A virtual world aimed at Muslims living in the West is now in beta testing, reports the BBC.
Much like Second Life and, perhaps, PlayStation Home, Muxlim Pal allows users to create and evolve an online avatar.
Mohamed El-Fatatry, founder of Muxlim.com, described the project:
We are not a religious site, we are a site that is focused on the lifestyle. This is for anyone who is remotely interested in the Muslim culture and the Muslim lifestyle.
From what we have seen from our market research is that most Muslims have a lifestyle that is not so different from everybody else. They all share the core values which are from Islam then beyond that they actually have made identities, they have many interests...
This [stage] is nowhere near the vision of where [Muxlim Pal] will be someday... It is very important to put things out and listen to how people interact with it. What feedback they give us and then that will play a big role in which direction we take the product in.
Muxlim Pal offers users 26 categories of content; only one is based on religion. The browser-based virtual world has a beach bar, arena and shopping.