UK Watchdog Gives Thumbs-up to Video Game Ads

February 3, 2009

Britain's Advertising Standards Authority has awarded the video game industry high marks for age-appropriate advertising, according to today's Guardian newspaper.

The ASA study, an outgrowth of the 2008 Byron Review, surveyed 241 video game ads which appeared on TV, in theaters, online and on posters during April - June of last year.

From the Guardian:

The ASA said "most" of the ads, apart from radio, made a "clear reference" to the age-rating of the game...

 

"Depiction of violence was a strong theme, but it was often stylised, fantasy-like and clearly separated from reality," said the ASA...

 

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Get the full ASA report here.

Comments

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

Submitted by Andrew Eisen on Tue, 02/03/2009 - 14:03.

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Good to hear.  Although it's not like anyone has ever been able to successfully argue otherwise.

 

Andrew Eisen

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

Submitted by Nocturne on Wed, 02/04/2009 - 03:39.

True, but the more official organisations that say so the better.

 
Forgot your password?
Username :
Password :

Poll

Are you excited for the Xbox One?:

Shout box

You're not permitted to post shouts.
DorthLous: Anybody tried Hiversaire? Thoughts?05/22/2013 - 5:48pm
E. Zachary Knight: New Humble Bundle Weekly Sale. Alan Wake: https://www.humblebundle.com/weekly No Linux or Mac support. :(05/22/2013 - 1:46pm
E. Zachary Knight: Microsoft talks about the lack of backward compatability. You're backwards. http://www.gamasutra.com/view/news/192801/If_youre_backwards_compatible_youre_really_backwards.php05/22/2013 - 1:39pm
E. Zachary Knight: That is absolutely nuts there. As bad an experience XBox Indie Games was, the problems weren't with the self published side of things. Forcing a publisher onto independent studios is not going to help.05/22/2013 - 10:43am
MaskedPixelante: http://www.eurogamer.net/articles/2013-05-22-microsoft-wont-let-indies-self-publish-on-xbox-one And the hits just keep on coming.05/22/2013 - 9:20am
E. Zachary Knight: AE: You beat me to it. That's what I get for taking the night off.05/22/2013 - 7:40am
E. Zachary Knight: To continue the confused and convoluted messaging system present in EA, They are making Wii U games: http://www.gamasutra.com/view/news/192753/EA_is_working_on_Wii_U_games_after_all.php05/22/2013 - 7:33am
Imautobot: I gotta admit, I seriously believed Microsoft was going to "Bring It" with this new console. But they failed, and I think that failure might be Epic.05/22/2013 - 7:27am
Andrew Eisen: Well, the Xbox One reveal certainly had an interesting affect on the big 3's stock prices. https://twitter.com/AndrewEisen/status/33705126448977100805/21/2013 - 10:45pm
PHX Corp: http://kotaku.com/so-the-xbox-one-reveal-screwed-up-a-lot-of-peoples-kin-509179256 So The Xbox One Reveal Screwed With Some People's Kinects05/21/2013 - 10:36pm
Zen: On a funny side note...both of my boys have already voted NOT to get the Xbox One as soon as they found out Minecraft won't transfer lol. Some people have priorities damnit! ;)05/21/2013 - 9:27pm
Andrew Eisen: Here's the full quote on EA making Wii U games according to Neogaf: http://www.neogaf.com/forum/showthread.php?t=56112105/21/2013 - 8:19pm
Andrew Eisen: Xbox One may not be always on but that doesn't mean you can use it without an internet connection. http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-50916410905/21/2013 - 7:39pm
Andrew Eisen: Polygon says EA's CFO says it is developing games for Wii U but doesn't provide that quote. http://www.polygon.com/2013/5/21/4351844/ea-developing-wii-u-games05/21/2013 - 7:11pm
Andrew Eisen: Well, I was right. Both Sony and Microsoft's consoles will be out by the year's end and both will be significantly more powerful than the current gen.05/21/2013 - 5:06pm
james_fudge: thnx05/21/2013 - 4:47pm
Zen: Just to let ya know...you called it the "Xbox 260" in the backwards compatibility article lol.05/21/2013 - 4:26pm
Zen: @PHX Awesome, I will hit those up after class tonight. Going back to college finally! :) My kids have had a blast telling ME to do my homework now lol.05/21/2013 - 4:19pm
PHX Corp: @Zen I sent you a friend request on both PSN and XBL, just a heads up05/21/2013 - 4:16pm
Zen: I noticed it with the football players when EA showed off Madden as well.05/21/2013 - 4:11pm
All shouts
 

Be Heard - Contact Your Politician