UK Watchdog Gives Thumbs-up to Video Game Ads

February 3, 2009 -

Britain's Advertising Standards Authority has awarded the video game industry high marks for age-appropriate advertising, according to today's Guardian newspaper.

The ASA study, an outgrowth of the 2008 Byron Review, surveyed 241 video game ads which appeared on TV, in theaters, online and on posters during April - June of last year.

From the Guardian:

The ASA said "most" of the ads, apart from radio, made a "clear reference" to the age-rating of the game...

 

"Depiction of violence was a strong theme, but it was often stylised, fantasy-like and clearly separated from reality," said the ASA...

 

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Get the full ASA report here.


Comments

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

"Our survey is encouraging as it suggests that video games are being advertised responsibly and in line with the [advertising] codes," said Christopher Graham, director general of the ASA.

Good to hear.  Although it's not like anyone has ever been able to successfully argue otherwise.

 

Andrew Eisen

Re: UK Watchdog Gives Thumbs-up to Video Game Ads

True, but the more official organisations that say so the better.

 
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Sora-ChanTestTube did a video on the Trans-Pascific Partnership https://www.youtube.com/watch?v=7W4Zc55pCtY04/01/2015 - 4:06pm
ZippyDSMleepicking up The Feminist Wire , Mary Sue and Feminist frequency , a shame FF had to close down comments, I tend to drop anyhting that dose not allow comments these days but as seeing how much spam and trolling they get I will it slide.04/01/2015 - 4:03pm
ZippyDSMleeOkay now that I can understand, I was focusing on total outcome not just reinforcement.So its about reinforcement of poor feelings/behavior than anything else..now I get it....uhg forest for the trees.....04/01/2015 - 3:51pm
Andrew EisenBut again, to be clear, that does not mean consuming violent media will make you violent.04/01/2015 - 3:46pm
Andrew EisenZippy - Not totally sure what you're getting at but it's the same idea that when our fiction is full of stories where violence is the solution to everything, it helps reinforce the idea that violence is the answer in real life.04/01/2015 - 3:46pm
Andrew EisenAlso, just in case anyone wasn't clear on this, Sarkeesian's argument in her latest video is that we "need more women-centric stories of all kinds." That's it.04/01/2015 - 3:44pm
ZippyDSMleeAndrew Eisen Okay so would that be like violence something that has a loose tie to the real world, or would that be an oversimplification?04/01/2015 - 3:43pm
Andrew EisenThe Mary Sue reports on all kinds of fun, geeky stuff from news to movies, video games, comics, science and more.04/01/2015 - 3:42pm
ZippyDSMleeAnyone know of any fun/comedic feminist blogs that keep up with news?04/01/2015 - 3:42pm
Andrew EisenYes, kind of. Repeatedly hammering home that men are the default and women are the exception can help reinforce that idea in real life. Does that mean playing fantasy games staring male leads is going to make an individual a raging misogynist? No.04/01/2015 - 3:41pm
ZippyDSMleeThe trouble wiht twitter and FB is they give inconstant updates to those you follow and RSS feeds never worked well for me, guess I will put in my news stuff and skim it like the rest when I have time..04/01/2015 - 3:38pm
ZippyDSMleeAndrew Eisen:So a wide use of generic tropes about male leads makes it easier for males to dominate females, and females feel lesser beings in real life?04/01/2015 - 3:36pm
E. Zachary KnightZippy, they have an RSS Feed, Twitter, Facebook, and Tumblr. All links are in the side bar of their site: http://www.feministfrequency.com/04/01/2015 - 3:35pm
Andrew EisenZippy - It has an RSS and a presence on Twitter and Facebook.04/01/2015 - 3:33pm
Matthew WilsonGoogle's April fools in play pacman on google maps http://www.forbes.com/sites/erikkain/2015/04/01/the-best-places-to-play-pac-man-on-google-maps/04/01/2015 - 3:32pm
ZippyDSMleeanyone know if feministfrequency has a newsletter or update notification via the blog system they use?04/01/2015 - 3:31pm
Andrew EisenIf you're referring to the ending of Sarkeesian's latest video, no. What she said was the idea that men's experiences are universal is reinforced when the overwhelming majority of archetypal fantasy heroes are male.04/01/2015 - 3:30pm
ZippyDSMleeas it requires a lot of effort to go beyond ones experience. Hell I have like 10 crutches or so LOL, failures aside the more I am learning the more I am confused =0_o=04/01/2015 - 3:27pm
ZippyDSMleeto female….an asshole is still an asshole no matter the tropes used… On the other hand I have noticed most of my stories revolving around male leads or male main character’s. It’s what I know so it’s what I go with, is it a crutch I would guess so 04/01/2015 - 3:27pm
ZippyDSMleeSo most people see male elads are powerful figures and women leads as something only inspiring to females? No wonder I am screwed up I do not see any of that I can sub one for the other on the fly and notice no real change. Like change Duke Nukem to fema04/01/2015 - 3:24pm
 

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