Bogost: Campaign-sponsored Games are Down from 2004 Election

October 30, 2008 -

In his Gamasutra column, Georgia Tech prof Ian Bogost writes of the decline of the officially-sponsored campaign video game:

The 2004 election cycle saw the birth and quick rise of the official political video game... It was easy to get public attention around such work, and indeed one of the benefits of campaign games revolved around their press-worthiness. By the final weeks of the last election cycle, all signals suggested that campaign games were here to stay.

But, as Bogost notes, only the McCain campaign's dreary Pork Invaders emerged in the 2008 presidential election season. There were, however, a plethora of unofficial games, as tracked by GamePolitics. Bogost, who has designed political games himself, does not regard them highly:

Unofficial political games also made few innovations this year. The largest crop of them are game-like gags about Sarah Palin, from the almost-topical Polar Palin to the toy-like Palin as President to the wildlife sendup Hunting with Palin to a series of Palin chatterbots to the inevitable whack-a-mole clone Puck Palin.

We'll have to take issue with Bogost's head count of commercial games with political themes. While he does mention The Political Machine 2008 and the very forgettable Hail to the Chimp, he seems to miss Democracy and President Forever.

If politically themed games are indeed dwindling, why is that happening? Bogost suggests that campaigns are turning to other online resources:

There are reasons games have grown slowly compared to other technologies for political outreach. The most important one is also the most obvious: since 2004, online video and social networks have become the big thing, as blogs were four years ago...

 

Online video became the political totem of 2008, from James Kotecki's dorm room interviews to CNN's YouTube debates. At the same time, the massive growth in social network subscriptions made social connectivity a secondary focus for campaign innovation, especially since Facebook opened its pages beyond the campus in 2006.


Comments

Re: Bogost: Campaign-sponsored Games are Down from 2004 Election

Frogboy should be happy his TPM is taken seriously by professors now. For anyone interested the official site is www.politicalmachine.com. There is also a free version for people to try.

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james_fudgeSorry I was time traveling this morning.04/28/2015 - 10:07am
E. Zachary KnightPHX, thanks. I fixed it.04/28/2015 - 9:14am
PHX CorpThere is a typo in the Gamestop raising 500K article, it should be 2015 not 210504/28/2015 - 8:36am
MattsworknameThis is the world now Colin, either get with the times, or get left behind. Your choice.04/28/2015 - 8:14am
Mattsworknamehttp://www.forbes.com/sites/insertcoin/2013/08/24/league-of-legends-finals-sells-out-las-staples-center-in-an-hour/04/28/2015 - 8:14am
Mattsworknamehttp://www.polygon.com/2014/7/29/5949773/dota-2-the-international-tournament-20-million-viewers04/28/2015 - 8:13am
Mattsworknamehe's not needed, not in the modern world, not in a world where more people attend the LOL finals for 5 million, then attend your average sports event.04/28/2015 - 8:12am
MattsworknameFunny that Colin Cowherd is so out of the times, he had to try multiple times to get the names of the games right. People like him are anachronisms.04/28/2015 - 8:10am
PHX Corphttp://kotaku.com/halo-mcc-esports-event-canceled-because-the-game-would-1700543158 Halo: MCC eSports Event Canceled Because The Game Wouldn't Work04/27/2015 - 10:15pm
Matthew Wilson@AE I know I was just stating where I stand on issues like that in general04/27/2015 - 8:12pm
Andrew EisenWho, Colin Cowherd? No one's suggesting he should be forced out. Or that he should commentate on video games.04/27/2015 - 8:10pm
Matthew Wilson@AE I do not think he should be forced ou though. he has his right to his opinion and shouldnt be forced out because people disagree with it.04/27/2015 - 8:07pm
ZippyDSMleeJim suggjested a pay what you want setup like humble bundel.04/27/2015 - 7:49pm
MontePerhaps they should just add a donation system for creators like the monthly pateron model. Only those who regularly make quality content can get compensated while those who would abuse the system are ignored04/27/2015 - 7:46pm
MontePaid mods is not a bad idea; i mean its only fair that makers be compensated and even better if they can do it full time. UNfortunatly there is too much that can go wrong and room for abuse04/27/2015 - 7:44pm
Andrew EisenYeah, working on that story now. Or rather, I'm working on finding time to write up that story.04/27/2015 - 7:40pm
Matthew Wilsonhttps://www.youtube.com/watch?v=Dll8eMJnTEE this crap is why sports fans and gamers dont get along. for love of god did I get sent back to 1995.04/27/2015 - 7:37pm
Matthew WilsonI do not think it will be the last time we see this. btw I am ok with paid mods.04/27/2015 - 7:10pm
ZippyDSMleehttp://www.pcgamer.com/valve-has-removed-paid-mods-functionality-from-steam-workshop/ 0_o04/27/2015 - 6:37pm
 

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