Viagra Video Game Yields to Stiff Opposition from FDA

November 24, 2008 -

Pharmaceutical manufacturer Pfizer has pulled out of plans to continue running Viva Cruiser, an advergame designed to promote the company's popular erectile dysfunction drug, Viagra.

According to Multinational Monitor, the Food & Drug Administration (FDA) nixed Pfizer's online game which had been appearing on Forbes.com. Viva Cruiser was quietly withdrawn in September:

The video game was pulled shortly after Pfizer removed a video ad from CNN.com, which aired without required warning messages. “The video is misleading because it makes representations and suggestions about the use of Viagra … but fails to disclose any risk information for the drug,” the FDA wrote in its warning letter to Pfizer.

Pharma Industry describes the gameplay aspects of the now-flaccid Viva Cruiser:

Players are instructed, “You’re about to take your partner on a romantic getaway. Pick up a few things on the way.” Players must then guide a motorcycle rider down a desert road picking up gifts for a date and avoiding orange hazard cones. The gifts include roses, scented candles, gift boxes — and of course little, blue, diamond-shaped pills.

As the game progresses, players get points for running over gifts and are penalized for hitting the orange cones. As a stopwatch counts down the available gametime, Pfizer’s “Viva Viagra” theme song can be heard in the background...

(The game isn’t likely to threaten Grand Theft Auto. In only three attempts, I doubled my points from an initially disappointing 27 to a more robust 47.)


Comments

reply

I think that's been around since NXE came out - used it a few times now, it's nice. I find it a lot easier to shop from the computer. erectie

Re: Viagra Video Game Yields to Stiff Opposition from FDA

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Re: Viagra Video Game Yields to Stiff Opposition from FDA

http://www.destructoid.com/elephant/ul/112534-viagra.jpg

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: Viagra Video Game Yields to Stiff Opposition from FDA

somewhere out there on the internet is a tranny version of that light switch, I'm just too afraid to look for it

岩「…Where do masochists go when they die?」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Talk about a turn on...

______________________________ Because I have NO Life... :P I introduce the following. PSN User ID: FirebirdXR (Yes, I use that moniker often) Xbox Live ID: FirebirdLR (Don't bother, It's a Silver Membership) *Limited Time Only* I put both because I

Re: Viagra Video Game Yields to Stiff Opposition from FDA

LOL

Re: Viagra Video Game Yields to Stiff Opposition from FDA

This is the greatest comments page ever. I'm going to show the missus a very good time with this.
~You Could Be Mine, But You're Way Out Of Line..~

Re: Viagra Video Game Yields to Stiff Opposition from FDA

at the thread

United we Stand, Divided we fall.

There have always been motherf*ckers, there will always be motherf*ckers, but what we can't do is let them control our motherf*cking lives. -John Oliver, December 1st, 2008

Re: Viagra Video Game Yields to Stiff Opposition from FDA

So let me see if I get the situation straight.

They took a video game, which is designed to give the player pleasure, and mixed it with Viagra. The resulting combination would hopefully increase the size of their 'sales figures' however the FDA was worried about the kind of action they were getting out of the thing and made them shut it down. I wonder if it reached it's climax or if it just made a big mess.

If the only they made a fishing game then it wouldn't be as hard to add innuendo to it.

----------------------------------------------------

"What for you bury me in the cold cold ground?" - Tasmanian devil

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

The difficulty levels are:

Flaccid, Firm, and Viagratastic!

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Serious, Risky and Heroic would have been better.
~You Could Be Mine, But You're Way Out Of Line..~

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I'd hate to see the multiplayer version of this game...

______________________________ Because I have NO Life... :P I introduce the following. PSN User ID: FirebirdXR (Yes, I use that moniker often) Xbox Live ID: FirebirdLR (Don't bother, It's a Silver Membership) *Limited Time Only* I put both because I

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I assume that after you play more than 4 hours, you have to consult your doctor...

______________________________ Because I have NO Life... :P I introduce the following. PSN User ID: FirebirdXR (Yes, I use that moniker often) Xbox Live ID: FirebirdLR (Don't bother, It's a Silver Membership) *Limited Time Only* I put both because I

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Gee, the FDA really took the piss on this one.

---
The Mammon Industry

---
Fangamer

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Get these ads off daytime TV then I'll be impressed

Re: Viagra Video Game Yields to Stiff Opposition from FDA

But then Spike would go out of business.

E. Zachary Knight
Oklahoma City Chapter of the ECA
MySpace Page: http://www.myspace.com/okceca
Facebook Page: http://www.facebook.com/profile.php?id=1325674091

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Viagra ads need to DIE!!!

--- Official Protector of Videoland!

--- Official Protector of Videoland!

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Fucking SECONDED.

------------------------------------------------------------------------------

"Game on, brothers and sisters." -Leet Gamer Jargon

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I'm still seeing SMilin' Bob Enzyte ads, long after they had been sentanced to prison because Enzyte was a fraud. How does that happen?

At least Viagra is supposed to work. Not that -I- need it *buffs fingernails on shirt*.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Am I the only one who thinks that all the women seen with Smilin' Bob is those ads look like tired Vegas call-girls? 

Re: Viagra Video Game Yields to Stiff Opposition from FDA

because in the disclaimers for enzyte they actually tell you that it wont necesarily do anything.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Crap, I had stuff entered in, but it got dumped. Oh, well.

------------------------------------------------------------------------------

"Game on, brothers and sisters." -Leet Gamer Jargon

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Did the FDA erect insurmountable obstacles for the game?

-- http://pixelantes.blogspot.com/

Re: Viagra Video Game Yields to Stiff Opposition from FDA

No, just some stiff opposition,

Re: Viagra Video Game Yields to Stiff Opposition from FDA

But is Pfizer going to stand up for themselves and mount a vigorous campaign to restore the game?

-- http://pixelantes.blogspot.com/

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Or just limp away?

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Am I the only one who tried to find the game to play?

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Hmm interesting, I'll come back and comment later if I can think of a good joke involving this (although I bet everyone else will beat me to it).

----------------------------------------------------

"What for you bury me in the cold cold ground?" - Tasmanian devil

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

beat you to it......HAHAHAHAHA........

Sortableturnip's Law: As an online discussion of video game violence grows longer, the probability of a comparison involving Jack Thompson approaches 1

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I would have thought it would be 'Roll over to Not Play'....

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Firstly what a terrible pun in the title. How juvenile.

Secondly, I retract my initial statement. I smirked at the word 'penalized'.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Me, I was laughing about the game being "pulled". But I'm immature like that.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I bet that game is "hard" to play....

Sortableturnip's Law: As an online discussion of video game violence grows longer, the probability of a comparison involving Jack Thompson approaches 1

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Seems they had a huge bone to pick with this game.

"That's not ironic. That's justice."

Re: Viagra Video Game Yields to Stiff Opposition from FDA

It's Pfizer's own fault for going off half-cocked.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I'm glad GP is writing about this.  The PEN IS mightier than the sword.


Re: Viagra Video Game Yields to Stiff Opposition from FDA

I think the issue would have come to a head without GP's involvement.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Perhaps the game wasn't long enough?

Dang, this could go on all day...

Re: Viagra Video Game Yields to Stiff Opposition from FDA

Nah, it wasn't "hard" enough, thats the real reason they pulled it...

------------------------------------

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Re: Viagra Video Game Yields to Stiff Opposition from FDA

Maybe they should 'erect' some new plans now.

Re: Viagra Video Game Yields to Stiff Opposition from FDA

I wonder if it requires a "joystick"

Sortableturnip's Law: As an online discussion of video game violence grows longer, the probability of a comparison involving Jack Thompson approaches 1
 
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Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
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MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
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DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
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Mattsworknameanother07/28/2015 - 9:16pm
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Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
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MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
 

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