Supporter Looks Back at the Success of Obama's ARG

Supporter Looks Back at the Success of Obama's ARG

November 18, 2008

Gene Koo of TechPresident describes his experience with the reality game play of campaign site/ARG My.BarackObama.com:

It featured minimal graphics, no sound effects, and deeply flawed gameplay. Yet one of the most important game titles of 2008 was played by thousands and helped change the face of American politics...

MyBO awarded Obama supporters with points for taking real-world actions that would likely help the candidate win the primaries and the general election: making phone calls to voters, hosting gatherings, and donating money... MyBO was the first serious ARG deployed by a political campaign...

 

For most supporters, the points likely functioned as a curiosity. Still, the point system helped signal what kinds of activities really mattered, and it probably had something to do with the over 200,000 events hosted and 27,000 groups created on MyBO – an impressive number even after you discount some set of bogus ones put on to game the system...

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Comments

Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by Zevorick - November 18, 2008 at 2:36 pm -0500

That's actually quite impressive. See, this is the future of campaigning folks. I'd love to see republicans and even independents get this sort of thing going too.

Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by DeepThorn - November 18, 2008 at 3:03 pm -0500


Impressive...

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Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by Derovius - November 18, 2008 at 6:26 pm -0500

 Hmmm, perhaps this is why Barack won; he is a man of the people and their medium.

Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by Shadow D. Darkman - November 18, 2008 at 6:29 pm -0500

I'd be surprised if he wasn't.

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Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by Herrvillain - November 18, 2008 at 6:59 pm -0500

Is there a meaning for, "ARG", that I'm not aware of?  The only meaning I know for it is, "Alternate Reality Game", and there's nothing "alternate reality" about this, unless you're really stretching the term.  It's more like Folding@Home meets viral marketing meets cold-call fundraising.

By the definition of ARG used here, several training supplement companies have been running ARGs for years by allowing amateur athletes to earn credits and products as rewards for attracting customers.  Conversely, by my definition, an ARG is a set of unfolding, dramatic circumstances that people can participate in, but that has no bearing on actual reality.

Edit:  OK, so the author of the article is altering it to "augmented reality game" because he's apparently a bit of a kook.  That term doesn't even make any sense.

Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by Ambiguous - November 18, 2008 at 9:41 pm -0500

I've always heard it as "augmented" reality game.  Never heard it as alternate.  Makes more sense that way anyway, in that its like an add-on to reality, as opposed to be another one entirely.

Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by GoodRobotUs - November 18, 2008 at 9:50 pm -0500

I just thought 'ARG' was the sound you made when you found out they'd installed an explorer bar without bothering to tell you ;)

Re: Supporter Looks Back at the Success of Obama's ARG
Submitted by Solipsis - November 19, 2008 at 1:40 pm -0500

I like how they abbreviate the game as MyBO. Did degree sponsor its development?

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