads

Re: Obama Campaign Paid $44K for In-game Ads

I doubt that. A more likely scenario is that Sony and Microsoft paid EA to include space for the ad's during development, and then Sony and Microsoft sold the ad space.

When you watch a show on TV, it's the network who makes the money from commercials, not the producers of the show it's airing on.

Re: Obama Campaign Paid $44K for In-game Ads

I don't care about ads in games, but this is silly after Obama saying video games make you lazy.

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: Obama Campaign Paid $44K for In-game Ads

I'm siding with the people who consider those interpretations silly. But am I the only one who's thinking "man, Jack could have paid his fines with that?"

Re: Obama Campaign Paid $44K for In-game Ads

We gamers may be "underachievers" who "can't make history" but that doesn't mean Barack Obama doesn't want our vote!

 

Andrew Eisen

Re: Obama Campaign Paid $44K for In-game Ads

Well, if he wants to reach out to you and encourage you to get outside and make history, in game ads make a lot of sense.  Besides, it's pretty clear that he has nothing against gamers as people, even if he does think that wasting all of your time in front of a screen is unhealthy (which it is).

Re: Obama Campaign Paid $44K for In-game Ads

it makes sense yes, but it doesn't make sense he's pretty much anti gaming (not as in a JT way, but as in a "its causing a moral decline and its up to all of us to fix the problem" sorta way) as his new ad's show. Ye he pays to advertise IN the games he doesn't want us sitting there playing?

 

 

i see him as mostly in it for the publicity, though i do agree with his views on much, i disagree with all the dems on wanting to pull outta iraq to fast. they just aren't ready to walk on their own yet.

 
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