What's in a name?
App Store approval, perhaps.
The move is apparently by way of not alarming the folks who run the App Store. From Pocket Gamer:
a-steroids contacted us to announce the game has finally been submitted to the App Store. Assuming approval, you should be able to start hawking your illicit narcotics sometime in December. But, in order to grease the wheels, the game has undergone rebranding. So, like a GTA hot car respray, it's goodnight Drug Lords, good morning Underworld. The name is less controversial and certainly more App Store friendly.
The game sets you up a small-time drug pusher, selling your stash on the local street corner to other players, and even makes use of the iPhone's GPS functionality, meaning you'll be wheelin' and dealing from your realworld local street corner... the map screen now includes data on pushers in your local vicinity...
a-steroids notes on its website that the game will be free. But, when it comes to drug dealing, isn't the first one always free?