Supporter Looks Back at the Success of Obama's ARG

November 18, 2008 -

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics...

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money... MyBO was the first serious ARG deployed by a political campaign...

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system...


Comments

Re: Supporter Looks Back at the Success of Obama's ARG

I like how they abbreviate the game as MyBO. Did degree sponsor its development?

Re: Supporter Looks Back at the Success of Obama's ARG

Is there a meaning for, "ARG", that I'm not aware of?  The only meaning I know for it is, "Alternate Reality Game", and there's nothing "alternate reality" about this, unless you're really stretching the term.  It's more like Folding@Home meets viral marketing meets cold-call fundraising.

By the definition of ARG used here, several training supplement companies have been running ARGs for years by allowing amateur athletes to earn credits and products as rewards for attracting customers.  Conversely, by my definition, an ARG is a set of unfolding, dramatic circumstances that people can participate in, but that has no bearing on actual reality.

Edit:  OK, so the author of the article is altering it to "augmented reality game" because he's apparently a bit of a kook.  That term doesn't even make any sense.

Re: Supporter Looks Back at the Success of Obama's ARG

I've always heard it as "augmented" reality game.  Never heard it as alternate.  Makes more sense that way anyway, in that its like an add-on to reality, as opposed to be another one entirely.

Re: Supporter Looks Back at the Success of Obama's ARG

I just thought 'ARG' was the sound you made when you found out they'd installed an explorer bar without bothering to tell you ;)

Re: Supporter Looks Back at the Success of Obama's ARG

 Hmmm, perhaps this is why Barack won; he is a man of the people and their medium.

Re: Supporter Looks Back at the Success of Obama's ARG

I'd be surprised if he wasn't.

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Re: Supporter Looks Back at the Success of Obama's ARG


Impressive...

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Re: Supporter Looks Back at the Success of Obama's ARG

That's actually quite impressive. See, this is the future of campaigning folks. I'd love to see republicans and even independents get this sort of thing going too.

 
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MechaTama31I mean, of the groups being bullied here, which of the two would you refer to collectively as "nerds"?10/19/2014 - 11:30pm
MechaTama31But that's the thing, it doesn't sound to me like he is advocating bullying, it sounds like he is accusing the SJWs of bullying the "nerds", who I can only assume refers to the GGers.10/19/2014 - 11:21pm
Andrew EisenInteresting read. Unfortunately, too vague to form an opinion on but at least now I know what faefrost was talking about in James' editorial.10/19/2014 - 10:39pm
Neo_DrKefkaBreaking GameJournoPros organized a blacklist of former Destructoid writer Allistar Pinsof for investigating fraud in IndieGoGo campaign http://blogjob.com/oneangrygamer/2014/10/gamergate-destructoid-corruption-and-ruined-careers/10/19/2014 - 8:57pm
Neo_DrKefkaOnly good thing I seen come out of the Biddle incident was the fact a professional fighter offered to give 10k to an anti bullying charity for a round in the ring with Biddle.10/19/2014 - 7:49pm
Neo_DrKefkaEven after all the interviews she is still on twitter making fun of people with disabilities (Autism) yet she is a part of the crowd that is on the so called right side of history...10/19/2014 - 7:48pm
Neo_DrKefkaWhich #GameGate supports are constantly being harassed and bullied. Brianna Wu who I told everyone she was trolling GamerGate weeks ago with her passive aggressive threats was looking for that crazy person in the crowd.10/19/2014 - 7:47pm
Neo_DrKefkaI believe the problem #GamerGate has with Sam Biddle is he is apart of this blogging group that in a way hates or detests its readers. Also being apart of the crowd that claims its on the right side of history isn't helping when he is advocating bullying10/19/2014 - 7:45pm
MechaTama31Of course, I'm looking at these tweets in isolation, I don't know a thing about the guy.10/19/2014 - 7:06pm
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Andrew EisenI have it. The problem, so far as I can tell, is neither of them allow me to overlay my webcam feed or text links to my Extra-Life fundraising page.10/19/2014 - 4:08pm
quiknkoldand yes, its free10/19/2014 - 4:05pm
quiknkoldshould grab Hauppauge capture. has mic support and can upload directly to youtube10/19/2014 - 4:05pm
Andrew EisenThe former.10/19/2014 - 4:00pm
quiknkoldwas it StreamEez, or the StreamEez feature in Hauppauge Capture? cause I know Capture has alot more support from the devs.10/19/2014 - 3:54pm
Andrew EisenI actually tried StreamEez last week. Flat out didn't work.10/19/2014 - 3:53pm
quiknkoldI use the Hauppauge Capture software's StreamEez. Arcsoft showbiz for recording. I just streamed a few hours of Persona 4 Golden with zero problem using the program. Xsplit is finniky when it comes to Hauppauge10/19/2014 - 3:40pm
Andrew EisenTrying to capture console games and broadcast with Open Broadcaster System because I've had technical difficulties using XSplit 3 weeks in a row.10/19/2014 - 3:37pm
quiknkoldand what are you trying to capture?10/19/2014 - 3:31pm
 

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