Supporter Looks Back at the Success of Obama's ARG

November 18, 2008 -

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics...

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money... MyBO was the first serious ARG deployed by a political campaign...

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system...


Comments

Re: Supporter Looks Back at the Success of Obama's ARG

I like how they abbreviate the game as MyBO. Did degree sponsor its development?

Re: Supporter Looks Back at the Success of Obama's ARG

Is there a meaning for, "ARG", that I'm not aware of?  The only meaning I know for it is, "Alternate Reality Game", and there's nothing "alternate reality" about this, unless you're really stretching the term.  It's more like Folding@Home meets viral marketing meets cold-call fundraising.

By the definition of ARG used here, several training supplement companies have been running ARGs for years by allowing amateur athletes to earn credits and products as rewards for attracting customers.  Conversely, by my definition, an ARG is a set of unfolding, dramatic circumstances that people can participate in, but that has no bearing on actual reality.

Edit:  OK, so the author of the article is altering it to "augmented reality game" because he's apparently a bit of a kook.  That term doesn't even make any sense.

Re: Supporter Looks Back at the Success of Obama's ARG

I've always heard it as "augmented" reality game.  Never heard it as alternate.  Makes more sense that way anyway, in that its like an add-on to reality, as opposed to be another one entirely.

Re: Supporter Looks Back at the Success of Obama's ARG

I just thought 'ARG' was the sound you made when you found out they'd installed an explorer bar without bothering to tell you ;)

Re: Supporter Looks Back at the Success of Obama's ARG

 Hmmm, perhaps this is why Barack won; he is a man of the people and their medium.

Re: Supporter Looks Back at the Success of Obama's ARG

I'd be surprised if he wasn't.

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Re: Supporter Looks Back at the Success of Obama's ARG


Impressive...

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Re: Supporter Looks Back at the Success of Obama's ARG

That's actually quite impressive. See, this is the future of campaigning folks. I'd love to see republicans and even independents get this sort of thing going too.

 
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MattsworknameAndrew: Im not sure Im the one to be explainging this really, Im not sure im articulating it right07/31/2015 - 9:20pm
Big PermI got to around 30 in tera before giving up. I liked my sorc, but I need better motivation to grind07/31/2015 - 9:14pm
Andrew EisenAh TERA. I made a video about TERA censorship. One of my more popular ones. https://www.youtube.com/watch?v=AO26h9etTbw07/31/2015 - 8:52pm
Goth_SkunkI've been playing TERA all day. Just took a break to barbecue some chicken. :3 And Andrew: I'm using Cabal to suggest a group of people secretly united in some private views or interests within a community.07/31/2015 - 8:50pm
Andrew EisenI'd love to but I'm at work. But once I get home... I'm going to work out for a while. But after THAT... I'm going to shower. Then eat. Then prep tomorrow's meals. And THEN play video games! YEAH!!!07/31/2015 - 8:38pm
Big Permlol, ya'll are still going back and forth? Take a break and play some video games07/31/2015 - 8:37pm
Andrew EisenGoth - Are you using "cabal" to describe a group of writers or to suggest they all worked together in secret to publish those articles?07/31/2015 - 8:30pm
Andrew EisenMatt - That doesn't disprove the general premise of the various articles as that's not what they're about. Unless, again, he's talking about a different batch of articles.07/31/2015 - 8:28pm
Goth_SkunkThe difference between one voice being offensive and a cabal being offensive.07/31/2015 - 8:22pm
MechaCrashFunny how "you're offended, so what" flips into "we're offended, retract everything and apologize."07/31/2015 - 8:18pm
MattsworknameIts not the only argument he points out ,its just one of them07/31/2015 - 8:06pm
Mattsworknameidea that Gamers as the articel puts it, the "White male sterotype are dead, essentially was compltely false07/31/2015 - 8:03pm
MattsworknameThe video actually shows that the shaw study actually disproves the Premise of the artices by showing that the "Gamer" dentity, has no actual meaning to thsoe who use it other then "I play games", its not connected to race, gender, or orientation. So the07/31/2015 - 8:01pm
Andrew EisenWith the exception of a brief mention in Golding's Tumbr post. Even so, he's talking about gamer identity, not desire for diversity in gaming.07/31/2015 - 7:50pm
Andrew EisenI'm not calling his examination of the Shaw study into question. I haven't read the study nor seen his video. All I'm saying is that it has nothing to do with the Gamers Are Dead articles I've been referencing for the last year.07/31/2015 - 7:49pm
MattsworknameSome times sargon just goes off on tangents but in this case he was pretty direct and went through teh research in detail, did the whole first video about the shaw study itself07/31/2015 - 7:45pm
Andrew EisenWell, unless it's disingenuous twaddle but I like to give people the benefit of the doubt.07/31/2015 - 7:42pm
Andrew EisenGotta be. The argument you describe makes no sense otherwise.07/31/2015 - 7:40pm
MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
Andrew EisenNot unless he's referring to a completely different set of Gamers Are Dead articles.07/31/2015 - 7:19pm
 

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