Anti-Obesity Commercial Riles Some Game Biz Types

January 20, 2009 -

Do video games make you fat? 

It depends on how many you eat!

*rimshot*

A new commercial (left) for the UK government’s Change 4 Life initiative seems to have irked a few game industry types by linking video games with obesity and other health problems.

The commercial, created in stop motion with plasticine characters, features a boy playing a Space Invaders-like game. While he works the controllers, the camera zooms in on his body to observe all of the fat he’s storing. Cut back to the TV, where he zaps an in-game representation of himself for Game Over. The boy and his father look at the screen in horror before hurrying outside to exercise and eat healthily.

An unidentified insider at “one of the world’s biggest producers of fitness games” told MVCUK:

Any initiative that encourages people to move towards a healthier lifestyle can only be a good thing. But this is just another example of naive stereotyping and scapegoating. Video games can be a part of an active and healthy lifestyle for everyone of all ages.

Actually, because video games are playing such an important and fun role in people’s lives, the very audience this advert is supposed to address and speak to might dismiss it purely because of the naivety and ignorance shown.

Richard Keith, publisher for Future’s games portfolio added:

You would have to pretty hard-headed not to support the aims of the Change 4 Life campaign… However, it should be noted that when it comes to house-bound activities, gaming is much more ‘active’ than most – whether that’s exercising the brain with puzzles, rocking out with Rock Band or playing a few sets of tennis with Wii Sports, there’s more to gaming than sitting playing Space Invaders.

-Reporting from San Diego, GamePolitics correspondent Andrew Eisen


Comments

Re: Anti-Obesity Commercial Riles Some Game Biz Types

It's a commerical that at one point has a game in it, so... um... yeah. Personally, I think the ads more about how we're having weight problems due to lifestyle changes in general than any finger pointing at games.

On that note however I whish the current media  rush of "ZO NO, TEH FATS!" would die down already, maybe it's becasuse the year just started and everyone's on thier new fool's quest to try and loose weight, but every time I turn around there's more shit about weight loss and obeisity being thrown around. Guess what kiddies, being fat is bad for you! Who'd of guessed?!

And don't get me started on the reality shows. "Oh noes! I'm a fat, ugly monster! Save me, heartless TV Execs!"

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Most of the obesity problem is caused by the unhealthy, synthetic food-like substances that people in developed countries seem to be addicted to. If people would lay off the Oatmeal Cream Pies (yeah, they're good, but check out the calories in one of them) and the Big Macs in favor of fruit and a healthy lettuce salad, the obesity problem wouldn't be anywhere near as big as it is. Of course, if we started eating real, natural food instead of synthesized food-like products, farmers would have to grow something besides corn, and many food processors would go out of business...

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I want you all to take a close look at the letter E in the word LIVE. 

Re: Anti-Obesity Commercial Riles Some Game Biz Types

It looks like an E.

I do feel sorry for the guy on the bottom though.

 

Andrew Eisen

Re: Anti-Obesity Commercial Riles Some Game Biz Types

So if I shoot myself I'll end up fat?

Okay, got it. I won't shoot myself.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I'm actually ok with the change 4 life commercial. Yeah it was obviously made by a non gamer but it didn't single videogames out either and is very positive.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

And it shows an orange, plasticine caveman bopping a tyrannosaurus on the noggin with a club.  Awesomeness!

 

Andrew Eisen

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Totally!

-- Olly

-- Olly

Re: Anti-Obesity Commercial Riles Some Game Biz Types

This is one of my favorite "video games = fat kids" videos. 

 

Andrew Eisen

Re: Anti-Obesity Commercial Riles Some Game Biz Types

It looks like they tried to rip-off Doom.

-------------------- Making sure I retain my INSANITY

Re: Anti-Obesity Commercial Riles Some Game Biz Types

It looks fucking hilarious.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

That commercial isn't an attack on the video games industry, and people who see it as such need to get out more. 

The message is "lead a balanced life", which is pretty sound advice if you want to make it past 50.

-- Olly

-- Olly

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I think people are more annoyed that it's sterotyping gamers as obese, although the implication that video games make you fat is also annoying.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Good thing video gamers like us can differentiate fiction from reality, right?  Otherwise we'd all be going off half-cocked at this scandalous media representation of what appears to be a terminally boring game where you shoot yourself and then earn a game over!

...Oh, wait.

---
The Mammon Industry

---
Fangamer

Re: Anti-Obesity Commercial Riles Some Game Biz Types

It's the see-sawing 1-2 combo critics of games like to use, just when the violence debate dies down, up pops this one.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I saw something similar to that vid. The kid was playing a derivative of Pac-Man, and was getting all these sweets. Eventually, he gets too fat to squeeze in there to get the candy.

*facepalm*

Stupidity, thy name is anti-obesity. At least, in this case.

------------------------------------------------------------------------------

"Game on, brothers and sisters." -Leet Gamer Jargon

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I think that was a Subway commercial.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I do get exercise each week and take vitamins as well as play my games i dont see the problem. Lots of kids get fat doing nothing

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Yeah, I was gonna make a reply about that one.  I think the one you described is worse.  Atleast this one puts other things with it, like sitting on the couch watching tv, and not having to hunt our food like we used to thousands of years ago.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Pfft. Change 4 Life? I'd rather play Left 4 Dead.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

"The Zombie Apacolypse You Can Play With Your Friends!"

-------------------- Making sure I retain my INSANITY

Re: Anti-Obesity Commercial Riles Some Game Biz Types

In theory reading a book would do the same thing, since your still sitting there, so why not some hatred against books?  From what I see most kids like to read now and ask for books along with video games for presents.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I don't think you can count trash like Twilight as reading...

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Hey, we don't all like that shit.  Personally I'm into Stephen King's books

There have always been motherf*ckers, there will always be motherf*ckers, but what we can't do is let them control our motherf*cking lives. -John Oliver, December 1st, 2008

There have always been motherf*ckers, there will always be motherf*ckers, but what we can't do is let them control our motherf*cking lives. -John Oliver, December 1st, 2008

Re: Anti-Obesity Commercial Riles Some Game Biz Types

 Or remember the old Gamefly commercial, with the fat guy playing games, then the doorbell rings; it's the mailman and the fat guy just grabs the Gamefly envelope from him and slams the door in his face? Gamers bashed by a gaming company?

Or how about in the new "Charlie and the Chocolate Factory" where Mike TV was also a gamer in addition to his TV obsession.

I know I'm preaching to the choir here, but the brain burns calories more effectively than any mussel in the body. Gamers, even before Wii Fit and Guitar Hero, were more fit per capita than most TV couch potatoes. 

I don't see anyone bashing TV anymore. Doesn't it rot the brain? Doesn't it turn you into a vegetable? Noooooo...but games do.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Millions upon Millions of people are overweight

Millions upon Millions of people play video games.

Wow, if comparisons for proof were that easy

Millions of people eat beef every year

Millinos of people die every year. Ban Beef.

 

WOW!

Re: Anti-Obesity Commercial Riles Some Game Biz Types

millions of people believe what their churches say

millions of churches say science lies

so why not get rid of science...

wait wait wait...

millions of people use computers

millions of people get sick

heck, lets get rid of every computer in the world, counting cell phones...  there we go... wait... that didnt solve anything and now people's medical records are lost...  shit

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Re: Anti-Obesity Commercial Riles Some Game Biz Types

Science can't lie. Science can only show what it finds based upon how well we can test.

Claiming that the untestable is science is a lie, and that's just what these churches are saying to avoid, unless you get into the small fringe groups, which would not be millions.

These small fringe groups are the same as any other fringe group, an asociation of nutcases determined to dominate others. Unfortunately, they're the only ones that get any media attention, much like any other U.S. politics.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

That was sarcasm, you'll see alot of it around here, lighten up :P

------------------------------------

I am a signature virus, please copy and paste me into your signature to help me propagate.

------------------------------------ I am a signature virus, please copy and paste me into your signature to help me propagate.

Re: Anti-Obesity Commercial Riles Some Game Biz Types

This reminds me of a commercial I saw growing up about excersize. A fat kid was playing a game and finally beat it. He then jumps up to do a celebratory dance. He is jumping around and whooping and hollering and about 5 seconds into it gets out of breath and has to sit down.

Good times.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Anti-Obesity Commercial Riles Some Game Biz Types

Didn't GP cover that commerical?

Re: Anti-Obesity Commercial Riles Some Game Biz Types

That commercial was a LOOOONG time ago. Long before GP was conceived.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I remember that commercial. "WHO'S DA MAN!?"

--- "Is a man not entitled to the sweat of his brow?" -Andrew Ryan

--- "Is a man not entitled to the jizz in his mouth?" -Antonio Banda

Re: Anti-Obesity Commercial Riles Some Game Biz Types

I remember those... they were at the end of Ghostwriter weren't they? And weren't they sponsered by 'Sega'?

Re: Anti-Obesity Commercial Riles Some Game Biz Types

That's cool, but Sega didn't had enough brain fitness exercise games because companies like Cognifit made them only for PC.

 
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Mattsworknamekinds of events. nor has it stopped them from being asshats in my opinion, but in there view, they have to hold someone accountible for recent events, so they are doing what they think they must, even if it's based on falsehoods07/29/2015 - 11:22pm
MattsworknameAndrew: It's really a matter of context for the people involved. For example. The "Black lives matter" thing is based on an entirely false account of events in the brown shooting, but that hasnt' stopped it from triyng to hold Polititcians accountable for07/29/2015 - 11:22pm
Andrew EisenWouldn't surprise me. A lot of words' actual meanings escape many people on the internet.07/29/2015 - 11:17pm
Andrew EisenSo, "they must be held accountable" means "we must hurt them for publishing an opinion piece we don't like."07/29/2015 - 11:17pm
Mattsworknameor me thats demanding accountability on this, it's the ones who undertook the actiosn against these sites and went after the advertisers07/29/2015 - 11:13pm
MattsworknameJust cause you or I disagree with there response, they still feel they have a right to hold Groups like kotaku, gamasutra, Gawker, ET all, to account for what they felt was a vile and inappropriate action. Regardless of your or my view on it, it's nto you07/29/2015 - 11:13pm
Mattsworknamebetrayed or insulted by the articles in question, then they will feel a need to hold those media groups, regardless of intent, to account for that action, be it right or wrong.07/29/2015 - 11:12pm
MattsworknameAndrew: :target audience or not, if a large enough portion of our audience has a given view point Andrew, then you risk aggrivating that audience at your own peril. your question has been answer. if a large enough part of a media groups audience felt07/29/2015 - 11:11pm
Andrew EisenMy original question (which I've posed to you four or five times now) still stands.07/29/2015 - 11:04pm
Andrew EisenMatt - Yes, non-industry folk are welcome to and do read Gamasutra. That doesn't change the fact that they're not the site's target audience. Which wasn't my point anyway, merely an offered clarification as you keep referring to it like it's IGN.07/29/2015 - 11:04pm
MattsworknameNo different then GG ttrying to get Vox, Kotaku, gawker, and other such sties to fold cause they disagree, it's not right, but it's also the most common and most widely used of methods now adays.07/29/2015 - 10:21pm
MattsworknameTechnogeek: No, there isn't, you or I have no right to say someone cant say something, no matter how much we may dislike it. Even if you hate what they said, they have a right to say it. trying to shut someone down cause you don[t like what they say, is07/29/2015 - 10:20pm
Mattsworknameexamples of movments like what happend with those articles that occured with other, much bigger incidents.07/29/2015 - 10:18pm
Mattsworknameto the articles posted on gamsutra and elsewhere with such intensity. As i've pointed out, we have plenty of examples of this same exact actions taken by other groups. As I pointed out, this kinda thing happens alot now, and I can share some big07/29/2015 - 10:18pm
MattsworknameAndrew, sorry for taking so long to reply, been busy all day. To answer you queston, you keep pointing out gamasutra was popular with industry folks. Yes thats true, but it had a BIG following among game enthusists and they were among those that responded07/29/2015 - 10:16pm
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