Nebraska Attorney General is Latest to Partner with ESRB on Ratings Ad Campaign

November 26, 2008 -

AS we enter the holiday shopping season, the ESRB has apparently been working overtime to gain endorsements for its content rating system from state-level political heavyweights.

In recent days GamePolitics has reported that key elected officials in Mississippi, Missouri, Kansas and New Jersey have endorsed the ESRB ratings.

The latest to climb on board is Nebraska's Attorney General Jon Bruning (R). Yesterday, Bruning and the ESRB jointly launched a public service announcement which will air on local radio and TV. The campaign is designed to raise parental awareness of game ratings as parents begin their holiday shopping. Bruning, no doubt, is also expecting that the ads will raise parental awareness of Bruning.

In the spot, the A.G. is seen playing Xbox 360 game with his children. The game isn't shown, but we can safely assume it isn't GTA IV or Left 4 Dead. Bruning offers a comment in the accompanying press release:

Parents should be involved and take an active role in choosing games for their kids. The ESRB ratings are an effective tool every parent can use to pick video games that are age-appropriate and family-friendly.  I use them when I buy games for my children.  I hope Nebraskans will too.

GP: In addition to Bruning and others who signed onto the ESRB campaign recently, more than a dozen elected officials, primarily governors and A.G.s, are already on board.

As GamePolitics has pointed out before, the ESRB PSAs are a win-win for the game industry as well as for the political figures involved. The ESRB proactively gets its message out to parents. The political figures in turn are able  to promote an image of helpfulness and concern. Production costs are on the game industry's dime, and, because they are public service announcements, radio and TV stations run the ads for free.

From a strategic perspective, this campaign has been little short of brilliant. Whoever thought of it deserves a raise.


Comments

Re: Nebraska Attorney General is Latest to Partner with ESRB on

I see one issue with these PA's.

Where are the PA's reminding parents to check the ratings on DVD's?

Where are the PA's reminding parents to check book jackets?

Where are the PA's reminding parents to evaluate the TV ratings?

While I applaud the effots to raise parental awareness of the ESRB ratings I still have concerns with the idea that a specific format of media is being targeted and treated differently.

It seems the AG's and gov's are deciding that video games are more dangerous that other media.

The different treatment still concerns me even though the format is encouraging.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

1. Movies have been around much longer than games, people are in general more aware

2. where is the standardized book rating system to reccomend? this is generally a non-issue, anyway: kids barely read, the books they do read are the standard teen fare, and those who arent reading that are probably going to be mature enough to handle it anyway

3. i dont know, personally i see about 3 'v chip' ads per day

A specific format of media is being targeted and treated differently? do you prefer I watch The Office at the local cinema? Do you prefer I page through my videogames? media are different, and should be treated as such

Re: Nebraska Attorney General is Latest to Partner with ESRB on

To be completely honest.  I don't feel media should be treated differently.  That's not neutral treatment, its deciding one form of media is inherently more dangerous that another and I find that discriminatory and counter to first amendment law.  But that's my personal opinion.  I see your argument, jus tdisagree with it a little.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

amazing how JT never posts in these threads where things are actually going the way he wants them to.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

There's only one thing Jack's interested in: Annoying us. Whatever he can use as fuel, he snatches it up like he just found a big nugget of gold. Which is what makes him both pathetic and dispicable.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Actually this is going the opposite of what he wants. He wants the ESRB to fail and be charged with RICO (even though there is no way they can be charged with that), and politicians to ban many mature games and heavily regulate the others. He'll grumble about this and claim it is another conspiracy...

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Well, we all know what great parents they are in Nebraska.

Ago. Perceptum. Teneo.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

All of these videos are the same thing. Not much is changed. At least tell the parents that M means mature and not "mild" or something.

Re: Nebraska Attorney General is Latest to Partner with ESRB on

yes, they are mostly the same. We chronicle them here at GP because, well, that's what we do...

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Rated 'M', for 'Mostly Harmless' 

Re: Nebraska Attorney General is Latest to Partner with ESRB on


It will be interesting to see what the world will be like in 5 years...

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Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Nebraska Attorney General is Latest to Partner with ESRB on

Did you catch the subliminal Nintendo message in the video?

Brunig is playing the 360, but he says, "Wii always follow the ratings..."


Re: Nebraska Attorney General is Latest to Partner with ESRB on

Brilliant actually. Bring awareness to the parents, rather than fearmongering (much like some unreasonable idiots perfer to do). That is a great move and I welcome it.

 
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Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
ConsterTime for something completely different: #teamwhiteandgoldllama!02/27/2015 - 7:27pm
ZippyDSMleeAndrew Eisen: I'll try. ^^02/27/2015 - 5:40pm
ZippyDSMlee james_fudge: That’s what I been doing damnit!! *bites your leg*. LOL All but a couple posts have been written in word 2010. This has had my full attention so I’ve been able to keep some consistency up today which is nice a shame it’s still gibberish ><02/27/2015 - 5:38pm
Andrew EisenLike I said, if you want to have a discussion or get a question answered, I'm more than happy to oblige. All I ask in return is you have enough respect for everyone else to take the time to compose a readable post.02/27/2015 - 5:35pm
ZippyDSMleeI suppose it would be poor of me to say this but thank you for taking the time to reply to my questions, it does help me every now and then to discuss things and update or refine my opinion on stuff.. I do miss the forums here….02/27/2015 - 5:31pm
james_fudgeYou could run it through Word :) It's not that hard.02/27/2015 - 5:30pm
 

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