UK Watchdog Gives Thumbs-up to Video Game Ads

February 3, 2009 -

Britain's Advertising Standards Authority has awarded the video game industry high marks for age-appropriate advertising, according to today's Guardian newspaper.

The ASA study, an outgrowth of the 2008 Byron Review, surveyed 241 video game ads which appeared on TV, in theaters, online and on posters during April - June of last year.

From the Guardian:

The ASA said "most" of the ads, apart from radio, made a "clear reference" to the age-rating of the game...

 

"Depiction of violence was a strong theme, but it was often stylised, fantasy-like and clearly separated from reality," said the ASA...

 

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Get the full ASA report here.


Comments

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Good to hear.  Although it's not like anyone has ever been able to successfully argue otherwise.

 

Andrew Eisen

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

True, but the more official organisations that say so the better.

 
Forgot your password?
Username :
Password :

Poll

How do you feel about Amazon buying Twitch?:

Shout box

You're not permitted to post shouts.
Andrew EisenMP - Probably not and for good reason. That term holds a lot of deserved negative baggage.08/27/2014 - 10:02pm
Uncharted NESApprently there is still a classic mode, but...08/27/2014 - 9:34pm
MaskedPixelanteSo, there's been massive positive reception to the Mario Kart 8 DLC bundle. Somehow, I doubt it would have gotten as much positive buzz if they called it a "Season Pass".08/27/2014 - 9:34pm
Uncharted NEShttp://m.pcgamer.com/2014/08/27/quake-live-makes-newbie-friendly-changes-in-latest-update-people-get-mad/08/27/2014 - 9:19pm
Uncharted NESQuake Live makes newbie-friendly changes in latest update, people get mad.08/27/2014 - 9:19pm
Uncharted NESAnd here's another article about it.08/27/2014 - 9:19pm
Uncharted NEShttp://kotaku.com/id-software-lives-dangerously-decides-to-change-classi-162774804308/27/2014 - 9:16pm
Uncharted NESid Software Lives Dangerously, Decides To Change Classic Quake08/27/2014 - 9:16pm
Matthew WilsonI am flying out to pax tomorrow.08/27/2014 - 9:16pm
MechaTama31Haven't been to GOG in a while. Their website reminds me of the old Zune software now...08/27/2014 - 6:01pm
Andrew EisenAlso, I know it's nitpicking but only ONE of the 21 movies on offer goes for $15. Four more are $10 and the rest are $6. But right now, all of them are $6 (except for two that are free).08/27/2014 - 3:22pm
E. Zachary KnightMasked, What are you talking about? I guess you never buy DVDs either?08/27/2014 - 3:21pm
Andrew EisenNot if they've hired more people.08/27/2014 - 3:13pm
MaskedPixelantePlus, now that they're negotiating movies, that's LESS manpower to negotiate true, pre-2000, non-console-port classics.08/27/2014 - 3:08pm
MaskedPixelanteNo rewatch value, once you've seen it there's no reason to rewatch it, and it's 15 bucks down the drain.08/27/2014 - 3:06pm
E. Zachary KnightIndie movies are a great start. They need a great distribution system too.08/27/2014 - 3:04pm
Andrew EisenEven if that were true, so what?08/27/2014 - 3:01pm
MaskedPixelanteYou do realize that there are going to be NO Hollywood movies on this service, right? It's all going to be indie documentaries and stuff like that.08/27/2014 - 2:56pm
Andrew EisenI think it's an awesome next step for GOG and completely fail to see why anyone finds it problematic or improper.08/27/2014 - 2:51pm
MaskedPixelantehttps://www.youtube.com/watch?v=t4ZGKI8vpcg My feelings on the latest GOG news.08/27/2014 - 12:47pm
 

Be Heard - Contact Your Politician