Bogost: Campaign-sponsored Games are Down from 2004 Election

October 30, 2008 -

In his Gamasutra column, Georgia Tech prof Ian Bogost writes of the decline of the officially-sponsored campaign video game:

The 2004 election cycle saw the birth and quick rise of the official political video game... It was easy to get public attention around such work, and indeed one of the benefits of campaign games revolved around their press-worthiness. By the final weeks of the last election cycle, all signals suggested that campaign games were here to stay.

But, as Bogost notes, only the McCain campaign's dreary Pork Invaders emerged in the 2008 presidential election season. There were, however, a plethora of unofficial games, as tracked by GamePolitics. Bogost, who has designed political games himself, does not regard them highly:

Unofficial political games also made few innovations this year. The largest crop of them are game-like gags about Sarah Palin, from the almost-topical Polar Palin to the toy-like Palin as President to the wildlife sendup Hunting with Palin to a series of Palin chatterbots to the inevitable whack-a-mole clone Puck Palin.

We'll have to take issue with Bogost's head count of commercial games with political themes. While he does mention The Political Machine 2008 and the very forgettable Hail to the Chimp, he seems to miss Democracy and President Forever.

If politically themed games are indeed dwindling, why is that happening? Bogost suggests that campaigns are turning to other online resources:

There are reasons games have grown slowly compared to other technologies for political outreach. The most important one is also the most obvious: since 2004, online video and social networks have become the big thing, as blogs were four years ago...

 

Online video became the political totem of 2008, from James Kotecki's dorm room interviews to CNN's YouTube debates. At the same time, the massive growth in social network subscriptions made social connectivity a secondary focus for campaign innovation, especially since Facebook opened its pages beyond the campus in 2006.


Comments

Re: Bogost: Campaign-sponsored Games are Down from 2004 Election

Frogboy should be happy his TPM is taken seriously by professors now. For anyone interested the official site is www.politicalmachine.com. There is also a free version for people to try.

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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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