UK Watchdog Gives Thumbs-up to Video Game Ads

February 3, 2009 -

Britain's Advertising Standards Authority has awarded the video game industry high marks for age-appropriate advertising, according to today's Guardian newspaper.

The ASA study, an outgrowth of the 2008 Byron Review, surveyed 241 video game ads which appeared on TV, in theaters, online and on posters during April - June of last year.

From the Guardian:

The ASA said "most" of the ads, apart from radio, made a "clear reference" to the age-rating of the game...

 

"Depiction of violence was a strong theme, but it was often stylised, fantasy-like and clearly separated from reality," said the ASA...

 

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Get the full ASA report here.


Comments

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Good to hear.  Although it's not like anyone has ever been able to successfully argue otherwise.

 

Andrew Eisen

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

True, but the more official organisations that say so the better.

 
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Goth_SkunkTake this with a grain of salt, but I'm hearing that in order to play Solitaire in Windows 10, you have to pay a monthly fee of $1.50.07/29/2015 - 9:28pm
Andrew EisenPHX - Yep, we linked that interview last week. http://gamepolitics.com/2015/07/24/gearbox-founder-has-nothing-praise-aliens-colonial-marines-duke-nukem-forever07/29/2015 - 8:42pm
Matthew WilsonI did a clean install, and have had no issues, it seems they got this right07/29/2015 - 7:43pm
PHX Corphttp://www.gamnesia.com/news/randy-pitchford-on-aliens-criticism-it-depends-on-what-criteria-youre-using oh look, More Randy pitchford Shooting himself in the foot again07/29/2015 - 7:43pm
Craig R.And even then, I'd say upgrade, make your backup media, and then do a clean install07/29/2015 - 7:29pm
Craig R.Personally, I'm recommending people wait 2-3 months at least before upgrading07/29/2015 - 7:29pm
Matthew Wilsonthat being said I am not normal, I took the upgrade and made a recovery drive, than did a clean install. most issues in os upgrades come from doing the upgrade. doing a fresh install fixes that.07/29/2015 - 6:58pm
Matthew Wilson@james so far hone, no major issues encountered yet. the only issue ?I have is my second wifi adaptor does not work, but I have my built in one. that issue is on netgear to fix though with new drivers07/29/2015 - 6:46pm
TechnogeekSora, the entire reason those clauses are being added everywhere is that they WERE upheld. AT&T Mobility v. Concepcion, back in 2011.07/29/2015 - 6:28pm
james_fudgeHow many crashes so far?07/29/2015 - 5:46pm
Matthew Wilsonmost likly not since windows is considered essential, so unreasonable tos wont hold up. that being said, I am using it, and its prity good.07/29/2015 - 5:11pm
Sora-ChanThe question on those is can they be held up in court. From what I can tell those kinds of clauses haven't been challenged in court yet.07/29/2015 - 4:40pm
E. Zachary KnightPapa, Of course thre is. That has now become a permanent part of the EULA boilerplate template.07/29/2015 - 12:56pm
Papa MidnightIn case anyone is interested, there is a clause written into Section 10 of Windows 10's EULA that provides for a Class Action Waiver, and restricts the user to Binding Arbitration.07/29/2015 - 11:15am
TechnogeekNo, that folder is what gets used for the upgrade process. I already had the upgrade go through on my notebook.07/29/2015 - 10:35am
Andrew EisenMatt - And AGAIN, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published? How is it not accountable to its readership (which, AGAIN, is primarily game industry folk, not gamers)?07/29/2015 - 10:10am
james_fudgeThat's the clean install, for anyone asking07/29/2015 - 9:23am
TechnogeekAlso, it's the upgrade that's available for installation now. You might need to forcibly initiate the Windows Update process before it'll start downloading, though. (If there's a C:\$Windows.~BT folder on your computer, then you're in luck.)07/29/2015 - 8:46am
TechnogeekAdmittedly there's more room to push for an advertiser boycott when you get into opinion content versus pure news, but keep in mind that reviews are opinion content as well.07/29/2015 - 8:46am
TechnogeekMatts: There's a difference between "this person regularly says extremely terrible stuff" and "I don't like the phrasing used in this one specific editorial".07/29/2015 - 8:45am
 

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